The History of the Standard Oil Company by Ida M. Tarbell
1850. More than one mill-owner in the districts where petroleum had been
51830 words | Chapter 3
found was using it in a crude way for oiling his machines or lighting
his works, but though the qualities of both lubricator and luminant were
present, the impurities of the natural oil were too great to make its
use general. Mr. Kier seems to have been the first man to have attempted
to secure an expert opinion as to the possibility of refining it. In
1849 he sent a bottle of oil to a chemist in Philadelphia, who advised
him to try distilling it and burning it in a lamp. Mr. Kier followed the
advice, and a five-barrel still which he used in the fifties for
refining petroleum is still to be seen in Pittsburg. His trade in the
oil he produced at his little refinery was not entirely local, for in
1858 we find him agreeing to sell to Joseph Coffin of New York at 62½
cents a gallon 100 barrels of “carbon oil that will burn in the ordinary
coal-oil lamp.”
Although Mr. Kier seems to have done a good business in rock-oil,
neither he nor any one else up to this point had thought it worth while
to seek petroleum for its own sake. They had all simply sought to
utilise what rose before their eyes on springs and streams or came to
them mixed with the salt-water for which they drilled. In 1854, however,
a man was found who took rock-oil more seriously. This man was George H.
Bissell, a graduate of Dartmouth College, who, worn out by an experience
of ten years in the South as a journalist and teacher, had come North
for a change. At his old college the latest curiosity of the laboratory
was shown him—the bottle of rock-oil—and the professor contended that it
was as good, or better, than coal for making illuminating oil. Bissell
inquired into its origin, and was told that it came from oil springs
located in Northwestern Pennsylvania on the farm of a lumber firm,
Brewer, Watson and Company. These springs had long yielded a supply of
oil which was regularly collected and sold for medicine, and was used
locally by mill-owners for lighting and lubricating purposes.
Bissell seems to have been impressed with the commercial possibilities
of the oil, for he at once organised a company, the Pennsylvania
Rock-Oil Company, the first in the United States, and leased the lands
on which these oil springs were located. He then sent a quantity of the
oil to Professor Silliman of Yale College, and paid him for analysing
it. The professor’s report was published and received general attention.
From the rock-oil might be made as good an illuminant as any the world
knew. It also yielded gas, paraffine, lubricating oil. “In short,”
declared Professor Silliman, “your company have in their possession a
raw material from which, by simple and not expensive process, they may
manufacture very valuable products. It is worthy of note that my
experiments prove that nearly the whole of the raw product may be
manufactured without waste, and this solely by a well-directed process
which is in practice in one of the most simple of all chemical
processes.”[1]
The oil was valuable, but could it be obtained in quantities great
enough to make the development of so remote a locality worth while? The
only method of obtaining it known to Mr. Bissell and his associates in
the new company was from the surface of oil springs. Could it be
obtained in any other way? There has long been a story current in the
Oil Regions that the Pennsylvania Rock-Oil Company received its first
notion of drilling for oil from one of those trivial incidents which so
often turn the course of human affairs. As the story goes, Mr. Bissell
was one day walking down Broadway when he halted to rest in the shade of
an awning before a drug store. In the window he saw on a bottle a
curious label, “Kier’s Petroleum, or Rock-Oil,” it read, “Celebrated for
its wonderful curative powers. A natural Remedy; Produced from a well in
Allegheny Co., Pa., four hundred feet below the earth’s surface,” etc.
On the label was the picture of an artesian well. It was from this well
that Mr. Kier got his “Natural Remedy.” Hundreds of men had seen the
label before, for it went out on every one of Mr. Kier’s circulars, but
this was the first to look at it with a “seeing eye.” As quickly as the
bottle of rock-oil in the Dartmouth laboratory had awakened in Mr.
Bissell’s mind the determination to find out the real value of the
strange substance, the label gave him the solution of the problem of
getting oil in quantities—it was to bore down into the earth where it
was stored, and pump it up.
Professor Silliman made his report to the Pennsylvania Rock-Oil Company
in 1855, but it was not until the spring of 1858 that a representative
of the organisation, which by this time had changed hands and was known
as the Seneca Oil Company, was on the ground with orders to find oil.
The man sent out was a small stockholder in the company, Edwin L. Drake,
“Colonel” Drake as he was called. Drake had had no experience to fit him
for his task. A man forty years of age, he had spent his life as a
clerk, an express agent, and a railway conductor. His only
qualifications were a dash of pioneer blood and a great persistency in
undertakings which interested him. Whether Drake came to Titusville
ordered to put down an artesian well or not is a mooted point. His
latter-day admirers claim that the idea was entirely his own. It seems
hardly credible that men as intelligent as Professor Silliman, Mr.
Bissell, and others interested in the Pennsylvania Rock-Oil Company,
should not have taken means of finding out how the familiar “Kier’s
Rock-Oil” was obtained. Professor Silliman at least must have known of
the quantities of oil which had been obtained in different states in
drilling salt wells; indeed, in his report (see Appendix, Number 1) he
speaks of “wells sunk for the purpose of accumulating the product.” In
the “American Journal of Science” for 1840—of which he was one of the
editors—is an account of a famous oil well struck near Burkesville,
Kentucky, about 1830, when drilling for salt. It seems probable that the
idea of seeking oil on the lands leased by the Petroleum Rock-Oil
Company by drilling artesian wells had been long discussed by the
gentlemen interested in the venture, and that Drake came to Titusville
with instructions to put down a well. It is certain, at all events, that
he was soon explaining to his superiors at home the difficulty of
getting a driller, an engine-house and tools, and that he was employing
the interval in trying to open new oil springs and make the old ones
more profitable.
[Illustration:
E. L. DRAKE
In 1859 Drake drilled near Titusville, Pennsylvania, the first
artesian well put down for petroleum. He is popularly said to have
“discovered oil.”
]
The task before Drake was no light one. The spot to which he had been
sent was Titusville, a lumberman’s hamlet on Oil Creek, fourteen miles
from where that stream joins the Allegheny River. Its chief connection
with the outside world was by a stage to Erie, forty miles away. This
remoteness from civilisation and Drake’s own ignorance of artesian
wells, added to the general scepticism of the community concerning the
enterprise, caused great difficulty and long delays. It was months
before Drake succeeded in getting together the tools, engine and rigging
necessary to bore his well, and before he could get a driller who knew
how to manipulate them, winter had come, and he had to suspend
operations. People called him crazy for sticking to the enterprise, but
that had no effect on him. As soon as spring opened he borrowed a horse
and wagon and drove over a hundred miles to Tarentum, where Mr. Kier was
still pumping his salt wells, and was either bottling or refining the
oil which came up with the brine. Here Drake hoped to find a driller. He
brought back a man, and after a few months more of experiments and
accidents the drill was started. One day late in August, 1859,
Titusville was electrified by the news that Drake’s Folly, as many of
the onlookers had come to consider it, had justified itself. The well
was full of oil. The next day a pump was started, and twenty-five
barrels of oil were gathered.
There was no doubt of the meaning of the Drake well in the minds of the
people of the vicinity. They had long ago accepted all Professor
Silliman had said of the possibilities of petroleum, and now that they
knew how it could be obtained in quantity, the whole countryside rushed
out to obtain leases. The second well in the immediate region was
drilled by a Titusville tanner, William Barnsdall—an Englishman who at
his majority had come to America to make his fortune. He had fought his
way westward, watching always for his chance. The day the Drake well was
struck he knew it had come. Quickly forming a company he began to drill
a well. He did not wait for an engine, but worked his drill through the
rock by a spring pole.[2] It took three months, and cost $3,000 to do
it, but he had his reward. On February 1, 1860, he struck
oil—twenty-five barrels a day—and oil was selling at eighteen dollars a
barrel. In five months the English tanner had sold over $16,000 worth of
oil.
[Illustration:
THE DRAKE WELL IN 1859. THE FIRST OIL WELL.
]
A lumberman and merchant of the village, who long had had faith in
petroleum if it could be had in quantity, Jonathan Watson, one of the
firm of Brewer, Watson and Company, whose land the Pennsylvania Rock-Oil
Company had leased, mounted his horse as soon as he heard of the Drake
well, and, riding down the valley of Oil Creek, spent the day in leasing
farms. He soon had the third well of the region going down, this too by
a spring pole. This well started off in March at sixty gallons a minute,
and oil was selling at sixty cents a gallon. In two years the farm where
this third well was struck had produced 165,000 barrels of oil.
Working an unfriendly piece of land a few miles below the Drake well
lived a man of thirty-five. Setting out for himself at twenty-two, he
had won his farm by the most dogged efforts, working in sawmills, saving
his earnings, buying a team, working it for others until he could take
up a piece of land, hoarding his savings here. For what? How could he
know? He knew well enough when Drake struck oil, and hastened out to buy
a share in a two-acre farm. He sold it at a profit, and with the money
put down a well, from which he realised $70,000. A few years later the
farm he had slaved to win came into the field. In 1871 he refused a
million dollars for it, and at one time he had stored there 200,000
barrels of oil.
A young doctor who had buried himself in the wilderness saw his chance.
For a song he bought thirty-eight acres on the creek, six miles below
the Drake well, and sold half of it for the price he had paid to a
country storekeeper and lumberman of the vicinity, one Charles Hyde. Out
of this thirty-eight acres millions of dollars came; one well alone—the
Mapleshade—cleared one and one-half millions.
On every rocky farm, in every poor settlement of the region, was some
man whose ear was attuned to Fortune’s call, and who had the daring and
the energy to risk everything he possessed in an oil lease. It was well
that he acted at once; for, as the news of the discovery of oil reached
the open, the farms and towns of Ohio, New York, and Pennsylvania poured
out a stream of ambitious and vigorous youths, eager to seize what might
be there for them, while from the East came men with money and business
experience, who formed great stock companies, took up lands in parcels
of thousands of acres, and put down wells along every rocky run and
creek, as well as over the steep hills. In answer to their drill, oil
poured forth in floods. In many places pumping was out of the question;
the wells flowed 2,000, 3,000, 4,000 barrels a day—such quantities of it
that at the close of 1861 oil which in January of 1860 was twenty
dollars a barrel had fallen to ten cents.
Here was the oil, and in unheard-of quantities, and with it came all the
swarm of problems which a discovery brings. The methods Drake had used
were crude and must be improved. The processes of refining were those of
the laboratory and must be developed. Communication with the outside
world must be secured. Markets must be built up. Indeed, a whole new
commercial machine had to be created to meet the discovery. These
problems were not realised before the region teemed with men to wrestle
with them—men “alive to the instant need of things.” They had to begin
with so simple and elementary a matter as devising something to hold the
oil. There were not barrels enough to be bought in America, although
turpentine barrels, molasses barrels, whiskey barrels—every sort of
barrel and cask—were added to new ones made especially for oil.
Reservoirs excavated in the earth and faced with logs and cement, and
box-like structures of planks or logs were tried at first but were not
satisfactory. A young Iowa school teacher and farmer, visiting at his
home in Erie County, went to the region. Immediately he saw his chance.
It was to invent a receptacle which would hold oil in quantities.
Certain large producers listened to his scheme and furnished money to
make a trial tank. It was a success, and before many months the school
teacher was buying thousands of feet of lumber, employing scores of men,
and working them and himself—day and night. For nearly ten years he
built these wooden tanks. Then seeing that iron tanks—huge receptacles
holding thousands of barrels where his held hundreds—were bound to
supersede him, he turned, with the ready adaptability which
characterised the men of the region, to producing oil for others to
tank.
After the storing problem came that of transportation. There was one
waterway leading out—Oil Creek, as it had been called for more than a
hundred years,—an uncertain stream running the length of the narrow
valley in which the oil was found, and uniting with the Allegheny River
at what is now known as Oil City. From this junction it was 132 miles to
Pittsburg and a railroad. Besides this waterway were rough country roads
leading to the railroads at Union City, Corry, Erie and Meadville. There
was but one way to get the oil to the bank of Oil Creek or to the
railroads, and that was by putting it into barrels and hauling it.
Teamsters equipped for this service seemed to fall from the sky. The
farms for a hundred miles around gave up their boys and horses and
wagons to supply the need. It paid. There were times when three and even
four dollars a barrel were paid for hauling five or ten miles. It was
not too much for the work. The best roads over which they travelled were
narrow, rough, unmade highways, mere openings to the outer world, while
the roads to the wells they themselves had to break across fields and
through forests. These roads were made almost impassable by the great
number of heavily freighted wagons travelling over them. From the big
wells a constant procession of teams ran, and it was no uncommon thing
for a visitor to the Oil Regions to meet oil caravans of a hundred or
more wagons. Often these caravans were held up for hours by a dangerous
mud-hole into which a wheel had sunk or a horse fallen. If there was a
possible way to be made around the obstruction it was taken, even if it
led through a farmer’s field. Indeed, a sort of guerilla warfare went on
constantly between the farmers and the teamsters. Often the roads became
impassable, so that new ones had to be broken, and not even a shot-gun
could keep the driver from going where the passage was least difficult.
The teamster, in fact, carried a weapon which few farmers cared to face,
his terrible “black snake,” as his long, heavy black whip was called.
The man who had once felt the cruel lash of a “black snake” around his
legs did not often oppose the owner.
With the wages paid him the teamster could easily become a kind of
plutocrat. One old producer tells of having a teamster in his employ who
for nine weeks drew only enough of his earnings to feed himself and
horses. He slept in his wagon and tethered the team. At the end of the
time he “thought he’d go home for a clean shirt” and asked for a
settlement. It was found that he had $1,900 to his credit. The story is
a fair illustration both of the habits and the earnings of the Oil Creek
teamsters. Indispensable to the business they became the tyrants of the
region—working and brawling as suited them, a genius not unlike the
flatboat-men who once gave colour to life on the Mississippi, or the
cowboys who make the plains picturesque to-day. Bad as their reputation
was, many a man found in their ranks the start which led later to wealth
and influence in the oil business. One of the shrewdest, kindest, oddest
men the Oil Regions ever knew, Wesley Chambers, came to the top from the
teamster class. He had found his way to the creek after eight years of
unsuccessful gold-hunting in California. “There’s my chance,” he said,
when he saw the lack of teams and boats, and he set about organising a
service for transporting oil to Pittsburg. In a short time he was buying
horses of his own and building boats. Wide-awake to actualities, he saw
a few years later that the teamster and the boat were to be replaced by
the pipe-line and the railroad, and forestalled the change by becoming a
producer.
In this problem of transportation the most important element after the
team was Oil Creek and the flatboat. A more uncertain stream never ran
in a bed. In the summer it was low, in the winter frozen; now it was
gorged with ice, now running mad over the flats. The best service was
gotten out of it in time of low water through artificial freshets.
Milldams, controlled by private parties, were frequent along the creek
and its tributaries. By arrangement these dams were cut on a certain day
or days of the week, usually Friday, and on the flood or freshet the
flatboats loaded with barrels of oil were floated down stream. The
freshet was always exciting and perilous and frequently disastrous. From
the points where they were tied up the boatmen watched the coming flood
and cut themselves loose the moment after its head had passed them. As
one fleet after another swung into the roaring flood the danger of
collision and jams increased. Rare indeed was the freshet when a few
wrecks did not lie somewhere along the creek, and often scores lay piled
high on the bank—a hopeless jam of broken boats and barrels, the whole
soaked in petroleum and reeking with gas and profanity. If the boats
rode safely through to the river, there was little further danger.
The Allegheny River traffic grew to great proportions—fully 1,000 boats
and some thirty steamers were in the fleet, and at least 4,000 men. This
traffic was developed by men who saw here their opportunity of fortune,
as others had seen it in drilling or teaming. The foremost of these men
was an Ohio River captain, driven northward by the war, one J. J.
Vandergrift. Captain Vandergrift had run the full gamut of river
experiences from cabin-boy to owner and commander of his own steamers.
The war stopped his Mississippi River trade. Fitting up one of his
steamers as a gun-boat, he turned it over to Commodore Foote and looked
for a new stream to navigate. From the Oil Region at that moment the
loudest cry was for barrels. He towed 4,000 empty casks up the river,
saw at once the need of some kind of bulk transportation, took his hint
from a bulk-boat which an ingenious experimenter was trying, ordered a
dozen of them built, towed his fleet to the creek, bought oil to fill
them, and then returned to Pittsburg to sell his cargo. On one alone he
made $70,000.
But the railroad soon pressed the river hard. At the time of the
discovery of oil three lines, the Philadelphia and Erie, the Buffalo and
Erie (now the Lake Shore), connecting with the Central, and the Atlantic
and Great Western, connecting with the Erie, were within teaming
distance of the region. The points at which the Philadelphia and Erie
road could be reached were Erie, forty miles from Titusville, Union
City, twenty-two miles, and Corry, sixteen miles. The Buffalo and Erie
was reached at Erie. The Atlantic and Great Western was reached at
Meadville, Union City and Corry, and the distances were twenty-eight,
twenty-two and sixteen miles, respectively. Erie was the favourite
shipping point at first, as the wagon road in that direction was the
best. The amount of freight the railroads carried the first year of the
business was enormous. Of course connecting lines were built as rapidly
as men could work. By the beginning of 1863 the Oil Creek road, as it
was known, had reached Titusville from Corry. This gave an eastern
connection by both the Philadelphia and Erie and the Atlantic and Great
Western, but as the latter was constructing a branch from Meadville to
Franklin, the Oil Creek road became the feeder of the former
principally. Both of these roads were completed to Oil City by 1865.
The railroads built, the vexatious, time-taking, and costly problem of
getting the oil from the well to the shipping point still remained. The
teamster was still the tyrant of the business. His day was almost over.
He was to fall before the pipe-line. The feasibility of carrying oil in
pipes was discussed almost from the beginning of the oil business. Very
soon after the Drake well was struck oil men began to say that the
natural way to get this oil from the wells to the railroads was through
pipes. In many places gravity would carry it; where it could not, pumps
would force it. The belief that this could be done was so strong that as
early as February, 1862, a company was incorporated in Pennsylvania for
carrying oil in pipes or tubes from any point on Oil Creek to its mouth
or to any station on the Philadelphia and Erie Railroad. This company
seems never to have done more than get a charter. In 1863 at least three
short pipe-lines were put into operation. The first of these was a
two–inch pipe, through which distillate was pumped a distance of three
miles from the Warren refinery at Plumer to Warren’s Landing on the
Allegheny River. The one which attracted the most attention was a line
two and one-half miles in length carrying crude oil from the Tarr farm
to the Humboldt refinery at Plumer. Various other experiments were made,
both gravity and pumps being trusted for propelling the oil, but there
was always something wrong; the pipes leaked or burst, the pumps were
too weak; shifting oil centres interrupted experiments which might have
been successful. Then suddenly the man for the need appeared, Samuel Van
Syckel. He came to the creek in 1864 with some money, hoping to make
more. He handled quantities of oil produced at Pithole, several miles
from a shipping point, and saw his profits eaten up by teamsters. Their
tyranny aroused his ire and his wits and he determined to build a
pipe-line from the wells to the railroad. He was greeted with jeers, but
he went doggedly ahead, laid a two–inch pipe, put in three relay pumps,
and turned in his oil. From the start the line was a success, carrying
eighty barrels of oil an hour. The day that the Van Syckel pipe-line
began to run oil a revolution began in the business. After the Drake
well it is the most important event in the history of the Oil Regions.
