A History of Advertising from the Earliest Times. by Henry Sampson
1569. Dr Rawlinson, a distinguished antiquary of the last century,
17591 words | Chapter 28
produced before the Antiquarian Society in 1748 the following:--
A Proposal for a very rich Lottery, general without any Blankes,
contayning a great N^{o} of good prices, as well of redy money as of
Plate and certain sorts of Merchandizes, having been valued and prised
by the Commandment of the Queenes most excellent Majesties order, to
the extent that such Commodities as may chance to arise thereof, after
the charges borne, may be converted towards the reparations of the
Havens and Strength of the realme, and towards such other public good
workes. The N^{o} of lotts shall be foure hundred thousand, and no
more; and every lott shall be the summe of tenne shillings sterling
only, and no more. To be filled by the feast of St Bartholomew. The
shew of Prises ar to be seen in Cheapside, at the sign of the Queenes
armes, the house of Mr. Dericke, Goldsmith, Servant to the Queen.
Some other Orders about it in 1567-8.
Printed by Hen. Bynneman.
According to Stow the drawing of this lottery was commenced at the west
door of St Paul’s Cathedral on the 11th of January 1569, and continued
day and night until the 6th of May. It was originally intended to be
drawn at Dericke’s house, but most likely, as preparations were made, it
was discovered that a private establishment would be hardly the place
for so continuous a piece of business. Maitland in his “London” says,
“Whether this lottery was on account of the public, or the selfish views
of private persons, my author[40] does not mention; but it is evident,
by the time it took up in drawing, it must have been of great concern.
This I have remarked as being the first of the kind I read in England.”
By these remarks it would seem that neither Stow nor Maitland had seen
the “Proposal” we have quoted above, which gives the reason for the
lottery.
In 1586 there was another drawing, about which we are quaintly told: “A
Lotterie, for marvellous rich and beautiful armor, was begunne to be
drawn at London, in S. Paules churchyard, at the great west gate, (an
house of timber and boord being there erected for that purpose) on St.
Peter’s Day in the morning, which Lotterie continued in Drawing day and
night for the space of two or three daies.”[41] Of this lottery Lord
Burleigh says in his diary at the end of Munden’s State Papers: “June
1586, the Lottery of Armour under the charge of John Calthorp
determined.” About the year 1612 James I., “in special favour for the
plantation of English colonies in Virginia, granted a lottery to be held
at the west end of St Paul’s; whereof one Thomas Sharplys, a taylor of
London, had the chief prize, which was four thousand crowns in fair
plate.”[42]
A correspondent of the _Gentlemen’s Magazine_ in 1778 gives Mr Urban
some particulars regarding a lottery “held in London for the present
plantation of English colonies in Virginia” in 1619. The writer says:
“It may be found, perhaps, upon strict enquiry that this mode of
raising money was authorized in many wealthy towns, as well as in the
capital; and that it was attended with beneficial effects, not only to
the colony of Virginia, but likewise to the town itself where the
lottery was held. In proof of this supposition I send you the following
authentic extract from the Register of charitable Gifts to the
Corporation of Reading:”--
Whereas at a Lottery held within the Borough of Reading in the Year of
our Ld. God 1619, Gabriel Barber Gent. Agent in the sd. Lottery for
the Councell & Company of Virginia, of his own good Will & Charity
towarde poor Tradesmen ffreemen & Inhabitants of the sd. Borough of
Reading, & for the better enabling such poor Tradesmen to support &
bear their Charges in their several Places & Callings in the sd.
Corporation from time to time for ever freely gave & delivered to the
Mayor & Burgesses of this Corporation the sum of forty Pounds of
lawfull Money of England Upon Special Trust & Confidence, that the sd.
Mayor & Burgesses & their Successors shall from time to time for ever
dispose & lend these 40l. to & amongst Six poor Tradesmen after the
rate 06l. 13s. 4d. to each Man for the Term of five Years gratis And
after those five Years ended to dispose & lend the sd. 40l. by Such
Soms to Six other poor Tradesmen for other five Years & so from five
years to five years Successively upon good Security for ever
Neverthelesse provided & upon Condition that none of those to whom the
sd. Summs of money shall be lent during that Term of five years shall
keep either Inn or Tavern or dwell forth of the sd. Borough, but there
during that time and terme, shall as other Inhabitants of the sd.
Borough reside & dwell.
Memorand. that the sd. Sum of 40l. came not into the hands & charge of
the Mayor & Burgesses until April 1626.
The writer then concludes with the following somewhat puzzling sentence:
“If it be asked what is become of it now? _gone_, it is supposed, _where
the chickens went before_ during the pious Protectorship of Cromwell.”
Hone in his “Everyday-Book” says that “in 1630, 6th Charles I., there
was a project ‘for the conveying of certain springs of water into London
and Westminster, from within a mile and a half of Hodsdon, in
Hertfordshire, by the undertakers, Sir Edward Stradling and John Lyde.’
The author of this project was one Michael Parker. ‘For defraying the
expenses whereof, King Charles grants them a special licence to erect
and publish a lottery or lotteries; _according_,’ says this record, ‘_to
the course of other lotteries_ heretofore used or practised.’ This is
the first mention of lotteries either in the _Fœdera_ or Statute-book.
‘And for the sole privilege of bringing the said waters in aqueducts to
London, they were to pay four thousand pounds per annum into the king’s
exchequer: and, the better to enable them to make the said large annual
payment, the king grants them leave to bring their aqueducts through any
of his parks, chases, lands, &c., and to dig up the same gratis.’” In
1653 there was a lottery at Grocers’ Hall, which has escaped the
observation of the earliest inquirers on this subject. In an old weekly
paper, called _Perfect Account of the Daily Intelligence_, November
16-23, 1653, there is the following:--
^Advertisement.^
_At the Committee for Claims for Lands in Ireland,_
Ordered, that a Lottery be at Grocers-Hall, London, on Thursday 15
Decem. 1653, both for Provinces and Counties, to begin at 8 of the
Clock in the forenoon of the same day; and all persons concerned
therein are to take notice thereof.
_W. Tibbs._
After the Restoration, Charles, whose ideas of rewarding fidelity were
always peculiar, granted plate lotteries “with a view to reward those
adherents of the Crown who resided within the bills of mortality, and
had served with fidelity during the interregnum.” By this is to be
understood a gift of plate from the Crown to be disposed of by lot,
certain persons--most likely those who had no claim whatever on the
score of fidelity--having the privilege of selling tickets. The
_Gazette_ tells us that in 1669 Charles II., the Duke of York, and many
of the nobility were present “at the grand plate lottery, which, by his
Majesty’s command, was then opened at the sign of the Mermaid, over
against the mews.” Even if this had been a proper way to reward the
faithful, the faithfullest must have felt it had been left rather late.
From this plate lottery sprang many successors, the most noticeable of
which was the Royal Oak, whose title explains itself. The rapid growth
of the institution may be judged by the following, which, according to
Anderson in his “History of Commerce,” was published shortly after the
drawing to which we have referred:--
THIS is to give Notice, that any Persons who are desirous to farm any
of the Counties within the Kingdom of England, or Dominion of Wales,
in Order to the setting up of a Plate Lottery, or any other Lottery
whatsoever, may repair to the Lottery Office, at Mr. Philips’s House,
in Mermaid Court over against the Mews; where they may contract with
the Trustees commissioned by his Majesties Letters Patent for the
Management of the said Patent, on the Behalf of the truly Loyal
Indigent Officers.
It is stated that “the Crown exceeded its prerogative by issuing these
patents, and the law was not put in motion to question them.” This was
not the only point upon which the royal rights were extended, but the
tide of loyalty had set in strongly, and Charles was not likely to miss
any of the current’s strength. Book lotteries were before this time much
in fashion, and with the kinds which came in afterwards, were drawn at
the theatres. At Vere Street theatre, which stood in Bear Yard, to which
there was an entrance through a passage at the south-west corner of
Lincoln’s Inn Fields, another from Vere Street, and a third from Clare
Market, Killigrew’s company performed during the seasons of 1661 and
1662, and part of 1663, when they removed to the newly-built theatre in
Drury Lane; the Vere Street theatre was then probably unoccupied until
Mr Ogilby, the author of the “Itinerarum Angliæ, or Book of Roads,”
adopted it, as standing in a populous neighbourhood, for the temporary
purpose of drawing a lottery of books, which took place in 1668. Books
were often the species of property held out as a lure to adventurers, by
way of lottery, for the benefit of the suffering Loyalists. In the
_Gazette_ of May 18, 1668, is the following advertisement:--
MR. Ogilby’s Lottery of Books opens on Monday the 25th instant, at the
old Theatre between Lincoln’s Inn Fields and Vere street, where all
Persons concerned may repair on Monday May 18, and see the Volumes,
and put in their Money.
But the business being much better than was anticipated, the drawing had
to be postponed, and so in the number of the _Gazette_ for May 25 there
is this:--
MR. Ogilby’s Lottery of Books (Adventurers coming in so fast that they
cannot in so short Time be methodically registered) opens not till
Tuesday the 2d of June; then not failing to draw; at the old Theatre
between Lincoln’s Inn Fields and Vere street.
Ogilby had had a venture before this, about which there seems to have
been some little difficulty, as in his “Proposal” for this same lottery
he refers to aspersions which have been made. A correspondent of the
_Gentleman’s Magazine_ of nearly a hundred years ago gives as a
curiosity even then a copy of this “Proposal,” which, though rather
long, is very interesting, and so we subjoin it:--
A SECOND PROPOSAL, by the Author, for the better and more speedy
Vendition of several Volumes, (his own Works,) by the way of a
standing _Lottery_, licensed by his Royal Highness the Duke of York,
and Assistants at the Corporation of the royal Fishing.
WHEREAS _John Ogilby_, esq., erected a standing Lottery of Books, and
completely furnished the same with very large, fair, and special
Volumes, all of his own Designment and Composure, at vast Expense,
Labour and Study of twenty Years; the like Impressions never before
exhibited in the English Tongue. Which according to the appointed
Time, on the 10th of May, 1665, opened; and to the general
Satisfaction of the Adventurers, with no less Hopes of a clear
Despatch and fair Advantage to the Author, was several Days in
Drawing: when its Proceedings were stopt by the then growing Sickness
and lay discontinued under the Arrest of that common Calamity, till
the next Year’s more violent and sudden Visitation, the late dreadful
and surprising Conflagration, swallowed the Remainder, being two Parts
of three, to the Value of three thousand Pounds and upward, in that
unimaginable Deluge. Therefore, to repair in some Manner his so much
commiserated Losses, by the Advice of so many his Patrons, Friends,
and especially by the Incitations of his former Adventurers, he
resolves, and hath already prepared, not only to reprint all his own
former Editions, but others that are new, of equal Value, and like
Estimation by their Embellishments, and never yet Published; with some
remains of the first Impressions, Relics preserved in several Hands
from the Fire; to set up a second standing Lottery, where such the
Discrimination of Fortune shall be, that few or None shall return with
a dissatisfying Chance. The whole Draught being of greater Advantage
by much (to the Adventurers) than the former. And accordingly, after
Publication, the Author opened his Office, where they might put in
their first Encouragements (_viz._) twenty Shillings, and twenty more
at the reception of their Fortune, and also see those several
magnificent Volumes, which their varied Fortune (none being bad)
should present them.
