A History of Advertising from the Earliest Times. by Henry Sampson
CHAPTER XVIII.
5819 words | Chapter 30
_HANDBILLS, INSCRIPTIONS, ETC._
Under this head it is our intention to give some slight insight into
peculiarities of a kind of advertising unconnected with newspapers, and
independent of any of the subjects treated in preceding chapters. We set
forth with a great variety of handbills, which seemed almost too
extensive for use in this volume; but we have already got rid of so many
that the task of disposal is considerably lightened--so lightened,
indeed, by the absorption of many of the most characteristic into
preceding pages, that by comparison with the original collection our
present supply seems rather meagre. It will doubtless, however, be found
sufficient for the requirements of readers. We have already given an
outline of the history of advertising by means of bills and posters, and
have referred to the gradual growth of the system of “billing” until it
has attained its present proportions. This system, though regarded by
the Board of Works as very objectionable, is far pleasanter than that
adopted twenty years ago, when every billsticker considered it his
bounden duty to overstick the placards of opponents, and when nothing
but a long course of education, or a most vivid imagination, would
enable the passer-by to read what was upon the dead walls and hoardings.
The Board of Works certainly took the initiative at the wrong time--at
the time when improvement was vast and apparent to every one; but as it
failed in its object, we may consider that public opinion has admitted
the improvement, and no longer regards wall-advertising as a nuisance.
The Board doubtless started on the idea at a time when placarding was a
most decided scandal, but it--like most other committees--took so long
to bring the idea to perfection, that the scandal had abolished itself
long before the Board was ready to abolish it. Having already entered
into full particulars as to the modes formerly adopted, and contrasted
them with those in use at the present time, individual efforts at
illuminating the public mind will now be found amply sufficient for our
purpose. Some of these are, as all the world knows, extremely funny on
account of the vagueness of the writers, and in that particular resemble
many of those we have instanced from the columns of newspapers. A very
few examples of this kind will suffice, and will pave the way for the
heavier material. One of the best of those inscriptions, the comicality
of which is founded upon ignorance, appeared in 1821, and was posted up
by order of Lord Camden in that portion of the county of Kent which
called him owner. It said:--
Notice is hereby given, that the Marquis of Camden (on account of the
backwardness of the harvest) will not shoot himself, nor any of his
tenants, till the 14th of September.
We don’t suppose that the Marquis had anything to do with the actual
wording of the notice, but he has always been identified with it, and
doubtless was cruelly badgered about it at the time. Another lordly
notice of a similar kind appeared a few years back at Osterly Park, near
Brentford, the seat of the Earl of Jersey, which gave the public this
information: “Ten shillings reward.--Any person found trespassing on
these lands or damaging these fences on conviction will receive the
above reward. Dogs poisoned.” Somebody once said that nobody expects to
find education or ability in a lord, but that is because his household
are expected to fulfil his duties properly. Lords would seem in imminent
danger of having to pick up a little scholarship, and use it in the
interest of their dependants. If so, polo and pigeon-shooting will
languish, and West-End night-schools may become fashionable. But getting
away from the aristocracy, and turning our attention to the other side
of the social sphere, we don’t find matters anyway improved, if we are
to judge by the specimens of literary ability which now and then address
themselves to the curious pedestrian. In Lambeth the latter might some
short time back have been terrified by an announcement in a baker’s
shop, which informed all whom it might concern that _vitals_ were baked
there. Not so terrible, but more comical, is the following, which is
copied from an announcement in the window of a shop at Chatham: “The
public are requested not to confound this shop with that of another
swindler who has established himself on the other side of the way.”
