All about coffee by William H. Ukers

14. Go over the selling prices of the various articles and see what

686 words | Chapter 135

are profits; then get busy in putting your selling figures on a profitable basis and talk it over with your competitor as well. _A Credit Policy for Retailers_ While the minor factors governing a credit policy for retailers vary with local conditions, the fundamental principles are alike everywhere, and should have the thoughtful consideration of all retail distributers of coffee. After a retail grocery store experience of twenty-five years, a past president of the National Association of Retail Grocers of the United States[344] found that a grocer should insist upon references and a thorough investigation of every new applicant for credit, refusing the privilege when the prospective customer hesitates to give the needed information; that he should arrange a date for periodical payments, explaining that this is necessary so that the storekeeper can arrange to meet his own bills, which will enable him to discount his invoices and to sell his goods cheaper; that statements of accounts should be sent out promptly and never a few days late; that he should insist on payment in full when due, requesting the customer to call if an extension of time is asked; that he should not let the customers decide when they will pay bills, bearing in mind that the possible loss of a few customers who do not pay promptly is offset by the advantages of cash when promised; that he should never abandon the hope of collecting an old account, but should try the method of sending statements only to the surest customers, sending a clerk for the collection of all other accounts; that he should personally examine all uncollected accounts every month, insisting on a reason for failure to pay; that he should study his customers and not trust those who give a bad impression; that he should have the courage to say "No" when necessary; not to be satisfied with merely a financial rating on a credit applicant, but to ascertain his general reputation and character; and to help to eliminate the "dead beats" by giving careful attention to all requests received from other retailers for credit information. _Premiums for Retailers_ House-to-house dealers are the largest users of premiums among coffee distributers. Most of them operate under what is known as the advance-premium method. The plan followed by house-to-house dealers until about 1910 was to issue checks redeemable in premiums after a certain amount of tea, coffee, or other products had been purchased. This practise has not been entirely abandoned; but in most instances, the premium is now handed to the consumer in advance of the initial purchase, in consideration of the buyer's promise to use a stipulated quantity of tea, coffee, or other merchandise. The driver of the wagon generally carries a portfolio illustrating numerous premium items redeemable through the purchase of varying amounts of merchandise. Many retail coffee stores also employ premiums, using both the old-style and "advance" methods. This type of store, however, is being supplanted by the chain grocery store. Some independent retail grocers use premiums to a limited extent. These usually carry a small line of premiums, featuring a piece of kitchenware, or other inexpensive item, with bulk coffee. It is significant that one of the largest chain-store organizations in the United States--the Great Atlantic & Pacific Tea Company--uses few premiums today, although its business was founded on the premium idea. [Illustration: AN AMERICANIZED ENGLISH GROCER'S SHOP Ernest Carter's store at St. Albans, England, operated under the name of Thomas Oakley & Co., has a distinctly American atmosphere, accounted for by the fact that the fittings were supplied by an American manufacturer, the Walker Bin Co., of Penn Yan, N.Y. The tea and coffee department is shown in the foreground. The coffee is roasted in the window] Trading stamps, which are sold to grocers and other merchants by firms making a specialty of this form of premium-giving are little used nowadays. The average retail grocer is antagonistic to trading stamps, as a result of the methods of certain unscrupulous stamp-dealers. Legislation against trading stamps is in effect in many states. [Illustration: SOME PACKAGE COFFEES THAT ADVERTISING HAS MADE FAMOUS]