[43]But the Author now finding more difficulty than he expected, since
many of his Promisers (who also received great Store of Tickets to
dispose of, towards promotion of his Business) though seeming well
resolved and very willing, yet straining Courtesy not to go foremost
in paying their monies, linger out, driving it off till near the time
appointed for Drawing; which Dilatoriness: (since Despatch is the soul
and life to his Proposal, his only Advantage a speedy Vendition:) and
also observing how that a Money Dearth, a Silver Famine, slackens and
cools the Courage of Adventurers: through which hazy humours
magnifying medium Shillings loome like Crowns, and each forty
Shillings a ten Pound Heap. Therefore, according to the present Humour
now reigning, he intends to adequate his Design; and this seeming too
large-roomed, standing Lottery, modelled into many less and more
likely to be taken Tenements, which shall not open only a larger
Prospect of pleasing Hopes, but more real Advantage to the Adventurer.
Which are now to be disposed of thus: the whole Mass of Books or
Volumes, being the same without Addition or Diminution, amounting
according to their known Value (being the Prices they have been
usually disposed at) to thirteen thousand seven hundred Pounds; so
that the Adventurers will have the above said Volumes (if all are
drawn) for less than two-thirds of what they would yield in Process
of Time, Book by Book. He now resolves to attempter, or mingle each
Prize with four allaying Blanks; so bringing down, by this Means, the
Market from double Pounds to single Crowns.
THE PROPOSITIONS.--First, whosoever will be pleased to put in five
Shillings shall draw a Lot, his Fortune to receive the greatest or
meanest Prize, or throw away his intended spending Money on a Blank.
Secondly, whoever will adventure deeper, putting in twenty-five
Shillings, shall receive, if such his bad Fortune be that he draws all
Blanks, a Prize presented to him by the Author of more value than his
Money (if offered to be sold) though proffered ware, &c. Thirdly, who
thinks fit to put in for eight Lots forty Shillings shall receive
nine, and the advantage of their free Choice (of all Blanks) of either
of the Works complete, _viz._ Homer’s Iliads and Odysses, or Æsop the
first and second Volumes, the China Book, or Virgil. Of which,
The First and greatest Prize contains
1 Lot, Number 1.
An imperial Bible with Chorographical and an hundred historical
Sculps, valued at 25_l._
Virgil translated, with Sculps and Annotations, val. 5_l._
Homer’s Iliads, adorned with Sculps, val. 5_l._
Homer’s Odysses, adorned with Sculps, val. 4_l._
Æsop’s Fables paraphrased and Sculped, in Folio, val. 3_l._
A second Collection of Æsopick Fables, adorned with Sculps,
never
[_Rest imperfect._]
His Majestie’s Entertainment passing through the city of
London, and Coronation. These are one of each, of all the Books
contained in the Lottery, the whole value 51_l._
The Second Prize contains
1 Lot, Num. 2.
One imperial Bible with all the Sculps, val. 25_l._
Homer complete, in English, val. 9_l._
Virgil, val. 5_l._
Æsop complete, val. 6_l._
The Description of China, val. 4_l._
In all 49 Pound.
The Third Prize contains
1 Lot, Num. 3.
One royal Bible with all the Sculps 10_l._
Homer’s Works in English, val. 9_l._
Virgil translated, with Sculps and Annotations, val. 5_l._
The first and second Vol. of Æsop, val. 6_l._
The Description of China, val. 4_l._
Entertainment, val. 2_l._
In all 36 Pound.
1 Lot, Num. 4.
One imperial Bible with all the Sculps, val. 25_l._
Æsop’s Fables the first and second Vol. val. 6_l._
In all 31 Pound.
1 Lot, Num. 5.
One imperial Bible with all the Sculps, val. 25_l._
Virgil translated, with Sculps, val. 5_l._
In all 30 Pound.
1 Lot, Num. 6.
One imperial Bible with all the Sculps, val. 25_l._
And a Description of China, val. 4_l._
In all 29 Pound.
1 Lot, Num. 7.
One imperial Bible with all the Sculps and a new Æsop, val. 28_l._
1 Lot, Num. 8.
One imperial Bible with all the Sculps, val. 25_l._
1 Lot, Num. 9.
A royal Bible with all the Sculps, val. 10_l._
A Description of China, val. 4_l._
And a Homer complete, val. 9_l._
In all 23 Pound.
1 Lot, Num. 10.
A royal Bible with all the Sculps, val. 10_l._
A Virgil complete, val. 5_l._
Æsop’s Fables the first and second Vols. val. 6_l._
In all 21 Pound.
1 Lot, Num. 11.
One royal Bible with all the Sculps, val. 10_l._
And a Homer’s Works complete, val. 9_l._
In all 19 Pound.
1 Lot, Num. 12.
One royal Bible with all the Sculps, val. 10_l._
And both the Æsops, val. 6_l._
In all 16 Pound.
1 Lot, Num. 13.
One royal Bible with all the Sculps, val. 10_l._
A Virgil complete in English, val. 5_l._
In all 15 Pound.
1 Lot, Num. 14.
One royal Bible with all the Sculps, val. 10_l._
A Description of China, val. 4_l._
In all 14 Pound.
[_No. 15 imperfect._]
1 Lot, Num. 16.
One royal Bible with all the Sculps. 10_l._
The second Volume of Æsop, val. 3_l._
In all 13 Pound.
1 Lot, Num. 17.
One royal Bible with all the Sculps, val. 10_l._
And an Entertainment, val. 2_l._
In all 12 Pound.
1 Lot, Num. 18.
One royal Bible with all the Sculps, val. 10_l._
1 Lot, Num. 19.
One royal Bible with Chorographical Sculps, val. 5_l._
One Virgil complete, val. 5_l._
In all 10 Pound.
1 Lot, Num. 20.
One royal Bible with Chorographical Sculps, val. 5_l._
And a Homer’s Iliads, val. 5_l._
In all 10 Pound.
1 Lot, Num. 21.
One royal Bible with Chorographical Sculps, val. 5_l._
And a Homer’s Odysses, val. 4_l._
In all 9 Pound.
1 Lot, Num. 22.
One royal Bible with Chorographical Sculps, val. 5_l._
And a Description of China, val. 4_l._
In all 9 Pound.
1 Lot, Num. 23.
One royal Bible with Chorographical Sculps. 5_l._
And Æsop complete, val. 6_l._
In all 11 Pound.
1 Lot, Num. 24.
A royal Bible with Chorographical Sculps, val. 5_l._
And Æsop the first Volume, val. 3_l._
In all 8 Pound.
1 Lot, Num. 25.
A royal Bible with Chorographical Sculps, val. 5_l._
And Æsop the second Volume, val. 3_l._
In all 8 Pound.
1 Lot, Num. 26.
A royal Bible, ruled, with Chorographical Sculps, val. 6_l._
1 Lot, Num. 27.
A royal Bible, with Chorographical Sculps, ruled, val. 6_l._
1 Lot, Num. 28.
One royal Bible with Chorographical Sculps, val. 5_l._
10 Lot, Num. 29.
Each a Homer complete, val. 9_l._
10 Lot, Num. 30.
Each a double Æsop complete, val. 6_l._
520 Lot, Num. 31.
Each a Homer’s Iliads, val. 5_l._
520 Lot, Num. 32.
Each a Homer’s Odysses, val. 4_l._
570 Lot, Num. 33.
Each a Virgil complete, val. 5_l._
570 Lot, Num. 34.
Each a China Book, val. 4_l._
570 Lot, Num. 35.
Each the first Volume of Æsop, val. 3_l._
570 Lot, Num. 36.
Each the second Volume of Æsop, val. 3_l._
The whole Number of the Lots three thousand, three hundred, and
sixty-eight. The Number of the Blanks as above ordered; so that the
Total received is but four thousand, one hundred, and ten Pounds.
The Office where their Monies are to be paid in, and they receive
their Tickets, and where the several Volumes or Prizes may be daily
seen, (by which visual Speculation understanding their real Worth
better than by the Ear or printed Paper,) is kept at the Black Boy,
over against St. Dunstan’s Church, Fleet Street. The Adventurers may
also repair for their better Convenience, to pay in their Monies, to
Mr. Peter Cleyton, over against the Dutch Church, in Austin Friars,
and to Mr. Baker, near Broad Street, entering the South door of the
Exchange, and to Mr. Roycroft, in Bartholomew Close.
The certain Day of Drawing, the Author promiseth (though but half
full) to be the twenty-third of May next. Therefore all Persons that
are willing to Adventure, are desired to bring or send in their Monies
with their Names, or what other Inscription or Motto they will, by
which to know their own, by the ninth of May next, it being Whitson
Eve, that the Author may have Time to put up the Lots and Inscriptions
into their respective Boxes.
Notwithstanding the positive promise given as to the date of the
drawing, there seems, judging by the advertisements first quoted, to
have been two alterations in the time. Mr Ogilby assorted his wares in
the most tempting manner, and it is interesting to know what were
considered the most marketable books, with their relative values, over
two hundred years ago. Even then, and long before either became
familiar to the bulk of English readers, the Iliad was worth a pound
more than the Odyssey. Æsop was rated, entire, at more than the best of
the Homeric books, but divided, he was inferior to either, and Virgil
complete was worth exactly the same amount as the Iliad. A contributor
to the _Gentleman’s Magazine_, about a hundred years back, states that
he had seen a then very old but undated “Address to the Learned, or an
advantageous lottery for books in quires; wherein each adventurer of a
guinea is sure of a prize of two pounds value; and it is but four to one
that he has a prize of three, six, eight, twelve, or fifty pounds.” The
proposals for this lottery were, one thousand four hundred lots, at a
guinea each, to be drawn with the lots out of two glasses, superintended
by John Lilly and Edward Darrel, Esqs., Mr Deputy Collins, and Mr
William Proctor, stationer; two lots of £50, ten of £12, twenty of £8,
sixty-eight of £6, two hundred of £5, and one thousand two hundred of
£3. Letters-patent on behalf of the promoters of Lotteries were from
time to time renewed, and from the _Gazette_ of October 11, 1675, it
appears by those dated June 19 and December 17, 1674, there were granted
for thirteen years to come, “all lotteries whatsoever invented or to be
invented, to several truly loyal and indigent officers, in consideration
of their many faithful services and sufferings, with prohibition to all
others to use or set up the said lotteries.” These officers were also
granted powers to give licences and name agents.