There is a story told of two rival shoemakers, one of whom astonished
his opponent by the inscription, “Mens conscia recti.” He was not
allowed his triumph unalloyed, for the other, after puzzling over the
notice for some days, divined that it was some new name for
“understandings,” and feeling sure there was nothing in the opposition
shop that was not in his own, replied with this, “Men’s and women’s
conscia recti may be obtained here.” This story, however, requires
confirmation, as does that of the two provincial photographers. One is
said to have placed over his studio, “The acme of photography,” to which
his enemy and neighbour replied, “Photography in the very height of
acme.” Salt seems necessary to both of these, but we are informed on
good authority that the next one is quite true. A correspondent says
that the following is a verbatim copy of a sign formerly to be seen over
a shoemaker’s shop in the village of Heallan, near Denbigh, Wales. The
schoolmaster would seem to have been a long way abroad when the sign was
composed:--
Pryce Dyas, Coblar, daler in Bacco Shag and Pig tail, Bacon and
Ginarbread Eggs laid every morning by me, and very good Paradise, in
the Summer, Gentlemen and Lady can have good Tae and Crumquets and
Strawburry with a scim milk, because I can’t get no cream.--N.B. Shuse
and Boots mended very well.
Of a similar kind is the following, which was, years back, copied from a
bill in the window of a small house near Lancaster:--
James Williams, parish clerk, saxtone, town crier, and bellman, makes
and sells all sorts of haberdasharies, groceries, &c.; likewise, hair
and wigs drest and cut on the shortest notice. N.B.--I keeps an
evening scool, where I teach, at reasonable rates, reading, riting,
and rithmitic, and singing. N.B.--I play the hooboy occasionally if
wanted. N.B.--My shop is next door, where I bleed, draw teeth, and
shoo horses, with the greatest scil. N.B.--Children taut to dance if
agreeable at 6d. per week, by me, J. Williams, who buy and sell old
iron, and coats--boots and shoos cleaned and mended. N.B.--A hat and
pr of stockens to be cudgelled for, the best in 5, on Shrof Tushday.
For particulars encuire within, or at the horse shoo and bell, near
the church, on t’other side the way. N.B.--Look over the dore for the
sign of the 3 pidgeons. N.B.--I sells good ayle, and sometimes cyder.
Lodgings for single men. N.B.--I teach jografy, algebry, and them
outlandish kind of things. A ball on Wednesdays and Fridays.
The next quaint window inscription, which treats of the troubles of a
small shopkeeper, may also be depended upon, it being an exact copy of a
written card suspended in the shop window of a tradesman in Horsemarket
Street, Warrington. One can conceive the amount of provocation undergone
and the indignation felt by the honest purveyor of mousetraps, whose
blood must have been at boiling point when he penned this:--
Notice I dont keep twelve hole mousetrap nor penney ones what i keep I
sell to respectable people not to impudent Boys Hand Bad Girls that
comes to rob me and annoy me and has bad parents those that come into
my shop shall be severely beat and put into the celler and took before
the magistrates those that come into a shop and ask for article that
is not made they must come to steal.
Examples like this are manifold, and could be extended to great length,
but those we have given are quite enough to afford a vivid idea of the
danger of venturing upon literature without the precaution of first
learning the rudiments of education, and of the ridicule likely to
attend upon any more than usually ambitious effort, which succeeds in
landing its perpetrator quite out of his depth.
Old playbills offer a fruitful subject to the investigator, but their
actual origin is hidden in the obscurity of ages. So far as their
history goes, however, they are plentiful, and mention of them is made
in works of a period far anterior to the date of any specimens extant.
The modern drama had its origin in an attempt to commemorate the
mysteries of the Incarnation, from whence the plays were called
mysteries; and it is recorded that one Gregory Nazianzen, an early
father of the Christian Church, constructed a drama on the Passion, for
the purpose of counteracting the profanities of the ancient plays, about
the year of our Lord 364. We have to pass over eight hundred years for
the next mention of dramatic representations, and then it is met in
Fitzstephen, who states that “London had for its theatrical exhibitions
holy plays, and the representation of miracles wrote by holy
confessors.” This would be towards the close of the twelfth century; and
next we come to the Chester Mysteries, which were performed about 1270.