Chapters

1. Chapter 1 2. CHAPTER I 3. CHAPTER II 4. CHAPTER III 5. INTRODUCTION OF COFFEE INTO WESTERN EUROPE 6. CHAPTER V 7. CHAPTER VI 8. CHAPTER VII 9. CHAPTER VIII 10. CHAPTER IX 11. CHAPTER X 12. CHAPTER XI 13. INTRODUCTION OF COFFEE INTO NORTH AMERICA 14. CHAPTER XIII 15. CHAPTER XIV 16. CHAPTER XV 17. CHAPTER XVI 18. CHAPTER XVII 19. CHAPTER XVIII 20. CHAPTER XIX 21. CHAPTER XX 22. CHAPTER XXI 23. CHAPTER XXII 24. CHAPTER XXIII 25. CHAPTER XXIV 26. CHAPTER XXV 27. CHAPTER XXVI 28. CHAPTER XXVII 29. CHAPTER XXVIII 30. CHAPTER XXIX 31. CHAPTER XXX 32. CHAPTER XXXI 33. CHAPTER XXXII 34. CHAPTER XXXIII 35. CHAPTER XXXIV 36. CHAPTER XXXV 37. CHAPTER XXXVI 38. CHAPTER I 39. 3. The foreign forms are unstressed and have no _h_. The original _v_ or 40. CHAPTER II 41. introduction of coffee into Martinique, with particular reference to 42. 1840. In 1852 coffee cultivation was begun in Salvador with plants 43. CHAPTER III 44. 1517. The drink continued its progress through Syria, and was received 45. INTRODUCTION OF COFFEE INTO WESTERN EUROPE 46. 1576. He was the first European to mention coffee; and to him also 47. 1671. It was written in Latin by Antoine Faustus Nairon (1635-1707), 48. CHAPTER V 49. introduction to France. 50. CHAPTER VI 51. CHAPTER VII 52. CHAPTER VIII 53. CHAPTER IX 54. CHAPTER X 55. 1665. It was a ten-page pamphlet, and proved to be excellent propaganda 56. 1675. It forbade the coffee houses to operate after January 10, 1676. 57. 1783. Among the most notable members were Johnson, the arbiter of 58. chapter XXXII)] 59. CHAPTER XI 60. 1657. One account says that a decoction, supposed to have been coffee, 61. INTRODUCTION OF COFFEE INTO NORTH AMERICA 62. 1691. Twenty-seven years later, his widow, Mary Gutteridge, petitioned 63. CHAPTER XIII 64. CHAPTER XIV 65. 1700. Watson, in one place in his _Annals_ of the city, says 1700, but 66. 1766. Here, too, for several years the fishermen set up May poles. 67. CHAPTER XV 68. CHAPTER XVI 69. chapter XV, destroyed Ceylon's once prosperous coffee industry. As it 70. 1. under surface of affected leaf, x 1/2; 2, section through same 71. CHAPTER XVII 72. 1750. Fresh chicory[183] contains about 77 percent water, 7.5 gummy 73. 1. _Macroscopic Examination--Tentative_ 74. 2. _Coloring Matters--Tentative_ 75. 3. _Macroscopic Examination--Tentative_ 76. 4. _Preparation of Sample--Official_ 77. 5. _Moisture--Tentative_ 78. 6. _Soluble Solids--Tentative_ 79. 7. _Ash--Official_ 80. 8. _Ash Insoluble in Acid--Official_ 81. 9. _Soluble and Insoluble Ash--Official_ 82. 10. _Alkalinity of the Soluble Ash--Official_ 83. 11. _Soluble Phosphoric Acid in the Ash--Official_ 84. 12. _Insoluble Phosphoric Acid in the Ash--Official_ 85. 13. _Chlorides--Official_ 86. 14. _Caffein--The Fendler and Stüber Method--Tentative_ 87. 15. _Caffein--Power-Chestnut Method--Official_ 88. 16. _Crude Fiber--Official_ 89. 17. _Starch--Tentative_ 90. 18. _Sugars--Tentative_ 91. 19. _Petroleum Ether Extract--Official_ 92. 20. _Total Acidity--Tentative_ 93. 21. _Volatile Acidity--Tentative_ 94. 22. _Protein_ 95. 23. _Ten Percent Extract--McGill Method_ 96. 24. _Caffetannic Acid--Krug's Method_[187] 97. CHAPTER XVIII 98. 114. Her principal food was coffee, of which she took daily as many 99. 3. Typewriting 100. 5. Opposites St. St. St. None 2.5-3 Next 101. 6. Calculation St. St. St. None 2.5 Next 102. 8. Cancellation Ret. ? St. None 3-5 No 103. 9. S-W illusion 0 0 0 104. 13. General health and conditions of 105. CHAPTER XIX 106. CHAPTER XX 107. 