In the _Examiner_, about the time when Lotteries were suppressed, there
is much information concerning them, and the writer among other things
finds, from a copy of the _London Gazette_ of May 17, 1688, that
“Ogilby, the better to carry on his ‘Britannia,’ had a lottery of books
at Garraway’s Coffeehouse in ’Change Alley.” Lotteries of various kinds
seem to have been very general before this date; indeed so much so that
Government issued a notice in the _London Gazette_, September 27, 1683,
to prevent the drawing of any lotteries (and especially a
newly-invented lottery under the name of the riffling, or raffling,
lottery) “except those under his Majesty’s letters-patent, for thirteen
years, granted to persons for their sufferings, and have their seal of
office with this inscription, ‘_Meliora Designavi_.’” In 1683, Prince
Rupert dying rather poor, a plan was devised to obtain money by
disposing of all his jewels; but as the public were not satisfied with
the mode of drawing the lotteries, on account of the many cheats
practised on them, they would not listen to any proposals until the King
himself guaranteed to see that all was fair, and also that Mr Francis
Child, the goldsmith at Temple Bar, would be answerable for their
several adventures, as appears by the _London Gazette_, October 1,
1683:--
THESE are to give notice, that the Jewels of his late Royal Highness
Prince Rupert have been particularly valued and appraised by Mr. Isaac
Legouch, Mr Christopher Rosse, and Mr. Richard Beauvoir, Jewellers,
the whole amounting to Twenty Thousand Pounds, and will be sold by way
of Lottery, each Lot to be Five Pounds. The biggest Prize will be a
great Pearl Necklace, valued at 8,000_l._, and none less than 100_l._
A printed Particular of the said Appraisement, with their Divisions
into Lots, will be delivered gratis by Mr. Francis Child, at Temple
Bar, London, into whose Hands, such as are willing to be Adventurers
are desired to pay their Money, on or before the 1st Day of November
next. As soon as the whole Sum is paid in, a short Day will be
appointed which, (it is hoped, will be before Christmas) and notified
in the _Gazette_, for the Drawing thereof, which will be done in his
Majesty’s Presence, who is pleased to declare, that _he himself will
see all the Prizes put in among the Blanks_, and that the whole will
be managed with Equity and Fairness, Nothing being intended but the
sale of the said Jewels at a moderate Value. And it is further
notified, for the Satisfaction of all as shall be Adventurers, that
the said Mr. _Child_ shall and will stand obliged to Each of them for
their several Adventures. And that each Adventurer shall receive their
Money back if the said Lottery be not drawn and finished before the
first Day of February next.
This Mr Child is said to have been the first regular banker. He began
business soon after the Restoration, and received the honour of
knighthood. He lived in Fleet Street, where the shop still continues in
a state of the highest respectability.[44] A subsequent notice says that
The King will probably, to-morrow, in the Banquetting House, see all
the Blanks told over, that they may not exceed their Number; and that
the Papers on which the Prizes are to be written shall be rolled up in
his Presence; and that a Child, appointed, either by his Majesty or
the Adventurers, shall draw the Prizes.
The most popular of all the schemes of the time was that drawn at the
Dorset Garden Theatre, near Salisbury Square, Fleet Street, with the
capital prize of a thousand pounds for a penny. The drawing began on
October 19, 1698; and in the _Protestant Mercury_ of the following day
its fairness was said to give universal content to all that were
concerned. In the next number is found an inconsistent story as to the
possessor of the prize. It runs thus: “Sometime since, a boy near
Branford going to school one morning, met an old woman, who asked his
charity; the boy replied, he had nothing to give her but a piece of
bread and butter, which she accepted. Sometime after, she met the boy
again, and told him she had good luck after his bread and butter, and
therefore would give him a penny which, after some years keeping, would
produce many pounds: he accordingly kept it a great while, and at last,
with some friends’ advice, put it into the Penny Lottery, and we are
informed that on Tuesday last, the said lot came up with £1000 prize.”
This is a very fair specimen of the stories which were always afloat
concerning the chief prizes in the principal lotteries, and which had
always some superstitious current underlying them, much to the benefit
of the vendors of tickets. The scheme of the Penny Lottery was assailed
in a tract entitled “The Wheel of Fortune, or Nothing for a Penny; being
Remarks on the Drawing of the Penny Lottery at the Theatre Royal, in
Dorset Garden.” (1698, 4to.) Afterwards this theatre was used for
exhibitions of sword-and-cudgel players, prize-fighters, &c.; but the
building was totally deserted in 1703. In the last years of the century,
schemes were started called “The Lucky Adventure; or, Fortunate Chance,
being 2000_l._ for a groat, or 3000_l._ for a shilling;” and
“Fortunatus, or another Adventure of 1000_l._ for a Penny;” but
purchasers were more wary, and the promoters’ plans in both cases fell
to the ground. The royal patentees also advertised against the “Marble
Board, alias Woollich Board lotteries; the Figure Board, alias the
Whimsey Board and the Wyre Board lotteries.” The patentees were, in
addition, always quarrelling among themselves; and the following lines
from the _Post-Boy_, January 3, 1698, were very popular at the time, as
giving an estimate of the disputes between the legalised rogues:--
A DIALOGUE _betwixt the_ NEW LOTTERIES _and the_ ROYAL OAK.
_New Lott._ To you the Mother of our Schools,
Where knaves by license manage Fools,
Finding fit Juncture and Occasion,
To pick the Pockets of the Nation;
We come to know how we must treat ’em,
And to their hearts’ content may cheat ’em.
_Oak._ It cheers my aged Heart to see
So numerous a Progeny;
I find by you, that ’tis Heaven’s will
That knavery should flourish still;
You have docility and wit,
And Fools were never wanting yet.
Observe the crafty Auctioneer
His art to sell waste Paper dear;
When he for Salmon baits his Hooks,
That Cormorant of Offal books,
Who bites, as sure as Maggots breed,
Or Carrion Crows on Horseflesh feed;
Fair specious Titles him deceive,
To sweep what Sl---- and T----n leave.
If greedy gulls you would ensnare,
Make ’em Proposals wondrous fair;
Tell him strange Golden Show’rs shall fall,
And promise Mountains to ’em all.
_New Lott._ That Craft we’ve already taught,
And by that Trick have millions caught;
Books, Baubles, Toys, all sorts of Stuff,
Have gone off this way well enough.
Nay, Music, too, invades our Art,
And to some Tune wou’d play her Part.
I’ll show you now what we are doing,
For we have divers Wheels agoing.
We now have found out richer Lands,
Than Asia’s Hills, or Afric’s Sands,
And to vast Treasures must give Birth,
Deep hid in Bowels of the Earth;
In fertile Wales, and God knows where,
Rich mines of Gold and Silver are,
From whence we draw prodigious Store
Of Silver coin’d, tho’ none in Ore,
Which down our Throats rich Coxcombs pour,
In hopes to make us vomit more.
_Oak._ This Project surely must be good
Because not eas’ly understood;
Besides, it gives a mighty Scope
To the Fool’s Argument--vain Hope.
No Eagle’s Eye the Cheat can see,
Thro’ Hope thus back’d by Mystery.
_New Lott._ We have, besides, a thousand more,
For Great or Small, for Rich and Poor,
From him that can his Thousands spare,
Down to the Penny Customer.
_Oak._ The silly Mob in Crowds will run,
To be at easy Rates undone.
A gimcrack Show draws in the Rout,
Thousands their all by Pence lay out.
_New Lott._ We, by Experience, find it true,
But we have Methods wholly new,
Strange late-invented Ways to thrive,
To make Men pay for what they give,
To get the Rents into our Hands
Of their hereditary Lands,
And out of what does thence arise,
To make ’em buy Annuities.
We’ve mathematick Combination,
To cheat Folks by plain Demonstration,
Which shall be fairly manag’d too,
The Undertaker knows not how.
Besides----
_Oak._ Pray, hold a little, here’s enough,
To beggar Europe of this Stuff.
Go on, and prosper, and be great,
I am to you a puny Cheat.
The Royal Oak Lottery came in for a great share of public odium, it
being regarded as the parent of all the others. A very curious tract of
1699 sets forth the various charges against it in the form of a trial.
The pamphlet is called “The Arraignment, Trial and Condemnation of
_Squire Lottery_, alias _Royal-Oak Lottery_.” The various charges,
defences, and counter-charges are very funny, and we regret that we have
only room here for the jury list, which shows that the “British
palladium” possessed then many of its present features, judged by the
characters and pretensions of the jurymen. The descriptions of these
latter would fit pretty well even in these days:--
_The Jurors’ Names._
Mr. _Positive_, a Draper in _Covent Garden_.
Mr. _Squander_, an Oilman in _Fleet Street_.
Mr. _Pert_, a Tobacconist, _ditto_.
Mr. _Captious_, a Milliner in _Paternoster Row_.
Mr. _Feeble_, a Coffeeman near the _Change_.
Mr. _Altrick_, a Merchant in _Gracechurch Street_.
Mr. _Haughty_, a Vintner by _Grays-Inn, Holborn_.
Mr. _Jealous_, a Cutler at _Charing Cross_.
Mr. _Peevish_, a Bookseller in _St. Paul’s Churchyard_.
Mr. _Spilbook_, near _Fleet Bridge_.
Mr. _Noysie_, a Silkman upon _Ludgate Hill_.
Mr. _Finical_, a Barber in _Cheapside_.
It is noticeable that during the whole of the trial no individual
interferes with either the Court or the witnesses, there being no
mention in the report of “a Juror;” and as might have been anticipated,
the trial ends with the wholesale condemnation of Squire Lottery, and
an order for his immediate execution. Private and fallacious lotteries
had by this time become so common, not only in London, but in most other
great cities and towns of England, whereby the lower people and the
servants and children of good families were defrauded, that an Act of
Parliament was therefore passed, 10 and 11 William III. c. 17, for
suppressing such lotteries, “even although they might be set up under
colour of patents or grants under the Great Seal. Which said grants, or
patents,” says the preamble, “are against the common good, welfare, and
peace of the kingdom, and are void and against law.” A penalty,
therefore, of five hundred pounds was laid on the proprietors of any
such lotteries, and of twenty pounds on every adventurer in them.
Notwithstanding this, the like disposition to fraud and gaming prevailed
again till fresh laws were enacted for their suppression. The public,
or, as they were called, the Parliamentary, lotteries, went on, however,
as merrily as before, though they were every now and again
threatened--indeed for nearly a hundred and thirty years lotteries were
always on the point of being abolished. The promoters of lotteries, even
in the early days, thoroughly knew the value of advertising by means of
puffs, and many of their paragraphs are found given as ordinary news,
for the more effectual trapping of the gulls. Such a one is this from
the _Post-Boy_ of December 27, 1710:--
We are informed that the Parliamentary Lottery will be fixed in this
Manner:--150,000 Tickets will be delivered out at 10_l._ each Ticket,
making in all the Sum of 1,500,000_l._ Sterling; the Principal thereof
is to be sunk, the Parliament allowing nine per cent. Interest for the
whole during the Term of thirty-two Years, which Interest is to be
divided as follows: 3750 Tickets will be Prizes from 1000_l._ to 5_l._
per annum, during the said thirty-two Years; all the other Tickets
will be Blanks, so that there will be thirty-nine of these to one
Prize, but then each Blank Ticket will be entitled to fourteen
Shillings a year for the Term of thirty-two Years, which is better
than an Annuity for life at ten per cent. over and above chance of
getting a prize.
