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A History of Advertising from the Earliest Times. by Henry Sampson

200. The quotation for Thursday, April 7 (in _Daily Post_, Friday,

259 words  |  Chapter 14

April 8), is, “Yesterday South Sea Stock was 314, 310, 311, 309, 309½, to 310. Bank 145. India 223.” On the 27th May it was 555, and Bank was 205 (_Post Boy_, May 28). It then fell a little, but in the _Daily Courant_ of June 2 it is quoted at 610 to 760, Bank 210 to 220, India 290 to 300. The _Daily Post_ of Wednesday, June 8, contains the following puff for the scheme: “’Tis said that the South Sea Company being willing to have all the Annuities subscribed to their Stock, now offer forty-five years’ purchase for those which have not yet been bought in.” And again: “The Annuities which have been subscribed into the South Sea Stock are risen to a very great height, so that what would formerly sell but for £1500, is now worth £8000.” In the _Post Boy_ of June 23-25, we find this: “Yesterday South Sea Stock was for the opening of the Book 1100. 1st Subscr. 565, 2d Subscr. 610, 3rd Subscr. 200. Bank 265. East India 440.” On Friday, June 24, the _Daily Post_ says, “We hear that South Sea Stock was sold yesterday at 1000 per cent., and great wagers are laid that it will be currently sold before the opening of the Books at 1200 per cent. exclusive of the Dividend.” It is several times after this quoted at 1100, but never over. These compilations show that a higher rate was attained by the stock than is given in the article quoted above, or is generally believed.
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1. Chapter 1 2. CHAPTER I. 3. CHAPTER II. 4. CHAPTER III. 5. CHAPTER IV. 6. CHAPTER V. 7. introduction of tea. The _Mercurius Politicus_ of September 30, 1658, 8. 1. He gives away every _Monday_ above a thousand of them to all the 9. 2. Any person that has anything to insert in it, as the _titles_ of 10. 3. That this way of publishing is much more advantageous than giving 11. CHAPTER VI. 12. CHAPTER VII. 13. CHAPTER VIII. 14. 200. The quotation for Thursday, April 7 (in _Daily Post_, Friday, 15. CHAPTER IX. 16. 1583. It is a somewhat remarkable fact, well known to those whose 17. 1. The COURT SECRET, a Melancholy Truth. Translated from the Original 18. 2. A Faithful Narrative of the Unfortunate Adventures of _Charles 19. CHAPTER X. 20. CHAPTER XI. 21. 4844. 8 5227 51 0214 9371144 48440 23781. 8 0426 021 52 326352 08585 22. CHAPTER XII. 23. CHAPTER XIII. 24. 3. Gallery 2. 25. CHAPTER XIV. 26. CHAPTER XV. 27. CHAPTER XVI. 28. 1569. Dr Rawlinson, a distinguished antiquary of the last century, 29. CHAPTER XVII. 30. CHAPTER XVIII. 31. 1665. In the “Pillulæ Pestilentialis” of the Rev. Richard Hingston, 32. CHAPTER XIX. 33. CHAPTER XX. 34. Introduction] may be, they will not be disappointed. With rare 35. Introduction by_ JOHN RUSKIN. 36. Introduction, by MONCURE D. CONWAY. Royal 16mo, paper cover, 1_s._; in

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