1875. The lowest annual production was 20,280,589 pounds in 1818. The 108. 1919. Only 2,200 pounds were produced in 1917. However, the climate and 109. CHAPTER XXI 110. CHAPTER XXII 111. 1723. Seven years later, 472,000 pounds were shipped; and in 1732-33 112. 5. Belgium 11.06 10. France 7.74 113. 1919. The imports in 1913 were more than 40,000,000 pounds, in 1914 more 114. CHAPTER XXIII 115. 1. From Cucuta, it travels thirty-five miles by railroad to Puerto 116. 2. At Puerto Villamizar it is loaded into small, flat-bottomed, steel 117. 3. At Encontrados the cargo is loaded on river steamboats more or less 118. 4. At Maracaibo it is taken by ocean vessel, which either carries it 119. 1919. Seats are now (1922) worth about $6,000. 120. CHAPTER XXIV 121. 1890. Ceylon coffees are classified commercially as "native", 122. CHAPTER XXV 123. CHAPTER XXVI 124. CHAPTER XXVII 125. 1. Charge interest on the net amount of the total investment at the 126. 2. Charge rental on real estate or buildings at a rate equal to 127. 3. Charge, in addition to what is paid for hired help, an amount 128. 4. Charge depreciation on all goods carried over on which a less 129. 5. Charge depreciation on buildings, tools, fixtures, or anything 130. 7. Charge all fixed expenses, such as taxes, insurance, water, 131. 8. Charge all incidental expenses, such as drayage, postage, office 132. 9. Charge losses of every character, including goods stolen, or 133. 12. When it is ascertained what the sum of all the foregoing items 134. 13. Take this percent and deduct it from the price of any article 135. 14. Go over the selling prices of the various articles and see what 136. CHAPTER XXVIII 137. introduction of Ariosa by John Arbuckle in 1873. Some of the early 138. 1. The intrinsic desirability of coffee--the actual pleasure to be 139. 2. That it is delightful medium for social intercourse--part of the 140. 3. That its proper service is a badge of social distinction--the mark of 141. CHAPTER XXIX 142. chapter XXIII, telling how green coffees are bought and sold. 143. 1911. The complete story of the growth of this most important coffee 144. CHAPTER XXX 145. 1919. In 1920, there was a falling off to 137,000,000 pounds, and it may 146. 1902. John Wilde died in 1914. 147. 1848. Among them were: Beard & Cummings. 281 Front Street; Henry B. 148. 1899. The business was incorporated by his children under the same name 149. 1875. Then he was a clerk for Park & Tilford, office man with Arbuckle 150. 1888. James S. Sanborn died in 1903, and Charles E. Sanborn died two 151. 1851. Calvin Durand entered the firm in 1879, and the name was changed 152. 1911. Durand & Kasper merged, 1921, with Henry Horner & Co. and McNeil & 153. 1882. Mr. Blair retired in 1913, and W.S. Rice was elected president. He 154. 1919. O.S.A. Sprague died in 1909, Ezra J. Warner Sr. in 1910, and 155. 1919. Since that time, his son, Jerome J., has carried on the business, 156. 1919. In this year a new corporation, called the Heekin Company, was 157. 1896. The business was incorporated in 1901 as the J.G. Flint Co., with 158. 1878. Henry A. continued the business until 1881, when Francis Widlar 159. 1921. The firm first roasted coffee in 1891. Prior to that time it had 160. 1916. The business is now (1922) carried on by W.E. and Jay E. Tone. 161. CHAPTER XXXI 162. 1869. A wool concern engaged him as buyer, and for about six years he 163. CHAPTER XXXII

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