Such was the eagerness of the public to secure shares in this great and
liberal undertaking on the part of a beneficent Legislature, that
Mercers’ Hall was literally crowded, and the clerks were found
incompetent to receive the influx of names. Six hundred thousand pounds
was subscribed by January 21; and on the 28th of February the required
amount of a million and a half had been taken out in shares. This rage
for speculation had much to do with the success of the South-Sea Bubble,
which was attended by myriad smaller bubbles that in the grand collapse
of the most magnificent swindle of modern times have been quite
forgotten. But many large fortunes were made by small means. In the
height of the speculative fever, hardly a day, certainly not a week,
passed without fresh projects, recommended by pompous paragraphs in the
newspapers, directing where to subscribe to them. On some six per cent.
was paid down, on others one shilling per thousand at the time of
subscribing. Some of the obscure keepers of these books of subscription,
contenting themselves with what they had netted in the morning, by
the registration of one or two millions, disappeared in the afternoon,
the rooms they had hired being shut up, and they and their
subscription-books being never heard of more. On others of these
projects, two shillings, and two-and-sixpence, were paid down; for some
few even half a sovereign per cent. was deposited, but this was only in
the case of those who could find some person of standing to recommend
them in Exchange Alley. Some were divided into shares instead of
hundreds and thousands, upon each of which so much was paid down. Any
impudent impostor, while the delusion was at its greatest height, needed
only to hire a room near the alley for a few hours, and open a
subscription-book for a pretended scheme relating to commerce,
manufacture, plantation, or some supposed invention, having first
advertised it in the newspapers of the preceding day, and he might in a
few hours find subscribers for one or two millions of imaginary stock.
Yet many of the subscribers were far from believing the project
feasible; it was enough for their purpose that there would soon be a
premium on the receipts for the subscriptions, when they could easily
get rid of them in the crowded alley to others more credulous than
themselves. Indeed some of these bubbles were so barefaced and palpably
gross as not to have the shadow of anything like feasibility: such, for
instance, were an insurance against divorces; a scheme to learn men to
cast nativities; another for making butter from beech-trees; a project
for a flying machine; a company for fattening hogs; and a proposal for a
more inoffensive method of emptying or cleansing necessary-houses.
Addison, of course, availed himself of the opportunity afforded by the
great lottery mania, and in the _Spectator_ for Tuesday, October 9,
1711, he comments on the peculiarities of investors. “When a man has a
mind to venture his money in a lottery,” says he, “every figure of it
appears equally alluring, and as likely to succeed as any of its
fellows. They all of them have the same pretensions to good luck, stand
upon the same foot of competition, and no manner of reason can be given
why a man should prefer one to the other before the lottery is drawn. In
this case, therefore, caprice very often acts in the place of reason,
and forms to itself some groundless imaginary motive, where real and
substantial ones are wanting. I know a well-meaning man that is very
well pleased to risk his good fortune upon the number 1711, because it
is the year of our Lord. I am acquainted with a tacker that would give a
good deal for the number 134. On the contrary, I have been told of a
certain zealous dissenter, who being a great enemy to Popery, and
believing that bad men are the most fortunate in this world, will lay
two to one on the number 666 against any other number, because, says he,
it is the number of the Beast. Several would prefer the number 12,000
before any other, as it is the number of the pounds in the great prize.
In short, some are pleased to find their own age in their number; some
that have got a number which makes a pretty appearance in the ciphers;
and others because it is the same number that succeeded in the last
lottery. Each of these, upon no other grounds, thinks he stands fairest
for the great lot, and that he is possessed of what may not be
improbably called--‘the golden number.’”
The reference to the number 134 is made on account of a bill which was
brought into the House of Commons against occasional Conformity; and so
that it should pass through the Lords, it was proposed to tack it to a
money bill. This proposal caused some warm debates, and at last, on
being put to the vote, it was found that 134 were for tacking. A large
majority was, however, against it, and the motion fell through. The
Beast’s number is, of course, a reference to Revelation xiii. 18; and
the final allusion in the paragraph we will not insult the reader by
attempting to explain. Addison then goes on: “These principles of
election are the pastimes and extravagances of human reason, which is of
so busy a nature, that it will be exerting itself in the meanest
trifles, and working even where it wants materials. The wisest of men
are sometimes acted by such unaccountable motives, as the life of the
fool and the superstitious is guided by nothing else. I am surprised
that none of the fortune-tellers, or, as the French call them, the
_Diseurs de bonne Aventure_, who publish their bills in every quarter of
the town, have turned our lotteries to their advantage. Did any of them
set up for a caster of fortunate figures, what might he not get by his
pretended discoveries and predictions? I remember, among the
advertisements in the _Post-Boy_ of September the 27th, I was surprised
to see the following one:--
_This is to give Notice that ten Shillings over and above the Market
Price, will be given for the Ticket in the 1,500,000l. Lottery, No.
132_, by Nath. Cliff, _at the_ Bible and Three Crowns _in Cheapside_.
“This advertisement has given great matter of speculation to
coffee-house theorists. Mr. Cliff’s principles and conversation have
been canvassed upon this occasion, and various conjectures made why he
should thus set his heart upon No. 132. I have examined all the powers
in those numbers, broken them into fractions, extracted the square and
cube root, divided and multiplied them all ways, but could not arrive at
the secret until about three days ago, when I received the following
letter from an unknown hand, by which I find that Mr. Nath. Cliff is
only the agent, and not the principal, in this advertisement. ‘Mr.
Spectator,--I am the person that lately advertised I would give ten
shillings more than the current price for the ticket No. 132, in the
lottery now drawing, which is a secret I have communicated to some
friends, who rally me incessantly upon that account. You must know I
have but one ticket, for which reason, and a certain dream I have lately
had more than once, I resolved it should be the number I most approved.
I am so positive that I have pitched upon the great lot, that I could
almost lay all I am worth upon it. My visions are so frequent and strong
upon this occasion, that I have not only possessed the lot, but disposed
of the money which in all probability it will sell for. This morning in
particular I set up an equipage which I look upon to be the gayest in
the town; the liveries are very rich, but not gaudy. I should be very
glad to see a speculation or two upon lottery subjects, in which you
would oblige all people concerned, and in particular, your most humble
servant George Gosling. P.S. Dear Spec, if I get the 12,000_l._ I’ll
make thee a handsome present.’ After having wished my correspondent good
luck, and thanked him for his intended kindness, I shall for this time
dismiss the subject of the lottery, and only observe, that the greatest
part of mankind are in some degree guilty of my friend Gosling’s
extravagance. We are apt to rely upon future prospects, and become
really expensive while we are only rich in possibility. We live up to
our expectations, not to our possessions, and make a figure
proportionable to what we may be, not what we are. We outrun our present
income, as not doubting to disburse ourselves out of the profits of some
future place, project, or reversion that we have in view. It is through
this temper of mind, which is so common among us, that we see tradesmen
break, who have met with no misfortunes in their business; and men of
estate reduced to poverty, who have never suffered from losses or
repairs, tenants, taxes, or lawsuits. In short, it is this foolish
sanguine temper, this depending upon contingent futurities, that
occasions romantic generosity, chimerical grandeur, senseless
ostentation, and generally ends in beggary and ruin. The man who will
live above his present circumstances, is in great danger of living in a
little time much beneath them; or, as the Italian proverb runs, ‘the man
who lives by hope will die by hunger.’ It should be an indispensable
rule in life to contract our desires to our present condition, and,
whatever may be our expectations, to live within the compass of what we
actually possess. It will be time enough to enjoy an estate when it
comes into our hands; but if we anticipate our good fortune, we shall
lose the pleasure of it when it arrives, and may possibly never possess
what we have so foolishly counted upon.” We have quoted nearly at
length, and offer no excuse; for those who are familiar with the lesson
can do no harm by reading it anew, while those who are not may be
tempted to dip deeper, and find in the pages of the _Spectator_ many new
delights. We can offer no remarks of our own on the superstitions of
“adventurers” fit to be placed by those we have extracted, and so will
pass on to fresh incidents.
Lotteries abounded to such an extent about this time that we really have
too much tempting material to choose from. There were the Greenwich
Hospital Adventure, sanctioned by Act of Parliament; the Land Lottery,
the promoter of which declared it was “found very difficult and
troublesome for the adventurers for to search and find out what prizes
they have come up in their number-tickets, from the badness of the
print, the many errors in them, and the great quantity of prizes;” as
well as the Twelvepenny, or Nonsuch, the Fortunatus, and the Deer
Lotteries, all flourishing; to say nothing of the smaller swindles,
which, despite Parliament, were connived at by the minor authorities.
The Hamburgh Lottery caused in 1723 some trouble in the House of
Commons. It was ostensibly a scheme for promoting trade between Great
Britain and the Elbe territories, but was as gross an imposition as even
a lottery system could produce, and was ultimately suppressed by special
Act, John Viscount Barrington being expelled the House for complicity in
the snare. He was not the only man of rank who dabbled with dirty water,
many members of the Commons being more or less openly convicted of fraud
in connection with lotteries. George Robinson, Esq., member for Marlowe,
disappeared mysteriously in 1731, and it was found that with him went
all the hopes of the Charitable Corporation Society, who discovered upon
investigation that the half million capital they thought themselves
possessed of had been embezzled. Two other M.P.’s, Sir Archibald Grant
and Sir Robert Sutton, were found to be concerned, in common with many
other persons of position, in the defalcation, and were expelled from
their seats, while their property was attached. A lottery was instituted
for the benefit of the sufferers, and in 1734 they received nine
shillings and ninepence in the pound. This is an advertisement published
in the _Daily Courant_, July 1, 1734, with regard to the distribution of
prizes in this same lottery:--
Lottery-Office, 28 June 1734.
_THE Managers appointed by an Act of Parliament for exchanging the
Tickets in the Charitable Corporation Lottery give Notice, That
Certificates for all Tickets in the said Lottery, which have been
entered at their Office in the New Palace Yard, near the Receipt of
his Majesty’s Exchequer, to the 29th Day of June, 1734, will be
delivered out at their said Office, in Exchange for the said Tickets,
on Wednesday and Thursday next, from Ten in the Forenoon ’till Two in
the Afternoon of each Day; and that the Business of taking in the
Tickets will be suspended ’till Friday the 5th Day of July._
_And whereas Tickets have been brought to be entered for Certificates,
that have been altered from Blanks to Numbers intituled to Benefits
(which Tickets have been detected) The Managers do hereby give Notice,
that the same is declared Felony by the Act._
It is worthy of notice that sharpers of a description other than the
promoters of lotteries were anxious to get all they could out of the
ventures, and so winning numbers were very often fabricated; and in more
than one instance the utterers being detected, were with the forgers
tried and cast for death. A notable instance of this kind of fraud was
made public in 1777, in the January of which year two Jews, Joseph
Arones and Samuel Noah, were examined at Guildhall before the Lord
Mayor, charged with counterfeiting the lottery ticket No. 25,590, a
prize of £2000, with intent to defraud Mr Keyser, an office-keeper, who
had examined the ticket carefully, and had taken it into the Stock
Exchange to sell, when Mr Shewell happened to come into the same box,
and hearing the office-keeper’s offer, asked to look at the ticket, as
he recollected buying one of the same number a day or two before. This
very fortunately led to the discovery of the fraud, and the two Jews
were committed to take their trial. The number was so artfully altered
from 23,590 that not the least erasure could be discerned. Arones was
but just come to England, and Noah was said to be a man of property. In
the February the two were tried at the Old Bailey for forgery and fraud.