The teamsters saw its meaning first and turned out in fury, dragging the
pipe, which was for the most part buried, to the surface, and cutting it
so that the oil would be lost. It was only by stationing an armed guard
that they were held in check. A second line of importance, that of
Abbott and Harley, suffered even more than that of Van Syckel. The
teamsters did more than cut the pipe; they burned the tanks in which oil
was stored, laid in wait for employees, threatened with destruction the
wells which furnished the oil, and so generally terrorised the country
that the governor of the state was called upon in April, 1866, to
protect the property and men of the lines. The day of the teamster was
over, however, and the more philosophical of them accepted the
situation; scores disappeared from the region, and scores more took to
drilling. They died hard, and the cutting and plugging of pipe-lines was
for years a pastime of the remnant of their race.
If the uses to which oil might be put and the methods for manufacturing
it had not been well understood when the Drake well was struck, there
would have been no such imperious demand as came for the immediate
opening of new territory and developing methods of handling and carrying
it on a large scale. But men knew already what the oil was good for,
and, in a crude way, how to distil it. The process of distillation also
was free to all. The essential apparatus was very simple—a cast-iron
still, usually surrounded by brickwork, a copper worm, and two tin- or
zinc-lined tanks. The still was filled with crude oil, which was
subjected to a high enough heat to vapourise it. The vapour passed
through a cast-iron goose-neck fitted to the top of the still into the
copper worm, which was immersed in water. Here the vapour was condensed
and passed into the zinc-lined tank. This product, called a distillate,
was treated with chemicals, washed with water, and run off into the
tin-lined tank, where it was allowed to settle. Anybody who could get
the apparatus could “make oil,” and many men did—badly, of course, to
begin with, and with an alarming proportion of waste and explosions and
fires, but with experience they learned, and some of the great
refineries of the country grew out of these rude beginnings.
Luckily not all the men who undertook the manufacturing of petroleum in
these first days were inexperienced. The chemists to whom are due
chiefly the processes now used—Atwood, Gessner, and Merrill—had for
years been busy making oils from coal. They knew something of petroleum,
and when it came in quantities began at once to adapt their processes to
it. Merrill at the time was connected with Samuel Downer, of Boston, in
manufacturing oil from Trinidad pitch and from coal bought in
Newfoundland. The year oil was discovered Mr. Downer distilled 7,500
tons of this coal, clearing on it at least $100,000. As soon as
petroleum appeared he and Mr. Merrill saw that here was a product which
was bound to displace their coal, and with courage and promptness they
prepared to adapt their works. In order to be near the supply they came
to Corry, fourteen miles from the Drake well, and in 1862 put up a
refinery which cost $250,000. Here were refined thousands of barrels of
oil, most of which was sent to New York for export. To the Boston works
the firm sent crude, which was manufactured for the home trade and for
shipping to California and Australia. The processes used in the Downer
works at this early day were in all essentials the same as are used
to-day.
In 1865 William Wright, after a careful study of “Petrolia,” as the Oil
Regions were then often called, published with Harper and Brothers an
interesting volume in which he devotes a chapter to “Oil Refining and
Refiners.” Mr. Wright describes there not only the Downer works at
Corry, but a factory which if much less important in the development of
the Oil Regions held a much larger place in its imagination. This was
the Humboldt works at Plumer. In 1862 two Germans, brothers, the Messrs.
Ludovici, came to the oil country and, choosing a spot distant from oil
wells, main roads, or water courses, erected an oil refinery which was
reported to have cost a half million dollars. The works were built in a
way unheard of then and uncommon now. The foundations were all of cut
stone. The boiler and engines were of the most expensive character. A
house erected in connection with the refinery was said to have been
finished in hard wood with marble mantels, and furnished with rich
carpets, mirrors, and elaborate furniture. The lavishness of the
Humboldt refinery and the formality with which its business was
conducted were long a tradition in the Oil Regions. Of more practical
moment are the features of the refinery which Mr. Wright mentions: one
is that the works had been so planned as to take advantage of the
natural descent of the ground so that the oil would pass from one set of
vessels to another without using artificial power, and the other that
the supply of crude oil was obtained from the Tarr farm three miles
away, being forced by pumps, through pipes, over the hills.
Mr. Wright found some twenty refineries between Titusville and Oil City
the year of his visit, 1865. In several factories that he visited they
were making naphtha, gasoline, and benzine for export. Three grades of
illuminating oils—“prime white,” “standard white,” and “straw
colour”—were made everywhere; paraffine, refined to a pure white article
like that of to-day, was manufactured in quantities by the Downer works;
and lubricating oils were beginning to be made.
As men and means were found to put down wells, to devise and build tanks
and boats and pipes and railroads for handling the oil, to adapt and
improve processes for manufacturing, so men were found from the
beginning of the oil business to wrestle with every problem raised. They
came in shoals, young, vigorous, resourceful, indifferent to
difficulties, greedy for a chance, and with each year they forced more
light and wealth from the new product. By the opening of 1872 they had
produced nearly 40,000,000 barrels of oil, and had raised their product
to the fourth place among the exports of the United States, over
152,000,000 gallons going abroad in 1871, a percentage of the production
which compares well with what goes to-day.[3] As for the market, they
had developed it until it included almost every country of the
earth—China, the East and West Indies, South America and Africa. Over
forty different European ports received refined oil from the United
States in 1871. Nearly a million gallons were sent to Syria, about a
half million to Egypt, about as much to the British West Indies, and a
quarter of a million to the Dutch East Indies. Not only were
illuminating oils being exported. In 1871 nearly seven million gallons
of naphtha, benzine, and gasoline were sent abroad, and it became
evident now for the first time that a valuable trade in lubricants made
from petroleum was possible. A discovery by Joshua Merrill of the Downer
works opened this new source of wealth to the industry. Until 1869 the
impossibility of deodorising petroleum had prevented its use largely as
a lubricant, but in that year Mr. Merrill discovered a process by which
a deodorised lubricating oil could be made. He had both the apparatus
for producing the oil and the oil itself patented. The oil was so
favourably received that the market sale by the Downer works was several
hundred per cent. greater in a single year than the firm had ever sold
before.
The oil field had been extended from the valley of Oil Creek and its
tributaries down the Allegheny River for fifty miles and probably
covered 2,000 square miles. The early theory that oil followed the
streams had been exploded, and wells were now drilled on the hills. It
was known, too, that if oil was found in the first sand struck in the
drilling, it might be found still lower in a second or third sand. The
Drake well had struck oil at 69½ feet, but wells were now drilled as
deep as 1,600 feet. The extension of the field, the discovery that oil
was under the hills as well as under streams, and to be found in various
sands, had cost enormously. It had been done by “wild-catting,” as
putting down experimental wells was called, by following superstitions
in locating wells, such as the witch-hazel stick, or the spiritualistic
medium, quite as much as by studying the position of wells in existence
and calculating how oil belts probably ran. As the cost of a well was
from $3,000 to $8,000,[4] according to its location, and as 4,374 of the
5,560 wells drilled in the first ten years of the business (1859 to
1869) were “dry-holes,” or were abandoned as unprofitable, something of
the daring it took to operate on small means, as most producers did in
the beginning, is evident. But they loved the game, and every man of
them would stake his last dollar on the chance of striking oil.
With the extension of the field rapid strides had been made in tools, in
rigs, in all of the various essentials of drilling a well. They had
learned to use torpedoes to open up hard rocks, naphtha to cut the
paraffine which coated the sand and stopped the flow of oil, seed bags
to stop the inrush of a stream of water. They lost their tools less
often, and knew better how to fish for them when they did. In short,
they had learned how to put down and care for oil wells.
Equal advances had been made in other departments, fewer cars were
loaded with barrels, tank cars for carrying in bulk had been invented.
The wooden tank holding 200 to 1,200 barrels had been rapidly replaced
by the great iron tank holding 20,000 or 30,000 barrels. The pipe-lines
had begun to go directly to the wells instead of pumping from a general
receiving station, or “dump,” as it was called, thus saving the tedious
and expensive operation of hauling. From beginning to end the business
had been developed, systematised, simplified.
Most important was the simplification of the transportation problem by
the development of pipe-lines. By 1872 they were the one oil gatherer.
Several companies were carrying on the pipe-line business, and two of
them had acquired great power in the Oil Regions because of their
connection with trunk lines. These were the Empire Transportation
Company and the Pennsylvania Transportation Company. The former, which
had been the first business organisation to go into the pipe-line
business on a large scale, was a concern which had appeared in the Oil
Regions not over six months before Van Syckel began to pump oil. The
Empire Transportation Company had been organised in 1865 to build up an
east and west freight traffic _via_ the Philadelphia and Erie Railroad,
a new line which had just been leased by the Pennsylvania. Some ten
railroads connected in one way or another with the Philadelphia and
Erie, forming direct routes east and west. In spite of their evident
community of interest these various roads were kept apart by their
jealous fears of one another. Each insisted on its own time-table, its
own rates, its own way of doing things. The shipper _via_ this route
must make a separate bargain with each road and often submit to having
his freight changed at terminals from one car to another because of the
difference of gauge. The Empire Transportation Company undertook to act
as a mediator between the roads and the shipper, to make the route
cheap, fast, and reliable. It proposed to solicit freight, furnish its
own cars and terminal facilities, and collect money due. It did not make
rates, however; it only harmonised those made by the various branches in
the system. It was to receive a commission on the business secured, and
a rental for the cars and other facilities it furnished.
It was a difficult task the new company undertook, but it had at its
head a remarkable man to cope with difficulties. This man, Joseph D.
Potts, was in 1865 thirty-six years old. He had come of a long and
honourable line of iron-masters of the Schuylkill region of
Pennsylvania, but had left the great forge towns with which his
ancestors had been associated—Pottstown, Glasgow Forge, Valley Forge—to
become a civil engineer. His profession had led him to the service of
the Pennsylvania Railroad, where he had held important positions in
connection with which he now undertook the organisation of the Empire
Transportation Company. Colonel Potts—the title came from his service in
the Civil War—possessed a clear and vigorous mind; he was far-seeing,
forceful in execution, fair in his dealings. To marked ability and
integrity he joined a gentle and courteous nature.
The first freight which the Empire Transportation Company attacked after
its organisation was oil. The year was a great one for the Oil Regions,
the year of Pithole. In January there had suddenly been struck on
Pithole Creek in a wilderness six miles from the Allegheny River a well,
located with a witch-hazel twig, which produced 250 barrels a day—and
oil was selling at eight dollars a barrel! Wells followed in rapid
succession. In less than ten months the field was doing over 10,000
barrels a day. This sudden flood of oil caused a tremendous excitement.
Crowds of speculators and investors rushed to Pithole from all over the
country. The Civil War had just closed, soldiers were disbanding, and
hundreds of them found their way to the new oil field. In six weeks
after the first well was struck Pithole was a town of 6,000 inhabitants.
In less than a year it had fifty hotels and boardinghouses; five of
these hotels cost $50,000 or more each. In six months after the first
well the post-office of Pithole was receiving upwards of 10,000 letters
per day and was counted third in size in the state—Philadelphia,
Pittsburg, and Pithole being the order of rank. It had a daily paper,
churches, all the appliances of a town.
The handling of the great output of oil from the Pithole field was a
serious question. There seemed not enough cars in the country to carry
it and shippers resorted to every imaginable trick to get
accommodations. When the agent of the Empire Transportation Company
opened his office in June, 1865, and demonstrated his ability to furnish
cars regularly and in large numbers, trade rapidly flowed to him. Now
the Empire agency had hardly been established when the Van Syckel
pipe-line began to carry oil from Pithole to the railroad. Lines began
to multiply. The railroads saw at once that they were destined speedily
to do all the gathering and hastened to secure control of them. Colonel
Potts’s first pipe-line purchase was a line running from Pithole to
Titusville, which as yet had not been wet.
When the Empire Transportation Company took over this line nothing had
been demonstrated but that oil could be driven, by relay pumps, five
miles through a two–inch pipe. The Empire’s first effort was to get a
longer run by fewer pumps. The agent in charge, C. P. Hatch, believed
that oil could be brought the entire ten and one-half miles from Pithole
to Titusville by one pump. He met with ridicule, but he insisted on
trying it in the new line his company had acquired. The experiment was
entirely successful. Improvements followed as rapidly as hands could
carry out the suggestions of ingenuity and energy. One of the most
important made the first year of the business was connecting wells by
pipe directly with the tanks at the pumping stations, thus doing away
with the expensive hauling in barrels to the “dump.” A new device for
accounting to the producer for his oil was made necessary by this
change, and the practice of taking the gauge or measure of the oil in
the producer’s tank before and after the run and issuing duplicate “run
tickets” was devised by Mr. Hatch. The producers, however, were not all
“square”; it sometimes happened that they sold oil by a transfer order
on the pipe-line, which they did not have in the line! To prevent these
the Empire Transportation Company in 1868 began to issue certificates
for credit balances of oil; these soon became the general mediums of
trade in oil, and remain so to-day.
One of the cleverest of the pipe-line devices of the Empire Company was
its assessment for waste and fire. In running oil through pipes there is
more or less lost by leaking and evaporation. In September, 1868, Mr.
Hatch announced that thereafter he would deduct two per cent. from oil
runs for wastage. The assessment raised almost a riot in the region,
meetings were held, the Empire Transportation Company was denounced as a
highway robber, and threats of violence were made if the order was
enforced. While this excitement was in progress there came a big fire on
the line. Now the company’s officials had been studying the question of
fire insurance from the start. Fires in the Oil Regions were as regular
a feature of the business as explosions used to be on the Mississippi
steamboats, and no regular fire insurance company would take the risk.
It had been decided that at the first fire there should be announced
what was called a “general average assessment,” that is, a fire tax, and
to be ready, blanks had been prepared. Now in the thick of the
resistance to the wastage assessment came a fire and the line announced
that the producers having oil in the line must pay the insurance. The
controversy at once waxed hotter than ever, but was finally compromised
by the withdrawal in this case of the fire insurance if the producers
would consent to the tax for waste. They did consent, and later when
fires occurred the general average assessment was applied without
serious opposition. Both of these practices prevail to-day. By the end
of 1871 the Empire Transportation Company was one of the most efficient
and respected business organisations in the oil country.
Its chief rival was the Pennsylvania Transportation Company, an
organisation which had its origin in the second pipe-line laid in the
Oil Regions. This line was built by Henry Harley, a man who for fully
ten years was one of the most brilliant figures in the oil country.
Harley was a civil engineer by profession, a graduate of the Troy
Polytechnic Institute, and had held a responsible position for some time
as an assistant of General Herman Haupt in the Hoosac Tunnel. He became
interested in the oil business in 1862, first as a buyer of petroleum,
then as an operator in West Virginia. In 1865 he laid a pipe-line from
one of the rich oil farms of the creek to the railroad. It was a
success, and from this venture Harley and his partner, W. H. Abbott, one
of the wealthiest and most active men in the country, developed an
important transportation system. In 1868 Jay Gould, who as president of
the Erie road was eager to increase his oil freight, bought a
controlling interest in the Abbott and Harley lines, and made Harley
“General Oil Agent” of the Erie system. Harley now became closely
associated with Fisk and Gould, and the three carried on a series of
bold and piratical speculations in oil which greatly enraged the oil
country. They built a refinery near Jersey City, extended their
pipe-line system, and in 1871, when they reorganised under the name of
the Pennsylvania Transportation Company, they controlled probably the
greatest number of miles of pipe of any company in the region, and then
were fighting the Empire bitterly for freight.
There is no part of this rapid development of the business more
interesting than the commercial machine the oil men had devised by 1872
for marketing oil. A man with a thousand-barrel well on his hands in
1862 was in a plight. He had got to sell his oil at once for lack of
storage room or let it run on the ground, and there was no exchange, no
market, no telegraph, not even a post-office within his reach where he
could arrange a sale. He had to depend on buyers who came to him. These
buyers were the agents of the refineries in different cities, or of the
exporters of crude in New York. They went from well to well on
horseback, if the roads were not too bad, on foot if they were, and at
each place made a special bargain varying with the quantity bought and
the difficulty in getting it away, for the buyer was the transporter,
and, as a rule, furnished the barrels or boats in which he carried off
his oil. It was not long before the speculative character of the oil
trade due to the great fluctuations in quantity added a crowd of brokers
to the regular buyers who tramped up and down the creek. When the
railroads came in the trains became the headquarters for both buyers and
sellers. This was the more easily managed as the trains on the creek
stopped at almost every oil farm. These trains became, in fact, a sort
of travelling oil exchange, and on them a large percentage of all the
bargaining of the business was done.
The brokers and buyers first organised and established headquarters in
Oil City in 1869, but there was an oil exchange in New York City as
early as 1866. Titusville did not have an exchange until 1871. By this
time the pipe-lines had begun to issue certificates for the oil they
received, and the trading was done to a degree in these. The method was
simple, and much more convenient than the old one. The producer ran his
oil into a pipe-line, and for it received a certificate showing that the
line held so much to his credit; this certificate was transferred when
the sale was made and presented when the oil was wanted.
One achievement of which the oil men were particularly proud was
increasing the refining capacity of the region. At the start the
difficulty of getting the apparatus for a refinery to the creek had been
so enormous that the bulk of the crude had been driven to the nearest
manufacturing cities—Erie, Pittsburg, Cleveland. Much had gone to the
seaboard, too, and Boston, New York, Philadelphia and Baltimore were all
doing considerable refining. There was always a strong feeling in the
Oil Regions that the refining should be done at home. Before the
railroads came the most heroic efforts were made again and again to get
in the necessary machinery. Brought from Pittsburg by water, as a rule,
the apparatus had to be hauled from Oil City, where it had been dumped
on the muddy bank of the river—there were no wharfs—over the
indescribable roads to the site chosen. It took weeks—months
sometimes—to get in the apparatus. The chemicals used in the making of
the oil, the barrels in which to store it—all had to be brought from
outside. The wonder is that under these conditions anybody tried to
refine on the creek. But refineries persisted in coming, and after the
railroads came, increased; by 1872 the daily capacity had grown to
nearly 10,000 barrels, and there were no more complete or profitable
plants in existence than two or three of those on the creek. The only
points having larger daily capacity were Cleveland and New York City.
Several of the refineries had added barrel works. Acids were made on the
ground. Iron works at Oil City and Titusville promised soon to supply
the needs of both drillers and refiners. The exultation was great, and
the press and people boasted that the day would soon come when they
would refine for the world. There in their own narrow valleys should be
made everything which petroleum would yield. Cleveland, Pittsburg—the
seaboard—must give up refining. The business belonged to the Oil
Regions, and the oil men meant to take it.
A significant development in the region was the tendency among many of
the oil men to combine different branches of the business. Several large
producers conducted shipping agencies for handling their own and other
people’s oil. The firm of Pierce and Neyhart was a prominent one
carrying on this double business in the sixties and early seventies. J.
J. Vandergrift, who has been mentioned already as one of the first men
to take hold of the transportation problem, early became interested in
production. As soon as the pipe-line was demonstrated to be a success he
began building lines. He also added to his interests a large refinery,
the Imperial of Oil City. Captain Vandergrift by 1870 produced,
transported and refined his own oil as well as transported and refined
much of other people’s. It was a common practice for a refinery in the
Oil Regions to pipe oil directly to its works by its own line, and in
1872 one refinery in Titusville, the Octave, carried its refined oil a
mile or more by pipe to the railroad. Although most of the refineries at
this period sold their products to dealers and exporters, the building
up of markets by direct contact with new territory was beginning to be a
consideration with all large manufacturers. The Octave of Titusville,
for instance, chartered a ship in 1872 to load with oil and send in
charge of its own agent into South American ports.
