The History of the Standard Oil Company by Ida M. Tarbell
3. As to Number 3, the insufficiency of my estimate.
3350 words | Chapter 9
The items which enter into such an estimate are pure and simple.
There has been but one omission, and that is malicious mischief or
deviltry, and this item is so uncertain that, without a more
intimate acquaintance with “Vidi” and his supporters, I could not
undertake to estimate it.
I have put coal at five dollars per ton or eighteen cents per
bushel, now worth five cents at Brady’s and eight at Pittsburg. Is
not this enough? I have allowed fifty per cent. greater consumption
at each station than has been estimated by others. I have allowed
$1,000 a year for each of two engine men at each station. Will
anyone say this is not sufficient? And I have, to be safe, estimated
the work down below the results given by any of the ordinary
hydraulic formula. It would be absurd to tell experienced pipe men
that oil cannot be pumped fifteen miles under 900 pounds pressure
through a four–inch pipe with a discharge of 5,000 barrels per day,
which is all that the estimate is based upon, and it allows
sixty-five days’ stoppage besides.
Please, gentlemen, let me alone. I have had enough of newspaper
controversy in former years. I am sick of it.
H. HAUPT.
At the same time that General Haupt was attacked the Pennsylvania
Transportation Company was criticised for bad management. A long letter
to the Derrick August 14, 1876, claimed that the company in the past had
been mismanaged; that the credit it asked could not be given safely;
that its management had been such that it had scarcely any business
left. Indeed this critic claimed that the last pipe-line organised, a
small line known as the Keystone, had during the last six months done
almost double the business of the Pennsylvania. Under the direction of
the Pennsylvania Railroad, it was believed, the Philadelphia papers
began to attack the plan. Their claim was that the charters under which
the Pennsylvania Transportation Company expected to operate would not
allow them to lay such a pipe-line. The opposition became such that the
New York papers began to take notice of it. The Derrick on September 16,
1876, copies an article from the New York Bulletin in which it is said
that the railroads and the Standard Oil Company, “now stand in
gladiatorial array, with shields poised and sword ready to deal the
cut.” An opposition began to arise, too, from farmers through whose
property an attempt was being made to obtain right of way. In Indiana
and Armstrong counties the farmers complained to the secretary of
internal affairs, saying that the company had no business to take their
property for a pipe-line. One of the common complaints of the farmers’
newspapers was that leakage from the pipes would spoil the springs of
water, curdle milk, and burn down barns. The matter assumed such
proportions that the secretary referred it to the attorney-general for a
hearing. In the meantime the Pennsylvania Transportation Company made
the most strenuous efforts to secure the right of way. A large number of
men were sent out to talk over the farmers into signing the leases. Hand
bills were distributed with an appeal to be generous and to free the oil
business from a monopoly that was crushing it. These same circulars told
the farmers that a monopoly had hired agents all along the route
misrepresenting the facts about their intentions. Mr. Harley, under the
excitement of the enterprise and the opposition it aroused, became a
public figure, and in October the New York Graphic gave a long interview
with him. In this interview Mr. Harley claimed that the pipe-line scheme
was gotten up to escape the Standard Oil monopoly. Litigation, he
declared, was all his scheme had to fear. “John D. Rockefeller,
president of the Standard monopoly,” he said, “is working against us in
the country newspapers, prejudicing the farmers and raising issues in
the courts, and seeking also to embroil us with other carrying lines.”
It was not long, however, before something more serious than the farmers
and their complaints got in the way of the Pennsylvania Transportation
Company. This was a rumour that the company was financially embarrassed.
Their certificates were refused on the market, and in November a
receiver was appointed. Different members of the company were arrested
for fraud, among them two or three of the best known men in the Oil
Regions. The rumours proved only too true. The company had been grossly
mismanaged, and the verification of the charges against it put an end to
this first scheme for a seaboard pipe-line.