Their defence was that Arones found the ticket, and persons were
produced to swear to the fact, which they did positively and
circumstantially, that the prisoners were discharged. At the same
sessions Daniel Denny was tried for forging, counterfeiting, and
altering a lottery ticket with intent to defraud; and being found
guilty, was condemned. In later days the small cards given on
race-courses--and a few years back in the streets--by turf bookmakers to
their customers were very successfully imitated, sometimes the number of
a ticket which was known to be held by a winner being counterfeited,
while at others the brazen-visaged presenter would simply depend upon
his ability to “bounce” the layer of odds into the belief that the entry
was wrong as to the amount or name of horse. In these latter cases the
ingenuity exhibited was great--was in fact of the kind which judges are
in the habit of instancing as worthy of better application. As if
judges--and juries too, when they have sense--did not know that the only
outlet for ability nine times out of ten in certain conditions of
society is in a criminal direction. The kind of skill which brings a man
to the Central Criminal Court is not likely to find much of an opening
so far as money-getting is concerned, and from the ingenuity of the
great bank-forgers of 1873, down to that of Counsellor Kelly and Jim the
Penman of watch-robbery recollection, there is a wide field of skill for
which virtue has small market, and which therefore turns to vice for its
reward. We say this without any wish to be regarded as encouragers of
crime in any shape or form, but because we consider the words of the
judge humbug, and the leaders in certain papers which always break out
upon such occasions as we have referred to as cant of the most
flagitious character. There is hardly a man now languishing in prison
for being ingenious who will not tell you that ingenuity has been his
bane, not alone because he yielded to temptation, but because he found
the market overstocked with people quite as clever as himself who had
additional advantages. This simply proves that the ability which looks
so great when it has been devoted to the purposes of robbery is of a
very small order after all, and shows itself in its true light when in
its proper channel. What, if estimated at their proper value, were the
qualifications of the American forgers or the English burglars? Are
there not scores of confidential clerks and dozens of skilled mechanics
who could have done as well or better than either if they had chosen so
to do? Yes, decidedly. Yet in both cases, as well as in many others, the
judge and jury, the public and the press, affected to be horror-struck
at such a waste of talent. But, as they say in the novels, this is a
digression.
In 1736 an Act was passed to build Westminster Bridge by means of a
lottery, and by means of advertisement the following scheme was
submitted to the public:--
LOTTERY 1736, _for raising 100000l. for building a Bridge at_
Westminster, _consisting of 125000 Tickets at 5l. each_.
Prizes 1 of 20000_l._ is 20000_l._
2 „ 10000 „ 20000
3 „ 5000 „ 15000
10 „ 3000 „ 30000
40 „ 1000 „ 40000
60 „ 500 „ 30000
100 „ 200 „ 20000
200 „ 100 „ 20000
400 „ 50 „ 20000
1000 „ 20 „ 20000
28800 „ 10 „ 288000
------ ------
30616 Prizes, amounting to 523000
94384 Blanks.
First Drawn 1000
Last Drawn 1000
------ ------
125000 525000
------ ------
The Prizes to be paid at the Bank in 40 Days after Drawing, without
Deduction. N.B. _There is little more than Three_ Blanks _to a_ Prize.
Other lotteries were granted for the same purpose before the bridge was
completed. Its structure must have been as rotten as the system on which
it was built, as for many years before it was pulled down it was a
disgrace to the neighbourhood; and as it was anything but old when it
was demolished, it must have gone to decay almost as soon as it was
opened. Almost every imaginable article was at this period disposed of
by raffle or lottery, and Horace Walpole, writing about one for an
organ, says: “I am now in pursuit of getting the finest piece of music
that ever was heard; it is a thing that will play eight tunes. Handel
and all the great musicians say, that it is beyond anything they can do;
and this may be performed by the most ignorant person; and when you are
weary of those eight tunes, you may have them changed for any other that
you like. This I think much better than going to an Italian opera or an
assembly. This performance has been lately put into a lottery, and all
the royal family choose to have a great many tickets rather than to buy
it, the price being I think £1000, infinitely a less sum than some
bishoprics have been sold for. And a gentleman won it, who I am in hopes
will sell it, and if he will, I will buy it, for I cannot live to have
another made, and I will carry it into the country with me.” As Walpole
lived for sixty years after this, he must have lived to see much more
wonderful instruments built, and possibly offered as prizes in
lotteries. In June 1743 the price of lottery tickets rose from £10 to
£11, 10s., the prizes being in no way increased, and a hint to the
unwary was published, in which it was shown that adventurers “gamed at
50 per cent. loss; paying at that price 2s. 6d. to play for 5s.; the
money played for being only three pound, besides discount and
deductions.” The practice of giving £1000 each to the first and last
drawn tickets led to a curious difficulty in 1774. On the 5th of
January, at the conclusion of drawing the State Lottery at Guildhall,
No. 11,053, as the last-drawn ticket, was declared to be entitled to the
thousand pounds, and was so printed in the paper of benefits by order of
the commissioners. It was, beside, a prize of a hundred pounds. But
after the wheels were carried back to Whitehall, and there opened, the
ticket No. 72,248 was found sticking in a crevice of the wheel. And,
being the next-drawn ticket after all the prizes were drawn, was
advertised by the commissioners’ order as entitled to the thousand
pounds, as the last-drawn ticket; “which affair,” we are told by the
_Gentleman’s Magazine_, “made a great deal of noise.” The State Lottery
of 1751 met with much opposition from the press, and an article in the
_London Magazine_ gives the following computation of its chances:--
IN THE LOTTERY 1751 IT IS
69998 to 2 or 34999 to 1 against a £10000 Prize
69994 to 6 or 11665 to 1 against a 5000 or upwards
69989 to 11 or 6363 to 1 against a 3000
69981 to 19 or 3683 to 1 against a 2000
69961 to 39 or 1794 to 1 against a 1000
69920 to 80 or 874 to 1 against a 500
69720 to 280 or 249 to 1 against a 100
69300 to 700 or 99 to 1 against a 50
60000 to 10000 or 6 to 1 against a 20 or any Prize.
The writer then goes on to say: “I would beg the favour of all
gentlemen, tradesmen, and others, to take the pains to explain to such
as any way depend upon their judgment, that one must buy no less than
seven tickets to have an even chance for any prize at all; that with
only one ticket it is six to one, and with half a ticket twelve to one,
against any prize; and ninety-nine or a hundred to one that the prize,
if it comes, will not be above £50; and no less than thirty-five
thousand to one that the owner of a single ticket will not obtain one of
the greatest prizes. No lottery is proper for persons of very small
fortunes, to whom the loss of five or six pounds is of great
consequence, besides the disturbance of their minds; much less is it
advisable or desirable for either poor or rich to contribute to the
exorbitant tax of more than two hundred thousand pounds, which the first
engrossers of lottery tickets, and the brokers and dealers, strive to
raise out of the pockets of the poor chiefly, and the silly rich partly,
by artfully enhancing the price of tickets above the original cost.” The
first price of tickets in this lottery was ten pounds. On their rise a
Mr Holland publicly offered in an advertisement to wager four hundred
guineas that four hundred tickets when drawn did not amount to nine
pounds fifteen shillings on an average, prizes and blanks. As might have
been expected, his challenge was never accepted. On the 11th of the next
month (November) the drawing began, and notwithstanding the
public-spirited efforts of individuals, societies, and papers which did
not receive any benefit in the way of advertisements, to check the
exorbitancy of the ticket-mongers, the price rose steadily and
ultimately to sixteen guineas a ticket. All means were tried by the
disinterested to cure this infatuation by writing and advertising; and
on the first day of drawing, it was publicly averred that near eight
thousand tickets were in the South Sea House, and upwards of thirty
thousand pawned at bankers, &c., that nine out of ten of the
ticket-holders were not able to go to the wheel, and that not one of
them durst stand the drawing above six days. These dealers seem to have
had an awkward knack of selling the same ticket to two buyers, or
disposing of more than the proper fractional parts of one ticket, in the
hope of its turning up a blank, thus “going for the gloves” in a style
imitated in modern days by votaries of Tattersall’s and other betting
institutions with much success. This arrangement, with others of a
similar nature, led to the establishment of insurances offices, which,
at first an ostensible protection by guaranteeing special numbers, and
thereby preventing fraud on the part of sellers, became in time greater
swindles than those they were supposed to prevent.
To prevent the monopoly of tickets in the State Lottery, and the
consequent upheaval of rates, it had been enacted that persons charged
with the delivery of tickets should not sell more than twenty to one
person. This provision was evaded by the use of pretended lists, which
defeated the object of Parliament, and injured public credit, insomuch
that in 1754 more tickets were subscribed for than the holders of the
lists had cash to purchase, and there was a deficiency in the first
payment. The mischief and notoriety of these practices occasioned the
House of Commons to prosecute an inquiry into the circumstances, which,
though opposed by a scandalous cabal that endeavoured to screen the
delinquents, ended in a report, by the committee, that Peter Leheup,
Esq., had privately disposed of a great number of tickets before the
office was opened to which the public were directed by advertisement to
apply; that he also delivered great numbers to particular persons, upon
lists of names which he knew to be fictitious; and that, in particular,
Sampson Gideon became proprietor of more than six thousand, which he
sold at a premium. Upon report of these and other illegal acts, the
House resolved that Leheup was guilty of a violation of the Act and a
breach of trust, and presented an address to his Majesty praying that he
would direct the Attorney-General to prosecute him in the most effectual
manner for his offences. An information was accordingly filed, and, on a
trial at bar in the Court of King’s Bench, Leheup, as one of the
receivers of the last lottery of three hundred thousand pounds, was
found guilty (1) of receiving subscriptions before the day and hour
advertised; (2) of permitting the subscribers to use different names to
cover an excess of twenty tickets; and (3) of disposing of the tickets
which had been bespoke, and not claimed, or were double charged, instead
of returning them to the managers. In Trinity Term, Leheup was brought
up for judgment, and fined a thousand pounds, which was at once paid.
This was one of the grossest miscarriages of justice known with regard
to the lottery frauds, as in the course of the evidence given it was
discovered that the defendant had amassed by his trickery over forty
thousand pounds for his own share. Another instance of the horrible
effect these instruments of gambling had on the public mind is found in
the madness of many successful speculators, as well as in the continuous
suicides of the unsuccessful. On November 5, 1757, Mr Keys, a clerk, who
had absented himself from business ever since the 7th of October, on
which day was drawn the ten-thousand-pound prize, supposed to be his
property, was found in the streets raving mad, having been robbed of his
pocket-book and ticket.
The very small parts into which shares were divided more than a hundred
years ago is shown by the following advertisement, published in several
papers of November 1766:--
DAME FORTUNE presents her Respects to the Public, and assures them
that she has fixed her Residence for the Present at CORBETT’S State
Lottery Office, opposite St. Dunstan’s Church, Fleet Street; and, to
enable many Families to partake of her Favours, she has ordered not
only the Tickets to be sold at the lowest Prices, but also that they
be _divided into Shares at the following low Rates_,--viz.:--
£ _s._ _d._
A Sixty-fourth 0 4 0
Thirty-second 0 7 6
Sixteenth 0 15 0
An Eighth 1 10 0
A Fourth 3 0 0
A Half 6 0 0
By which may be gained from upwards of one hundred and fifty to
upwards of five thousand Guineas, at her said Office No. 30.
As another instance of the superstition prevalent during the lottery
mania we will give the following anecdote, which though old will bear
repetition. A gentlewoman whose husband had presented her with a ticket,
put up prayers in the church, the day before drawing, in the following
manner: “The prayers of the congregation are desired for the success of
a person engaged in a new undertaking.” Lottery tickets were often
presented by gentlemen to ladies, and it is recorded that a lady falling
in love with an actor, finding that the many letters of passionate
admiration she sent him passed unnoticed, accompanied one of them with a
gift of four lottery tickets. Whether they were successful, either as
regards moving his obdurate heart or providing him with a prize, we are
unfortunately not able to say. Anyhow, it doesn’t much matter, as the
recipient of the favours died shortly afterwards; and most likely the
unknown lady consoled herself with another and more willing lover, or
else with a lottery.