The odds against the oil men in developing the business had not been
merely physical ones. There had been more than the wilderness to
conquer, more than the possibilities of a new product to learn. Over all
the early years of their struggle and hardships hovered the dark cloud
of the Civil War. They were so cut off from men that they did not hear
of the fall of Sumter for four days after it happened, and the news for
the time blotted out interest even in flowing wells. Twice at least when
Lee invaded Pennsylvania the whole business came to a stand-still, men
abandoning the drill, the pump, the refinery to make ready to repel the
invader. They were taxed for the war—taxes rising to ten dollars per
barrel in 1865—one dollar on crude and twenty cents a gallon on refined
(the oil barrel is usually estimated at forty-two gallons). They gave up
their quota of men again and again at the call for recruits, and when
the end came and a million men were cast on the country, this little
corner of Pennsylvania absorbed a larger portion of men probably than
any other spot in the United States. The soldier was given the first
chance everywhere at work, he was welcomed into oil companies, stock
being given him for the value of his war record. There were lieutenants
and captains and majors—even generals—scattered all over the field, and
the field felt itself honoured, and bragged, as it did of all things, of
the number of privates and officers who immediately on disbandment had
turned to it for employment.
It was not only the Civil War from which the Oil Regions had suffered;
in 1870 the Franco-Prussian War broke the foreign market to pieces and
caused great loss to the whole industry. And there had been other
troubles. From the first, oil men had to contend with wild fluctuations
in the price of oil. In 1859 it was twenty dollars a barrel, and in 1861
it had averaged fifty-two cents. Two years later, in 1863, it averaged
$8.15, and in 1867 but $2.40. In all these first twelve years nothing
like a steady price could be depended on, for just as the supply seemed
to have approached a fixed amount, a “wildcat” well would come in and
“knock the bottom out of the market.” Such fluctuations were the natural
element of the speculator, and he came early, buying in quantities and
holding in storage tanks for higher prices. If enough oil was held, or
if the production fell off, up went the price, only to be knocked down
by the throwing of great quantities of stocks on the market. The
producers themselves often held their oil, though not always to their
own profit. A historic case of obstinate holding occurred in 1871 on the
“McCray farm,” the most productive field in the region at that time.
Prices were hovering around three dollars, and McCray swore he would not
sell under five dollars. He bought, hired and built iron tankage until
he had upward of 200,000 barrels. There was great loss from leakage and
from evaporation and there were taxes, but McCray held on, refusing four
dollars, $4.50, and even five dollars. Evil times came in the Oil
Regions soon after and with them “dollar oil.” McCray finally was
obliged to sell his stocks at about $1.20 per barrel. To develop a
business in face of such fluctuations and speculation in the raw product
took not only courage—it took a dash of the gambler. It never could have
been done, of course, had it not been for the streams of money which
flowed unceasingly and apparently from choice into the regions. In 1865
Mr. Wright calculated that the oil country was using a capital of
$100,000,000. In 1872 the oil men claimed the capital in operation was
$200,000,000. It has been estimated that in the first decade of the
industry nearly $350,000,000 was put into it.
Speculation in oil stock companies was another great evil. It reached
its height in 1864 and 1865—the “flush times” of the business. Stocks in
companies whose holdings were hardly worth the stamps on the
certificates were sold all over the land. In March, 1865, the aggregate
capital of the oil companies whose charters were on file in Albany, New
York, was $350,000,000, and in Philadelphia alone in 1864 and 1865 1,000
oil companies, mostly bogus, are said to have been formed. These
swindles were dignified by the names of officers of distinction in the
United States army, for the war was coming to an end and the name of a
general was the most popular and persuasive argument in the country. Of
course there came a collapse. The “oil bubble” burst in 1866, and it was
nothing but the irrepressible energy of the region which kept the
business going in the panic which followed.
Then there was the disturbing effect of foreign competition. What would
become of them if oil was found in quantities in other countries? A
decided depression of the market occurred in 1866 when the government
sent out reports of developments of foreign oil fields. If there was oil
in Japan, China, Burmah, Persia, Russia, Bavaria, in the quantities the
government reports said, why, there was trouble in store for
Pennsylvania, the oil men argued, and for a day the market fell—it was
only for a day. Men forgot easily in the Oil Regions in the sixties.
An evil in their business which they were only beginning to grasp fully
in 1871 was the unholy system of freight discrimination which the
railroads were practising. Three trunk lines competed for the business
by 1872—the Pennsylvania, which had leased the Philadelphia and Erie,
the Erie and the Central. (The latter road reached the Oil Regions by a
branch from Ashtabula on the Lake Shore and Michigan Southern division
to Oil City; this branch was completed in 1868.) The Pennsylvania
claimed the oil traffic as a natural right; for the Oil Regions were in
Pennsylvania, and did not Tom Scott own that state? The Erie road for
about five years had been in the hands of those splendid pirates, Jay
Gould and “Jim” Fisk. Naturally they took all they could get of the oil
traffic and took it by freebooting methods. “Corners” and “rings” were
their favourite devices for securing trade, and more than once their aid
had carried through daring and unscrupulous speculations in oil. The
Central in this period was waging its famous desperate war on the Erie,
Commodore Vanderbilt having marked that highway for his own along with
most other things in New York State. All three of the roads began as
early as 1868 to use secret rebates on the published freight rates in
oil as a means of securing traffic. This practice had gone on until in
1871 any big producer, refiner, or buyer could bully a freight agent
into a special rate. Those “on the inside,” those who had “pulls,” also
secured special rates. The result was that the open rate was enforced
only on the innocent and the weak.
Serious as all these problems were, there was no discouragement or
shrinking from them. The oil men had rid themselves of bunco men and
burst the “oil bubbles.” They had harnessed the brokers in exchanges and
made strict rules to govern them. They had learned not to fear the
foreigners, and to take with equal _sang froid_ the “dry-hole” which
made them poor, or the “gusher” which made them rich. For every evil
they had a remedy. They were not afraid even of the railroads, and
loudly declared that if the discriminations were not stopped they would
build a railroad of their own. Indeed, the evils in the oil business in
1871, far from being a discouragement, rather added to the interest.
They had never known anything but struggle—with conquest—and twelve
years of it was far from cooling their ardour for a fair fight.
More had been done in the Oil Regions in the first dozen years than the
development of a new industry. From the first there had gone with the
oil men’s ambition to make oil to light the whole earth a desire to
bring civilisation to the wilderness from which they were drawing
wealth, to create an orderly society from the mass of humanity which
poured pell-mell into the region. A hatred of indecency first drew
together the better element of each of the rough communities which
sprang up. Whiskey-sellers and women flocked to the region at the
breaking out of the excitement. Their first shelters were shanties built
on flatboats which were towed from place to place: They came to
Rouseville—a collection of pine shanties and oil derricks, built on a
muddy flat—as forlorn and disreputable a town in appearance as the earth
ever saw. They tied up for trade, and the next morning woke up from
their brawl to find themselves twenty miles away, floating down the
Allegheny River. Rouseville meant to be decent. She had cut them loose,
and by such summary vigilance she kept herself decent. Other towns
adopted the same policy. By common consent vice was corralled largely in
one town. Here a whole street was given up to dance-houses and saloons,
and those who must have a “spree” were expected to go to Petroleum
Centre to take it.
[Illustration:
FAC-SIMILE OF A LABEL USED BY S. M. KIER IN ADVERTISING ROCK-OIL
OBTAINED IN DRILLING SALT WELLS NEAR TARENTUM, PENNSYLVANIA
]
[Illustration:
FAGUNDUS—A TYPICAL OIL TOWN
]
Decency and schools! Vice cut adrift, they looked for a school teacher.
Children were sadly out of place, but there they were, and these men,
fighting for a chance, saw to it that a shanty, with a school teacher in
it, was in every settlement. It was not long, too, before there was a
church, a union church. To worship God was their primal instinct; to
defend a creed a later development. In the beginning every social
contrivance was wanting. There were no policemen, and each individual
looked after evil-doers. There were no firemen, and every man turned out
with a bucket at a fire. There were no bankers, and each man had to put
his wealth away as best he could until a peripatetic banker from
Pittsburg relieved him. At one time Dr. Egbert, a rich operator, is said
to have had $1,800,000 in currency in his house. There were no
hospitals, and in 1861, when the horrible possibilities of the oil fire
were first demonstrated by the burning of the Rouse well, a fire at
which nineteen persons lost their lives, the many injured found welcome
and care for long weeks in the little shanties of women already
overburdened by the difficulties of caring for families in the rough
community.
Out of this poverty and disorder they had developed in ten years a
social organisation as good as their commercial. Titusville, the hamlet
on whose outskirts Drake had drilled his well, was now a city of 10,000
inhabitants. It had an opera house, where in 1871 Clara Louise Kellogg
and Christine Nilsson sang, Joe Jefferson and Janauschek played, and
Wendell Phillips and Bishop Simpson spoke. It had two prosperous and
fearless newspapers. Its schools prepared for college. Oil City was not
behind, and between them was a string of lively towns. Many of the oil
farms had a decent community life. The Columbia farm kept up a library
and reading-room for its employees; there was a good schoolhouse used on
Sunday for services, and there was a Columbia farm band of no mean
reputation in the Oil Regions.
Indeed, by the opening of 1872, life in the Oil Regions had ceased to be
a mere make-shift. Comforts and orderliness and decency, even
opportunities for education and for social life, were within reach. It
was a conquest to be proud of, quite as proud of as they were of the
fact that their business had been developed until it had never before,
on the whole, been in so satisfactory a condition.
Nobody realised more fully what had been accomplished in the Oil Regions
than the oil men themselves. Nobody rehearsed their achievements so
loudly. “In ten years,” they were fond of saying, “we have built this
business up from nothing to a net product of six millions of barrels per
annum. We have invented and devised all the apparatus, the appliances,
the forms needed for a new industry. We use a capital of $200,000,000,
and support a population of 60,000 people. To keep up our supply we
drill 100 new wells per month, at an average cost of $6,000 each. We are
fourth in the exports of the United States. We have developed a foreign
market, including every civilised country on the globe.”
But what had been done was, in their judgment, only a beginning. Life
ran swift and ruddy and joyous in these men. They were still young, most
of them under forty, and they looked forward with all the eagerness of
the young who have just learned their powers, to years of struggle and
development. They would solve all these perplexing problems of
over-production, of railroad discrimination, of speculation. They would
meet their own needs. They would bring the oil refining to the region
where it belonged. They would make their towns the most beautiful in the
world. There was nothing too good for them, nothing they did not hope
and dare. But suddenly, at the very heyday of this confidence, a big
hand reached out from nobody knew where, to steal their conquest and
throttle their future. The suddenness and the blackness of the assault
on their business stirred to the bottom their manhood and their sense of
fair play, and the whole region arose in a revolt which is scarcely
paralleled in the commercial history of the United States.
CHAPTER TWO
THE RISE OF THE STANDARD OIL COMPANY
JOHN D. ROCKEFELLER’S FIRST CONNECTION WITH THE OIL BUSINESS—STORIES
OF HIS EARLY LIFE IN CLEVELAND—HIS FIRST PARTNERS—ORGANISATION OF
THE STANDARD OIL COMPANY IN JUNE, 1870—ROCKEFELLER’S ABLE
ASSOCIATES—FIRST EVIDENCE OF RAILWAY DISCRIMINATIONS IN THE OIL
BUSINESS—REBATES FOUND TO BE GENERALLY GIVEN TO LARGE SHIPPERS—FIRST
PLAN FOR A SECRET COMBINATION—THE SOUTH IMPROVEMENT COMPANY—SECRET
CONTRACTS MADE WITH THE RAILROADS PROVIDING REBATES AND
DRAWBACKS—ROCKEFELLER AND ASSOCIATES FORCE CLEVELAND REFINERS TO
JOIN THE NEW COMBINATION OR SELL—RUMOUR OF THE PLAN REACHES THE OIL
REGIONS.
The chief refining competitor of Oil Creek in 1872 was Cleveland, Ohio.
Since 1869 that city had done annually more refining than any other
place in the country. Strung along the banks of Walworth and Kingsbury
Runs, the creeks to which the city frequently banishes her heavy and
evil-smelling burdens, there had been since the early sixties from
twenty to thirty oil refineries. Why they were there, more than 200
miles from the spot where the oil was taken from the earth, a glance at
a map of the railroads of the time will show: By rail and water
Cleveland commanded the entire Western market. It had two trunk lines
running to New York, both eager for oil traffic, and by Lake Erie and
the canal it had for a large part of the year a splendid cheap waterway.
Thus, at the opening of the oil business, Cleveland was destined by
geographical position to be a refining center.
Men saw it, and hastened to take advantage of the opportunity. There was
grave risk. The oil supply might not hold out. As yet there was no
certain market for refined oil. But a sure result was not what drew
people into the oil business in the early sixties. Fortune was running
fleet-footed across the country, and at her garment men clutched. They
loved the chase almost as they did success, and so many a man in
Cleveland tried his luck in an oil refinery, as hundreds on Oil Creek
were trying it in an oil lease. By 1865 there were thirty refineries in
the town, with a capital of about a million and a half dollars and a
daily capacity of some 2,000 barrels. The works multiplied rapidly. The
report of the Cleveland Board of Trade for 1866 gives the number of
plants at the end of that year as fifty, and it dilates eloquently on
the advantages of Cleveland as a refining point over even Pittsburg, to
that time supposed to be the natural centre for the business. If the
railroad and lake transportation men would but adopt as liberal a policy
toward the oil freights of Cleveland as the Pennsylvania Railroad was
adopting toward that of Pittsburg, aided by her natural advantages the
town was bound to become the greatest oil refining centre in the United
States. By 1868 the Board of Trade reported joyfully that Cleveland was
receiving within 300,000 barrels as much oil as Pittsburg. In 1869 she
surpassed all competitors. “Cleveland now claims the leading position
among the manufacturers of petroleum with a very reasonable prospect of
holding that rank for some time to come,” commented the Board of Trade
report. “Each year has seen greater consolidation of capital, greater
energy and success in prosecuting the business, and, notwithstanding
some disastrous fires, a stronger determination to establish an
immovable reputation for the quantity and quality of this most important
product. The total capital invested in this business is not less than
four millions of dollars and the total product of the year would not
fall short of fifteen millions.”
Among the many young men of Cleveland who, from the start, had an eye on
the oil-refining business and had begun to take an active part in its
development as soon as it was demonstrated that there was a reasonable
hope of its being permanent, was a young firm of produce commission
merchants. Both members of this firm were keen business men, and one of
them had remarkable commercial vision—a genius for seeing the
possibilities in material things. This man’s name was Rockefeller—John
D. Rockefeller. He was but twenty-three years old when he first went
into the oil business, but he had already got his feet firmly on the
business ladder, and had got them there by his own efforts. The habit of
driving good bargains and of saving money had started him. He himself
once told how he learned these lessons so useful in money-making, in one
of his frequent Sunday-school talks to young men on success in business.
The value of a good bargain he learned in buying cord-wood for his
father: “I knew what a cord of good solid beech and maple wood was. My
father told me to select only the solid wood and the straight wood and
not to put any limbs in it or any punky wood. That was a good training
for me. I did not need any father to tell me or anybody else how many
feet it took to make a cord of wood.”
And here is how he learned the value of investing money:
“Among the early experiences that were helpful to me that I recollect
with pleasure was one in working a few days for a neighbour in digging
potatoes—a very enterprising, thrifty farmer, who could dig a great many
potatoes. I was a boy of perhaps thirteen or fourteen years of age, and
it kept me very busy from morning until night. It was a ten-hour day.
And as I was saving these little sums I soon learned that I could get as
much interest for fifty dollars loaned at seven per cent.—the legal rate
in the state of New York at that time for a year—as I could earn by
digging potatoes for 100 days. The impression was gaining ground with me
that it was a good thing to let the money be my slave and not make
myself a slave to money.” Here we have the foundation principles of a
great financial career.
[Illustration:
JOHN D. ROCKEFELLER IN 1872
]
When young Rockefeller was thirteen years old, his father moved from the
farm in Central New York, where the boy had been born (July 8, 1839), to
a farm near Cleveland, Ohio. He went to school in Cleveland for three
years. In 1855 it became necessary for him to earn his own living. It
was a hard year in the West and the boy walked the streets for days
looking for work. He was about to give it up and go to the country when,
to quote the story as Mr. Rockefeller once told it to his Cleveland
Sunday-school, “As good fortune would have it I went down to the dock
and made one more application, and I was told that if I would come in
after dinner—our noon-day meal was dinner in those days—they would see
if I could come to work for them. I went down after dinner and I got the
position, and I was permitted to remain in the city.” The position, that
of a clerk and bookkeeper, was not lucrative. According to a small
ledger which has figured frequently in Mr. Rockefeller’s religious
instructions, he earned from September 26, 1855, to January, 1856, fifty
dollars. “Out of that,” Mr. Rockefeller told the young men of his
Sunday-school class, “I paid my washerwoman and the lady I boarded with,
and I saved a little money to put away.”
[Illustration:
Fragment of a page in the city directory of Cleveland, Ohio, for 1857.
This is the first year in which the name John D. Rockefeller appears
in the directory. The same entry is made in 1858. The next year,
1859, Mr. Rockefeller is entered as a member of the firm of Clark
and Rockefeller.
]
He proved an admirable accountant—one of the early-and-late sort, who
saw everything, forgot nothing and never talked. In 1856 his salary was
raised to twenty-five dollars a month, and he went on always “saving a
little money to put away.” In 1858 came a chance to invest his savings.
Among his acquaintances was a young Englishman, M. B. Clark. Older by
twelve years than Rockefeller he had left a hard life in England when he
was twenty to seek fortune in America. He had landed in Boston in 1847,
without a penny or a friend, and it had taken three months for him to
earn money to get to Ohio. Here he had taken the first job at hand, as
man-of-all-work, wood-chopper, teamster. He had found his way to
Cleveland, had become a valuable man in the houses where he was
employed, had gone to school at nights, had saved money. They were two
of a kind, Clark and Rockefeller, and in 1858 they pooled their earnings
and started a produce commission business on the Cleveland docks. The
venture succeeded. Local historians credit Clark and Rockefeller with
doing a business of $450,000 the first year. The war came on, and as
neither partner went to the front, they had full chance to take
advantage of the opportunity for produce business a great army gives. A
greater chance than furnishing army supplies, lucrative as most people
found that, was in the oil business (so Clark and Rockefeller began to
think), and in 1862, when an Englishman of ability and energy, one
Samuel Andrews, asked them to back him in starting a refinery, they put
in $4,000 and promised to give more if necessary. Now Andrews was a
mechanical genius. He devised new processes, made a better and better
quality of oil, got larger and larger percentages of refined from his
crude. The little refinery grew big, and Clark and Rockefeller soon had
$100,000 or more in it. In the meantime Cleveland was growing as a
refining centre. The business which in 1860 had been a gamble was by
1865 one most promising industries of the town. It was but the
beginning—so Mr. Rockefeller thought—and in that year he sold out his
share of the commission business and put his money into the oil firm of
Rockefeller and Andrews.
In the new firm Andrews attended to the manufacturing. The pushing of
the business, the buying and the selling, fell to Rockefeller. From the
start his effect was tremendous. He had the frugal man’s hatred of waste
and disorder, of middlemen and unnecessary manipulation, and he began a
vigorous elimination of these from his business. The residuum that other
refineries let run into the ground, he sold. Old iron found its way to
the junk shop. He bought his oil directly from the wells. He made his
own barrels. He watched and saved and contrived. The ability with which
he made the smallest bargain furnishes topics to Cleveland story-tellers
to-day. Low-voiced, soft-footed, humble, knowing every point in every
man’s business, he never tired until he got his wares at the lowest
possible figure. “John always got the best of the bargain,” old men tell
you in Cleveland to-day, and they wince though they laugh in telling it.
“Smooth,” “a _savy_ fellow,” is their description of him. To drive a
good bargain was the joy of his life. “The only time I ever saw John
Rockefeller enthusiastic,” a man told the writer once, “was when a
report came in from the creek that his buyer had secured a cargo of oil
at a figure much below the market price. He bounded from his chair with
a shout of joy, danced up and down, hugged me, threw up his hat, acted
so like a madman that I have never forgotten it.”