While all these efforts doomed to failure or to but temporary success
were making, a larger attempt to meet Mr. Rockefeller’s consolidation
was quietly under way. Among those interested in the oil business who
had watched the growing power of the Standard with most concern was the
head of the Empire Transportation Company, Colonel Joseph D. Potts. In
connection with the Pennsylvania Railroad Colonel Potts had built up
this concern, founded in 1865, until it was the most perfectly developed
oil transporter in the country. It operated 500 miles of pipe, owned a
thousand oil-tank cars, controlled large oil yards at Communipaw, New
Jersey, was in every respect indeed a model business organisation, and
it had the satisfaction of knowing that what it was it had made itself
from raw material, that its methods were its own, and that the practices
it had developed were those followed by other pipe-line companies. While
the Empire had far outstripped all its early competitors, there had
grown up in the last year a rival concern which Colonel Potts must have
watched with anxiety. This concern, known as the United Pipe Line, was
really a Standard organisation, for Mr. Rockefeller, in carrying out his
plan of controlling all the oil refineries of the country, had been
forced gradually into the pipe-line business.
His first venture seems to have been in 1873. In that year the
oil-shipping firm of J. A. Bostwick and Company laid a short pipe in the
Lower Field, as the oil country along the Allegheny River was called.
Now J. A. Bostwick was one of the charter members of the South
Improvement Company, and when Mr. Rockefeller enlarged his business in
1872 because of the power that enterprise gave him, he took Mr. Bostwick
into the Standard. This alliance, like all the operations of that
venture, was secret. The bitterness of the Oil Regions against the
members of the South Improvement Company was so great for many months
after the Oil War that Mr. Bostwick and Mr. Rockefeller seem to have
concluded in 1873 that it would be a wise precautionary measure for them
to lay a pipe-line upon which they could rely for a supply of oil in
case the oil men attempted again to cut them off from crude, as they had
succeeded in doing in 1872. Accordingly, a line was built and put in the
charge of a man who has since become known as one of the “strong men” of
the Standard Oil Company. This man, Daniel O’Day, was a young Irishman
who had first appeared in the oil country in 1867, and had at once made
so good a record for himself as transporting agent, that in 1869, when
the oil-shipping firm of J. A. Bostwick needed a man to look after its
shipments, he was employed. The record he made in the next two years was
such that it reached the ear of Jay Gould himself, the president of the
Erie, over which Mr. Bostwick was doing most of his shipping. Now the
Erie at this time was making a hard fight to meet the growth of the
Empire Transportation Company. So important did Jay Gould think this
struggle that in 1871 he himself came to the Oil Regions to look after
it. One of the first men summoned to his private car as it lay in
Titusville was the young Irishman, O’Day. He came as he was, begrimed
with the oil of the yards, but Mr. Gould was looking for men who could
do things, and was big enough to see through the grime. When the
interview was concluded, Daniel O’Day had convinced Jay Gould that he
was the man to divert the oil traffic from the Pennsylvania to the Erie
road, and he walked out with an order in his pocket which lifted him
over the head of everybody on the road so far as that particular freight
was concerned, for it gave him the right to seize cars wherever he found
them. For weeks after this he practically lived on the road, turning
from the Pennsylvania in this time a large volume of freight, and making
it certain that it would have to look to its laurels as it never had
before.
The next year after this episode came the Oil War. The anger of the oil
men was poured out on everyone connected in any way with the
stockholders of the South Improvement Company, and among others on Mr.
O’Day. He knew no more of the South Improvement Company at the start
than the rest of the region, but he did know that it was his business to
take care of certain property intrusted to him. Resolutions calling on
him to resign were passed by oil exchanges and producers’ unions. Mobs
threatened his cars, his stations, his person, but with the grit of his
race he hung to his post. There was, perhaps, but one other man in the
employ of members of the South Improvement Company who showed the same
courage, and that was Joseph Seep of Titusville. Almost every other
employee fled, the principals in the miserable business took care to
stay out of the country, but Mr. O’Day and Mr. Seep polished their
shillalahs and stood over their property night and day until the war was
over. Their courage did not go unrewarded. They were made the chief
executive representatives, in the region, of the consolidated Standard
interests which followed the war, though neither of them knew at the
time that they were in the Standard employ. They supposed that the
shipper Bostwick was an independent concern. It was a man of grit and
force and energy then who took hold of the Standard’s pipe-line in 1873.