Between 1770 and 1775 the tricks of the insurers occupied a great deal
of attention, and almost left the ordinary office-keepers unnoticed. The
two businesses were, however, pretty well mixed up by this time. An
important trial took place at Guildhall for the purpose of deciding the
legality of insuring on March 1, 1773, the Lord Mayor being plaintiff,
and Messrs Barnes & Golightly defendants, but on account of an error in
the declaration the plaintiff was nonsuited. On June 26, 1775, a cause
came on in the Court of Common Pleas, Guildhall, between a gentleman,
plaintiff, and a lottery office-keeper, defendant. The cause of the
action was, that the gentleman, passing by the lottery office, observed
a woman and a boy crying, on which he asked the reason of their tears.
They informed him that they had insured a number in the lottery on the
overnight, and upon inquiry at another office, found it to have been
drawn five days before, and therefore wanted their money returned. The
gentleman taking their part was assaulted and beaten by the
office-keeper, and the jury, after hearing the evidence, gave a verdict
in favour of the gentleman with five pounds damages.
In 1775 some of the Bluecoat boys appointed to assist in the drawing of
the State Lottery were tampered with for the purpose of inducing them to
commit a fraud. These attempts were successful in one instance that
became known, and doubtless in many others that did not. This discovery
led to certain regulations, which were carried out with great vigour. On
the 1st of June a man was brought before the Lord Mayor for attempting
to bribe the two boys who drew the Museum Lottery at Guildhall to
conceal a ticket, and to bring it to him, promising that he would at
once return it. His intention was to insure it in all the offices with a
view to defraud the keepers. The boys were so frightened at the
proposition that they gave notice to the managers of the lottery, and
pointed out the delinquent, who was, however, discharged, as there was
no law by which to punish him. On the 5th of December another of the
boys engaged to draw the numbers in the State Lottery at Guildhall was
examined before Sir Charles Asgill relative to a number that had been
drawn out the Friday before, on which an assurance had been made in
almost every office in London. The boy confessed that he was prevailed
upon to conceal the ticket No. 21,481, by a man who paid him for so
doing; that the man copied the number; and that the next day he followed
the man’s instructions, and put his hand into the wheel as usual, with
the ticket in it, and then pretended to draw it from among the rest. The
instigator of the offence had actually received £400 of the
insurance-office keepers. Had all of them paid him, the whole sum would
have amounted to £3000; but some of them suspected a fraud had been
committed, and caused the inquiry which led to the boy’s confessing both
the temptation and his folly. On the next day the man who insured the
ticket was examined. He was clerk to a hop-factor in Goodman’s Fields;
but not being the person who had persuaded the boy to secrete the ticket
and pretend to draw it in the usual manner, and no evidence appearing to
connect him with the actual seducer, the prisoner was discharged, though
it was ascertained that he had insured the number already mentioned
ninety-one times in one day. In consequence of the circumstances which
led to this examination, the Lords of the Treasury inquired further and
deliberated on the means of preventing a recurrence of such
transactions. The result of their conference was the following order,
which was, however, but privately circulated, and was never published in
any periodical, book, or newspaper until after the abolition of
Lotteries:--
ORDER _of December 12, 1775_.
A DISCOVERY having been made that WILLIAM TRAMPLETT, one of the Boys
employed in drawing the Lottery had, at the Instigation of one CHARLES
LOWNDES, (since absconded) at different Times in former Rolls, _taken
out of the Number Wheel_ THREE _numbered Tickets, which were at_ THREE
_several Times returned by him into the said Wheel, and drawn without
his parting with them_, so as to give them the Appearance of being
fairly drawn _to answer the purpose of defrauding by insurance_:
IT IS THEREFORE ORDERED, for preventing the like wicked Practices in
future, that every Boy, before he is suffered to put his Hand into
either Wheel, be brought by the Proclaimer to the Managers on Duty,
for them to see that _the Bosoms and Sleeves of his Coat be closely
buttoned, his Pockets sewed up, and his Hands examined_; and that
during the Time of his being on Duty, _he shall keep his left Hand in
his Girdle behind him, and his right Hand open with his Fingers
extended_; and the Proclaimer is not to suffer him at any Time to
leave the Wheel, without being first examined by the Manager nearest
him.
The Observance of the foregoing Order is recommended by the Managers
on this Roll to those on the succeeding Rolls, till the matter shall
be more fully discussed at a general Meeting.
It is noticeable that though only one ticket was spoken of in the police
case, the secret instructions refer to three. It is likely that if it
had been known that more than one had been tampered with, a general
unpleasantness would have resulted, and the whole of the drawing been
declared null and void. As it was, there was some difficulty in keeping
the matter within bounds; and the trifling proportion of the attempted
cheat, as compared with the magnitude of the general issue, was the
strong point of the lottery managers. The exposure of the attempted, and
so far as two tickets were concerned apparently successful, fraud, would
have led to a vast amount of trouble and expense, and would have
considerably added to the unpopularity of lotteries--a feeling which, as
it was, made itself now and again very manifest. Anyhow the secret was
kept for over sixty years, as it was never divulged until the general
dissolution of the lottery system in 1826, when the following on the
same subject was also for the first time made public:--
ORDER _at_ GENERAL MEETING.
A PLAN OF RULES AND REGULATIONS to be observed in order _to prevent
the Boys committing Frauds, &c._, in the Drawing of the Lottery,
agreeable to _Directions_ received by Mr. Johnson on Tuesday the 16th
of January 1776, from the LORDS OF THE TREASURY.
THAT ten Managers be always on the Roll at Guildhall, two of whom are
to be conveniently placed opposite the two Boys at the Wheels, in
order to observe that they strictly conform themselves to the Rules
and Orders directed by the Committee at Guildhall, on Tuesday,
December 12, 1775.
THAT _it be requested of the_ TREASURER OF CHRIST’S HOSPITAL _not to
make known who are the twelve Boys nominated for drawing the Lottery
till the morning the Drawing begins; which said Boys are all to attend
every Day, and the two who are to go on Duty at the Wheels are to be
taken promiscuously from amongst the whole Number_ by either of the
Secretaries, _without observing any regular Course or Order; so that
no Boy shall know when it will be his turn to go to either Wheel_.
THIS METHOD, though attended with considerable additional Expense, by
the extra Attendance of two Managers and six Boys, will, it is
presumed, effectually prevent any Attempt being made to corrupt or
bribe any of the Boys to commit the Fraud practised in the last
Lottery.
In July 1778 there was tried before Lord Mansfield at Guildhall a case
wherein a merchant was plaintiff and a lottery-office keeper defendant.
The action was for the purpose of recovering damages against the
office-keeper for suffering plaintiff’s apprentice, a youth, to insure
during the drawing of the last lottery, contrary to the statute; whereby
the lad lost a considerable sum, the property of his master. The jury,
without leaving their box, gave a verdict for the plaintiff, and the
judge ordered the defendant to pay £500 penalty and be imprisoned for
three months. During the same year, Parliament having discussed the evil
of insuring, and the mischievous subdivision of the shares of tickets,
passed an Act for the regulation of lottery offices, by which it was
enacted that every office-keeper should pay £50 for a licence, and give
tangible security not to infringe any part of the Act; that no smaller
portion of any ticket than a sixteenth should be disposed of under a
penalty of £50; that any person disposing of goods or merchandise upon
any chance relating to the drawing of any ticket should be liable to a
fine of £20; and that all shares should be stamped at an office
established under the said Act, the original tickets being kept at the
office till after the drawing. Many other regulations were made in the
same law, and in the following year the question was again subject of
legislation; but notwithstanding all the efforts of the Commons, the
ruinous practice of insuring was still conducted with dexterity and
great profit by the office-keepers. This is one of their plans for
evading the law:--
_November 7, 1781._
MODE OF INSURANCE,
WHICH continues the whole Time of drawing the Lottery, at CARRICK’S
STATE LOTTERY OFFICE, King’s Arms, 72, Threadneedle Street. _At one
Guinea each_ NUMBERS _are taken_, to return three Twenty Pound Prizes,
value Sixty Pounds, for every given Number that shall be drawn any
Prize whatever above Twenty Pounds during the whole drawing.
⁂ _Numbers at half a Guinea to receive half the above._
And here is another of about the same date, which openly violates the
spirit if not the letter of the law:--
J. COOK respectfully solicits the Public will favour the following
_incomparably advantageous plan_ with attention, by which _upwards of
thirty-two thousand Chances for obtaining a Prize (out of the
forty-eight thousand Tickets) are given in one Policy_.
POLICIES OF FIVE GUINEAS _with three Numbers_, with the first Number
will gain
20000 if a Prize of £20000
10000 „ £10000
5000 „ £5000
_with the second Number_ will gain
6000 guineas if 20000
3000 „ 10000
1500 „ 5000
_with the third Number_ will gain
3000 guineas if 20000
1500 „ 10000
1200 „ 5000
Then follow the address and other tempting inducements. In 1781 an Act
was passed to prevent the insurance of tickets by any method. The
office-keepers continued to insure notwithstanding, and many
prosecutions resulted; but as the profits were greater than the fines,
business continued to run briskly. One man was in 1784 fined fifteen
hundred pounds, and he brought an action in 1785 to recover the money
from the sheriff who had levied the amount on his goods. The case was
tried in the Court of King’s Bench, and ended in an almost immediate
nonsuit. In February 1793 the Commissioners of the Lottery, in order to
abate insuring, determined that no persons should be suffered to take
down numbers except the clerks of licensed offices known to the
Commissioners. No slips were to be sent out; but the numbers were to be
taken down by one clerk in one book; Steel’s list of lottery numbers was
to be abolished, and a recompense made for it; and the magistrates
resolved to apprehend all suspicious persons who should be seen taking
early numbers. Yet in 1796 there was a class of sharpers who took
lottery insurances, and this gambling among the higher and middle
classes was carried on to an extent exceeding all credibility, producing
consequences to many private families of great worth and respectability,
of the most distressing nature.
The insurance offices in London numbered over four hundred. To many of
them persons were attached called Morocco men, who went from house to
house among their customers, or attended in the back parlours of
public-houses, for the purpose of making insurances. It was calculated
that at these offices (exclusive of what was done at the licensed
offices) insurances were made to the extent of eight hundred thousand
pounds, in premiums, during the Irish Lottery, and above one million
during the English, upon which it was calculated that the insurers made
from fifteen to twenty-five per cent. profit. This confederacy, during
the English Lottery of the year 1796, supported about two thousand
agents and clerks, and nearly eight thousand Morocco men, “including a
considerable number of ruffians and bludgeon men, paid by a general
association of the principal proprietors of the establishments, who
regularly met in committee in a well-known public-house in Oxford
Market, twice or thrice a week during the drawing of the lottery, for
the purpose of concerting measures to defeat the exertions of the
magistrates by forcibly resisting or bribing the officers of justice.”
