A History of Advertising from the Earliest Times. by Henry Sampson

Introduction] may be, they will not be disappointed. With rare

3657 words  |  Chapter 34

exception, no source of information has been neglected by the editor, and the most inquisitive or exacting reader will find ready gathered to his hand, without the trouble of reference, almost every scrap of narrative, anecdote, gossip, scandal, or epigram, in poetry or prose, that he can possibly require for the elucidation of the caricatures.”--_Quarterly Review._ “The publishers have done good service in bringing so much that is full of humour and of historical interest within the reach of a large class.”--_Saturday Review._ “One of the most amusing and valuable illustrations of the social and polished life of that generation which it is possible to conceive.”--_Spectator._ NEW SERIES OF =BEAUTIFUL PICTURES.= Including Examples by ARMYTAGE, FAED, GOODALL, HEMSLEY, HORSLEY, MARKS, NICHOLLS, Sir NOEL PATON, PICKERSGILL, G. SMITH, MARCUS STONE, SOLOMON, STRAIGHT, E.M. WARD, WARREN; all engraved in the highest style of Art, with Notices of the Artists and of their Pictures by SYDNEY ARMYTAGE, M.A. Imp. 4to, cloth extra, gilt, and gilt edges, 21_s._ BEAUTIFUL PICTURES BY BRITISH ARTISTS: _A Gathering of Favourites from our Picture Galleries, 1800-1870._ Including examples by WILKIE, CONSTABLE, TURNER, MULREADY, LANDSEER, MACLISE, E.M. WARD, FRITH, Sir JOHN GILBERT, LESLIE, ANSDELL, MARCUS STONE, SIR NOEL PATON, FAED, EYRE CROWE, GAVIN, O’NEIL, and MADOX BROWN. Engraved on Steel in the highest style of Art. Edited, with Notices of the Artists, by SYDNEY ARMYTAGE, M.A. Imperial 4to, cloth extra, gilt and gilt edges, 21_s._ TOM HOOD’S NEW STORY FOR CHILDREN. =From Nowhere to the North Pole:= A Noah’s Arkæological Narrative. By TOM HOOD. With 25 Illustrations by W. BRUNTON and E.C. BARNES. Sq. crown 8vo, in a handsome and specially-designed binding, gilt edges, 6_s._ NEW BOOK BY MR. WALTER THORNBURY. On the Slopes of Parnassus. Illustrated by J.E. MILLAIS, JOHN TENNIEL, F. SANDYS, FRED. WALKER, G. J. PINWELL, J. D. HOUGHTON, E. J. POYNTER, H. S. MARKS, J. WHISTLER, and others. Handsomely printed, crown 4to, cloth extra, gilt and gilt edges, 21_s._ [_In preparation._ NEW GROTESQUE GIFT-BOOK. A RARE AND CHOICE COLLECTION OF Queens and Kings, and other Things: The Pictures, Poetry, and strange but veritable Histories designed and written by the PRINCESS HESSE-SCHWARZBOURG. The whole imprinted in gold and many colours by the Brothers DALZIEL, at the Camden Press. Imp. 4to, cloth gilt and gilt edges, price One Guinea. Æsop’s Fables, translated into Human Nature by C. H. BENNETT. Descriptive Text. Entirely New Edit. Cr. 4to, 24 Plates, beautifully printed in colours, cloth extra, gilt, 6_s._ COMPANION TO THE “HISTORY OF SIGNBOARDS.” Advertising, A History of, from the Earliest Times. Illustrated by Anecdotes, Curious Specimens, Biographical Notes, and Examples of Successful Advertisers. By HENRY SAMPSON. Crown 8vo, with Coloured Frontispiece and numerous Illustrations, cloth extra, gilt, 7_s._ 6_d._ Amusing Poetry. A Selection of Humorous Verse from all the Best Writers. Edited, with a Preface, by SHIRLEY BROOKS. A New Edition, in fcap. 8vo, cloth extra, gilt, and gilt edges, 3_s._ 6_d._ Anacreon. Translated by THOMAS MOORE, and Illustrated by the Exquisite Designs of GIRODET. Bound in Etruscan gold and blue, 12_s._ 6_d._ Army Lists of the Roundheads and Cavaliers in the Civil War, 1642. SECOND EDITION, Corrected and considerably Enlarged. Edited, with Notes and full Index, by EDWARD PEACOCK, F.S.A. 4to, hf.