He could borrow as well as bargain. The firm’s capital was limited;
growing as they were, they often needed money, and had none. Borrow they
must. Rarely if ever did Mr. Rockefeller fail. There is a story handed
down in Cleveland from the days of Clark and Rockefeller, produce
merchants, which is illustrative of his methods. One day a well-known
and rich business man stepped into the office and asked for Mr.
Rockefeller. He was out, and Clark met the visitor. “Mr. Clark,” he
said, “you may tell Mr. Rockefeller, when he comes in, that I think I
can use the $10,000 he wants to invest with me for your firm. I have
thought it all over.”
“Good God!” cried Clark, “we don’t want to invest $10,000. John is out
right now trying to borrow $5,000 for us.”
It turned out that to prepare him for a proposition to borrow $5,000 Mr.
Rockefeller had told the gentleman that he and Clark wanted to invest
$10,000!
“And the joke of it is,” said Clark, who used to tell the story, “John
got the $5,000 even after I had let the cat out of the bag. Oh, he was
the greatest borrower you ever saw!”
These qualities told. The firm grew as rapidly as the oil business of
the town, and started a second refinery—William A. Rockefeller and
Company. They took in a partner, H. M. Flagler, and opened a house in
New York for selling oil. Of all these concerns John D. Rockefeller was
the head. Finally, in June, 1870, five years after he became an active
partner in the refining business, Mr. Rockefeller combined all his
companies into one—the Standard Oil Company. The capital of the new
concern was $1,000,000. The parties interested in it were John D.
Rockefeller, Henry M. Flagler, Samuel Andrews, Stephen V. Harkness, and
William Rockefeller.[5]
[Illustration:
Map of Northwestern Pennsylvania, showing the relation of the Oil
Regions to the railroads in 1859, when oil was “discovered.”
]
The strides the firm of Rockefeller and Andrews made after the former
went into it were attributed for three or four years mainly to his
extraordinary capacity for bargaining and borrowing. Then its chief
competitors began to suspect something. John Rockefeller might get his
oil cheaper now and then, they said, but he could not do it often. He
might make close contracts for which they had neither the patience nor
the stomach. He might have an unusual mechanical and practical genius in
his partner. But these things could not explain all. They believed they
bought, on the whole, almost as cheaply as he, and they knew they made
as good oil and with as great, or nearly as great, economy. He could
sell at no better price than they. Where was his advantage? There was
but one place where it could be, and that was in transportation. He must
be getting better rates from the railroads than they were. In 1868 or
1869 a member of a rival firm long in the business, which had been
prosperous from the start, and which prided itself on its methods, its
economy and its energy, Alexander, Scofield and Company, went to the
Atlantic and Great Western road, then under the Erie management, and
complained. “You are giving others better rates than you are us,” said
Mr. Alexander, the representative of the firm. “We cannot compete if you
do that.” The railroad agent did not attempt to deny it—he simply agreed
to give Mr. Alexander a rebate also. The arrangement was interesting.
Mr. Alexander was to pay the open, or regular, rate on oil from the Oil
Regions to Cleveland, which was then forty cents a barrel. At the end of
each month he was to send to the railroad vouchers for the amount of oil
shipped and paid for at forty cents, and was to get back from the
railroad, in money, fifteen cents on each barrel. This concession
applied only to oil brought from the wells. He was never able to get a
rebate on oil shipped eastward.[6] According to Mr. Alexander, the
Atlantic and Great Western gave the rebates on oil from the Oil Regions
to Cleveland up to 1871 and the system was then discontinued. Late in
1871, however, the firm for the first time got a rebate on the Lake
Shore road on oil brought from the field.
Another Cleveland man, W. H. Doane, engaged in shipping crude oil, began
to suspect about the same time as Mr. Alexander that the Standard was
receiving rebates. Now Mr. Doane had always been opposed to the
“drawback business,” but it was impossible for him to supply his
customers with crude oil at as low a rate as the Standard paid if it
received a rebate and he did not, and when it was first generally
rumoured in Cleveland that the railroads were favouring Mr. Rockefeller
he went to see the agent of the road. “I told him I did not want any
drawback, unless others were getting it; I wanted it if they were
getting it, and he gave me at that time ten cents drawback.” This
arrangement Mr. Doane said had lasted but a short time. At the date he
was speaking—the spring of 1872—he had had no drawback for two years.
A still more important bit of testimony as to the time when rebates
first began to be given to the Cleveland refiners and as to who first
got them and why, is contained in an affidavit made in 1880 by the very
man who made the discrimination.[7] This man was General J. H. Devereux,
who in 1868 succeeded Amasa Stone as vice-president of the Lake Shore
Railroad. General Devereux said that his experience with the oil traffic
had begun with his connection with the Lake Shore; that the only written
memoranda concerning oil which he found in his office on entering his
new position was a book in which it was stated that the representatives
of the twenty-five oil-refining firms in Cleveland had agreed to pay a
cent a gallon on crude oil removed from the Oil Regions. General
Devereux says that he soon found there was a deal of trouble in store
for him over oil freight. The competition between the twenty-five firms
was close, the Pennsylvania was “claiming a patent right” on the
transportation of oil and was putting forth every effort to make
Pittsburg and Philadelphia the chief refining centres. Oil Creek was
boasting that it was going to be the future refining point for the
world. All of this looked bad for what General Devereux speaks of as the
“then very limited refining capacity of Cleveland.” This remark shows
how new he was to the business, for, as we have already seen, Cleveland
in 1868 had anything but a limited refining capacity. Between three and
four million dollars were invested in oil refineries, and the town was
receiving within 35,000 barrels of as much oil as New York City, and
within 300,000 as much as Pittsburg, and it was boasting that the next
year it would outstrip these competitors, which, as a matter of fact, it
did.
The natural point for General Devereux to consider, of course, was
whether he could meet the rates the Pennsylvania were giving and
increase the oil freight for the Lake Shore. The road had a branch
running to Franklin, Pennsylvania, within a few miles of Oil City. This
he completed, and then, as he says in his affidavit, “a sharper contest
than ever was produced growing out of the opposition of the Pennsylvania
Railroad in competition. Such rates and arrangements were made by the
Pennsylvania Railroad that it was publicly proclaimed in the public
print in Oil City, Titusville and other places that Cleveland was to be
wiped out as a refining centre as with a sponge.” General Devereux goes
on to say that all the refiners of the town, without exception, came to
him in alarm, and expressed their fears that they would have either to
abandon their business there or move to Titusville or other points in
the Oil Regions; that the only exception to this decision was that
offered by Rockefeller, Andrews and Flagler, who, on his assurance that
the Lake Shore Railroad could and would handle oil as cheaply as the
Pennsylvania Company, proposed to stand their ground at Cleveland and
fight it out on that line. And so General Devereux gave the Standard the
rebate on the rate which Amasa Stone had made with all the refiners. Why
he should not have quieted the fears of the twenty-four or twenty-five
other refiners by lowering their rate, too, does not appear in the
affidavit. At all events the rebate had come, and, as we have seen, it
soon was suspected and others went after it, and in some cases got it.
But the rebate seems to have been granted generally only on oil brought
from the Oil Regions. Mr. Alexander claims he was never able to get his
rate lowered on his Eastern shipments. The railroad took the position
with him that if he could ship as much oil as the Standard he could have
as low a rate, but not otherwise. Now in 1870 the Standard Oil Company
had a daily capacity of about 1,500 barrels of crude. The refinery was
the largest in the town, though it had some close competitors.
Nevertheless on the strength of its large capacity it received the
special favour. It was a plausible way to get around the theory
generally held then, as now, though not so definitely crystallised into
law, that the railroad being a common carrier had no right to
discriminate between its patrons. It remained to be seen whether the
practice would be accepted by Mr. Rockefeller’s competitors without a
contest, or, if contested, would be supported by the law.
What the Standard’s rebate on Eastern shipments was in 1870 it is
impossible to say. Mr. Alexander says he was never able to get a rate
lower than $1.33 a barrel by rail, and that it was commonly believed in
Cleveland that the Standard had a rate of ninety cents. Mr. Flagler,
however, the only member of the firm who has been examined under oath on
that point, showed, by presenting the contract of the Standard Oil
Company with the Lake Shore road in 1870, that the rates varied during
the year from $1.40 to $1.20 and $1.60, according to the season. When
Mr. Flagler was asked if there was no drawback or rebate on this rate he
answered, “None whatever.”
It would seem from the above as if the one man in the Cleveland oil
trade in 1870 who ought to have been satisfied was Mr. Rockefeller. His
was the largest firm in the largest refining centre of the country; that
is, of the 10,000 to 12,000 daily capacity divided among the twenty-five
or twenty-six refiners of Cleveland he controlled 1,500 barrels. Not
only was Cleveland the largest refining centre in the country, it was
gaining rapidly, for where in 1868 it shipped 776,356 barrels of refined
oil, in 1869 it shipped 923,933, in 1870 1,459,500, and in 1871
1,640,499.[8] Not only did Mr. Rockefeller control the largest firm in
this most prosperous centre of a prosperous business, he controlled one
of amazing efficiency. The combination, in 1870, of the various
companies with which he was connected had brought together a group of
remarkable men. Samuel Andrews, by all accounts, was the ablest
mechanical superintendent in Cleveland. William Rockefeller, the brother
of John D. Rockefeller, was not only an energetic and intelligent
business man, he was a man whom people liked. He was open-hearted,
jolly, a good story-teller, a man who knew and liked a good horse—not
too pious, as some of John’s business associates thought him, not a man
to suspect or fear, as many a man did John. Old oil men will tell you on
the creek to-day how much they liked him in the days when he used to
come to Oil City buying oil for the Cleveland firm. The personal quality
of William Rockefeller was, and always has been, a strong asset of the
Standard Oil Company. Probably the strongest man in the firm after John
D. Rockefeller was Henry M. Flagler. He was, like the others, a young
man, and one who, like the head of the firm, had the passion for money,
and in a hard self-supporting experience, begun when but a boy, had
learned, as well as his chief, some of the principles of making it. He
was untiring in his efforts to increase the business, quick to see an
advantage, as quick to take it. He had no scruples to make him hesitate
over the ethical quality of a contract which was advantageous. Success,
that is, making money, was its own justification. He was not a secretive
man, like John D. Rockefeller, not a dreamer, but he could keep his
mouth shut when necessary and he knew the worth of a financial dream
when it was laid before him. It must have been evident to every business
man who came in contact with the young Standard Oil Company that it
would go far. The firm itself must have known it would go far. Indeed
nothing could have stopped the Standard Oil Company in 1870—the oil
business being what it was—but an entire change in the nature of the
members of the firm, and they were not the kind of material which
changes.
With such a set of associates, with his organisation complete from his
buyers on the creek to his exporting agent in New York, with the
transportation advantages which none of his competitors had had the
daring or the persuasive power to get, certainly Mr. Rockefeller should
have been satisfied in 1870. But Mr. Rockefeller was far from satisfied.
He was a brooding, cautious, secretive man, seeing all the possible
dangers as well as all the possible opportunities in things, and he
studied, as a player at chess, all the possible combinations which might
imperil his supremacy. These twenty-five Cleveland rivals of his—how
could he at once and forever put them out of the game? He and his
partners had somehow conceived a great idea—the advantages of
combination. What might they not do if they could buy out and absorb the
big refineries now competing with them in Cleveland? The possibilities
of the idea grew as they discussed it. Finally they began tentatively to
sound some of their rivals. But there were other rivals than these at
home. There were the creek refiners! They were there at the mouth of the
wells. What might not this geographical advantage do in time? Refining
was going on there on an increasing scale; the capacity of the Oil
Regions had indeed risen to nearly 10,000 barrels a day—equal to that of
New York, exceeding that of Pittsburg by nearly 4,000 barrels, and
almost equalling that of Cleveland. The men of the oil country loudly
declared that they meant to refine for the world. They boasted of an oil
kingdom which eventually should handle the entire business and compel
Cleveland and Pittsburg either to abandon their works or bring them to
the oil country. In this boastful ambition they were encouraged
particularly by the Pennsylvania Railroad, which naturally handled the
largest percentage of the oil. How long could the Standard Oil Company
stand against this competition?
There was another interest as deeply concerned as Mr. Rockefeller in
preserving Cleveland’s supremacy as a refining centre, and this was the
Lake Shore and New York Central Railroads. Let the bulk of refining be
done in the Oil Regions and these roads were in danger of losing a
profitable branch of business. This situation in regard to the oil
traffic was really more serious now than in 1868 when General Devereux
had first given the Standard a rebate. Then it was that the
Pennsylvania, through its lusty ally the Empire Transportation Company,
was making the chief fight to secure a “patent right on oil
transportation.” The Erie was now becoming as aggressive a competitor.
Gould and Fisk had gone into the fight with the vigour and the utter
unscrupulousness which characterised all their dealings. They were
allying themselves with the Pennsylvania Transportation Company, the
only large rival pipe-line system which the Empire had. They were
putting up a refinery near Jersey City, and they were taking advantage
shrewdly of all the speculative features of the new business.
As competition grew between the roads, they grew more reckless in
granting rebates, the refiners more insistent in demanding them. By 1871
things had come to such a pass in the business that every refiner
suspected his neighbour to be getting better rates than he. The result
was that the freight agents were constantly beset for rebates, and that
the large shippers were generally getting them on the ground of the
quantity of oil they controlled. Indeed it was evident that the rebate
being admitted, the only way in which it could be adjusted with a show
of fairness was to grade it according to the size of the shipment.
[Illustration:
W. G. WARDEN
Secretary of the South Improvement Company.
]
[Illustration:
PETER H. WATSON
President of the South Improvement Company.
]
[Illustration:
CHARLES LOCKHART
A member of the South Improvement Company, and later of the Standard
Oil Company. At his death in 1904 the oldest living oil operator.
]
[Illustration:
HENRY M. FLAGLER IN 1882
Active partner of John D. Rockefeller in the oil business since 1867.
Officer of the Standard Oil Company since its organization in 1870.
]
Under these conditions of competition it was certain that the New York
Central system must work if it was to keep its great oil freight, and
the general freight agent of the Lake Shore road began to give the
question special attention. This man was Peter H. Watson. Mr. Watson was
an able patent lawyer who served under the strenuous Stanton as an
Assistant-Secretary of War, and served well. After the war he had been
made general freight agent of the Lake Shore and Michigan Southern
Railroad, and later president of the branch of that road which ran into
the Oil Regions. He had oil interests principally at Franklin,
Pennsylvania, and was well known to all oil men. He was a business
intimate of Mr. Rockefeller and a warm friend of Horace F. Clark, the
son-in-law of W. H. Vanderbilt, at that time president of the Lake Shore
and Michigan Southern Railroad. As the Standard Oil Company was the
largest shipper in Cleveland and had already received the special favour
from the Lake Shore which General Devereux describes, it was natural
that Mr. Watson should consult frequently with Mr. Rockefeller on the
question of holding and increasing his oil freight. It was equally
natural, too, that Mr. Rockefeller should use his influence with Mr.
Watson to strengthen the theory so important to his rapid growth—the
theory that the biggest shipper should have the best rate.
Two other towns shared Cleveland’s fear of the rise of the Oil Regions
as a refining centre, and they were Pittsburg and Philadelphia, and Mr.
Rockefeller and Mr. Watson found in certain refiners of these places a
strong sympathy with any plan which looked to holding the region in
check. But while the menace in their geographical positions was the
first ground of sympathy between these gentlemen, something more than
local troubles occupied them. This was the condition of the refining
business as a whole. It was unsatisfactory in many particulars. First,
it was overdone. The great profits on refined oil and the growing demand
for it had naturally caused a great number to rush into its manufacture.
There was at this time a refining capacity of three barrels to every one
produced. To be sure, few if any of these plants expected to run the
year around. Then, as to-day, there were nearly always some stills in
even the most prosperous works shut down. But after making a fair
allowance for this fact there was still a much larger amount of refining
actually done than the market demanded. The result was that the price of
refined oil was steadily falling. Where Mr. Rockefeller had received on
an average 58¾ cents a gallon for the oil he exported in 1865, the year
he went into business, in 1870 he received but 26⅜ cents. In 1865 he had
a margin of forty-three cents, out of which to pay for transportation,
manufacturing, barrelling and marketing and to make his profits. In 1870
he had but 17⅛ cents with which to do all this. To be sure his expenses
had fallen enormously between 1865 and 1870, but so had his profits. The
multiplication of refiners with the intense competition threatened to
cut them down still lower. Naturally Mr. Rockefeller and his friends
looked with dismay on this lowering of profits through gaining
competition.
Another anxiety of the American refiners was the condition of the export
trade. Oil had risen to fourth place in the exports of the United States
in the twelve years since its discovery, and every year larger
quantities were consumed abroad, but it was crude oil, not refined,
which the foreigners were beginning to demand; that is, they had found
they could import crude, refine it at home, and sell it cheaper than
they could buy American refined. France, to encourage her home
refineries, had even put a tax on American refined.
In the fall of 1871, while Mr. Rockefeller and his friends were occupied
with all these questions, certain Pennsylvania refiners, it is not too
certain who, brought to them a remarkable scheme, the gist of which was
to bring together secretly a large enough body of refiners and shippers
to persuade all the railroads handling oil to give to the company formed
special rebates on its oil, and drawbacks on that of other people. If
they could get such rates it was evident that those outside of their
combination could not compete with them long and that they would become
eventually the only refiners. They could then limit their output to
actual demand, and so keep up prices. This done, they could easily
persuade the railroads to transport no crude for exportation, so that
the foreigners would be forced to buy American refined. They believed
that the price of oil thus exported could easily be advanced fifty per
cent. The control of the refining interests would also enable them to
fix their own price on crude. As they would be the only buyers and
sellers, the speculative character of the business would be done away
with. In short, the scheme they worked out put the entire oil business
in their hands. It looked as simple to put into operation as it was
dazzling in its results. Mr. Flagler has sworn that neither he nor Mr.
Rockefeller believed in this scheme.[9] But when they found that their
friend Peter H. Watson, and various Philadelphia and Pittsburg parties
who felt as they did about the oil business, believed in it, they went
in and began at once to work up a company—secretly. It was evident that
a scheme which aimed at concentrating in the hands of one company the
business now operated by scores, and which proposed to effect this
consolidation through a practice of the railroads which was contrary to
the spirit of their charters, although freely indulged in, must be
worked with fine discretion if it ever were to be effective.
The first thing was to get a charter—quietly. At a meeting held in
Philadelphia late in the fall of 1871 a friend of one of the gentlemen
interested mentioned to him that a certain estate then in liquidation
had a charter for sale which gave its owners the right to carry on any
kind of business in any country and in any way; that it could be bought
for what it would cost to get a charter under the general laws of the
state, and that it would be a favour to the heirs to buy it. The
opportunity was promptly taken. The name of the charter bought was the
“South (often written Southern) Improvement Company.” For a beginning it
was as good a name as another, since it said nothing.
With this charter in hand Mr. Rockefeller and Mr. Watson and their
associates began to seek converts. In order that their great scheme
might not be injured by premature public discussion they asked of each
person whom they approached a pledge of secrecy. Two forms of the
pledges required before anything was revealed were published later. The
first of these, which appeared in the New York Tribune, read as follows:
I, A. B., do faithfully promise upon my honour and faith as a
gentleman that I will keep secret all transactions which I may have
with the corporation known as the South Improvement Company; that,
should I fail to complete any bargains with the said company, all
the preliminary conversations shall be kept strictly private; and,
finally, that I will not disclose the price for which I dispose of
my product, or any other facts which may in any way bring to light
the internal workings or organisation of the company. All this I do
freely promise.