Lotteries were declared by the Parliamentary reports of 1807 to be
inseparable from illegal insurances. The reports further state that “the
Lottery is so radically vicious, that under no system of regulations
which can be devised will it be possible for Parliament to adopt it as
an efficient source of revenue, and at the same time divest it of all
the evils and calamities of which it has hitherto been so baneful a
source.” Among these evils and calamities the Committees of Parliament
enumerate that “idleness, dissipation, and poverty were increased,--the
most sacred and confidential trusts were betrayed,--domestic comfort was
destroyed, madness was often created, suicide itself was produced, and
crimes subjecting the perpetrators of them to death were committed.” Sir
Nathaniel Conant, who in 1816 was chief magistrate of Bow Street, stated
to a committee of the House of Commons that the Lottery was one of the
predisposing causes by which the people of the metropolis were vitiated;
that it led to theft, to supply losses and disappointments occasioned by
speculating on its chances; and that illegal insurances continued to be
effected. “There are,” he says, “people in the background, who, having
got forty or fifty thousand pounds by that, employ people of the lowest
order, and give them a commission for what they bring; there is, _a
wheel within a wheel_.” Another magistrate giving evidence before the
same committee, said, “It is a scandal to the Government, thus to excite
people to practise the vice of gaming for the purpose of drawing a
revenue from their ruin. It is an anomalous proceeding by law to declare
gambling infamous; to hunt out petty gamblers in their recesses, and
cast them into prison; and by law also to set up the giant gambling of
the State Lottery, and encourage persons to resort to it by the most
captivating devices which ingenuity uncontrolled by moral rectitude can
invent.” This evidence may be regarded as the ultimate cause of the
suppression of lotteries, which might have dragged on an existence for a
few more years had it not been for the atrocities of the
insurance-mongers. We will now turn towards the closing scenes in this
eventful drama.
Seldom was human ingenuity more exercised than in giving public
notoriety to lottery schemes. The originators or proprietors of
lotteries used to employ a number of persons, frequently of considerable
literary ability and talent, to attract the public attention by verses,
ingenious advertisements, and decoy paragraphs in the newspapers,
engaging the attention of the readers by smart allusions to political
topics or other matters of interest, which entrapped the unwary into
lottery puffs. Thirteen thousand pounds was usually paid into the
Exchequer for duties on these and other methods of advertising practised
by the lottery people, and some of the agents spent as much as £20,000
in puffing and advertisements. Take the following as a specimen of the
puffing which marked the later days of the Lottery:--
Before the time of Sir Isaac Newton, various notions were entertained
concerning colours. Plato said colour was a flame issuing from bodies,
the Indians of America believed the same, and when any person read a
letter they believed it spoke, and blessed the paper in proportion as
they were moved by it. What emotions would the following billet
excite? “The bearer may receive one hundred thousand pounds.” This
would make a deep impression on the natives of every country, and may
now be realised; for by the present Grand Lottery a single ticket may
bestow on the Bearer One Hundred Thousand Pounds.
Here is another of the same ingenious description, which kept the trap
constantly baited for the unsuspecting:--
DUEL.--On Friday last a meeting took place near Plymouth, between
Capt. G---- and Lieut. R----, both of the Royal Navy, when, after
exchanging shots, happily without effect, the seconds interfered and
amicably adjusted the dispute. The following is said to have been the
cause of the duel:--Lieut. R---- had dreamt three successive nights
that a certain number would be a prize of £3000, in the ensuing
lottery, which he mentioned to Captain G----, but never intimated any
intention of having that ticket; he, however, wrote up to his agent in
London to procure it, who found the Captain was beforehand with him,
as he had got it the day before, and refused to give it up. By the
intercession of the seconds, it is settled that they are each to have
half the ticket, and as they are both very meritorious officers, we
sincerely wish they may have one of the numerous Capital Prizes with
which the scheme abounds.
The most stupendous efforts were made to promote the success of the last
lottery, which, however, languished sadly. The price of tickets was
arbitrarily raised, to induce a belief that they were in great demand,
“at the very moment when,” says Hone, writing immediately afterwards,
“their sale was notoriously at a stand; and the lagging attention of the
public of the metropolis was endeavoured to be quickened by all sorts of
stratagems to the 18th of July, as the very last chance that would occur
in England of gaining ‘Six 30,000_l._ besides other Capitals,’ which it
was positively affirmed were ‘all to be drawn’ on that fatal day.”
Besides the dispersion of innumerable bills and aspersions on Government
for extinguishing the Lottery, those most interested in its preservation
caused London and the suburbs to be paraded by a most magnificent
procession, in which was a band of music which played to attract
attention, and then a man stepped forward, and ringing a bell, announced
the death of the Lottery. Cartloads of bills were showered down areas
and thrust under doors, and no effort was spared to make the end crown
the work of centuries.
Chief among the office-keepers of the period was a Mr T. Bish--one of
whose earlier prospectuses we present in exact facsimile--who showered
millions of bills and miles of doggerel verse upon London just before
the final draw took place. He had been a considerable adept in the art
of puffing by means of the mock news-paragraphs to which reference has
just been made, one of his best being that which follows:--
A laughable circumstance occurred at the Opera House a few evenings
since. The Honourable Mrs H---- C---- in the confusion that takes
place in the lobby on quitting the theatre, dropped her reticule, and
was some minutes before she regained it; when on looking at its
contents she exclaimed: “I have lost my duplicates!” This created
surprise, not that the company had any doubt when the lady pledged her
word, but they thought she had pledged her jewels. However, on
enquiry, it was found that the lost duplicates were Two Tickets of one
number (which she had purchased that evening) in the Lottery to be
drawn the next Tuesday; luckily she soon after found them, and
anticipates getting £20,000, as she had procured them at Bish’s
well-known office, Charing Cross.
[Illustration:
If U R
a man struggling to get through the world
or surrounded by crosses
or if you wish to lay
by a Fortune for your
Children
go to Bish or his Agents
WHO MAY MAKE YOU
independent and above the frowns of the world
By the purchase of a Ticket or Share in the New Lottery, to be all
drawn in Two Days, 5^{th} and 18^{th} OCTOBER. Two of £20,000, Two of
£10,000, &c. All Sterling Money. All the 4500 Tickets drawn the First
Day are sure to be Prizes.
Two of £10,000 in the First Quarter of an Hour. Only 7600 Tickets.
(_See the Scheme._)
If _you are a man struggling to get through the world, or surrounded
by crosses; or_ if _you wish to_ lay _by_ a _Fortune for your
Children_, go to _BISH or_ his _Agents_, who may make you
_independent, and_ above the frowns of the _world_.
Tickets and Shares are selling by
BISH CONTRACTOR
FOR ANOTHER LOTTERY
4, CORNHILL, & 9, CHARING-CROSS, LONDON, and by
ALL HIS AGENTS IN THE COUNTRY
]
It would be impossible here to give the many specimens which have been
preserved of Bish’s handiwork just before the close of the lotteries,
but from an _embarras de richesses_ we select the following:--
BISH.
_The Last Man._
In reminding his best friends, the public, that the State Lottery will
be drawn this day, 3d May, Bish acquaints them that it is the _very
last but one_ that will ever take place in this kingdom; and he is
THE LAST CONTRACTOR
whose name will appear _singly_ before the public, as the very last
will be a coalition of all the usual contractors. Bish being “the last
man” who appears singly, has been particularly anxious to make an
excellent scheme, and flatters himself the one he has the honour to
submit must meet universal approbation.
At the back of the bill were some verses after the style of the
“Cajolery Duet.” This is one of them:--
TO-DAY, OR NOT AT ALL.
_Run Neighbours, Run!_
Run, neighbours, run! To-day it is the Lott’ry draws,
You still may be in time if your purse be low;
Rhino, we all know, will stop of poverty the flaws.
Possessed of that, you’ll find no one to serve you slow.
The ministers in Parliament of lotteries have toll’d the knell,
And have declared from Cooper’s Hall dame Fortune soon they will
expel;
The Blue-coat boys no more will shout that they have drawn a
capital!
Nor run as though their necks they’d break to _Lucky Bish_ the news
to tell.
Run, neighbours, run, &c.
Although the last lottery was expected to take place on the 18th of
July, it was not until the 18th of October that the closing scene in an
eventful history took place. For this Bish, among many other handbills,
produced the following:--
THE AMBULATOR’S GUIDE
TO THE LAND OF PLENTY.
BY PURCHASING A TICKET
_in the present Lottery_
You may _reap_ a golden _harvest_ in _Cornhill_, and pick up the
_bullion_ in _Silver_-street, have an interest in _Bank-buildings_,
possess a _Mansion-house_ in _Golden-square_, and an estate like a
_Little Britain_; never be in _Hunger_ford-market, but all your life
continue a _Mayfair_.
BY PURCHASING A HALF,
You need never be confined within _London Wall_, but become the
proprietor of many a _Long Acre_; represent a _Borough_ or an
_Aldermanbury_, and have a share in _Threadneedle-street_.
BY PURCHASING A QUARTER,
Your affairs need never be in _Crooked-lane_, nor your legs in
_Fetter-lane_; you may avoid _Paper-buildings_, steer clear of the
_King’s Bench_, and defy the _Marshalsea_; if your heart is in
_Love-lane_ you may soon get into _Sweeting’s Alley_, obtain your
lover’s consent for _Matrimony-place_, and always live in a
_High-street_.
[Illustration: ADVERTISING THE LAST STATE LOTTERY DRAWN IN ENGLAND.
1826.]
BY PURCHASING AN EIGHTH,
You may secure plenty of _provision_ for _Swallow-street_; finger the
_Cole_ in _Coleman-street_; and may never be troubled with
_Chancery-lane_. You may cast _anchor_ in _Cable-street_; set up
business in a _Fore-street_; and need never be confined within a
_Narrow-wall_.
BY PURCHASING A SIXTEENTH,
You may live _frugal_ in _Cheapside_; get merry in
_Liquorpond-street_; soak your _hide_ in _Leather-lane_; be a _wet
sole_ in _Shoe-lane_; turn _maltster_ in _Beer-lane_, or _hammer_ away
in _Smithfield_.
In short, life must indeed be a _Long-lane_ if it’s without a
_turning_. Therefore, if you are wise, without _Mincing_ the matter,
go _Pall-mall_ to _Cornhill_ or _Charing-cross_, and enroll your name
in the _Temple_ of Fortune,
BISH’S.
Advertisements in the newspapers were not, however, plentiful. The
office-keepers seemed to prefer the pomp and circumstance of processions
and bands and funeral speeches, to the cold respectability which was
just then part of the newspaper system. Bish had many eccentric
illustrations in his handbills, and some of his verses went beyond even
the bounds of eccentricity. As the eventful day approached, the efforts
in the handbill line redoubled, and people were provided with waste
paper for an indefinite period; but there was little to notice in the
columns of any of the chief journals. On October 7, 1826, a public
notice appeared on the front page of the _Times_, in company with the
advertisements of Swift and Eyton, two office-keepers; but whether it
was placed there by order of the “powers that be,” or was in the
interests of the dealers, we must leave our readers to judge for
themselves. The latter seems most probable:--
PUBLIC NOTICE.--The Licenses granted by 4th Geo. IV. cap. 60, to the
Lottery-office-keepers, to sell and divide into shares State Lottery
Tickets, will cease and determine on Wednesday the 18th of this month,
when all the Six Prizes of £30,000, and every other prize, amounting
to £389,000, must be decided, and all Lotteries end in this kingdom.