-Roxburghe, 7_s._ 6_d._ UNIFORM WITH MR. RUSKIN’S EDITION OF “GRIMM.” [Illustration] Bechstein’s As Pretty as Seven, and other Popular German Stories. Collected by LUDWIG BECHSTEIN. With Additional Tales by the Brothers GRIMM, 100 Illusts. by RICHTER. Small 4to, green and gold, 6_s._ 6_d._; gilt edges, 7_s._ 6_d._ Artemus Ward, Complete. The Works of CHARLES FARRER BROWNE, better known as ARTEMUS WARD, now first collected. Crown 8vo, with fine Portrait, facsimile of handwriting, &c., 540 pages, cloth extra, 7_s._ 6_d._ Artemus Ward’s Lecture at the Egyptian Hall, with the Panorama. Edited by T. W. ROBERTSON and E. P. HINGSTON. 4to, green and gold, TINTED ILLUST., 6_s._ Boccaccio’s Decameron; or, Ten Days’ Entertainment. Now fully translated into English, with Introduction by THOMAS WRIGHT, Esq., M.A., F.S.A. With Portrait after RAPHAEL, and STOTHARD’S Ten Copper-plates. Crown 8vo, cloth, extra gilt, 7_s._ 6_d._ Booksellers, A History of. Full Accounts of the Great Publishing Houses and their Founders, both in London and the Provinces, the History of their Rise and Progress, and of their greatest Works. By HARRY CURWEN. Crown 8vo, over 500 pages, with frontispiece and numerous Portraits and Illustrations, cloth extra, 7_s._ 6_d._ [Illustration: HEADPIECE USED BY WILLIAM CAXTON.] “_In these days, ten ordinary Histories of Kings and Courtiers were well exchanged against the tenth part of one good History of Booksellers._”--THOMAS CARLYLE. “This stout little book is unquestionably amusing. Ill-starred, indeed, must be the reader who, opening it anywhere, lights upon six consecutive pages within the entire compass of which some good anecdote or smart repartee is not to be found.”--_Saturday Review._ “Mr. Curwen has produced an interesting work.”--_Daily News._ “The ‘History of Booksellers’ will not merely repay perusal, but ought to have a permanent place on library shelves.”--_Court Circular._ Book of Hall-Marks; or, Manual of Reference for the Goldsmith and Silversmith. By ALFRED LUTSCHAUNIG, Manager of the Liverpool Assay Office. Crown 8vo, with 46 Plates of the Hall-Marks of the different Assay Towns of the United Kingdom, as now stamped on Plate and Jewellery, 7_s._ 6_d._ ⁂ _This work gives practical methods for testing the quality of gold and silver. It was compiled by the author for his own use, and as a Supplement to “Chaffers.”_ Boudoir Ballads: Vers de Société. By J. ASHBY STERRY. Crown 8vo, cloth extra, gilt, and gilt edges, 6_s._ [_In preparation._ Bret Harte’s Complete Works, in Prose and Poetry. Now First Collected. With Introductory Essay by J. M. BELLEW, Portrait of the Author, and 50 Illustrations. Crown 8vo, 650 pages, cloth extra, 7_s._ 6_d._ Brewster’s (Sir David) More Worlds than One, the Creed of the Philosopher and the Hope of the Christian. A NEW EDITION, in small crown 8vo, cloth, extra gilt, with full-page Astronomical Plates, uniform with Faraday’s “Chemical History of a Candle.” 4_s._ 6_d._ Brewster’s (Sir D.) Martyrs of Science. NEW EDITION, small cr. 8vo, cloth, extra gilt, with full-page Portraits, uniform with Faraday’s “Various Forces of Nature.” 4_s._ 6_d._ Bright’s (Rt. Hon. J., M.P.) Speeches on Public Affairs of the last Twenty Years. Collated with the best Public Reports. Royal 16mo, 370 pages, cloth extra, 1_s._ =COLMAN’S HUMOROUS WORKS.= Broad Grins. My Nightgown and Slippers, and other Humorous Works, Prose and Poetical, of GEORGE COLMAN the Younger. Now first collected, with Life and Anecdotes of the Author, by GEORGE B. BUCKSTONE. With Frontispiece by HOGARTH. Crown 8vo, 500 pp., 7_s._ 6_d._ =Broadstone Hall=, and other Poems. By W. E. WINDUS. With 40 Illustrations by ALFRED CONCANEN. Crown 8vo, cloth extra, gilt, 5_s._ NEW BOOK FOR BOYS. =Conquest of the Sea=: A History of Divers and Diving, from the Earliest Times to the Present Day. By HENRY SIEBE. Profusely Illustrated with fine Wood Engravings. Small crown 8vo, cloth extra, 4_s._ 6_d._ “We have perused this volume, full of quaint information, with delight. Mr. Siebe has bestowed much pains on his work; he writes with enthusiasm and fulness of knowledge.”--_Echo._ “Really interesting alike to youths and to grown-up people.”