Signed..............................
Witnessed by..............................
A second, published in a history of the “Southern Improvement Company,”
ran:
The undersigned pledge their solemn words of honour that they will
not communicate to any one without permission of Z (name of director
of Southern Improvement Company) any information that he may convey
to them, or any of them, in relation to the Southern Improvement
Company.
Witness..............................
That the promoters met with encouragement is evident from the fact that,
when the corporators came together on January 2, 1872, in Philadelphia,
for the first time under their charter, and transferred the company to
the stockholders, they claimed to represent in one way or another a
large part of the refining interest of the country. At this meeting
1,100 shares of the stock of the company, which was divided into 2,000
$100 shares, were subscribed for, and twenty per cent. of their value
was paid in. Just who took stock at this meeting the writer has not been
able to discover. At the same time a discussion came up as to what
refiners were to be allowed to go into the new company. Each of the men
represented had friends whom he wanted taken care of, and after
considerable discussion it was decided to take in every refinery they
could get hold of. This decision was largely due to the railroad men.
Mr. Watson had seen them as soon as the plans for the company were
formed, and they had all agreed that if they gave the rebates and
drawbacks all refineries then existing must be taken in upon the same
level. That is, while the incorporators had intended to kill off all but
themselves and their friends, the railroads refused to go into a scheme
which was going to put anybody out of business—the plan if they went
into it must cover the refining trade as it stood. It was enough that it
could prevent any one in the future going into the business.
Very soon after this meeting of January 2 the rest of the stock of the
South Improvement Company was taken. The complete list of stockholders,
with their holdings, was as follows:
William Frew, Philadelphia 10 shares
W. P. Logan, Philadelphia 10 〃
John P. Logan, Philadelphia 10 〃
Charles Lockhart, Pittsburg 10 〃
Richard S. Waring, Pittsburg 10 〃
W. G. Warden, Philadelphia 475 〃
O. F. Waring, Pittsburg 475 〃
P. H. Watson, Ashtabula, Ohio 100 〃
H. M. Flagler, Cleveland 180 〃
O. H. Payne, Cleveland 180 〃
William Rockefeller, Cleveland 180 〃
J. A. Bostwick, New York 180 〃
John D. Rockefeller, Cleveland[10] 180 〃
—————
2,000 shares
Mr. Watson was elected president and W. G. Warden of Philadelphia
secretary of the new association. It will be noticed that the largest
individual holdings in the company were those of W. G. Warden and O. F.
Waring, each of whom had 475 shares. The company most heavily interested
in the South Improvement Company was the Standard Oil of Cleveland, J.
D. Rockefeller, William Rockefeller and H. M. Flagler, all stockholders
of that company, each having 180 shares—540 in the company. O. H. Payne
and J. A. Bostwick, who soon after became stockholders in the Standard
Oil Company, also had each 180 shares, giving Mr. Rockefeller and his
associates 900 shares in all.
It has frequently been stated that the South Improvement Company
represented the bulk of the oil-refining interests in the country. The
incorporators of the company in approaching the railroads assured them
that this was so. As a matter of fact, however, the thirteen gentlemen
above named, who were the only ones ever holding stock in the concern,
did not control over one-tenth of the refining business of the United
States in 1872. That business in the aggregate amounted to a daily
capacity of about 45,000 barrels—from 45,000 to 50,000, Mr. Warden put
it—and the stockholders of the South Improvement Company owned a
combined capacity of not over 4,600 barrels. In assuring the railroads
that they controlled the business, they were dealing with their hopes
rather than with facts.
The organisation complete, there remained contracts to be made with the
railroads. Three systems were to be interested: The Central, which, by
its connection with the Lake Shore and Michigan Southern, ran directly
into the Oil Regions; the Erie, allied with the Atlantic and Great
Western, with a short line likewise tapping the heart of the region; and
the Pennsylvania, with the connections known as the Allegheny Valley and
Oil Creek Railroad. The persons to be won over were: W. H. Vanderbilt,
of the Central; H. F. Clark, president of the Lake Shore and Michigan
Southern; Jay Gould, of the Erie; General G. B. McClellan, president of
the Atlantic and Great Western; and Tom Scott, of the Pennsylvania.
There seems to have been little difficulty in persuading any of these
persons to go into the scheme after they had been assured by the leaders
that all of the refiners were to be taken in. This was a verbal
condition, however, not found in the contracts they signed. This
important fact Mr. Warden himself made clear when three months later he
was on the witness stand before a committee of Congress appointed to
look into the great scheme. “We had considerable discussion with the
railroads,” Mr. Warden said, “in regard to the matter of rebate on their
charges for freight; they did not want to give us a rebate unless it was
with the understanding that all the refineries should be brought into
the arrangement and placed upon the same level.”
_Q._ You say you made propositions to railroad companies, which they
agreed to accept upon the condition that you could include all the
refineries?
_A._ No, sir; I did not say that; I said that was the understanding
when we discussed this matter with them; it was no proposition on
our part; they discussed it, not in the form of a proposition that
the refineries should be all taken in, but it was the intention and
resolution of the company from the first that that should be the
result; we never had any other purpose in the matter.
_Q._ In case you could take the refineries all in, the railroads
proposed to give you a rebate upon their freight charges?
_A._ No, sir; it was not put in that form; we were to put the
refineries all in upon the same terms; it was the understanding with
the railroad companies that we were to have a rebate; there was no
rebate given in consideration of our putting the companies all in,
but we told them we would do it; the contract with the railroad
companies was with us.
_Q._ But if you did form a company composed of the proprietors of
all these refineries, you were to have a rebate upon your freight
charges?
_A._ No; we were to have a rebate anyhow, but were to give all the
refineries the privilege of coming in.
_Q._ You were to have the rebate whether they came in or not?
_A._ Yes, sir.
* * *
“What effect were these arrangements to have upon those who did not
come into the combination...?” asked the chairman.
“I do not think we ever took that question up,” answered Mr. Warden.
A second objection to making a contract with the company came from Mr.
Scott of the Pennsylvania road and Mr. Potts of the Empire
Transportation Company. The substance of this objection was that the
plan took no account of the oil producer—the man to whom the world owed
the business. Mr. Scott was strong in his assertion that they could
never succeed unless they took care of the producers. Mr. Warden
objected strongly to forming a combination with them. “The interests of
the producers were in one sense antagonistic to ours: one as the seller
and the other as the buyer. We held in argument that the producers were
abundantly able to take care of their own branch of the business if they
took care of the quantity produced.” So strongly did Mr. Scott argue,
however, that finally the members of the South Improvement Company
yielded, and a draft of an agreement, to be proposed to the producers,
was drawn up in lead pencil; it was never presented. It seems to have
been used principally to quiet Mr. Scott.
[Illustration:
THOMAS A. SCOTT
The contract of the South Improvement Company with the Pennsylvania
Railroad was signed by Mr. Scott, then vice-president of the road.
]
[Illustration:
JAY GOULD
President of the Erie Railroad in 1872. Signer of the contract with
the South Improvement Company.
]
[Illustration:
WILLIAM H. VANDERBILT
The contract of the South Improvement Company with the New York
Central was signed by Mr. Vanderbilt, then vice-president of the
road.
]
[Illustration:
COMMODORE CORNELIUS VANDERBILT
President of the New York Central Railroad when the contract with the
South Improvement Company was signed.
]
The work of persuasion went on swiftly. By the 18th of January the
president of the Pennsylvania road, J. Edgar Thompson, had put his
signature to the contract, and soon after Mr. Vanderbilt and Mr. Clark
signed for the Central system, and Jay Gould and General McClellan for
the Erie. The contracts to which these gentlemen put their names fixed
gross rates of freight from all _common points_, as the leading shipping
points within the Oil Regions were called, to all the great refining and
shipping centres—New York, Philadelphia, Baltimore, Pittsburg and
Cleveland. For example, the open rate on crude to New York was put at
$2.56. On this price the South Improvement Company was allowed a rebate
of $1.06 for its shipments; but it got not only this rebate, it was
given in cash a like amount on each barrel of crude shipped by parties
outside the combination.
The open rate from Cleveland to New York was two dollars, and fifty
cents of this was turned over to the South Improvement Company, which at
the same time received a rebate enabling it to ship for $1.50. Again, an
independent refiner in Cleveland paid eighty cents a barrel to get his
crude from the Oil Regions to his works, and the railroad sent forty
cents of this money to the South Improvement Company. At the same time
it cost the Cleveland refiner in the combination but forty cents to get
his crude oil. Like drawbacks and rebates were given for all
points—Pittsburg, Philadelphia, Boston and Baltimore.
An interesting provision in the contracts was that full way-bills of all
petroleum shipped over the roads should each day be sent to the South
Improvement Company. This, of course, gave them knowledge of just who
was doing business outside of their company—of how much business he was
doing, and with whom he was doing it. Not only were they to have full
knowledge of the business of all shippers—they were to have access to
all books of the railroads.
The parties to the contracts agreed that if anybody appeared in the
business offering an equal amount of transportation, and having equal
facilities for doing business with the South Improvement Company, the
railroads might give them equal advantages in drawbacks and rebates, but
to make such a miscarriage of the scheme doubly improbable each railroad
was bound to co-operate as “far as it legally might to maintain the
business of the South Improvement Company against injury by competition,
and lower or raise the gross rates of transportation for such times and
to such extent as might be necessary to overcome the competition. The
rebates and drawbacks to be varied _pari passu_ with the gross
rates.”[11]
The reason given by the railroads in the contract for granting these
extraordinary privileges was that the “magnitude and extent of the
business and operations” purposed to be carried on by the South
Improvement Company would greatly promote the interest of the railroads
and make it desirable for them to encourage their undertaking. The
evident advantages received by the railroad were a regular amount of
freight,—the Pennsylvania was to have forty-five per cent. of the
East-bound shipments, the Erie and Central each 27½ per cent., while
West-bound freight was to be divided equally between them—fixed rates,
and freedom from the system of cutting which they had all found so
harassing and disastrous. That is, the South Improvement Company, which
was to include the entire refining capacity of the company, was to act
as the evener of the oil business.[12]
It was on the second of January, 1872, that the organisation of the
South Improvement Company was completed. The day before the Standard Oil
Company of Cleveland increased its capital from $1,000,000 to
$2,500,000, “all the stockholders of the company being present and
voting therefor.”[13] These stockholders were greater by five than in
1870, the names of O. B. Jennings, Benjamin Brewster, Truman P. Handy,
Amasa Stone, and Stillman Witt having been added. The last three were
officers and stockholders in one or more of the railroads centring in
Cleveland. Three weeks after this increase of capital Mr. Rockefeller
had the charter and contracts of the South Improvement Company in hand,
and was ready to see what they would do in helping him carry out his
idea of wholesale combination in Cleveland. There were at that time some
twenty-six refineries in the town—some of them very large plants. All of
them were feeling more or less the discouraging effects of the last
three or four years of railroad discriminations in favour of the
Standard Oil Company. To the owners of these refineries Mr. Rockefeller
now went one by one, and explained the South Improvement Company. “You
see,” he told them, “this scheme is bound to work. It means an absolute
control by us of the oil business. There is no chance for anyone
outside. But we are going to give everybody a chance to come in. You are
to turn over your refinery to my appraisers, and I will give you
Standard Oil Company stock or cash, as you prefer, for the value we put
upon it. I advise you to take the stock. It will be for your good.”
Certain refiners objected. They did not want to sell. They did want to
keep and manage their business. Mr. Rockefeller was regretful, but firm.
It was useless to resist, he told the hesitating; they would certainly
be crushed if they did not accept his offer, and he pointed out in
detail, and with gentleness, how beneficent the scheme really
was—preventing the creek refiners from destroying Cleveland, ending
competition, keeping up the price of refined oil, and eliminating
speculation. Really a wonderful contrivance for the good of the oil
business.
That such was Mr. Rockefeller’s argument is proved by abundant testimony
from different individuals who succumbed to the pressure. Mr.
Rockefeller’s own brother, Frank Rockefeller, gave most definite
evidence on this point in 1876 when he and others were trying to
interest Congress in a law regulating interstate commerce.
“We had in Cleveland at one time about thirty establishments, but the
South Improvement Company was formed, and the Cleveland companies were
told that if they didn’t sell their property to them it would be
valueless, that there was a combination of railroad and oil men, that
they would buy all they could, and that all they didn’t buy would be
totally valueless, because they would be unable to compete with the
South Improvement Company, and the result was that out of thirty there
were only four or five that didn’t sell.”
“From whom was that information received?” asked the examiner.
“From the officers of the Standard Oil Company. They made no bones about
it at all. They said: ‘If you don’t sell your property to us it will be
valueless, because we have got advantages with the railroads.’”
“Have you heard those gentlemen say what you have stated?” Frank
Rockefeller was asked.
“I have heard Rockefeller and Flagler say so,” he answered.
W. H. Doane, whose evidence on the first rebates granted to the
Cleveland trade we have already quoted, told the Congressional committee
which a few months after Mr. Rockefeller’s great coup tried to find out
what had happened in Cleveland: “The refineries are all bought up by the
Standard Oil works; they were forced to sell; the railroads had put up
the rates and it scared them. Men came to me and told me they could not
continue their business; they became frightened and disposed of their
property.” Mr. Doane’s own business, that of a crude oil shipper, was
entirely ruined, all of his customers but one having sold.
To this same committee Mr. Alexander, of Alexander, Scofield and
Company, gave his reason for selling:
“There was a pressure brought to bear upon my mind, and upon almost
all citizens of Cleveland engaged in the oil business, to the effect
that unless we went into the South Improvement Company we were
virtually killed as refiners; that if we did not sell out we should
be crushed out. My partner, Mr. Hewitt, had some negotiations with
parties connected with the South Improvement Company, and they gave
us to understand, at least my partner so represented to me, that we
should be crushed out if we did not go into that arrangement. He
wanted me to see the parties myself; but I said to him that I would
not have any dealings with certain parties who were in that company
for any purpose, and I never did. We sold at a sacrifice, and we
were obliged to. There was only one buyer in the market, and we had
to sell on their terms or be crushed out, as it was represented to
us. It was stated that they had a contract with railroads by which
they could run us into the ground if they pleased. After learning
what the arrangements were I felt as if, rather than fight such a
monopoly, I would withdraw from the business, even at a sacrifice. I
think we received about forty or forty-five cents on the dollar on
the valuation which we placed upon our refinery. We had spent over
$50,000 on our works during the past year, which was nearly all that
we received. We had paid out $60,000 or $70,000 before that; we
considered our works at their cash value worth seventy-five per
cent. of their cost. According to our valuation our establishment
was worth $150,000, and we sold it for about $65,000, which was
about forty or forty-five per cent. of its value. We sold to one of
the members, as I suppose, of the South Improvement Company, Mr.
Rockefeller; he is a director in that company; it was sold in name
to the Standard Oil Company, of Cleveland, but the arrangements
were, as I understand it, that they were to put it into the South
Improvement Company. I am stating what my partner told me; he did
all the business; his statement was that all these works were to be
merged into the South Improvement Company. I never talked with any
members of the South Improvement Company myself on the subject; I
declined to have anything to do with them.”
Mr. Hewitt, the partner who Mr. Alexander says carried on the
negotiations for the sale of the business, appeared before an
investigating committee of the New York State Senate in 1879 and gave
his recollections of what happened. According to his story the entire
oil trade in Cleveland became paralysed when it became known that the
South Improvement Company had “grappled the entire transportation of oil
from the West to the seaboard.” Mr. Hewitt went to see the freight
agents of the various roads; he called on W. H. Vanderbilt, but from no
one did he get any encouragement. Then he saw Peter H. Watson of the
Lake Shore Railroad, the president of the company which was frightening
the trade. “Watson was non-committal,” said Mr. Hewitt. “I got no
satisfaction except, ‘You better sell—you better get clear—better sell
out—no help for it.’” After a little time Mr. Hewitt concluded with his
partners that there was indeed “no help for it,” and he went to see Mr.
Rockefeller, who offered him fifty cents on the dollar on the
constructive account. The offer was accepted. There was nothing else to
do, the firm seems to have concluded. When they came to transfer the
property Mr. Rockefeller urged Mr. Hewitt to take stock in the new
concern. “He told me,” said Mr. Hewitt, “that it would be sufficient to
take care of my family for all time, what I represented there, and
asking for a reason, he made this expression, I remember: ‘_I have ways
of making money that you know nothing of_.’”
A few of the refiners contested before surrendering. Among these was
Robert Hanna, an uncle of Mark Hanna, of the firm of Hanna, Baslington
and Company. Mr. Hanna had been refining since July, 1869. According to
his own sworn statement he had made money, fully sixty per cent. on his
investment the first year, and after that thirty per cent. Some time in
February, 1872, the Standard Oil Company asked an interview with him and
his associates. They wanted to buy his works, they said. “But we don’t
want to sell,” objected Mr. Hanna. “You can never make any more money,
in my judgment,” said Mr. Rockefeller. “You can’t compete with the
Standard. We have all the large refineries now. If you refuse to sell,
it will end in your being crushed.” Hanna and Baslington were not
satisfied. They went to see Mr. Watson, president of the South
Improvement Company and an officer of the Lake Shore, and General
Devereux, manager of the Lake Shore road. They were told that the
Standard had special rates; that it was useless to try to compete with
them. General Devereux explained to the gentlemen that the privileges
granted the Standard were the legitimate and necessary advantage of the
larger shipper over the smaller, and that if Hanna, Baslington and
Company could give the road as large a quantity of oil as the Standard
did, with the same regularity, they could have the same rate. General
Devereux says they “recognised the propriety” of his excuse. They
certainly recognised its authority. They say that they were satisfied
they could no longer get rates to and from Cleveland which would enable
them to live, and “reluctantly” sold out. It must have been reluctantly,
for they had paid $75,000 for their works, and had made thirty per cent.
a year on an average on their investment, and the Standard appraiser
allowed them $45,000. “Truly and really less than one-half of what they
were absolutely worth, with a fair and honest competition in the lines
of transportation,” said Mr. Hanna, eight years later, in an
affidavit.[14]
Under the combined threat and persuasion of the Standard, armed with the
South Improvement Company scheme, almost the entire independent oil
interest of Cleveland collapsed in three months’ time. Of the twenty-six
refineries, at least twenty-one sold out. From a capacity of probably
not over 1,500 barrels of crude a day, the Standard Oil Company rose in
three months’ time to one of 10,000 barrels. By this manœuvre it became
master of over one-fifth of the refining capacity of the United
States.[15] Its next individual competitor was Sone and Fleming, of New
York, whose capacity was 1,700 barrels. The Standard had a greater
capacity than the entire Oil Creek Regions, greater than the combined
New York refiners. The transaction by which it acquired this power was
so stealthy that not even the best informed newspaper men of Cleveland
knew what went on. It had all been accomplished in accordance with one
of Mr. Rockefeller’s chief business principles—“Silence is golden.”
While Mr. Rockefeller was working out the “good of the oil business” in
Cleveland, his associates were busy at other points. Charles Lockhart in
Pittsburg and W. G. Warden in Philadelphia were particularly active,
though neither of them accomplished any such sweeping benefaction as Mr.
Rockefeller had. It was now evident what the stockholders of the South
Improvement Company meant when they assured the railroads that all the
refiners were to go into the scheme, that, as Mr. Warden said, they
“never had any other purpose in the matter!” A little more time and the
great scheme would be an accomplished fact. And then there fell in its
path two of those never-to-be-foreseen human elements which so often
block great manœuvres. The first was born of a man’s anger. The man had
learned of the scheme. He wanted to go into it, but the directors were
suspicious of him. He had been concerned in speculative enterprises and
in dealings with the Erie road which had injured these directors in
other ways. They didn’t want him to have any of the advantages of their
great enterprise. When convinced that he could not share in the deal, he
took his revenge by telling people in the Oil Regions what was going on.
