A History of Advertising from the Earliest Times. by Henry Sampson

1583. It is a somewhat remarkable fact, well known to those whose

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misfortunes subject them to contiguity with these highly-scented bloodsuckers, that within the past few years bugs have altered considerably. The old, nearly round-bellied, and possibly jovial fellow, has given way to a long dangerous creature who is known to experts as the “omnibus bug,” not so much on account of his impartiality as because of his shape. It is believed by some that this change is the result of bugs being discontented with their position, and their natural (and laudable) attempt to become something else in accordance with scientific theory; but we fancy that the true reason of this change is that foreign bugs have been imported in large numbers among cargoes, and not infrequently about passengers, and that the original settlers are being gradually exterminated in a manner similar to that which led to the extirpation of the black rat in this country. There is yet another theory with regard to the change which it would be unfair to pass over. It is that the bugs have altered--it is admitted on all sides that the alteration first exhibited itself at the East End of London--in consequence of feeding on mixed and barbarous races about Ratcliffe Highway and other dock purlieus. Any one who pays his money for this book is at liberty to take his choice of hypotheses, but we can assure him that the change is undoubtedly matter of fact. The next specimen taken is of a literary turn, and appears in the _Champion, or the Evening Advertiser_, of January 2, 1741. From it we may judge of the number of burlesques and travesties which, some large, some small, were called into existence by the publication of what many consider to be Richardson’s masterpiece. Whatever rank “Pamela” may hold as compared with “Clarissa Harlowe,” “Sir Charles Grandison,” and other works by the same author, it is very little regarded now, while one of the books to which it gave rise is now a representative work of English literature. Here is the literary advertisement of the day:-- _This Day is publish’d_ (Price One Shilling and Sixpence), AN APOLOGY for the LIFE of Mrs. SHAMELA ANDREWS, in which the many notorious _Falsehoods_ and _Misrepresentations_ of a book called _Pamela_ are all expos’d and refuted; and the matchless _Arts_ of that young Politician set in a true and just light. Together with a full Account of all that passed between her and Parson Arthur Williams, whose character is represented in a Manner somewhat different from what he bears in _Pamela_, the whole being exact Copies of authentick Papers deliver’d to the Editor. Necessary to be had in all Families. With a modern Dedication after the Manner of the Antients, especially CICERO. By Mr. _Conny Keyber_. Printed for _A. Dodd_, at the Peacock without Temple Bar, _Where may be had, Price 1s._,