--_Scotsman._ “Equally interesting to the general and to the scientific reader.”--_Morning Advertiser._ MISS BRADDON’S NEW NOVEL. =Lost for Love=: A Novel. By M. E. BRADDON, Author of “Lady Audley’s Secret,” &c. Now ready, in 3 vols., crown 8vo, at all Libraries, and at the Booksellers. “One of the best novels lately produced. In several important respects, it appears to us, Miss Braddon’s recent works deserve the highest commendation.”--_Illustrated London News._ “We may confidently predict for it a warm welcome from Miss Braddon’s numerous admirers.”--_Graphic._ “‘Lost for Love’ must be placed high among Miss Braddon’s novels. It has a quiet power, which makes it attractive in a high degree.”--_Scotsman._ “Unaffected, simple, and easily written, it will disappoint Miss Braddon’s early admirers, and please that which we hope is a wider public.”--_Athenæum._ =Byron’s (Lord) Letters and Journals=, with Notices of his Life. By THOMAS MOORE. A Reprint of the Original Edition, newly revised, complete in a thick volume of 1060 pp., with Twelve full-page Plates. Crown 8vo, cloth extra, gilt, 7_s._ 6_d._ “We have read this book with the greatest pleasure. Considered merely as a composition, it deserves to be classed among the best specimens of English prose which our age has produced. It contains, indeed, no single passage equal to two or three which we could select from the Life of Sheridan; but, as a whole, it is immeasurably superior to that work. The style is agreeable, clear, and manly, and, when it rises into eloquence, rises without effort or ostentation. Nor is the matter inferior to the manner. It would be difficult to name a book which exhibits more kindness, fairness, and modesty. It has evidently been written, not for the purpose of showing--what, however, it often shows--how well its author can write, but for the purpose of vindicating, as far as truth will permit, the memory of a celebrated man who can no longer vindicate himself. Mr. Moore never thrusts himself between Lord Byron and the public. With the strongest temptations to egotism, he has said no more about himself than the subject absolutely required. A great part, indeed the greater part, of these volumes consists of extracts from the Letters and Journals of Lord Byron; and it is difficult to speak too highly of the skill which has been shown in the selection and arrangement.... It is impossible, on a general survey, to deny that the task has been executed with great judgment and great humanity. When we consider the life which Lord Byron had led, his petulance, his irritability, and his communicativeness, we cannot but admire the dexterity with which Mr. Moore has contrived to exhibit so much of the character and opinions of his friend, with so little pain to the feelings of the living.”--LORD MACAULAY, in the _Edinburgh Review_. =Carols of Cockayne=; Vers de Société descriptive of London Life. By HENRY S. LEIGH. Third Edition. With numerous Illustrations by ALFRED CONCANEN. Crown 8vo, cloth extra, gilt, 5_s._ =Carlyle (T.) on the Choice of Books.= With New Life and Anecdotes. Brown cloth, UNIFORM WITH THE 2_s._ EDITION OF HIS WORKS, 1_s._ 6_d._ =Celebrated Claimants=, Ancient and Modern. Being the Histories of all the most celebrated Pretenders and Claimants from PERKIN WARBECK to ARTHUR ORTON. Fcap. 8vo, 350 pages, illustrated boards, price 2_s._ MR. WILKIE COLLINS’S NEW NOVEL. =The Law and the Lady=: A Novel. By WILKIE COLLINS, Author of “The Woman in White.” 3 vols., crown 8vo, 31_s._ 6_d._ [_Shortly._ =Christmas Carols and Ballads.= Selected and Edited by JOSHUA SYLVESTER. A New Edition, beautifully printed and bound in cloth, extra gilt, gilt edges, 3_s._ 6_d._ =Cruikshank’s Comic Almanack.