The Great American Fraud by Samuel Hopkins Adams
Part 8
1933 words | Chapter 8
18-year-old Philadelphia girl got a box of Orangeine
powders at a drug store, having been told that they would cure headache.
There was nothing on the label or in the printed matter inclosed with
the preparation warning her of the dangerous character of the nostrum.
Following the printed advice, she took two powders. In three hours she
was dead. Coroner Dugan's verdict follows:
"Mary A. Bispels came to her death from kidney and heart disease,
aggravated by poisoning by acetanilid taken in Orangeine headache
powders."
Prescribing Without Authority.
Yet this poison is being recommended every day by people who know
nothing of it and nothing of the susceptibility of the friends to whom
they advocate it. For example, here is a testimonial from the Orangeine
booklet:
"Miss A. A. Phillips, 60 Powers street, Brooklyn, writes: 'I always keep
Orangeine in my desk at school, and through its frequent applications to
the sick I am called both "doctor and magician."'"
If the school herein referred to is a public school, the matter is
one for the Board of Education; if a private school, for the Health
Department or the county medical society. That a school teacher should
be allowed to continue giving, however well meaning her foolhardiness
may be, a harmful and possibly fatal dose to the children intrusted
to her care seems rather a significant commentary on the quality of
watchfulness in certain institutions.
Obscurity as to the real nature of the drug, fostered by careful
deception, is the safeguard of the acetanilid vender. Were its perilous
quality known, the headache powder would hardly be so widely used. And
were the even more important fact that the use of these powders becomes
a habit, akin to the opium or cocain habits, understood by the public,
the repeated sales which are the basis of Orangeine's prosperity would
undoubtedly be greatly cut down. Orangeine fulfills the prime requisite
of a patent medicine in being a good "repeater." Did it not foster
its own demand in the form of a persistent craving, it would hardly be
profitable. Its advertising invites to the formation of an addiction to
the drug. "Get the habit," it might logically advertise, in imitation of
a certain prominent exploitation along legitimate lines. Not only is
its value as a cure for nervousness and headaches insisted on, but its
prospective dupes are advised to take this powerful drug as a _bracer_.
"When, as often, you reach home tired in body and mind... take an
Orangeine powder, lie down for thirty minutes' nap--if possible--anyway,
relax, then take another."
"To induce sleep, take an Orangeine powder immediately before retiring.
When wakeful, an Orangeine powder will have a normalizing, quieting
effect."
It is also recommended as a good thing to begin the day's work on in the
morning--that is, take Orangeine night, morning and between meals!
These powders pretend to cure asthma, biliousness, headaches, colds,
catarrh and grip (dose: powder every four hours during the day for a
week!--a pretty fair start on the Orangeine habit), diarrhea, hay fever,
insomnia, influenza, neuralgia, seasickness and sciatica.
Of course, they do not cure any of these; they do practically nothing
but give temporary relief by depressing the heart. With the return
to normal conditions of blood circulation comes a recurrence of the
nervousness, {034}headache, or what not, and the incentive to more of
the drug, until it becomes a necessity. In my own acquaintance I know
half a dozen persons who have come to depend on one or another of these
headache preparations to keep them going. One young woman whom I have
in mind told me quite innocently that she had been taking five or
six Orangeine powders a day for several months, having changed from
Koehler's powders when some one told her that the latter were dangerous!
Because of her growing paleness her husband had called in their
physician, but neither of them had mentioned the little matter of the
nostrum, having accepted with a childlike faith the asseverations of
its beneficent qualities. Yet they were of an order of intelligence that
would scoff at the idea of drinking Swamp-Root.
[IMAGE ==>] {034}
An Acetanilid Death Record.
This list of fatalities is made up from statements published in the
newspapers. In every case the person who died had taken to relieve a
headache or as a bracer a patent medicine containing acetanilid, without
a doctor's prescription. This list does not include the case of a dog
in Altoona, Pa., which died immediately on eating some sample headache
powders. The dog did not know any better.
Mrs. Minnie Bishop, Louisville, Ky.; Oct. 16, 1903.
Mrs. Mary Cusick and Mrs. Julia Ward, of 172 Perry Street,
New York City; Nov. 27, 1903.
Fred. P. Stock, Scranton, Pa.; Dec. 7, 1903.
C. Frank Henderson, Toledo, 0.; Dec. 13, 1903.
Jacob E. Staley, St. Paul, Mich.; Feb. 18, 1904.
Charles M. Scott, New Albany, Ind.; March 15, 1904.
Oscar McKinley, Pittsburg, Pa.; April 13, 1904.
Otis Staines, student at Wabash College; April 13, 1904.
Mrs. Florence Rumsey, Clinton, la.; April 23, 1904.
Jenny McGee, Philadelphia, Pa.; May 26, 1904.
Mrs. William Mabee, Leoni, Midi.; Sept. 9, 1904.
Mrs. Jacob Friedman, of South Bend, Ind.; Oct. 19, 1904.
Miss Libbie North, Rockdale, N. Y.; Oct. 26, 1904.
Margaret Hanahan, Dayton, O.; Oct. 29, 1904.
Samuel Williamson, New York City; Nov. 21, 1904.
George Kublisch, St. Louis, Mo.; Nov. 24, 1904.
Robert Breck, St. Louis, Mo.;'Nov. 27, 1904.
Mrs. Harry Haven, Oriskany Falls, N. Y.; Jan. 17, 1905.