These have been reprinted during the present century, and the
application of the word mystery is explained in the two subjoined verses
from the proclamation or prologue to the Whitsun Plays, a title by which
the famous Chester Mysteries were also known. The “moonke” mentioned is
Done Rondali, of Chester Abbey, who founded the plays:--
This moonke, moonke-like in Scriptures well seene
In storyes travelled with the best sorte;
In pagentes set fourth, apparently to all eyne,
The Olde and Newe Testament with livelye comforte;
Intermynglinge therewith, onely to make Sporte,
Some things not warranted by any writt,
Which, to glad the hearers, he woulde men to take yt.
Now, you worshippfull Tanners, that of custome olde
The fall of Lucifer did set out,
Some writers awarrante your matter; therefore be boulde,
Lustily to playe the same to all the rowtte;
And yf any thereof stande in any doubte,
Your author his author hath, your shewe let bee,
Good speech, fyne players, with apparill comelye.
With the history of plays we have nothing to do, and need only state
that the first regular English tragedy was “Ferrex and Porrex,” which
was acted before Queen Elizabeth on the 18th of January 1561 by the
gentlemen of the Inner Temple. This same play was tried at one of the
minor theatres in 1854, but had no claim upon the tastes of the time.
From a passage in Strype’s Life of Archbishop Grindall, it has been
assumed that the custom of issuing bills, giving information concerning
the time, place, and nature of plays to be acted, came in with the plays
themselves, as it is there shown to exist prior to the year 1563. In
alluding to Grindall’s objections to dramatic representations, Strype
mentions that the Archbishop complained to Queen Elizabeth’s secretary
that the players “did then daily, but especially on the holidays, set up
their _bills_, inviting to plays.” This, however, is a somewhat curious
error of Strype’s, into which Mr Payne Collier has also fallen. The
Bishop did not write _bills_ but _booths_; his words are as follows:
“Common players, now daylie, but speciallye on holy dayes, set up
_boothes_ whereunto the youthe resorteth excessively.” There is,
however, other evidence to prove that playbills were in use not long
after the above date; for John Northbrooke, in his treatise against
theatrical performances, printed about 1579, says: “They use to set up
their bills upon posts some certain days before, to admonish people to
make resort to their theatres.” At that time the Stationers’ Company had
the right of giving licences for the printing of playbills, and in the
year 1587 its Court of Assistants conferred upon John Charlewood the
privilege of being the sole printer of bills for players. Before that
time they were printed by one James Roberts, who names “the bills for
the players” amongst his publications as early as 1573--six years before
Northbrooke’s mention of them--and, authorised no doubt by Charlewood,
he continued to print them until after the year 1600. This right of
printing playbills was at a subsequent period assumed by the Crown. A
broadside, dated 1620, is preserved in the Library of the Society of
Antiquaries, by which this privilege was granted to a printing firm by
James I. It is entitled “An Abstract of his Majesty’s Letters Patent
granted unto Roger Wood and Thomas Symcocke, for the sole printing of
paper and parchment on the one side.” Among the articles enumerated as
coming under this category are, “Bills for Playes, Pastimes, Showes,
Challenges, Prizes, or Sportes whatsoever.” At the end the public are
informed that if they may want any work of that description, they need
only repair to Edward Allde (Wood and Symcocke’s assignee), “in the Old
Change at the Golden Anchor, over against Carter Lane end, where they
shall be reasonably dealt with for the same.”
According to Malone these early playbills did not contain a list of the
characters or of the names of the actors by whom they were represented.