At first the Oil Regions refused to believe, but in a few days another
slip born of human weakness came in to prove the rumour true. The
schedule of rates agreed upon by the South Improvement Company and the
railroads had been sent to the freight agent of the Lake Shore Railroad,
but no order had been given to put them in force. The freight agent had
a son on his death-bed. Distracted by his sorrow, he left his office in
charge of subordinates, but neglected to tell them that the new
schedules on his desk were a secret compact, whose effectiveness
depended upon their being held until all was complete. On February 26,
the subordinates, ignorant of the nature of the rates, put them into
effect. The independent oil men heard with amazement that freight rates
had been put up nearly 100 per cent. They needed no other proof of the
truth of the rumours of conspiracy which were circulating. It now
remained to be seen whether the Oil Regions would submit to the South
Improvement Company as Cleveland had to the Standard Oil Company.
CHAPTER THREE
THE OIL WAR OF 1872
RISING IN THE OIL REGIONS AGAINST THE SOUTH IMPROVEMENT
COMPANY—PETROLEUM PRODUCERS’ UNION ORGANISED—OIL BLOCKADE AGAINST
MEMBERS OF SOUTH IMPROVEMENT COMPANY AND AGAINST RAILROADS
IMPLICATED—CONGRESSIONAL INVESTIGATION OF 1872 AND THE DOCUMENTS IT
REVEALED—PUBLIC DISCUSSION AND GENERAL CONDEMNATION OF THE SOUTH
IMPROVEMENT COMPANY—RAILROAD OFFICIALS CONFER WITH COMMITTEE FROM
PETROLEUM PRODUCERS’ UNION—WATSON AND ROCKEFELLER REFUSED ADMITTANCE
TO CONFERENCE—RAILROADS REVOKE CONTRACTS WITH SOUTH IMPROVEMENT
COMPANY AND MAKE CONTRACT WITH PETROLEUM PRODUCERS’ UNION—BLOCKADE
AGAINST SOUTH IMPROVEMENT COMPANY LIFTED—OIL WAR OFFICIALLY
ENDED—ROCKEFELLER CONTINUES TO GET REBATES—HIS GREAT PLAN STILL A
LIVING PURPOSE.
It was not until after the middle of February, 1872, that the people of
the Oil Regions heard anything of the plan which was being worked out
for their “good.” Then an uneasy rumour began running up and down the
creek. Freight rates were going up. Now an advance in a man’s freight
bill may ruin his business; more, it may mean the ruin of a region.
Rumour said that the new rate meant just this; that is, that it more
than covered the margin of profit in any branch of the oil business. The
railroads were not going to apply the proposed tariffs to everybody.
They had agreed to give to a company unheard of until now—the South
Improvement Company—a special rate considerably lower than the new open
rate. It was only a rumour and many people discredited it. _Why_ should
the railroads ruin the Oil Regions to build up a company of outsiders?
But facts began to be reported. Mr. Doane, the Cleveland shipper already
quoted, told how suddenly on the 22d of February, without notice, his
rate from the Oil Regions to Cleveland was put up from thirty-five cents
a barrel to sixty-five cents, an advance of twenty-four dollars on a
carload.[16] Mr. Josiah Lombard of the New York refining firm of Ayres,
Lombard and Company was buying oil for his company at Oil City. Their
refinery was running about 12,000 barrels a month. On the 19th of
February the rate from Oil City to Buffalo, which had been forty cents a
barrel, was raised to sixty-five cents, and a few days later the rate
from Warren to New York was raised from eighty-seven cents to $2.14. Mr.
Lombard was not aware of this change until his house in New York
reported to him that the bills for freight were so heavy that they could
not afford to ship and wanted to know what was the matter.[17]
On the morning of February 26, 1872, the oil men read in their morning
papers that the rise which had been threatening had come; moreover, that
all members of the South Improvement Company were exempt from the
advance. At the news all oildom rushed into the streets. Nobody waited
to find out his neighbour’s opinion. On every lip there was but one
word, and that was “conspiracy.” In the vernacular of the region, it was
evident that “a torpedo was filling for that scheme.”
In twenty-four hours after the announcement of the increase in freight
rates a mass-meeting of 3,000 excited, gesticulating oil men was
gathered in the opera house at Titusville. Producers, brokers, refiners,
drillers, pumpers were in the crowd. Their temper was shown by the
mottoes on the banners which they carried: “Down with the
conspirators”—“No compromise”—“Don’t give up the ship!” Three days later
as large a meeting was held at Oil City, its temper more warlike if
possible; and so it went. They organised a Petroleum Producers’
Union,[18] pledged themselves to reduce their production by starting no
new wells for sixty days and by shutting down on Sundays, to sell no oil
to any person known to be in the South Improvement Company, but to
support the creek refiners and those elsewhere who had refused to go
into the combination, to boycott the offending railroads, and to build
lines which they would own and control themselves. They sent a committee
to the Legislature asking that the charter of the South Improvement
Company be repealed, and another to Congress demanding an investigation
of the whole business on the ground that it was an interference with
trade. They ordered that a history of the conspiracy, giving the names
of the conspirators and the designs of the company, should be prepared,
and 30,000 copies sent to “judges of all courts, senators of the United
States, members of Congress and of State Legislatures, and to all
railroad men and prominent business men of the country, _to the end that
enemies of the freedom of trade may be known and shunned by all honest
men_.”
They prepared a petition ninety-three feet long praying for a free
pipe-line bill, something which they had long wanted, but which, so far,
the Pennsylvania Railroad had prevented their getting, and sent it by a
committee to the Legislature; and for days they kept 1,000 men ready to
march on Harrisburg at a moment’s notice if the Legislature showed signs
of refusing their demands. In short, for weeks the whole body of oil men
abandoned regular business and surged from town to town intent on
destroying the “Monster,” the “Forty Thieves,” the “Great Anaconda,” as
they called the mysterious South Improvement Company. Curiously enough,
it was chiefly against the combination which had secured the
discrimination from the railroads—not the railroads which had granted
it—that their fury was directed. They expected nothing but robbery from
the railroads, they said. They were used to that; but they would not
endure it from men in their own business.
When they began the fight the mass of the oil men knew nothing more of
the South Improvement Company than its name and the fact that it had
secured from the railroads advantages in rates which were bound to ruin
all independent refiners of oil and to put all producers at its mercy.
Their tempers were not improved by the discovery that it was a secret
organisation, and that it had been at work under their very eyes for
some weeks without their knowing it. At the first public meeting this
fact came out, leading refiners of the region relating their experience
with the “Anaconda.” According to one of these gentlemen, J. D.
Archbold—the same who afterward became vice-president of the Standard
Oil Company, which office he now holds—he and his partners had heard of
the scheme some months before. Alarmed by the rumour, a committee of
independent refiners had attempted to investigate, but could learn
nothing until they had given a promise not to reveal what was told them.
When convinced that a company had been formed actually strong enough to
force or persuade the railroads to give it special rates and refuse them
to all persons outside, Mr. Archbold said that he and his colleagues had
gone to the railway kings to remonstrate, but all to no effect. The
South Improvement Company by some means had convinced the railroads that
they owned the Oil Regions, producers and refiners both, and that
hereafter no oil of any account would be shipped except as they shipped
it. Mr. Archbold and his partners had been asked to join the company,
but had refused, declaring that the whole business was iniquitous, that
they would fight it to the end, and that in their fight they would have
the backing of the oil men as a whole. They excused their silence up to
this time by citing the pledge[19] exacted from them before they were
informed of the extent and nature of the South Improvement Company.
Naturally the burning question throughout the Oil Regions, convinced as
it was of the iniquity of the scheme, was, Who are the conspirators?
Whether the gentlemen concerned regarded themselves in the light of
“conspirators” or not, they seem from the first to have realised that it
would be discreet not to be identified publicly with the scheme, and to
have allowed one name alone to appear in all signed negotiations. This
was the name of the president, Peter H. Watson. However anxious the
members of the South Improvement Company were that Mr. Watson should
combine the honours of president with the trials of scapegoat, it was
impossible to keep their names concealed. The Oil City Derrick, at that
time one of the most vigorous, witty, and daring newspapers in the
country, began a black list at the head of its editorial columns the day
after the raise in freight was announced, and it kept it there until it
was believed complete. It stood finally as it appears on the opposite
page.
This list was not exact, but it was enough to go on, and the oil
blockade, to which the Petroleum Producers’ Union had pledged itself,
was now enforced against the firms listed, and as far as possible
against the railroads. All of these refineries had their buyers on the
creek, and although several of them were young men generally liked for
their personal and business qualities, no mercy was shown them. They
were refused oil by everybody, though they offered from seventy-five
cents to a dollar more than the market price. They were ordered at one
meeting “to desist from their nefarious business or leave the Oil
Region,” and when they declined they were invited to resign from the oil
exchanges of which they were members. So strictly, indeed, was the
blockade enforced that in Cleveland the refineries were closed and
meetings for the relief of the workmen were held. In spite of the
excitement there was little vandalism, the only violence at the opening
of the war being at Franklin, where a quantity of the oil belonging to
Mr. Watson was run on the ground.
[Illustration:
JOHN D. ARCHBOLD IN 1872
Now vice-president of the Standard Oil Company. Mr. Archbold, whose
home, in 1872, was in Titusville, Pennsylvania, although one of the
youngest refiners of the Creek, was one of the most active and
efficient in breaking up the South Improvement Company.
]
THE BLACK LIST.
[Illustration:
Behold “The Anaconda” in all his hideous deformity!
]
The sudden uprising of the Oil Regions against the South Improvement
Company did not alarm its members at first. The excitement would die
out, they told one another. All that they needed to do was to keep quiet
and stay out of the oil country. But the excitement did not die out.
Indeed, with every day it became more intense and more wide-spread. When
Mr. Watson’s tanks were tapped he began to protest in letters to a
friend, F. W. Mitchell, a prominent banker and oil man of Franklin. The
company was misunderstood, he complained. “Have a committee of leading
producers appointed,” he wrote, “and we will show that the contracts
with the railroads are as favourable to the producing as to other
interests; that the much-denounced rebate will enhance the price of oil
at the wells, and that our entire plan in operation and effect will
promote every legitimate American interest in the oil trade.” Mr.
Mitchell urged Mr. Watson to come openly to the Oil Regions and meet the
producers as a body. A mass-meeting was never a “deliberative body,” Mr.
Watson replied, but if a few of the leading oil men would go to Albany
or New York, or any place favourable to calm investigation and
deliberation, and therefore outside of the atmosphere of excitement
which enveloped the oil country, he would see them. These letters were
read to the producers, and a motion to appoint a committee was made. It
was received with protests and jeers. Mr. Watson was afraid to come to
the Oil Regions, they said. The letters were not addressed to the
association, they were private—an insult to the body. “We are lowering
our dignity to treat with this man Watson,” declared one man. “He is
free to come to these meetings if he wants to.” “What is there to
negotiate about?” asked another. “To open a negotiation is to concede
that we are wrong. Can we go halves with these middlemen in their
swindle?” “He has set a trap for us,” declared another. “We cannot treat
with him without guilt,” and the motion was voted down.
The stopping of the oil supply finally forced the South Improvement
Company to recognise the Producers’ Union officially by asking that a
committee of the body be appointed to confer with them on a compromise.
The producers sent back a pertinent answer. They believed the South
Improvement Company meant to monopolise the oil business. If that was so
they could not consider a compromise with it. If they were wrong, they
would be glad to be enlightened, and they asked for information. First:
the charter under which the South Improvement Company was organised.
Second: the articles of association. Third: the officers’ names. Fourth:
the contracts with the railroads which signed them. Fifth: the general
plan of management. Until we know these things, the oil men declared, we
can no more negotiate with you than we could sit down to negotiate with
a burglar as to his privileges in our house.
The Producers’ Union did not get the information they asked from the
company at that time, but it was not long before they had it, and much
more. The committee which they had appointed to write a history of the
South Improvement Company reported on March 20, and in April the
Congressional Committee appointed at the insistence of the oil men made
its investigation. The former report was published broadcast, and is
readily accessible to-day. The Congressional Investigation was not
published officially, and no trace of its work can now be found in
Washington, but while it was going on reports were made in the
newspapers of the Oil Regions, and at its close the Producers’ Union
published in Lancaster, Pennsylvania, a pamphlet called “A History of
the Rise and Fall of the South Improvement Company,” which contains the
full testimony taken by the committee. This pamphlet is rare, the writer
never having been able to find a copy save in three or four private
collections. The most important part of it is the testimony of Peter H.
Watson, the president, and W. G. Warden, the secretary of the South
Improvement Company. It was in these documents that the oil men found
full justification for the war they were carrying on and for the losses
they had caused themselves and others. Nothing, indeed, could have been
more damaging to a corporation than the publication of the charter of
the South Improvement Company. As its president told the Congressional
Investigating Committee, when he was under examination, “this charter
was a sort of clothes-horse to hang a scheme upon.” As a matter of fact
it was a clothes-horse big enough to hang the earth upon. It granted
powers practically unlimited. There really was no exaggeration in the
summary of its powers made and scattered broadcast by the irate oil men
in their “History of the Rise and Fall of the South Improvement
Company”:[20]
The South Improvement Company can own, contract, or operate any
work, business, or traffic (save only banking); may hold and
transfer any kind of property, real or personal; hold and operate on
any leased property (oil territory, for instance); make any kind of
contract; deal in stock, securities, and funds; loan its credit,
guarantee any one’s paper; manipulate any industry; may seize upon
the lands of other parties for railroading or _any other purpose_;
may absorb the improvements, property or franchises of any other
company, _ad infinitum_; may fix the fares, tolls, or freights to be
charged on lines of transit operated by it, or on any business it
gives to _any other company_ or line, without limit.
Its capital stock can be expanded or “watered” at liberty; it can
change its name and location at pleasure; can go anywhere and do
almost anything. It is not a Pennsylvania corporation only; it can,
so far as these enactments are valid, or are confirmed by other
Legislatures, operate in any state or territory; its directors must
be only citizens of the United States—not necessarily of
Pennsylvania. It is responsible to no one; its stockholders are only
liable to the amount of their stock in it; its directors, when
wielding all the princely powers of the corporation, are also
responsible only to the amount of their stock in it; it may control
the business of the continent and hold and transfer millions of
property, and yet be rotten to the core. It is responsible to no
one; makes no reports of its acts or financial condition; its
records and deliberations are secret; its capital illimitable; its
object unknown. It can be here to-day, to-morrow away. Its domain is
the whole country; its business everything. Now it is petroleum it
grasps and monopolises; next year it may be iron, coal, cotton, or
breadstuffs. They are landsmen granted perpetual letters of marque
to prey upon all commerce everywhere.
When the course of this charter through the Pennsylvania Legislature
came to be traced, it was found to be devious and uncertain. The company
had been incorporated in 1871, and vested with all the “powers,
privileges, duties and obligations” of an earlier company—incorporated
in April, 1870—the Pennsylvania Company; both of them were children of
that interesting body known as the “Tom Scott Legislature.” The act
incorporating the company was not published until after the oil war; its
sponsor was never known, and no votes on it are recorded. The origin of
the South Improvement Company has always remained in darkness. It was
one of several “improvement” companies chartered in Pennsylvania at
about the same time, and enjoying the same commercial _carte blanche_.
Bad as the charter was in appearance, the oil men found that the
contracts which the new company had made with the railroads were worse.
These contracts advanced the rates of freight from the Oil Regions over
100 per cent.—an advance which more than covered the margin of profit on
their business—but it was not the railroad that got the greater part of
this advance; it was the South Improvement Company. Not only did it ship
its own oil at fully a dollar a barrel cheaper on an average than
anybody else could, but it received fully a dollar a barrel “rake-off”
on every barrel its competitors shipped. It was computed and admitted by
the members of the company who appeared before the investigating
committee of Congress that this discrimination would have turned over to
them fully $6,000,000 annually on the carrying trade. The railroads
expected to receive about one and a half millions more than from the
existing rates. That is, an additional cost of about $1.25 a barrel was
added to crude oil, and it was computed that this would enable the
refiners to advance their wholesale price at least four cents a gallon.
It is hardly to be wondered at that when the oil men had before them the
full text of these contracts they refused absolutely to accept the
repeated assertions of the members of the South Improvement Company that
their scheme was intended only for “the good of the oil business.” The
committee of Congress could not be persuaded to believe it either. “Your
success meant the destruction of every refiner who refused for any
reason to join your company, or whom you did not care to have in, and it
put the producers entirely in your power. It would make a monopoly such
as no set of men are fit to handle,” the chairman of the committee
declared. Of course Mr. Warden, the secretary of the company, protested
again and again that they meant to take in all the refiners, but when he
had to admit that the contracts with the railroads were not made on this
condition, his protestations met with little credence. Besides, there
was the damning fact that no refiners had come in except those in
Cleveland, and that they with one accord testified that they had yielded
to force. Not a single factory in either New York or the Oil Regions was
in the combination. The fact that the producers had never been
approached in any way looked very bad for the company, too. Mr. Watson
affirmed and reaffirmed before the committee that it was the intention
of the company to take care of the producers. “It was an essential part
of this contract that the producers should join it,” he declared. But no
such condition was embodied in the contract. It was verbal only, and,
besides, it had never been submitted to the producers themselves in any
form until after the trouble in the Oil Regions began. The committee,
like the oil men, insisted that under the circumstances no such verbal
understanding was to be trusted.[21]
No part of the testimony before the committee made a worse impression
than that showing that the chief object of the combination was to put up
the price of refined oil to the consumer, though nobody had denied from
the first that this was the purpose. In a circular, intended for private
circulation, which appeared in the newspapers about this time explaining
the objects of the South Improvement Company, this was made clear:
“The object of this combination of interests,” ran the circular, “is
understood to be twofold: firstly, to do away, at least in a great
measure, with the excessive and undue competition now existing between
the refining interest, by reason of there being a far greater refining
capacity than is called for or justified by the existing
petroleum-consuming requirements of the world; secondly, to avoid the
heretofore undue competition between the various railroad companies
transporting oil to the seaboard, by fixing a uniform rate of freight,
which it is thought can be adhered to by some such arrangement as
guaranteeing to each road some such percentages of the profit of the
aggregate amount of oil transported, whether the particular line carries
it or not. It is also asserted that a prominent feature of the
combination will be to limit the production of refined petroleum to such
amounts as may serve, in a great measure, to do away with the serious
periodical depressions in the article. Is it also to be expected that,
desiring to curtail the production of refined petroleum in this country,
the railroads will not offer any additional facilities for exportation
of the crude article.”
A writer in the Oil City Derrick, quoted in the Cleveland Herald, March
2, 1872, said: “The ring pretend that they will make their margin out of
the consumers. That is, that they will put refined up to a figure that
will enable them to pay well for crude.... The consumers are the avowed
victims, since they must pay a price which will warrant the ring in
going on with their operations. And the producers’ security for the
price is a mere matter of discretion.”
Wherever the members of the company discussed the subject they put
forward this object as one sufficient to justify the combination. If
refined oil was put up everybody in the trade would make more money. To
this end the public ought to be willing to pay more.
When Mr. Warden was under examination by the committee the chairman said
to him: “Under your arrangement, the public would have been put to an
additional expense of $7,500,000 a year.” “What public?” said Mr.