= Complete in TWO SERIES: the FIRST from 1835 to 1843; the SECOND from 1844 to 1853. A Gathering of the BEST HUMOUR of THACKERAY, HOOD, MAYHEW, ALBERT SMITH, A’BECKETT, ROBERT BROUGH, &c. With 2,000 Woodcuts and Steel Engravings by CRUIKSHANK, HINE, LANDELLS, &c. Crown 8vo, cloth gilt, two very thick volumes, 15_s._; or, separately, 7_s._ 6_d._ per volume. ⁂ _The “Comic Almanacks” of George Cruikshank have long been regarded by admirers of this inimitable artist as among his finest, most characteristic productions. Extending over a period of nineteen years, from 1835 to 1853, inclusive, they embrace the best period of his artistic career, and show the varied excellences of his marvellous power. The late Mr. Tilt, of Fleet Street, first conceived the idea of the “Comic Almanack,” and at various times there were engaged upon it such writers as_ THACKERAY, ALBERT SMITH, _the Brothers_ MAYHEW, _the late_ ROBERT BROUGH, GILBERT A’BECKETT, _and, it has been asserted_, TOM HOOD _the elder._ THACKERAY’S _stories of “Stubbs’ Calendar; or, The Fatal Boots,” which subsequently appeared as “Stubbs’ Diary;” and “Barber Cox; or, The Cutting of his Comb,” formed the leading attractions in the numbers for 1839 and 1840._ [Illustration] THE BEST GUIDE TO HERALDRY. =Cussans’ Handbook of Heraldry=; with Instructions for Tracing Pedigrees and Deciphering Ancient MSS.; also, Rules for the Appointment of Liveries, &c., &c. By JOHN E. CUSSANS. Illustrated with 360 Plates and Woodcuts. Crown 8vo, cloth extra, gilt and emblazoned, 7_s._ 6_d._ ⁂ _This volume, beautifully printed on toned paper, contains not only the ordinary matter to be found in the best books on the science of Armory, but several other subjects hitherto unnoticed. Amongst these may be mentioned_:--1. DIRECTIONS FOR TRACING PEDIGREES. 2. DECIPHERING ANCIENT MSS., ILLUSTRATED BY ALPHABETS AND FAC-SIMILES. 3. THE APPOINTMENT OF LIVERIES. 4. CONTINENTAL AND AMERICAN HERALDRY, &C. NEW AND IMPORTANT WORK. =Cyclopædia of Costume=; or, A Dictionary of Dress, Regal, Ecclesiastical, Civil, and Military, from the Earliest Period in England to the reign of George the Third. Including Notices of Contemporaneous Fashions on the Continent, and preceded by a General History of the Costume of the Principal Countries of Europe. By J. R. PLANCHÉ, F.S.A., Somerset Herald. _This work will be published in Twenty-four Monthly Parts, quarto, at Five Shillings, profusely illustrated by Plates and Wood Engravings; with each Part will also be issued a splendid Coloured Plate, from an original Painting or Illustration, of Royal and Noble Personages, and National Costume, both foreign and domestic. The First Part is just ready._ [Illustration] IN collecting materials for a History of Costume of more importance than the little handbook which has met with so much favour as an elementary work, I was not only made aware of my own deficiencies, but surprised to find how much more vague are the explanations, and contradictory the statements, of our best authorities, than they appeared to me, when, in the plenitude of my ignorance, I rushed upon almost untrodden ground, and felt bewildered by the mass of unsifted evidence and unhesitating assertion which met my eyes at every turn. During the forty years which have elapsed since the publication of the first edition of my “History of British Costume” in the “Library of Entertaining Knowledge,” archæological investigation has received such an impetus by the establishment of metropolitan and provincial peripatetic antiquarian societies, that a flood of light has been poured upon us, by which we are enabled to re-examine our opinions and discover reasons to doubt, if we cannot find facts to authenticate. That the former greatly preponderate is a grievous acknowledgment to make after assiduously devoting the leisure of half my life to the pursuit of information on this, to me, most fascinating subject. It is some consolation, however, to feel that where I cannot instruct, I shall certainly not mislead, and that the reader will