But that the name of the author was sometimes, if not always, on the
playbill may be inferred from a passage in the anonymous play of
“Histriomastix” (1610), act iv., in which Belch, speaking of Post-hast
the playwriter, says, “It is as dangerous to read his name at a play
dore, as a printed bill on a plague dore,” the allusion being to the
practice of writing “Lord have mercy upon us” on the doors of houses in
which the plague had broken out, which words of course were a caution,
and made people pass on hurriedly. In the same play also we find a
curious illustration of our subject in a reference to the part of one of
the inferior actors. In act iii. the stage direction says, “Enter Belch
setting up bills.” And it may not be out of place to remark that the
word poster is evidently derived from the custom of sticking bills on
posts. That bills were stuck on posts for choice, many of them at stated
or customary places, there is plenty of evidence. Sometimes they were
ordered to be stuck upon doors and gates, as in the following, though
this very possibly means door or gate post. From the _Moderate
Intelligencer_, March 18-25, 1647, we discover that in the time of civil
war, when the bishops’ lands and palaces were sold, the following places
were appointed by Parliament to be used for affixing bills concerning
the sales. Upon the outer gate and upon the hall door of Sir Richard
Gourney’s house in the Old Jewry (this was the office where the
committee charged with those sales held their sitting), upon the north
door of St Paul’s Church, upon the gate of Guildhall, and upon the gate
of Blackwell Hall.
As long as they have had an existence--from the sixteenth century--these
bills have gone by the name of playbills. In the prologue to the
anonymous tragedy of “A Warning for Fair Women” (1599), Tragedy whips
History and Comedy from the stage, exclaiming:--
’Tis you have kept the theatre so long
Painted in Play bills upon every post,
While I am scornèd of the multitude.
They have also, however, in various places and at various times, been
called “text bills for plays.” The natural and shorter title, though,
always overruled its more pretentious rival. From the prologue to
Shirley’s “Cardinal” (1652) it appears that it was usual to add on the
bill whether the piece was a comedy or a tragedy. This “Cardinal” being
a tragedy, the author apologises in the following words for only calling
it “a play” in the bills:--
Think what you please, we call it but a “play.”
Whether the comic muse, or lady’s love,
Romance, or direful tragedy it prove,
The bill determines not: and you would be
Persuaded I would have’t a comedy
For all the purple in the name.
From which it may be inferred that the names of tragedies, for greater
distinction, were usually, or at all events occasionally, printed in red
ink. That the custom of posting playbills continued in the reign of
Charles II. may be inferred from the following entry in Pepys’ Diary: “I
went to see if any play was acted and I found none upon the posts, it
being Passion Weeke.”
During the Civil Wars the drama had a hard struggle not to be swamped in
the deluge which destroyed all things appertaining to the pomp and
luxury of the Court, or connected with pleasure generally. The face of
the Parliament was turned against stage-plays, and when the war broke
out, one of the first measures was that which led to the publication of
the following bill:--
_Ordinance of the Lords and Commons concerning Stage-Plays._
^Whereas,^
The distressed Estate of Ireland, steeped in her own Blood, and the
distracted Estate of England, threatened with a Cloud of Blood by a
civil War, call for all possible Means to appease and avert the Wrath
of God, appearing in these Judgements; amongst which Fasting and
Prayer, having been often tried to be very effectual, have been
lately, and are still, enjoined; And whereas public Sports do not well
agree with public Calamities, nor public Stage-plays with the Seasons
of Humiliation, this being an exercise of sad and pious Solemnity, and
the other being Spectacles of Pleasure too commonly expressing
lascivious Mirth and Levity; It is therefore thought fit, and ordered
by the Lords and Commons in this Parliament assembled, That while
these sad Causes and set Times of Humiliation do continue, public
Stage-plays shall cease and be forborne. Instead of which are
recommended to the People of this Land the profitable and seasonable
consideration of Repentance, Reconciliation, and Peace with God, which
probably will produce outward Peace and Prosperity, and bring again
Times of Joy and Gladness to these Nations.