Warden. “They would have had to pay it in Europe.” “But to keep up the
price abroad you would have to keep up the price at home,” said the
chairman. Mr. Warden conceded the point: “You could not get a better
price for that exported without having a better price here,” he
said.[22]
Mr. Watson contended that the price could be put up with benefit to the
consumer. And when he was asked how, he replied: “By steadying the
trade. You will notice what all those familiar with this trade know,
that there are very rapid and excessive fluctuations in the oil market;
that when these fluctuations take place the retail dealers are always
quick to note a rise in price, but very slow to note a fall. Even if two
dollars a barrel had been added to the price of oil under a steady
trade, I think the price of the retail purchaser would not have been
increased. That increased price would only amount to one cent a quart
(four cents a gallon), and I think the price would not have been
increased to the retail dealer because the fluctuations would have been
avoided. That was one object to be accomplished.”[23]
The committee were not convinced, however, that a scheme which began by
adding four cents to the price of a gallon of oil could be to the good
of the consumer. Nor did anything appear in the contracts which showed
how the fluctuations in the price of oil were to be avoided. These
fluctuations were due to the rise and fall in the crude market, and that
depended on the amount of crude coming from the ground. The South
Improvement Company might assert that they meant to bring the producers
into their scheme and persuade them to keep down the amount of
production in the same way they meant to keep down refined, so that the
price could be kept steadily high, but they had nothing to prove that
they were sincere in the intention, nothing to prove that they had
thought of the producer seriously until the trouble in the Oil Regions
began. It looked very much to the committee as if the real intention of
the company was to keep up the price of refined to a certain figure by
limiting the output, and that there was nothing to show that it would
not go up with crude though it might not go down with it! Under these
circumstances it seemed as if a fluctuating market which gave a moderate
average was better for the consumer than the steady high price which Mr.
Watson thought so good for the public. Thirty-two cents a gallon was the
ideal price they had in view, though refined had not sold for that since
1869, the average price in 1870 being 26⅜ and in 1871 24¼. The refiner
who in 1871 sold his oil at 24¼ cents a gallon cleared easily fifty-two
cents a barrel—a large profit on his investment,—but the refiners in the
early stages of this new industry had made much larger profits. It was
to perpetuate these early profits that they had gone into the South
Improvement Company.
It did not take the full exposition of the objects of the South
Improvement Company, brought out by the Congressional Investigating
Committee, with the publication of charters and contracts, to convince
the country at large that the Oil Regions were right in their
opposition. From the first the sympathy of the press and the people were
with the oil men. It was evident to everybody that if the railroads had
made the contracts as charged (and it daily became more evident they had
done so), nothing but an absolute monopoly of the whole oil business by
this combination could result. It was robbery, cried the newspapers all
over the land. “Under the thin guise of assisting in the development of
oil-refining in Pittsburg and Cleveland,” said the New York Tribune,
“this corporation has simply laid its hand upon the throat of the oil
traffic with a demand to ‘stand and deliver.’” And if this could be done
in the oil business, what was to prevent its being done in any other
industry? Why should not a company be formed to control wheat or beef or
iron or steel, as well as oil? If the railroads would do this for one
company, why not for another? The South Improvement Company, men agreed,
was a menace to the free trade of the country. If the oil men yielded
now, all industries must suffer from their weakness. The railroads must
be taught a lesson as well as would-be monopolists.
The oil men had no thought of yielding. With every day of the war their
backbone grew stiffer. The men were calmer, too, for their resistance
had found a ground which seemed impregnable to them, and arguments
against the South Improvement Company now took the place of
denunciations. On all sides men said, This is a transportation question,
and now is the time to put an end once and forever to the rebates. The
sentiment against discrimination on account of amount of freight or for
any other reason had been strong in the country since its beginning, and
it now crystallised immediately. The country so buzzed with discussion
on the duties of the railroads that reporters sent from the Eastern
newspapers commented on it. Nothing was commoner, indeed, on the trains
which ran the length of the region and were its real forums, than to
hear a man explaining that the railways derived their existence and
power from the people, that their charters were contracts with the
people, that a fundamental provision of these contracts was that there
should be no discriminating in favour of one person or one town, that
such a discrimination was a violation of charter, that therefore the
South Improvement Company was founded on fraud, and the courts must
dissolve it if the railways did not abandon it. The Petroleum Producers’
Union which had been formed to grapple with the “Monster” actually
demanded interstate regulation, for in a circular sent out to newspapers
and boards of trade asking their aid against the conspiracy they
included this paragraph: “We urge you to exert all your influence with
your representatives in Congress to support such measures offered there
as will prohibit for all future time any monopoly of railroads or other
transportation companies from laying embargoes upon the trade between
states by a system of excessive freights or unjust discrimination
against buyers or shippers in any trade by the allowance of rebates or
drawbacks to any persons whatever. This is a matter of national
importance, and only the most decided action can protect you and us from
the scheming strength of these monopolies.”
How the whole question appeared to an intelligent oil man, one, too, who
had had the courage to resist in the attack on the trade in Cleveland,
and who still was master of his own refinery, is shown by the following
letter to the Cleveland Herald:
EDS. HERALD: As I understand, the financial success of this South
Improvement Company is based upon contracts made with the officers
(either individually or otherwise) of all the railroads leading out
of the Oil Region, by which they (the South Improvement Company)
receive as a drawback certain excess of freights, not only on every
barrel of oil shipped out of the Oil Regions by or to themselves,
but also on every barrel of oil shipped out of the Oil Regions by or
to other refiners, or dealers, or consumers.
The first advance in freights to Cleveland has already been made,
viz.: on crude oil, from forty cents to sixty-five cents per barrel.
This seemingly slight advance has already caused one party that I
know of to pay an excess of over $2,000. Other firms have paid
larger or smaller sums, according to the quantity of oil they were
compelled to have. This excess, we suppose, goes directly to swell
the profits of the South Improvement Company.
_This is only the beginning._ The whole extent of the evil that may
be done to producers, refiners, dealers and consumers, and to the
public generally, if this corporation—or rather combination of
corporations—is successful, is so deep and varied and far reaching,
that it cannot be fully comprehended and I will not attempt it in
detail, but only suggest a few inquiries.
Where will be their limits?
How high will they advance freights?
How low will they force the price of crude?
How high refined?
Will they adopt a liberal policy for producers, or will they destroy
their interests and _crush out_ the oil production entirely? Will
they be liberal with dealers and consumers and adopt uniform rules
with steady prices, or will they take advantage of times and
circumstances and force ruinous corners upon the trade?
These and many other questions are pertinent, for clearly if they
can control the shipment they can control the price of oil, and if
they can control the price to the extent of twenty-five cents per
barrel, they can control it entirely. If they can control it
entirely, where will be their limit? Who will dictate a line of
policy to them? And may not one of the greatest and most important
industries of this country be destroyed and hundreds of thousands of
business men be made bankrupt if this combination is successful and
has the disposition to work ruin? I do not say that I think they
will work ruin. They undoubtedly will attempt to make all the money
they can and will pursue such a policy as in their judgment will
bring them the utmost amount of profits, regardless of consequences,
but what that policy will be, of course, we can not judge.
It is understood that the parties to this combination excuse
themselves and their action before the public by reciting the
undoubted facts in the case. They are these: that the refining of
oil as a business has been of late and is now overdone; that the
capacity for refining petroleum in this country exceeds the
production in the ratio of three barrels to one; that the railroads
have reduced freights to the lowest extreme, and were even losing
money; that refiners, in spite of all their efforts, could not earn
their running expenses; that the _special interests of Cleveland_ as
a refining point were in danger of being lost; and that this great
business might go to other points, and the millions of dollars in
refining property here be sacrificed, and thousands of men thrown
out of employment; that real estate would depreciate, and that many
other collateral troubles connected with the loss of this business
would follow; and that _now_, by the consummation of the plans of
this monopoly, all these evils will be avoided.
In answer to this—assuming that the refining interest of Cleveland
is a _unit_ in this corporation, that of Pittsburg another, that of
New York another, and that of Philadelphia another—it follows that
it is immaterial to the stockholders of the “South Improvement
Company” whether the oil produced at the Oil Regions is refined by
them at their works in Cleveland, or at Pittsburg, or in New York,
or in Philadelphia. It would not affect their dividends at all,
provided they refined the oil at the cheapest point for them to do
so. That place might be Cleveland; it might be Pittsburg, or it
might _not_ be either of them; but it might be New York or
Philadelphia. Therefore, so long as it is for the pecuniary
advantage of this combination to refine at Cleveland they may do so,
but no longer, and should it be for the interest of the combination
to discontinue their works at Cleveland, what would become of the
oil-refining interest at this point? That question everyone can
answer. Therefore I see little weight to the argument used that this
monopoly is for the benefit of Cleveland. Hence, I do not consider
the _special danger_ to Cleveland by any means as averted.
But without discussing this position, its advantages or
disadvantages, as an oil-refining center—for it has both in a marked
degree—on general principles I will assert that the laws of business
and manufacturing interests, like the laws of supply and demand, are
unchangeable, and that a prosperity such as this monopoly would
bring us is a forced prosperity, consequently not permanent, but
temporary and fictitious in character, and damaging in its ultimate
results; and more than all this, if the refining prosperity of
Cleveland could be re-established permanently by means of the
success of this monopoly, we could not afford to accept it at the
cost proposed, viz., that of enriching ourselves at the expense of
those who are weaker, but are in power.
We have just refused to build an opera house because we should, by
using the only means we could command to do so, compromise our
morality. How much more emphatically should we refuse to accept any
benefits to our city which have their origin in unmitigated fraud!
In the opera house instance just cited the managers use no
compulsion, no unwilling man was to be forced by them to buy a
ticket and take his chances; but the South Improvement Company force
every producer to take a less price for his oil without rendering
him an equivalent.
They force every refiner who is in their way to prosecute his
business against them as competitors at fearful odds, and perhaps at
the expense of a royalty on every barrel; or to sell his works and
abandon his business to the South Improvement Company at any paltry
price they may dictate.
They also force every consumer of oil on this broad continent, after
paying all the legitimate cost of producing, refining, and
transportation on oil, to pay them also an additional tribute—for
what? Absolutely nothing.
The railroad companies derive their existence and power to act under
charters granted them by the citizens (through their Legislatures)
of the several states in which they exist. This charter is a
contract made by and between the citizens of the one part and the
railroad company on the other, and both parties bind themselves
alike to the faithful performance of the conditions of the contract.
One of the fundamental provisions of this contract is that there
shall be no discrimination shown to any individuals, or body of
individuals, as to facilities or privileges of doing business with
such railroad company; on the contrary, the railroad company is
expressly required in all cases to charge uniform rates for the
transportation of freight and passengers.
They must, if desired, carry the freight for A that they do for B,
AND ALWAYS AT THE SAME PRICE. Any deviation from this stipulated
condition is a wilful and fraudulent violation of their contract. If
it is by means of such violations of contracts on the part of the
several railroad companies connected with them that the South
Improvement Company expects success, then the whole gigantic
STRUCTURE IS ESTABLISHED UPON FRAUD AS A BASIS, AND IT OUGHT TO COME
DOWN.
Very respectfully,
F. M. BACKUS.
CLEVELAND, OHIO, March 5, 1872.
The oil men now met the very plausible reasons given by the members of
the company for their combination more intelligently than at first.
There were grave abuses in the business, they admitted; there was too
great refining capacity; but this they argued was a natural development
in a new business whose growth had been extraordinary and whose limits
were by no means defined. Time and experience would regulate it. Give
the refiners open and regular freights, with no favours to any one, and
the stronger and better equipped would live, the others die—but give all
a chance. In fact, time and energy would regulate all the evils of which
they complained if there were fair play.
[Illustration:
HENRY H. ROGERS IN 1872
Now President of the National Transit Company and a director of the
Standard Oil Company. The opposition to the South Improvement
Company among the New York refiners was led by Mr. Rogers.
]
The oil men were not only encouraged by public opinion and by getting
their minds clear on the merits of their case; they were upheld by
repeated proofs of aid from all sides; even the women of the region were
asking what they could do, and were offering to wear their “black velvet
bonnets” all summer if necessary. Solid support came from the
independent refiners and shippers in other parts of the country who were
offering to stand in with them in their contest. New York was already
one of the chief refining centres of the country, and the South
Improvement Company had left it entirely out of its combination. As
incensed as the creek itself, the New York interests formed an
association, and about the middle of March sent a committee of three,
with H. H. Rogers, of Charles Pratt and Company, at its head, to Oil
City, to consult with the Producers’ Union. Their arrival in the Oil
Regions was a matter of great satisfaction. What made the oil men most
exultant, however, was their growing belief that the railroads—the crux
of the whole scheme—were weakening.
However fair the great scheme may have appeared to the railroad kings in
the privacy of the council chamber, it began to look dark as soon as it
was dragged into the open, and signs of a scuttle soon appeared. General
G. B. McClellan, president of the Atlantic and Great Western, sent to
the very first mass-meeting this telegram:
NEW YORK, February 27, 1872.
Neither the Atlantic and Great Western, nor any of its officers, are
interested in the South Improvement Company. Of course the policy of
the road is to accommodate the petroleum interest.
G. B. MCCLELLAN.
A great applause was started, only to be stopped by the hisses of a
group whose spokesman read the following:
Contract with South Improvement Company signed by George B.
McClellan, president for the Atlantic and Great Western Railroad. I
only signed it after it was signed by all the other parties.
JAY GOULD.
The railroads tried in various ways to appease the oil men. They did not
enforce the new rates. They had signed the contracts, they declared,
only after the South Improvement Company had assured them that all the
refineries and producers were to be taken in. Indeed, they seem to have
realised within a fortnight that the scheme was doomed, and to have been
quite ready to meet cordially a committee of oil men which went East to
demand that the railroads revoke their contracts with the South
Improvement Company. This committee, which was composed of twelve
persons, three of them being the New York representatives already
mentioned, began its work by an interview with Colonel Scott at the
Colonial Hotel in Philadelphia. With evident pride the committee wrote
back to the Producers’ Union: “Mr. Scott, differing in this respect from
the railroad representatives whom we afterwards met, notified us that he
would call upon us at our hotel.” An interesting account of their
interview was given to the Hepburn Committee in 1879 by W. T. Scheide,
one of the number:
We saw Mr. Scott on the 18th of March, 1872, in Philadelphia, and he
said to us that he was very much surprised to hear of this agitation
in the Oil Regions; that the object of the railroads in making this
contract with the South Improvement Company was to obtain an evener
to pool the freight—pool the oil freights among the different roads;
that they had been cutting each other on oil freights for a number
of years, and had not made any money out of it, although it was a
freight they should have made money from; that they had endeavoured
to make an arrangement among themselves, but had always failed; he
said that they supposed that the gentlemen representing the South
Improvement Company represented the petroleum trade, but as he was
now convinced they did not, he would be very glad to make an
arrangement with this committee, who undoubtedly did represent the
petroleum trade; the committee told him that they could not make any
such contract; that they had no legal authority to do so; he said
that could be easily fixed, because the Legislature was then in
session, and by going to Harrisburg a charter could be obtained in a
very few days; the committee still said that they would not agree to
any such arrangement, that they did not think the South Improvement
Company’s contract was a good one, and they were instructed to have
it broken, and so they did not feel that they could accept a similar
one, even if they had the power.
Leaving Colonel Scott the committee went on to New York, where they
stayed for about a week, closely watched by the newspapers, all of which
treated the “Oil War” as a national affair. Their first interview of
importance in New York was with Commodore Vanderbilt, who said to them
very frankly at the beginning of their talk: “I told Billy (W. H.
Vanderbilt) not to have anything to do with that scheme.” The committee
in its report said that the Commodore fully agreed with them upon the
justice of their claims, and frequently asserted his objections to any
combination seeking a monopoly of other men’s property and interests. He
told them that if what they asked was that the railroads should fix a
tariff which, while giving them a paying rate, would secure the oil men
against drawbacks, rebates, or variations in the tariff, he would
willingly co-operate. The Commodore ended his amiable concessions by
reading the committee a letter just received from the South Improvement
Company offering to co-operate with the producers and refiners or to
compromise existing differences. The oil men told the Commodore
emphatically that they would not treat with the South Improvement
Company or with anyone interested in it nor would they recognise its
existence. And this stand they kept throughout their negotiations though
repeated efforts were made by the railroad men, particularly those of
the Central system, to persuade them to a compromise.
At the meeting with the officials of the Erie and the Atlantic and Great
Western the committee was incensed by being offered a contract similar
to that of the South Improvement Company—on consideration that the
original be allowed to stand. It seemed impossible to the railroad men
that the oil men really meant what they said and would make no terms
save on the basis of no discriminations of any kind to anybody. They
evidently believed that if the committee had a chance to sign a contract
as profitable as that of the South Improvement Company, all their fair
talk of “fair play”—“the duty of the common carrier”—“equal chance to
all in transportation”—would at once evaporate. They failed utterly at
first to comprehend that the Oil War of 1872 was an uprising against an
injustice, and that the moral wrong of the thing had taken so deep a
hold of the oil country that the people as a whole had combined to
restore right. General McClellan of the Atlantic and Great Western and
Mr. Diven, one of the Erie’s directors, were the only ones who gave the
committee any support in their position.
The final all-important conference with the railroad men was held on
March 25, at the Erie offices. Horace Clark, president of the Lake Shore
and Michigan Southern Railroad, was chairman of this meeting, and,
according to H. H. Rogers’ testimony before the Hepburn Committee, in
1879, there were present, besides the oil men, Colonel Scott, General
McClellan, Director Diven, William H. Vanderbilt, Mr. Stebbins, and
George Hall. The meeting had not been long in session before Mr. Watson,
president of the South Improvement Company, and John D. Rockefeller
presented themselves for admission. Up to this time Mr. Rockefeller had
kept well out of sight in the affair. He had given no interviews,
offered no explanations. He had allowed the president of the company to
wrestle with the excitement in his own way, but things were now in such
critical shape that he came forward in a last attempt to save the
organisation by which he had been able to concentrate in his own hands
the refining interests of Cleveland. With Mr. Watson he knocked for
admission to the council going on in the Erie offices. The oil men
flatly refused to let them in. A dramatic scene followed, Mr. Clark, the
chairman, protesting in agitated tones against shutting out his
“lifelong friend, Watson.” The oil men were obdurate. They would have
nothing to do with anybody concerned with the South Improvement Company.
So determined were they that although Mr. Watson came in he was obliged
at once to withdraw. A Times reporter who witnessed the little scene
between the two supporters of the tottering company after its president
was turned out of the meeting remarked sympathetically that Mr.
Rockefeller soon went away, “looking pretty blue.”
The acquiescence of the “railroad kings” in the refusal of the oil men
to recognise representatives of the South Improvement Company was
followed by an unwilling promise to break the contracts with the
company. Another strong effort was made to persuade the independents to
make the same contracts on condition that they shipped as much oil, but
they would not hear of it. They demanded open rates, with no rebates to
anyone. Horace Clark and W. H. Vanderbilt particularly stuck for this
arrangement. Their opposition to the oil men’s position was so strong
that the latter in reporting it to the Union said: “We feel it proper to
say that we are in no wise indebted to these gentlemen for any courtesy
or consideration received at their hands.” So well did the committee
fight its battle and so strongly were they supported by the New York
refiners that the railroads were finally obliged to consent to revoke
the contracts and to make a new one embodying the views of the Oil
Regions. The contract finally signed at this meeting by H. F. Clark for
the Lake Shore road, O. H. P. Archer for the Erie, W. H. Vanderbilt for
the Central, George B. McClellan for the Atlantic and Great Western, and
Thomas A. Scott for the Pennsylvania, agreed that all shipping of oil
should be made on “a basis of perfect equality to all shippers,
producers, and refiners, and that no rebates, drawbacks, or other
arrangements of any character shall be made or allowed that will give
any party the slightest difference in rates or discriminations of any
character whatever.”[24] It was also agreed that the rates should not be
liable to change either for increase or decrease without first giving
William Hasson, president of the Producers’ Union, at least ninety days’
notice.