Mrs. Jennie Whyler, Akron, 0.; April 3, 1905.
Mrs. Augusta Strothmann, St. Louis, Mo.; June 20, 1905.
Mrs. Mary A. Bispels, Philadelphia, Pa.; July 2, 1905.
Mrs. Thos. Patterson, Huntington, W. Va.; Aug. 15, 1905.
Some of these victims died from an alleged overdose; others from the
prescribed dose. In almost every instance the local papers suppressed
the name of the fatal remedy, {035}Peruna. That particular victim
had the beginning of the typical blue skin pictured in the street-car
advertisements of Orangeine (the advertisements are a little mixed, as
they put the blue hue on the "before taking," whereas it should go on
the "after taking"). And, by the way, I can conscientiously recommend
Orangeine, Koehler's powders, Royal Pain powders and others of that
class to women who wish for a complexion of a dead, pasty white,
verging to a puffy blueness under the eyes and about the lips. Patient
use of these drugs will even produce an interesting and picturesque, if
not intrinsically beautiful, purplish-gray hue of the face and neck.
[IMAGE ==>] {035}
Drugs That Deprave.
Another acquaintance writes me that he is unable to dissuade his wife
from the constant use of both Orangeine and Bromo-Seltzer, although her
{036}health is breaking down. Often it is difficult for a physician to
diagnose these cases because the symptoms are those of certain diseases
in which the blood deteriorates, and, moreover, the victim, as in opium
and cocain slavery, will positively deny having used the drug. A case
of acetanilid addiction (in "cephalgin," an ethical proprietary) is thus
reported:
"When the drug was withheld the patient soon began to exhibit all the
traits peculiar to the confirmed morphine-maniac--moral depravity
and the like. She employed every possible means to obtain the drug,
attempting even to bribe the nurse, and, this failing, even members of
the family." Another report of a similar case (and there are plenty of
them to select from) reads:
"Stomach increasingly irritable; skin a grayish or light purplish hue;
palpitation and slight enlargement of the heart; great prostration, with
pains in the region of the heart; blood discolored to a chocolate
hue. The patient denied that she had been using acetanilid, but it was
discovered that for a year she had been obtaining it in the form of
a proprietary remedy and had contracted a regular 'habit.' On the
discontinuance of the drug the symptoms disappeared. She was discharged
from the hospital as cured, but soon returned to the use of the drug and
applied for readmission, displaying the former symptoms."
[IMAGE ==>] {036}
NEW YORK STATE'S NEW POISON LABEL.
On a cocain-laden medicine.
Where I have found a renegade physician making his millions out of
Peruna, or a professional promoter trading on the charlatanry of
Liquozone, it has seemed superfluous to comment on the personality of
the men. They are what their business connotes. With Orangeine the case
is somewhat different. Its proprietors are men of standing in other and
reputable spheres of activity. Charles L. Bartlett, its president, is a
graduate of Yale University and a man of some prominence in its alumni
affairs. Orangeine is a side issue with him. Professionally he is the
western representative of Ivory Soap, one of the heaviest of legitimate
advertisers, and he doubtless learned from this the value of skillful
exploitation. Next to Mr. Bartlett, the largest owner of stock (unless
he has recently sold out) is William Gillette, the actor, whose
enthusiastic indorsement of the powders is known in a personal sense to
the profession which he follows, and in print to hundreds of thousands
of theater-goers who have read it in their programs. Whatever these
gentlemen may think of their product (and I understand that, incredible
as it may seem, both of them are constant users of it and genuine
believers in it), the methods by which it is sold and the essential and
mendacious concealment of its real nature illustrate the {037}level to
which otherwise upright and decent men are brought by a business which
can not profitably include either uprightness or decency in its methods.
Orangeine is less dangerous, except in extent of use, than many other
acetanilid mixtures which are much the same thing under a different
name. A friend of mine with a weak heart took the printed dose of
Laxative Bromo Quinin and lay at the point of death for a week. There
is no word of warning on the label. In many places samples of headache
powders are distributed on the doorsteps. The St. Louis Chronicle
records a result:
"Huntington, W. Va., Aug. 15, 1905.--While Mrs. Thomas Patterson was
preparing supper last evening she was stricken with a violent headache
and took a headache powder that had been thrown in at her door the day
before. Immediately she was seized with spasms and in an hour she was
dead."
That even the lower order of animals is not safe is shown by a canine
tragedy in Altoona, Pa., where a prize collie dog incautiously devoured
three sample tablets and died in an hour. Yet the distributing agents of
these mixtures do not hesitate to lie about them. Rochester, N. Y., has
an excellent ordinance forbidding the distribution of sample medicines,
except by permission of the health officer. An agent for Miniature
Headache Powders called on Dr. Goler with a request for leave to
distribute 25,000 samples.
"What's your formula?" asked the official.
"Salicylate of soda and sugar of milk," replied the traveling man.
"And you pretend to cure headaches with that?" said the doctor. "I'll
look into it."
Analysis showed that the powders were an acetanilid mixture. The sample
man didn't wait for the result. He hasn't been back to Rochester since,
although Dr. Goler is hopefully awaiting him.
Bromo-Seltzer is commonly sold in drug stores, both by the bottle and
at soda fountains. The full dose is "a heaping teaspoonful." A heaping
teaspoonful of Bromo-Seltzer means about ten grains of acetanilid. The
United States Pharmacopeia dose is four grains; five grains have been
known to produce fatal results. The prescribed dose of Bromo-Seltzer is
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