This intimation was of course received with much outcry, and “The
Actors’ Remonstrance” was soon published. In it the writer complains
naturally of a law which robs the poor player of his livelihood, and
allows bear-gardens and suchlike places to remain unmolested to the
delectation of “boisterous butchers, cutting cobblers, hard-handed
masons, and the like riotous disturbers of the public peace.” The
playhouses are defended against sundry charges brought against them, and
a promise is made that no female whatsoever shall be admitted unless
accompanied by her husband or some male relative; besides which the use
of tobacco is to be forbidden even in the threepenny galleries, except
in the case of “the pure Spanish leaf.” It may thus be readily guessed
that something worse even than the cheap “sensation smokes” of the
present day was often misnamed tobacco. This is hard to believe,
however. The promise extends to the expulsion of all ribaldry from the
stage; and the actors say, “We will so demean ourselves as none shall
esteem us of the ungodly, or have cause to repine at our actions or
interludes; we will not entertain any comedian that shall speak his part
in a tone as if he did it in derision of some of the pious, but reform
all our disorders and amend all our amisses.” During the Commonwealth,
stage-plays were almost openly connived at; and the licence indulged in
during the Restoration days is too well known to require notice here.
An interesting epoch in the history of the drama is the first appearance
of David Garrick, and it is noticeable that the playbill which
commemorates the event does not contain his name. Neither, for the
matter of that, does it contain the name of the author of the play, who,
if Shakespeare, must have been improved and amended. The monopoly of the
patent theatres was such that these plays had to be advertised and
regarded as simply interludes to a musical entertainment. As witness:--
_October 19, 1741._
GOODMAN’S FIELDS.
At the late Theatre in Goodman’s Fields, this Day will be perform’d a
_Concert of Vocal_ and _Instrumental Music_, divided into two Parts.
Tickets at Three, Two and One Shilling.
Places for the Boxes to be taken at the Fleece Tavern, near the
Theatre.
N.B. Between the two Parts will be presented an Historical Play,
called the Life and Death of
KING RICHARD THE THIRD,
containing the Distresses of
KING HENRY VI.
The Artful Acquisition of the Crown by
KING RICHARD,
The Murder of the young King Edward V. and his Brother, in the
Tower,
The Landing of the Earl of Richmond,
And the Death of King Richard in the memorable Battle of Bosworth
Field, being the last that was fought between the
Houses of York and Lancaster.
With many other true historical Passages.
The Part of KING RICHARD _by a Gentleman_.
(_Who never appeared on any Stage._)
King Henry, by Mr. Giffard; Richmond, Mr. Marshall; Prince Edward, by
Miss Hippisley; Duke of York, Miss Naylor; Duke of Buckingham, Mr.
Peterson; Duke of Norfolk, Mr. Blades; Lord Stanley, Mr. Pagett;
Oxford, Mr. Vaughan; Tressel, Mr. W. Giffard; Catesby, Mr. Marr;
Rutcliff, Mr. Crofts; Blunt, Mr. Naylor; Tyrrell, Mr. Puttenham; Lord
Mayor, Mr. Dunstall; The Queen, Mrs. Steel; Duchess of York, Mrs.
Yates;
And the Part of Lady ANNE
By Mrs GIFFARD.
With Entertainments of Dancing
By Mons. Fromet, Madame Duvall, and the two Masters and Miss Granier.
To which will be added a _Ballad Opera_ of one Act, called
THE VIRGIN UNMASK’D.
The Part of Lucy by Miss HIPPISLEY.
Both of which will be performed Gratis by Persons for their Diversion.
The Concert will begin exactly at Six o’Clock.
This bill would seem to contradict an inscription in the large room at
the St John’s Gate Tavern, Clerkenwell, which is to the effect that
Garrick made his first appearance on any stage there. The first
appearance of David on any stage was at Ipswich, also in 1741, “where,
under the assumed name of Lyddul, he appeared as Aboan in the tragedy of
‘Oroonoko.’” His acting at the East End of London was a decided
success, and the performances were continued for what was then
considered an almost fabulous period. “The other theatres were quickly
deserted, and Goodman’s Fields became the resort of people of fashion,
even from the West End, till that theatre was shut up.” The last
performance at Goodman’s Fields is said to have taken place on a Sunday.