find, under each head, all that is known to, or suggested by, the most competent writers I am acquainted with, either here or on the Continent. That this work appears in a glossarial form arises from the desire of many artists, who have expressed to me the difficulty they constantly meet with in their endeavours to ascertain the complete form of a garment, or the exact mode of fastening a piece of armour, or buckling of a belt, from their study of a sepulchral effigy or a figure in an illumination; the attitude of the personages represented, or the disposition of other portions of their attire, effectually preventing the requisite examination. The books supplying any such information are very few, and the best confined to armour or ecclesiastical costume. The only English publication of the kind required, that I am aware of, is the late Mr. Fairholt’s “Costume in England” (8vo, London, 1846), the last two hundred pages of which contain a glossary, the most valuable portion whereof are the quotations from old plays, mediæval romances, and satirical ballads, containing allusions to various articles of attire in fashion at the time of their composition. Twenty-eight years have expired since that book appeared, and it has been thought that a more comprehensive work on the subject than has yet issued from the English press, combining the pith of the information of many costly foreign publications, and, in its illustrations, keeping in view the special requirement of the artist, to which I have alluded, would be, in these days of educational progress and critical inquiry, a welcome addition to the library of an English gentleman. J. R. PLANCHÉ. =Cussans’ History of Hertfordshire.= A County History, got up in a very superior manner, and ranging with the finest works of its class. By JOHN E. CUSSANS. Illustrated with full-page Plates on Copper and Stone, and a profusion of small Woodcuts. Parts I. to VIII. are now ready, price 21_s._ each. ⁂ _An entirely new History of this important County, great attention being given to all matters pertaining to Family History._ =Dickens’ Life and Speeches.= By THEODORE TAYLOR. In One Volume, 16mo, cloth extra, 2_s._ 6_d._ “DON QUIXOTE” IN THE ORIGINAL SPANISH. =El Ingenioso Hidalgo Don Quijote de la Mancha.= Nueva Edición, corregida y revisada. Por MIGUEL DE CERVANTES SAAVEDRA. Complete in one volume, post 8vo, nearly 700 pages, cloth extra, price 4_s._ 6_d._ GIL BLAS IN SPANISH. =Historia de Gil Blas de Santillana.= Por LE SAGE. Traducida al Castellano por el PADRE ISLA. Nueva Edición, corregida y revisada. Complete in One Volume. Post 8vo, cloth extra, nearly 600 pages, price 4_s._ 6_d._ =Earthward Pilgrimage=, from the Next World to that which now is. By MONCURE D. CONWAY. Crown 8vo, beautifully printed and bound, 7_s._ 6_d._ =Ellis’s (Mrs.) Mothers of Great Men.= A New Edition, with Illustrations by VALENTINE W. BROMLEY. Crown 8vo, cloth gilt, over 500 pages, 6_s._ “Mrs. Ellis believes, as most of us do, that the character of the mother goes a long way; and, in illustration of this doctrine, she has given us several lives written in her charming, yet earnest, style. We especially commend the life of Byron’s and Napoleon’s mothers.... The volume has some solid merits.”--_Echo._ “This is a book which ought to be in the libraries of all who interest themselves in the education of women.”--_Victoria Magazine._ “An extremely agreeable and readable book,... and its value is not a little enhanced by Mr. Bromley’s illustrations.”--_Illustrated Dramatic News._ =Emanuel on Diamonds and Precious Stones=; Their History, Value, and Properties; with Simple Tests for ascertaining their Reality. By HARRY EMANUEL, F.R.G.S. With numerous Illustrations, Tinted and Plain. A New Edition, Crown 8vo, cloth extra, gilt, 6_s._ [Illustration: POE’S COTTAGE AT FORDHAM.] =Edgar Allan Poe’s Prose and Poetical Works=; including Additional Tales and his fine Critical Essays. With a Translation of CHARLES BAUDELAIRE’S “Essay.” 