Rapid growth went on. The little line with which they started became the
American Transfer Company, gradually extending its pipes to seventy or
eighty miles in Clarion County, and in 1875 building lines in the
Bradford Field.
The American Transfer Company was soon working in harmony with the
United Pipe Lines, of which Captain J. J. Vandergrift was the president.
This system had its nucleus, like all the others of the country, in a
short private line, built in 1869 by Captain Vandergrift. It had grown
until in 1874 it handled thirty per cent. of the oil of the region. Now
in 1872, after the Oil War, Captain Vandergrift had become a convert to
Mr. Rockefeller’s theory of the “good of the oil business,” and as we
have seen, had gone into the National Refiners’ Association as
vice-president. Later he became a director in the Standard Oil Company.
In 1874 he sold a one-third interest of his great pipe-line system to
Standard men, and the line was reorganised in the interests of that
company. That is, the Standard Oil Combination in 1876 was a large
transporter of oil, for the directors and leading stockholders owned and
operated fully forty per cent. of the pipe-lines of the Oil Regions,
owned all but a very few of the tank cars on both the Central and Erie
roads, and controlled under leases two great oil terminals, those of the
Erie and Central roads. It was little wonder that Colonel Potts watched
this rapid concentration of transportation and refining interests with
dread. It was more dangerous than the single shipper, and he had always
fought that idea on the ground of policy. “In the first place, it
concentrates great power in the hands of one party over the trade of the
road,” he told an investigating committee of Congress in 1888. “They can
remove it at pleasure. In the second place I think a large number of
parties engaged in the same trade are very apt to divide themselves into
two different classes as to the way of viewing markets; one class will
be hopeful, and the other the reverse. The result will be there will be
always one or the other class engaged in shipping some of the
traffic.... The whole question seems to me to resolve itself into
determining what policy will bring the largest volume in the most
regular way to the carrier; and it is my opinion, based upon such
experience as I have had, that a hundred shippers of a carload a day
would be sure to give to a carrier a more regular volume of business,
and I think, probably, a larger total volume of business in a year’s
time than one shipper of a hundred cars a day.”[53]
Holding this theory, Colonel Potts had opposed the rebate to the
Standard granted by the Pennsylvania in 1875. Three years later he
described in a communication, published anonymously, the effect of the
rebates granted at that time:
“The final agreement with the railways was scarcely blotter-dried
ere stealthy movements toward the whole line of outside refiners
were evident, although rather felt than seen. As long as
practicable, they were denied as mere rumours, but as they gradually
became accomplished victories, as one refiner after another, through
terror, through lack of skill in ventures, through financial
weakness, fell shivering with dislike into the embrace of this
commercial octopus, a sense of dread grew rapidly among those
independent interests which yet lived, and notably among a portion
of the railroad transporters.”
The chief “railroad transporter” who shared with the independents the
sense of dread which Mr. Rockefeller’s absorption of refineries awakened
was Mr. Potts himself. As he saw the independents of Pittsburg,
Philadelphia, New York and the creek, shutting down, selling out, going
into bankruptcy, while the Standard and its allies grew bigger day by
day, as he saw the Standard interest developing a system of
transportation greater than his own, he concluded to prevent, if
possible, the one shipper in the oil business. “We reached the
conclusion,” said Colonel Potts in 1888, “that there were three great
divisions in the petroleum business—the production, the carriage of it,
and the preparation of it for market. If any one party controlled
absolutely any one of those three divisions, it practically would have a
very fair show of controlling the others. We were particularly
solicitous about the transportation, and we were a little afraid that
the refiners might combine in a single institution, and some of them
expressed a strong desire to associate themselves permanently with us.
We therefore suggested to the Pennsylvania road that we should do what
we did not wish to do—associate ourselves. That is, our business was
transportation and nothing else; but, in order that we might reserve a
nucleus of refining capacity to our lines, we suggested we should become
interested in one or more refineries, and we became interested in two,
one in Philadelphia and one in New York. It was incidental merely to our
transportation. The extreme limit was 4,000 barrels a day only.”