Another playbill of the middle of the eighteenth century may be found
interesting, though for no such reasons as are found in that of
Goodman’s Fields. It is redolent of the pride and poverty which seem to
be ever associated with the drama in days gone by, and is given by
Boaden in his “Life of Mrs Siddons:”--
At the Old Theatre, in East Grinstead, on Saturday, May, 1758, will be
represented (by particular desire, and for the benefit of Mrs. P.) the
deep and affecting tragedy of
“THEODOSIUS, OR THE FORCE OF LOVE,”
with magnificent scenes, dresses, &c.
Varanes by Mr. P., who will strive, as far as possible, to support the
character of the fiery Persian Prince, in which he was so much admired
and applauded at Hastings, Arundel, Petworth, Midworth, Lewes, &c.
Theodosius by a young Gentleman from the University of Oxford, who
never appeared on any Stage.
Athenais by Mrs. P. Though her present Condition will not permit her
to wait on Gentlemen and Ladies out of the town with Tickets, she
hopes, as on former Occasions, for their Liberality and Support.
Nothing in Italy can exceed the Altar, in the first scene of the Play;
nevertheless should any of the Nobility or Gentry wish to see it
ornamented with Flowers, the Bearer will bring away as many as they
choose to favour him with.
As the coronation of Athenais, to be introduced in the fifth Act,
contains a number of Personages, more than sufficient to fill all the
dressing Rooms, &c., it is hoped no Gentlemen and Ladies will be
offended being refused admission behind the Scenes.
N.B. The great yard Dog, that made so much noise on Thursday night,
during the last Act of King Richard the Third, will be sent to a
Neighbour’s over the way; and on account of the prodigious demand for
places, part of the Stable will be laid into the Boxes on one side,
and the Granary be open for the same purpose on the other.
_Vivat Rex._
Those who are curious in the matter of playbills in all languages will
perhaps accept the annexed as a compromise, and as the nearest thing in
a general way we can manage in the space at command. Those also who are
good at riddles may like to try their skill on it:--
NOTICE.
SAturday 30 and on Sunday 31 of the corrent, in the Royal Theatre of
St. Charles will be represented by the Italian Company the famous Holy
Drama intitled
IL TRIONFO DI GIUDITTA
O SIA
LA MORTE D’ OLOFERNE.
In the interval of the first to the second act it shall have a new and
pompous Ball of the composition of John Baptista Gianini, who has by
title:
IL SACRIFICIO D’ ABRAMO
in which will enter all the excellent corp of Ball, who dance at
present in the said Royal Theatre; the spetacle will be finished with
the second act and Ball analog to the same Drama, all with the
nessessary decoration.
This is who is offered to the Respectable Publick of whom is waited
all the proctetion and concurrence:
_It will begin at 8 o’clok._
Na officina de Simāo Thaddeo Ferreira. 1811. Com licenca.
We next append a bill of the far-famed Richardson’s Theatre under date
1825--one of those distributed during the Bartlemy Fair of that year.
Hone describes the theatre thus: “The outside of this show was in height
upwards of thirty feet, and occupied one hundred feet in width. The
platform on the outside was very elevated; the back of it was lined with
green baize, and festooned with deeply-fringed crimson curtains, except
at two places, where the money-takers sat, which were wide and roomy
projections, fitted up like Gothic shrine-work, with columns and
pinnacles. There were fifteen hundred variegated illumination-lamps
disposed over various parts of the platform, some of them depending from
the top in the shape of chandeliers and lustres, and others in wreaths
and festoons. A band of ten performers in scarlet dresses, similar to
those worn by beefeaters, continually played on clarionets, violins,
trombones, and the long drum; while the performers paraded in their
gayest ‘properties’ before the gazing multitude. Audiences rapidly
ascended on each performance being over, and paying their money to the
receivers in their Gothic seats, had tickets in return; which being
taken at the doors, admitted them to descend into the ‘theatre.’” The
bill is as follows:--
⁂ Change of Performance each Day.