750 pages, crown 8vo, fine Portrait and Illustrations, cloth extra, 7_s._ 6_d._ =English Surnames=: Their Sources and Significations. By CHARLES WAREING BARDSLEY, M.A. SECOND EDITION, revised throughout, considerably enlarged, and partially re-written. Crown 8vo, cloth extra, 9_s._ “Mr. Bardsley has faithfully consulted the original mediæval documents and works from which the origin and development of surnames can alone be satisfactorily traced. He has furnished a valuable contribution to the literature of surnames, and we hope to hear more of him in this field.”--_Times._ “Mr. Bardsley’s volume is a very good specimen of the work which the nineteenth century can turn out. He has evidently bestowed a great deal of attention, not only upon surnames, but upon philology in general. The book is a mine of information.”--_Westminster Review._ “We welcome this book as an important addition to our knowledge of an important and interesting subject.”--_Athenæum._ =Englishman’s House= (The): A Practical Guide to all interested in Selecting or Building a House. By C. J. RICHARDSON, Architect, Author of “Old English Mansions,” &c. Third Edition. With nearly 600 Illustrations. Crown 8vo, cloth extra, 7_s._ 6_d._ [Illustration] ⁂ _This Work might not inappropriately be termed “A Book of Houses.” It gives every variety of house, from a workman’s cottage to a nobleman’s palace. The book is intended to supply a want long felt, viz., a plain, non-technical account of every style of house, with the cost and manner of building._ =Faraday’s Chemical History of a Candle.= Lectures delivered to a Juvenile Audience. A New Edition, edited by W. CROOKES, Esq., F.C.S., &c. Crown 8vo, cloth extra, with all the Original Illustrations, 4_s._ 6_d._ =Faraday’s Various Forces of Nature.= A New Edition, edited by W. CROOKES, Esq., F.C.S., &c. Crown 8vo, cloth extra, with all the Original Illustrations, 4_s._ 6_d._ FATHER PROUT’S REMAINS. =Final Reliques of Father Prout.= Collected and Edited, from MSS. supplied by the Family of the Rev. FRANCIS MAHONEY, by BLANCHARD JERROLD. [_In preparation._ =Finish to Life in and out of London=; or, The Final Adventures of Tom, Jerry, and Logic. By PIERCE EGAN. Royal 8vo, cloth extra, with Spirited Coloured Illustrations by CRUIKSHANK, 21_s._ =Flagellation and the Flagellants.=--A History of the Rod in all Countries, from the Earliest Period to the Present Time. By the Rev. W. COOPER, B.A. Third Edition, revised and corrected, with numerous Illustrations. Thick crown 8vo, cloth extra, gilt, 12_s._ 6_d._ =Fools’ Paradise=; with the Many Wonderful Adventures there, as seen in the strange, surprising Peep-Show of Professor Wolley Cobble. Crown 4to, with nearly 350 very funny Coloured Pictures, cloth extra, gilt, 7_s._ 6_d._ [Illustration: THE PROFESSOR’S LEETLE MUSIC LESSON.] RUSKIN AND CRUIKSHANK. =German Popular Stories.= Collected by the Brothers GRIMM, and Translated by EDGAR TAYLOR. Edited, with an Introduction, by JOHN RUSKIN. With 22 Illustration after the inimitable designs of GEORGE CRUIKSHANK. Both Series complete. Square crown 8vo, 6_s._ 6_d._; gilt leaves, 7_s._ 6_d._ “The illustrations of this volume... are of quite sterling and admirable art, in a class precisely parallel in elevation to the character of the tales which they illustrate; and the original etchings, as I have before said in the Appendix to my ‘Elements of Drawing,’ were unrivalled in masterfulness of touch since Rembrandt (in some qualities of delineation, unrivalled even by him).... To make somewhat enlarged copies of them, looking at them through a magnifying glass, and never putting two lines where Cruikshank has put only one, would be an exercise in decision and severe drawing which would leave afterwards little to be learnt in schools.”--_Extract from