It was in the spring of 1876 that the Empire began to interest itself in
refineries. No sooner did Mr. Rockefeller discover this than he sought
Mr. Scott and Mr. Cassatt, then the third vice-president of the
Pennsylvania, in charge of transportation. It was not _fair_! Mr.
Rockefeller urged. The Empire was a transportation company. If it went
into the refining business it was not to be expected that it would deal
as generously with rivals as with its own factories; besides, it would
disturb the one shipper who, they all had agreed, was such a benefit to
the railroads. Mr. Scott and Mr. Cassatt might have reminded Mr.
Rockefeller that he was as truly a transporter as the Empire, but if
they did they were met with a prompt denial of this now well-known fact.
He was an oil refiner—only that and nothing more. “They tell us that
they do not control the United Pipe Lines,” Mr. Cassatt said in his
testimony in 1879. Besides, urged Mr. Rockefeller, if they have
refineries of course they will give them better terms than they do us.
Mr. Flagler told the Congressional Committee of 1888 that the Standard
was unable to obtain rates through the Empire Transportation Company
over the Pennsylvania Railroad for the Pittsburg or Philadelphia
refineries as low as were given by competing roads, and, added he, “from
the fact that the business during those years _was so very close as to
leave scarcely any margin of profit_ under the most advantageous
circumstances. And we, finding ourselves undersold in the markets by
competitors whom we knew had not the same facilities in the way of
mechanical appliances for doing the business, knew that there was but
one conclusion to be reached, and that was that the Empire
Transportation Company favoured certain other shippers, I would say
favoured its own refineries to our injury.”
As the Standard Oil Company paid a dividend of about fourteen per cent.
in both 1875 and 1876, besides spending large sums in increasing its
plants and facilities, the margin of profit cannot have been so low as
it seemed to Mr. Flagler in 1888 to have been; naturally enough, for he
saw dividends of from fifty to nearly 100 per cent. later.
[Illustration:
A. J. CASSATT IN 1877
Third vice-president of the Pennsylvania Railroad in charge of
transportation when first contract was made by that road with the
Standard Oil Company.
]
[Illustration:
GENERAL GEORGE B. MCCLELLAN
President of the Atlantic and Great Western Railroad at the time of
the South Improvement Company. General McClellan did not sign the
contract.
]
[Illustration:
GENERAL JAMES H. DEVEREUX
Who in 1868 as vice-president of the Lake Shore and Michigan Southern
Railroad first granted rebates to Mr. Rockefeller’s firm.
]
[Illustration:
JOSEPH D. POTTS
President of the Empire Transportation Company. Leader in the struggle
between the Pennsylvania Railroad and the Standard Oil Company in
1877.
]
Mr. Vanderbilt and Mr. Jewett soon joined their protests to Mr.
Rockefeller’s. “The steps it (the Empire) was then taking,” said Mr.
Jewett, “unless checked would result in a diversion largely of the
transportation of oil from our roads; the New York Central road and our
own determined that we ought not to stand by and permit those
improvements and arrangements to be made which, when completed, would be
beyond our control.”[54] These protests increased in vehemence, until
finally the Pennsylvania officials remonstrated with Mr. Potts. “We
endeavoured,” says Mr. Cassatt, “to try to get those difficulties
harmonised, talked of getting the Empire Transportation Company to lease
its refineries to the Standard Oil Company, or put them into other
hands, but we did not succeed in doing that.” “Rather than do that,”
Colonel Potts told Mr. Cassatt, when he proposed that the Empire sell
its refineries, “we had rather you would buy us out and close our
contract with you.”
When the Standard Oil Company and its allies, the Erie and Central,
found that the Pennsylvania would not or could not drive the Empire from
its position, they determined on war. Mr. Jewett, the Erie president, in
his testimony of 1879 before the Hepburn Commission, takes the burden of
starting the fight. “Whether the Standard Oil Company was afraid of the
Empire Line as a refiner,” he said, “I have no means of knowing. I never
propounded the question. We were opposed to permitting the Empire Line,
a creature of the Pennsylvania Railroad, to be building refineries, to
become the owners of pipe-lines leading into the oil field and leading
to the coast, without a contest, and we made it without regard to the
Standard Oil Company or anybody el
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