RICHARDSON’S
THEATRE.
_This Day will be performed, an entire New Melo-Drama, called the_
WANDERING
OUTLAW,
_Or, the Hour of Retribution_.
Gustavus, Elector of Saxony Mr. Wright.
Orsina, Baron of Holstein Mr. Cooper.
Ulric and Albert, Vassals to Orsina Messrs. Grove and Moore.
St. Clair, the Wandering Outlaw Mr. Smith.
Rinalda, the Accusing Spirit Mr. Darling.
Monks, Vassals, Hunters, &c.
Rosabella, Wife to the Outlaw Mrs. Smith.
Nuns and Ladies.
The Piece concludes with the DEATH of ORSINA, and the Appearance
of the
_ACCUSING SPIRIT_.
_The Entertainments to conclude with a New Comic Harlequinade,
with New Scenery, Tricks, Dresses, and Decorations, called_
HARLEQUIN
_FAUSTUS!_
OR, THE
DEVIL WILL HAVE HIS OWN.
Luciferno, Mr. THOMAS.
Dæmon Amozor, afterwards Pantaloon, Mr. WILKINSON.--Dæmon Ziokos,
afterwards Clown, Mr. HAYWARD.--Violoncello Player, Mr.
HARTEM.--Baker, Mr. THOMPSON.--Landlord, Mr. WILKINS--Fisherman, Mr.
RAE.--Dr. Faustus, afterwards Harlequin, Mr. SALTER.
Adelada, afterwards Columbine,
Miss WILMOT.
Attendant Dæmons, Sprites, Fairies, Ballad Singers, Flower
Girls, &c. &c.
_The Pantomime will finish with_
A SPLENDID PANORAMA
_Painted by the First Artists_.
BOXES, 2_s._ PIT, 1_s._ GALLERY, 6_d._
Of show advertisements of a different kind, we have preserved one or two
notable specimens. The first is of the time of William and Mary, and
gives itself in two languages, though, unlike the opera bill given a
page or so back, it keeps them separate:--
A Raritie in Nature.
_Surpassing all Prodigies and
strange Births that ever were seen,
more admired by the Learned than
any sort of Creature that ever was
brought to_ England, _whose Body is
of different Colours, part white, part
brown and smooth, part Hairy like
a Satyr, with admirable unusual
growings out, that no reason can
be given for. This Maid is about
16 years of age, of a comely Countenance,
proportionable Body, hath
an excellent head of Hair, speaketh
good English, is Ingenious and
Modest. Any particular Company
may see her at any hour of the day
in_ Bell Savage Yard _on_ Ludgate
Hill, London.
_God save the_ KING.
_Vne Raretée en la Nature_, viz.
Une Fille tres Admirable, elle est
belle, agée de seize ans, son visage,
Col, mameles, Bras & Mains, sont
de Coleur Blanche, merques de
beaucoup taches naturelles, les
jambs, & pieds toutes de mesmes,
le rest du Corps est de divers
Coleurs, avec des Excrescenes
fort estranges on n’a jamais veue
une telle. L’on la voit en toutes
heures du jour dans _Bell-savage-yard_
on _Ludgate Hill, London_.
VIVAT REX.
It is noticeable that the showman uses the common Latin form of “Vivat
Rex” under his French, and adopts an English equivalent in his other
column. About twenty years ago a similar creature was shown in London,
and those who had her in charge vamped up most marvellous stories to
account for the _lusus naturæ_, both decency and probability being
outraged in the attempt to excite a “sensation.” The next bill is,
though of the show series, of a totally different character, and refers
to one of the exhibitions of the famous Figg, the swordsman and
pugilist. It is now the fashion to decry such adventures as that
advertised; but it is hard to believe that both Figg and Sutton were not
far more respectable characters than many who practise the licensed and
misnamed sport of modern times. For ourselves, we could have looked at
such free agents as the rapier and backsword men, or even the more
degraded pugilists, doing their best and their worst on each other,
rather than sit out an aristocratic pigeon match, assist at a battue, or
be party to the coursing of trapped hares and rabbits.
