A History of Advertising from the Earliest Times. by Henry Sampson
1583. It is a somewhat remarkable fact, well known to those whose
470 words | Chapter 16
misfortunes subject them to contiguity with these highly-scented
bloodsuckers, that within the past few years bugs have altered
considerably. The old, nearly round-bellied, and possibly jovial fellow,
has given way to a long dangerous creature who is known to experts as
the “omnibus bug,” not so much on account of his impartiality as because
of his shape. It is believed by some that this change is the result of
bugs being discontented with their position, and their natural (and
laudable) attempt to become something else in accordance with scientific
theory; but we fancy that the true reason of this change is that foreign
bugs have been imported in large numbers among cargoes, and not
infrequently about passengers, and that the original settlers are being
gradually exterminated in a manner similar to that which led to the
extirpation of the black rat in this country. There is yet another
theory with regard to the change which it would be unfair to pass over.
It is that the bugs have altered--it is admitted on all sides that the
alteration first exhibited itself at the East End of London--in
consequence of feeding on mixed and barbarous races about Ratcliffe
Highway and other dock purlieus. Any one who pays his money for this
book is at liberty to take his choice of hypotheses, but we can assure
him that the change is undoubtedly matter of fact.
The next specimen taken is of a literary turn, and appears in the
_Champion, or the Evening Advertiser_, of January 2, 1741. From it we
may judge of the number of burlesques and travesties which, some large,
some small, were called into existence by the publication of what many
consider to be Richardson’s masterpiece. Whatever rank “Pamela” may hold
as compared with “Clarissa Harlowe,” “Sir Charles Grandison,” and other
works by the same author, it is very little regarded now, while one of
the books to which it gave rise is now a representative work of English
literature. Here is the literary advertisement of the day:--
_This Day is publish’d_
(Price One Shilling and Sixpence),
AN APOLOGY for the LIFE of Mrs. SHAMELA ANDREWS, in which the many
notorious _Falsehoods_ and _Misrepresentations_ of a book called
_Pamela_ are all expos’d and refuted; and the matchless _Arts_ of that
young Politician set in a true and just light. Together with a full
Account of all that passed between her and Parson Arthur Williams,
whose character is represented in a Manner somewhat different from
what he bears in _Pamela_, the whole being exact Copies of authentick
Papers deliver’d to the Editor. Necessary to be had in all Families.
With a modern Dedication after the Manner of the Antients, especially
CICERO. By Mr. _Conny Keyber_.
Printed for _A. Dodd_, at the Peacock without Temple Bar,
_Where may be had, Price 1s._,
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