Government, having already given extra time for the sale of tickets,
will not grant an hour beyond the 18th instant.
Hazard was the rather appropriate name of another promoter whose
advertisements are published just at this time; but they are, as are the
others, small and unpretentious when in the newspapers, and are only
noticeable as records of the finishing days of the great State Lottery.
In the _Times_ of October 13 there is this notice, which was repeated on
the 16th and 17th, on the last-named date having the word “to-morrow”
inserted instead of “next Wednesday:”--
DRAWING of the LOTTERY.--Whereas it is maliciously asserted by an
Anonymous Correspondent in the Morning Chronicle of this day, that
application would be made to the Lords of the Treasury for a further
Postponement of the Lottery, the Public are most unequivocally and
positively assured by the Contractors that no such application has
been made, nor even contemplated; but on the contrary, it is
absolutely and inevitably determined by Government, that this last of
all lotteries shall and must be decided NEXT WEDNESDAY, 18th instant.
On the day before the drawing, the advertisements in the _Times_ showed
that great apathy existed, and that the tickets had not gone off well,
as the office-keepers had evidently many yet left on hand. Even the
advertisements have a dispirited appearance:--
FINISH of LOTTERIES.--SWIFT and Co. respectfully inform the Public
that the last and only day of drawing the STATE LOTTERY is Wednesday
the 18th of this month, when 6 prizes of 30,000l. and all the other
capitals in the scheme will be determined. Every ticket will receive
5l. independent of any sum to which it may be entitled. In the last
Lottery containing 30,000l. prizes Swift and Co. sold two out of four
of them at their offices 11, Poultry; 1, Strand; and 31, Aldgate
High-street.
It is almost evident that the Lottery was “played out” on its own
merits, and that the interference of Parliament only hastened the end so
far as concerns the important events. Another firm of contractors put
forth a final appeal thus:--
THE LAST of ALL, TO-MORROW, 18th October.--J. and J. SIVEWRIGHT,
Contractors, most positively assure the Public that--
To-morrow, Six of 30,000l. must be drawn.
To-morrow, 389,000l. will be decided.
To-morrow, all Lotteries end in this kingdom.
To gain a Prize of 30,000l. you must buy THIS DAY.
Tickets and Shares are selling by J. and J. SIVEWRIGHT, Contractors,
37, Cornhill; 11, Holborn; and 38, Haymarket; who shared and sold
12,478, a prize of 30,000l.; 3,613, 21,055l.; and in the last Lottery,
1,783, a prize of 21,000l.; and 3,925, a prize of 21,000l.
On the fatal day itself the only noticeable advertisement in the _Times_
is that of Bish, which is the same as had been running for some little
time, and which on the 18th of October 1826, with the word “this day,”
instead of what had appeared before, stood thus, a specimen of the last
newspaper appeal in regard to a forthcoming State lottery:--
THE inevitable and absolute FINISH of LOTTERIES, THIS DAY.--BISH, in
soliciting for the last time the favours of his best friends, the
Public, assures them that,
This Day, a Ticket must gain £30,000
This Day, a Half must gain 15,000
This Day a Quarter must gain 7,500
This Day an Eighth must gain 3,750
This Day a Sixteenth must gain 1,875
This Day, all the Six of £30,000 will be drawn,
every number decided, and every ticket a
Prize.
This Day, 18th instant, all lotteries end for ever.
Tickets and Shares are selling by BISH, Stockbroker, 4, Cornhill, and
9, Charing-cross, who shared and sold, within the last 12 months, 5
prizes of 30,000l. and 9 of 20,000l., and in the very last drawing, 3d
of May, No. 1,833 (Class B), 21,000l., and 3,925 (Class A), 21,000l.
The following is the record of the last drawing, as published in the
Thursday’s papers: “Yesterday afternoon, about half-past six o’clock,
that old servant of the State, the lottery, breathed its last, having
for a long period of years, ever since the days of Queen Anne,
contributed largely towards the public revenue of the country. This
event took place at Cooper’s Hall, Basinghall Street; and such was the
anxiety on the part of the public to witness the last drawing of the
lottery, that great numbers of persons were attracted to the spot,
independently of those who had an interest in the proceedings. The
gallery of Cooper’s Hall was crowded to excess long before the period
fixed for the drawing (five o’clock), and the utmost anxiety was felt by
those who had shares in the lottery for the arrival of the appointed
hour. The annihilation of lotteries, it will be recollected, was
determined on in the session of Parliament before last; and thus a
source of revenue, bringing into the treasury the sums of £250,000 and
£300,000 per annum will be dried up. This determination on the part of
the Legislature is hailed by far the greatest portion of the public with
joy, as it will put an end to a system which many believe to have
fostered and encouraged the late speculations, the effects of which have
been and are still severely felt. A deficiency in the public revenue to
the extent of £250,000 annually will, however, be the consequence of the
annihilation of lotteries, and it must remain for those who have
strenuously supported the putting a stop to lotteries to provide for the
deficiency.”--“Although that which ended yesterday was the last, if we
are informed correctly the lottery-office keepers have been left with a
great number of tickets remaining on their hands--a pretty strong proof
that the public in general have now no relish for these schemes.”--“The
concourse of persons in Basinghall Street was very great; indeed, the
street was almost impassable, and everybody seemed desirous of
ascertaining the fortunate numbers. In the gallery the greatest interest
was excited, as the various prizes were drawn from the wheel; and as
soon as a numbered ticket was drawn from the number wheel, every one
looked with anxiety to his share, in order to ascertain if Fortune
smiled on him. Only one instance occurred where a prize was drawn and a
number held by any individual present. The fortunate person was a little
man, who no sooner had learned that his number was a grand prize, than
he buttoned up his coat, and coolly walked off without uttering a word.
As the drawing proceeded disappointment began to succeed the hopes
indulged by those who were present. On their entrance to the hall every
face wore a cheerful appearance; but on the termination of the drawing a
strong contrast was exhibited, and the features of each were strongly
marked with dissatisfaction. The drawing commenced shortly after five
o’clock, and ended at twenty minutes past six. The doors of the various
lottery offices were also surrounded by persons awaiting the issue of
the drawing.”
[Illustration: THE LAST OF THE LOTTERIES.]
The _Times_, in a short leader--short and few were the leaders in the
_Times_ of that day--published on the Thursday, says: “Yesterday
terminated the lotteries in this country--may we say for ever? We know
not. Such a result will depend upon the wants of Government, and the
morality of its ministers. However, we rejoice at their suspension,--a
suspension which we hope we have in some degree assisted in
effecting,--yet rejoice with fear. Looking at the Stock Exchange, at the
time bargains, and at all the iniquities practised there, we have only
to hope that the place of the lotteries may not be supplied by some more
mischievous system of knavery. Time was when all the robberies were
committed on the king’s highway. The lighting, watching, and general
improvement of our roads, have nearly put an end to this practice; but
housebreaking has unfortunately taken its place! And yet the people of
England is not a gambling people like the French, as is evident from the
fate of the last lottery. We have heard that hardly half the tickets
were sold; from which it is evident, that the spirit of lottery-gambling
was extinct before the system; and if that spirit had not been kept
alive by incessant stimuli, it would have expired long ago.”
It may be as well to mention, though it is generally known, that an Act
of the 9th and 10th Vict. was passed for legalising Art Union Lotteries
within certain limits and under certain conditions. Though our chapter
has run over its length, we can hardly conclude without quoting the wise
words of Adam Smith on the subject of lotteries. “The chance of gain,”
says he, “is by every man more or less overvalued, and the chance of
loss is by most men undervalued.... The world neither ever saw, or ever
will see, a perfectly fair lottery, or one in which the whole gain
compensated the whole loss; because the undertaker could make nothing by
it. In the State lotteries the tickets are really not worth the price
which is paid by the original subscribers, and yet commonly sell in the
market for twenty, thirty, and sometimes forty per cent. advance. The
vain hope of gaining some of the greatest prizes is the sole cause of
this demand. The soberest people scarce look upon it as a folly to pay a
small sum for the chance of gaining ten or twenty thousand pounds;
though they know that even that small sum is perhaps twenty or thirty
per cent. more than the chance is worth. In a lottery in which no prize
exceeds twenty pounds, though in other respects it approach much nearer
to a perfectly fair one than the common State lotteries, there would not
be the same demand for tickets. In order to have a better chance for
some of the great prizes, some people purchase several tickets, and
others small shares in a still greater number. There is not, however, a
more certain proposition in mathematics, than that the more tickets you
adventure upon the more likely you are to be a loser. Adventure upon all
the tickets in the lottery, and you lose for certain; and the greater
the number of your tickets the nearer you approach to this certainty.”
Though this was written in reference to a state of affairs long past,
the lesson is not without value nowadays.
October 18, 1826, saw the last of the State lotteries, but it was long
before the smaller fry were eradicated. Conducted very quietly at first,
but after a while their promoters growing bolder, lotteries for clothes,
furniture, and, especially at Christmas-time, for food and drink, were
openly advertised under the title of “sweeps” up to comparatively recent
times. A few police prosecutions about a dozen years back improved these
relics of a past day off the face of the earth. There were, however,
still left what were called “specs,” which violated both the
Betting-House Act and the Lottery Act, and the promoters of the chief of
them in turn suffered under the majesty of the law about the period of
the raid on the commission agents referred to in a previous chapter.
Under the guises of picture and circular sales these turf lotteries are
still continued, an advertisement in a sporting paper of June 1874
giving an address in Glasgow, informing all those whom it most concerns
that the “East End Circular” has for disposal
30,000 circulars, at 1_s._ each; the profits, about £800, will be
distributed on
THE DERBY.
2000 PRIZES. FIRST, £300.
This circular needs no recommendation. It is a fortune to all who
invest in it. The winners of all the large races have been sent in it.
Every purchaser has a fair chance of securing the £200. For circulars,
1_s._ each, apply at once to E. Jones, 128, Renfield Street, Glasgow,
or in person to any of his well-known agents.
Then follows a list of names of people living in various parts of the
kingdom who are empowered to sell the circulars. Within the past
twelvemonth certain small papers which added to their circulation by the
presentation of coupons entitling the holders to shares in lotteries for
prizes of all descriptions, received solemn warning from the Home
Office, and had to discontinue their projects. That this was wise,
considering the innocence of the arrangement, we do not think; that it
was not impartial, the notice from which we have just quoted proves. For
the Lottery Act extends to Scotland, even if the Betting Act does
not.[45]
[40] Stow.
[41] Stow’s Annals.
[42] Baker’s Chronicle.
[43] Whereas, some give out that they could never receive their Books
after they were drawn in the first Lottery, the Author declares, and
it will be attested, that of seven hundred Prizes that were drawn
there were not six remaining Prizes that suffered with his in the
Fire; for the Drawing being on the 10th of May, 1665, the Office did
then continue open for the Delivery of the same (though the Contagion
much raged) until the latter End of July following; and opened again,
to attend the Delivery, in April, 1666, whither Persons repaired daily
for their Prizes, and continued open until the Fire.
[44] _Examiner_, October 22, 1826.
[45] Since the above was written the Betting-House Extension Act of
1874 has become law, and, curiously enough, has caused the cessation
of a procedure which was rendered illegal by an Act passed nearly
fifty years before, a fact which our detectives with proverbial
dulness were unable to discover. This was perhaps because there was
nothing to be got by the discovery.
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