G. R.
[Illustration]
_At Mr. FIGG’s New Amphitheatre._
Joyning to his House, the Sign of the City of _Oxford_, in _Oxford
Road, Marybone Fields_, on _Wednesday_ next, being the _8th_ of
_June_, 1726. _Will be Perform’d a Tryal of Skill by the following_
Masters.
WHereas I _EDWARD SUTTON_, Pipemaker from _Gravesend_, and _Kentish_
Professor of the Noble Science of Defence, having, under a Sleeveless
Pretence been deny’d a Combat by and with the Extoll’d Mr. FIGG; which
I take to be occasioned through fear of his having that Glory Eclipsed
by me, wherewith the Eyes of all Spectators have been so much dazzled:
Therefore, to make appear, that the Great Applause which has so much
puff’d up this Hero, has proceeded only from his Foyling such who are
not worthy the name of Swordsmen, as also that he may be without any
farther Excuse; I do hereby dare the said Mr. FIGG to meet as above,
and dispute with me the Superiority of Judgment in the Sword (which
will best appear by Cuts, _&c._) at all the Weapons he is or shall be
then Capable of Performing on the Stage.
* * * * *
I _JAMES FIGG_, _Oxonian_ Professor of the said Science, will not fail
giving this daring _Kentish_ Champion an Opportunity to make good his
Allegations; when, it is to be hop’d, if he finds himself Foyl’d he
will then change his Tone, and not think himself one of the Number who
are not worthy the Name of Swordsmen, as he is pleased to signifie by
his Expression: However, as the most significant Way of deciding these
Controversies is by Action, I shall defer what I have farther to Act
till the Time above specified; when I shall take care not to deviate
from my usual Custom, in making all such Bravadoes sensible of their
Error, as also in giving all Spectators intire Satisfaction.
N.B. _The Doors will be open’d at Four, and the Masters mount between
Six and Seven exactly._
_VIVAT REX._
Sutton does not seem to have made much but hard knocks by his desire to
uphold the honour of pipemakers and Kentish men, for Figg is generally
characterised as retiring undefeated, and Captain Godfrey, the great
amateur of his day, makes reference to the defeat of Sutton in his
“Treatise upon the Useful Science of Defence” (1747). Speaking of the
Oxford professor, he says: “Fig was the atlas of the sword, and may he
remain the gladiating statue! In him, strength, resolution, and
unparalleled judgment conspired to form a matchless master. There was a
majesty shone in his countenance, and blazed in all his actions, beyond
all I ever saw. His right leg bold and firm, and his left, which could
hardly ever be disturbed, gave him the surprising advantage already
proved, and struck his adversary with despair and panic. He had that
peculiar way of stepping in I spoke of in a parry; he knew his arm and
its just time of moving, put a firm faith in that, and never let his
adversary escape his parry. He was just as much a greater master than
any other I ever saw, as he was a greater judge of time and measure.”
Of Sutton the enthusiastic captain tells us that “he was a resolute,
pushing, awkward swordsman; but by his busy intruding arm, and
scrambling legs, there were few judgments but what were disordered and
disconcerted. Fig managed him the best of any by his charming
distinction of time and measure, in which he far excelled all, and
sufficiently proved these two be the sword’s true foundation.” Figg was
also a great bruiser, and was regarded as the champion of the boxers as
well as the master of the swordsmen. He was a genial good-tempered
fellow, and was the boon companion of many eminent authors and artists
of his time.
So much for show and play bills, and the celebrities to whom they have
introduced us. We will now turn to handbill and poster advertisements of
various descriptions. Tickets and bills containing the information that
apartments were to be let were set up over doors at least as early as
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