The same rate was put on refined oil from Cleveland, Pittsburg and the
creek, to Eastern shipping points; that is, Mr. Rockefeller could send
his oil from Cleveland to New York at $1.50 per barrel; so could his
associates in Pittsburg; and this was what it cost the refiner on the
creek; but the latter had this advantage: he was at the wells. Mr.
Rockefeller and his Pittsburg allies were miles away, and it cost them,
by the new contract, fifty cents to get a barrel of crude to their
works. The Oil Regions meant that geographical position should count,
that the advantages Mr. Rockefeller had by his command of the Western
market and by his access to a cheap Eastward waterway should be
considered as well as their own position beside the raw product.
This contract was the first effective thrust into the great bubble.
Others followed in quick succession. On the 28th the railroads
officially annulled their contracts with the company. About the same
time the Pennsylvania Legislature repealed the charter. On March 30 the
committee of oil men sent to Washington to be present during the
Congressional Investigation, now about to begin, spent an hour with
President Grant. They wired home that on their departure he said:
“Gentlemen, I have noticed the progress of monopolies, and have long
been convinced that the national government would have to interfere and
protect the people against them.” The President and the members of
Congress of both parties continued to show interest in the
investigation, and there was little or no dissent from the final
judgment of the committee, given early in May, that the South
Improvement Company was the “most gigantic and daring conspiracy” a free
country had ever seen. This decision finished the work. The “Monster”
was slain, the Oil Regions proclaimed exultantly.
And now came the question, What should they do about the blockade
established against the members of the South Improvement Company? The
railroads they had forgiven; should they forgive the members of the
South Improvement Company? This question came up immediately on the
repeal of the charter. The first severe test to which their temper was
put was early in April, when the Fisher Brothers, a firm of Oil City
brokers, sold some 20,000 barrels of oil to the Standard Oil Company.
The moment the sale was noised a perfect uproar burst forth. Indignant
telegrams came from every direction condemning the brokers. “Betrayal,”
“infamy,” “mercenary achievement,” “the most unkindest cut of all,” was
the gist of them. From New York, Porter and Archbold telegraphed
annulling all their contracts with the guilty brokers. The Oil Exchange
passed votes of censure, and the Producers’ Union turned them out. A few
days later it was learned that a dealer on the creek was preparing to
ship 5,000 barrels to the same firm. A mob gathered about the cars and
refused to let them leave. It was only by stationing a strong guard that
the destruction of the oil was prevented.
But something had to be done. The cooler heads argued that the blockade,
which had lasted now forty days, and from which the region had of course
suffered enormous loss, should be entirely lifted. The objects for which
it had been established had been accomplished—that is, the South
Improvement Company had been destroyed—now let free trade be
established. If anybody wanted to sell to “conspirators,” it was his
lookout. A long and excited meeting of men from the entire oil country
was held at Oil City to discuss the question.
The president of the Petroleum Producers’ Union, Captain William Hasson,
in anticipation of the meeting, had sent to the officers of all the
railroads which had been parties to the South Improvement Company, the
following telegram:
OFFICE PETROLEUM PRODUCERS’ UNION,
OIL CITY, PENNSYLVANIA, April 4, 1872.
We are informed by parties known as members of the South Improvement
Company, now representing the Standard Oil Company, who are in the
market overbidding other shippers, that all contracts between the
railroad companies and South Improvement and Standard Companies are
cancelled. Will you please give us official notice whether such
contracts are cancelled or not? The people in mass-meeting assembled
have instructed the executive committee not to sell or ship any oil
to these parties until we receive such notice. Please answer at
once, as we fear violence and destruction of property.
Signed WILLIAM HASSON, _President_.
General McClellan, Horace F. Clark, Thomas A. Scott, and W. H.
Vanderbilt all sent emphatic telegrams in reply, asserting that the
South Improvement contracts had been cancelled and that their roads had
no understanding of any nature in regard to freights with the Standard
Oil Company. “The only existing arrangement is with you,” telegraphed
General McClellan. W. H. Vanderbilt reminded Mr. Hasson that the
agreement of March 25, between the railroad companies and the joint
committee of producers and refiners, was on a basis of perfect equality
for all, and the inference was, how could Mr. Vanderbilt possibly make a
special arrangement with the Standard? From the Standard Oil Company the
following was received:
CLEVELAND, OHIO, April 8, 1872.
TO CAPTAIN WILLIAM HASSON: In answer to your telegram, this company
holds no contract with the railroad companies or any of them, or
with the South Improvement Company. The contracts between the South
Improvement Company and the railroads have been cancelled, and I am
informed you have been so advised by telegram. I state unqualifiedly
that reports circulated in the Oil Region and elsewhere, that this
company, or any member of it, threatened to depress oil, are false.
JOHN D. ROCKEFELLER, _President_.
After reading all the telegrams the committee submitted its report. The
gist of it was that since they had official assurance that the hated
contracts were cancelled, and that since they had secured from all the
trunk lines a “fair rate of freight, equal to all shippers and
producers, great or small, with an abolition of the system of rebates
and drawbacks,” the time had arrived “to open the channels of trade to
all parties desiring to purchase or deal in oil on terms of equality.”
The report was received with “approbation and delight” and put an
official end to the “Oil War.”
But no number of resolutions could wipe out the memory of the forty days
of terrible excitement and loss which the region had suffered. No
triumph could stifle the suspicion and the bitterness which had been
sown broadcast through the region. Every particle of independent manhood
in these men whose very life was independent action had been outraged.
Their sense of fair play, the saving force of the region in the days
before law and order had been established, had been violated. These were
things which could not be forgotten. There henceforth could be no trust
in those who had devised a scheme which, the producers believed, was
intended to rob them of their property.
It was inevitable that under the pressure of their indignation and
resentment some person or persons should be fixed upon as responsible,
and should be hated accordingly. Before the lifting of the embargo this
responsibility had been fixed. It was the Standard Oil Company of
Cleveland, so the Oil Regions decided, which was at the bottom of the
business, and the “Mephistopheles of the Cleveland company,” as they put
it, was John D. Rockefeller. Even the Cleveland Herald acknowledged this
popular judgment. “Whether justly or unjustly,” the editor wrote,
“Cleveland has the odium of having originated the scheme.” This opinion
gained ground as the days passed. The activity of the president of the
Standard in New York, in trying to save the contracts with the
railroads, and his constant appearance with Mr. Watson, and the fact
brought out by the Congressional Investigation that a larger block of
the South Improvement Company’s stock was owned in the Standard than in
any other firm, strengthened the belief. But what did more than anything
else to fix the conviction was what they had learned of the career of
the Standard Oil Company in Cleveland. Before the Oil War the company
had been known simply as one of several successful firms in that city.
It drove close bargains, but it paid promptly, and was considered a
desirable customer. Now the Oil Regions learned for the first time of
the sudden and phenomenal expansion of the company. Where there had been
at the beginning of 1872 twenty-six refining firms in Cleveland, there
were but six left. In three months before and during the Oil War the
Standard had absorbed twenty plants. It was generally charged by the
Cleveland refiners that Mr. Rockefeller had used the South Improvement
scheme to persuade or compel his rivals to sell to him. “Why,” cried the
oil men, “the Standard Oil Company has done already in Cleveland what
the South Improvement Company set out to do for the whole country, and
it has done it by the same means.”
By the time the blockade was raised, another unhappy conviction was
fixed on the Oil Regions—the Standard Oil Company meant to carry out the
plans of the exploded South Improvement Company. The promoters of the
scheme were partly responsible for the report. Under the smart of their
defeat they talked rather more freely than their policy of silence
justified, and their remarks were quoted widely. Mr. Rockefeller was
reported in the Derrick to have said to a prominent oil man of Oil City
that the South Improvement Company could work under the charter of the
Standard Oil Company, and to have predicted that in less than two months
the gentlemen would be glad to join him. The newspapers made much of the
following similar story reported by a New York correspondent:
A prominent Cleveland member of what was the South Improvement
Company had said within two days: “The business _now_ will be done
by the Standard Oil Company. We have a rate of freight by water from
Cleveland to New York at seventy cents. No man in the trade shall
make a dollar this year. We purpose to manipulating the market as to
run the price of crude on the creek as low as two and a half. We
mean to show the world that the South Improvement Company was
organised for business and means business in spite of opposition.
The same thing has been said in substance by the leading
Philadelphia member.”
“The trade here regards the Standard Oil Company as simply taking the
place of the South Improvement Company and as being ready at any moment
to make the same attempt to control the trade as its progenitors did,”
said the New York Bulletin about the middle of April. And the Cleveland
Herald discussed the situation under the heading, “South Improvement
Company _alias_ Standard Oil Company.” The effect of these reports in
the Oil Regions was most disastrous. Their open war became a kind of
guerilla opposition. Those who sold oil to the Standard were ostracised,
and its president was openly scorned.
If Mr. Rockefeller had been an ordinary man the outburst of popular
contempt and suspicion which suddenly poured on his head would have
thwarted and crushed him. But he was no ordinary man. He had the
powerful imagination to see what might be done with the oil business if
it could be centered in his hands—the intelligence to analyse the
problem into its elements and to find the key to control. He had the
essential element of all great achievement, a steadfastness to a purpose
once conceived which nothing can crush. The Oil Regions might rage, call
him a conspirator, and all those who sold him oil, traitors; the
railroads might withdraw their contracts and the Legislature annul his
charter; undisturbed and unresting he kept at his great purpose. Even if
his nature had not been such as to forbid him to abandon an enterprise
in which he saw promise of vast profits, even if he had not had a mind
which, stopped by a wall, burrows under or creeps around, he would
nevertheless have been forced to desperate efforts to keep up his
business. He had increased his refining capacity in Cleveland to 10,000
barrels on the strength of the South Improvement Company contracts.
These contracts were annulled, and in their place was one signed by
officials of all the oil-shipping roads refusing rebates to everybody.
His geographical position was such that it cost him under these new
contracts fifty cents more to get oil from the wells to New York than it
did his rivals on the creek. True, he had many counterbalancing
advantages—a growing Western market almost entirely in his hands, lake
traffic, close proximity to all sorts of accessories to his
manufacturing, but this contract put him on a level with his rivals. By
his size he should have better terms than they. What did he do?
He got a rebate. Seven years later Mr. Rockefeller’s partner, H. M.
Flagler, was called before a commission of the Ohio State Legislature
appointed to investigate railroads. He was asked for the former
contracts between his company and the railroads, and among others he
presented one showing that from “the first of April until the middle of
November, 1872,” their East-bound rate was $1.25, twenty-five cents less
than that set by the agreement of March 25th, between the oil men and
the railroads.[25] The discrepancy between the date Mr. Flagler gives
for this contract and that of Mr. Vanderbilt’s telegram to Mr. Hasson
stating that his road had no contract with the Standard Oil Company,
April 6, and of Mr. Rockefeller’s own telegram stating he had no
contracts with the railroads, April 8, the writer is unable to explain.
How had Mr. Rockefeller been able to get this rebate? Simply as he had
always done—by virtue of the quantity he shipped. He was able to say to
Mr. Vanderbilt, I can make a contract to ship sixty car-loads of oil a
day over your road—nearly 4,800 barrels; I cannot give this to you
regularly unless you will make me a concession; and Mr. Vanderbilt made
the concession while he was signing the contract with the oil men. Of
course the rate was secret, and Mr. Rockefeller probably understood now,
as he had not two months before, how essential it was that he keep it
secret. His task was more difficult now, for he had an enemy active,
clamorous, contemptuous, whose suspicions had reached that acute point
where they could believe nothing but evil of him—the producers and
independent refiners of the Oil Regions. It was utterly impossible that
he should ever silence this enemy, for their points of view were
diametrically opposed.
They believed in independent effort—every man for himself and fair play
for all. They wanted competition, loved open fight. They considered that
all business should be done openly; that the railways were bound as
public carriers to give equal rates; that any combination which favoured
one firm or one locality at the expense of another was unjust and
illegal. This belief long held by many of the oil men had been
crystallised by the uprising into a common sentiment. It had become the
moral code of the region.
Mr. Rockefeller’s point of view was different. He believed that the
“good of all” was in a combination which would control the business as
the South Improvement Company proposed to control it. Such a combination
would end at once all the abuses the business suffered. As rebates and
special rates were essential to this control, he favoured them. Of
course Mr. Rockefeller must have known that the railroad was a common
carrier, and that the common law forbade discrimination. But he knew
that the railroads had not obeyed the laws governing them, that they had
regularly granted special rates and rebates to those who had large
amounts of freight. That is, you were able to bargain with the railroads
as you did with a man carrying on a strictly private business depending
in no way on a public franchise. Moreover, Mr. Rockefeller probably
believed that, in spite of the agreements, if he did not get rebates
somebody else would; that they were for the wariest, the shrewdest, the
most persistent. If somebody was to get rebates, why not he? This point
of view was no uncommon one. Many men held it and felt a sort of scorn,
as practical men always do for theorists, when it was contended that the
shipper was as wrong in taking rates as the railroads in granting them.
Thus, on one hand there was an exaggerated sense of personal
independence, on the other a firm belief in combination; on one hand a
determination to root out the vicious system of rebates practised by the
railway, on the other a determination to keep it alive and profit by it.
Those theories which the body of oil men held as vital and fundamental
Mr. Rockefeller and his associates either did not comprehend or were
deaf to. This lack of comprehension by many men of what seems to other
men to be the most obvious principles of justice is not rare. Many men
who are widely known as good, share it. Mr. Rockefeller was “good.”
There was no more faithful Baptist in Cleveland than he. Every
enterprise of that church he had supported liberally from his youth. He
gave to its poor. He visited its sick. He wept with its suffering.
Moreover, he gave unostentatiously to many outside charities of whose
worthiness he was satisfied. He was simple and frugal in his habits. He
never went to the theatre, never drank wine. He gave much time to the
training of his children, seeking to develop in them his own habits of
economy and of charity. Yet he was willing to strain every nerve to
obtain for himself special and unjust privileges from the railroads
which were bound to ruin every man in the oil business not sharing them
with him. He was willing to array himself against the combined better
sentiment of a whole industry, to oppose a popular movement aimed at
righting an injustice, so revolting to one’s sense of fair play as that
of railroad discriminations. Religious emotion and sentiments of
charity, propriety and self-denial seem to have taken the place in him
of notions of justice and regard for the rights of others.
Unhampered, then, by any ethical consideration, undismayed by the
clamour of the Oil Regions, believing firmly as ever that relief for the
disorders in the oil business lay in combining and controlling the
entire refining interest, this man of vast patience and foresight took
up his work. That work now was to carry out some kind of a scheme which
would limit the output of refined oil. He had put his competitors in
Cleveland out of the way. He had secured special privileges in
transportation, but there were still too many refineries at work to make
it possible to put up the price of oil four cents a gallon. It was
certain, too, that no scheme could be worked to do that unless the Oil
Regions could be mollified. That now was Mr. Rockefeller’s most
important business. Just how he began is not known. It is only certain
that the day after the newspapers of the Oil Regions printed the report
of the Congressional Committee on Commerce denouncing the South
Improvement Company as “one of the most gigantic and dangerous
conspiracies ever attempted,” and declaring that if it had not been
checked in time it “would have resulted in the absorption and arbitrary
control of trade in all the great interests of the country.”[26] Mr.
Rockefeller and several other members of the South Improvement Company
appeared in the Oil Regions. They had come, they explained, to present a
new plan of co-operation, and to show the oil men that it was to their
interest to go into it. Whether they would be able to obtain by
persuasion what they had failed to obtain by assault was now an
interesting uncertainty.
CHAPTER FOUR
“AN UNHOLY ALLIANCE”
ROCKEFELLER AND HIS PARTY NOW PROPOSE AN OPEN INSTEAD OF A SECRET
COMBINATION—“THE PITTSBURG PLAN”—THE SCHEME IS NOT APPROVED BY THE
OIL REGIONS BECAUSE ITS CHIEF STRENGTH IS THE REBATE—ROCKEFELLER NOT
DISCOURAGED—THREE MONTHS LATER BECOMES PRESIDENT OF NATIONAL
REFINERS’ ASSOCIATION—FOUR-FIFTHS OF REFINING INTEREST OF UNITED
STATES WITH HIM—OIL REGIONS AROUSED—PRODUCERS’ UNION ORDER DRILLING
STOPPED AND A THIRTY DAY SHUT-DOWN TO COUNTERACT FALLING PRICE OF
CRUDE—PETROLEUM PRODUCERS’ AGENCY FORMED TO ENABLE PRODUCERS TO
CONTROL THEIR OWN OIL—ROCKEFELLER OUTGENERALS HIS OPPONENTS AND
FORCES A COMBINATION OF REFINERS AND PRODUCERS—PRODUCERS’
ASSOCIATION AND PRODUCERS’ AGENCY SNUFFED OUT—NATIONAL REFINERS’
ASSOCIATION DISBANDS—ROCKEFELLER STEADILY GAINING GROUND.
The feeling of outrage and resentment against the Standard Oil Company,
general in the Oil Regions at the close of the Oil War because of the
belief that it intended to carry on the South Improvement Company in
some new way, was intensified in the weeks immediately following the
outbreak by the knowledge that Mr. Rockefeller had been so enormously
benefited by the short-lived concern. Here he was shipping Eastward over
one road between 4,000 and 5,000 barrels of refined oil a day—oil wrung
from his neighbours by an outrageous conspiracy, men said bitterly. This
feeling was still keen when Mr. Rockefeller and several of his
colleagues in the South Improvement scheme suddenly, in May, 1873,
appeared on the streets of Titusville. The men who had fought him so
desperately now stared in amazement at the smiling, unruffled
countenance with which he greeted them. Did not the man know when he was
beaten? Did he not realise the opinion the Oil Regions held of him? His
placid demeanour in the very teeth of their violence was disconcerting.
Not less of a shock was given the country by the knowledge that Mr.
Rockefeller, Mr. Flagler, Mr. Waring and the other gentlemen in their
party were pressing a new alliance, and that they claimed that their new
scheme had none of the obnoxious features of the defunct South
Improvement Company, though it was equally well adapted to work out the
“good of the oil business.”
For several days the visiting gentlemen slipped around, bland and
smiling, from street corner to street corner, from office to office,
explaining, expostulating, mollifying. “You misunderstand our
intention,” they told the refiners. “It is to save the business, not to
destroy it, that we are come. You see the disorders competition has
wrought in the oil industry. Let us see what combination will do. Let us
make an experiment—that is all. If it does not work, then we can go back
to the old method.”
Although Mr. Rockefeller was everywhere, and heard everything in these
days, he rarely talked. “I remember well how little he said,” one of the
most aggressively independent of the Titusville refiners told the
writer. “One day several of us met at the office of one of the refiners,
who, I felt pretty sure, was being persuaded to go into the scheme which
they were talking up. Everybody talked except Mr. Rockefeller. He sat in
a rocking-chair, softly swinging back and forth, his hands over his
face. I got pretty excited when I saw how those South Improvement men
were pulling the wool over our men’s eyes, and making them believe we
were all going to the dogs if there wasn’t an immediate combination to
put up the price of refined and prevent new people coming into the
business, and I made a speech which, I guess, was pretty warlike. Well,
right in the middle of it John Rockefeller stopped rocking and took down
his hands and looked at me. You never saw such eyes. He took me all in,
saw just how much fight he could expect from me, and I knew it, and then
up went his hands and back and forth went his chair.”
For fully a week this quiet circulation among the oil men went on, and
then, on May 15 and 16, public meetings were held in Titusville, at
which the new scheme which they had been advocating was presented
publicly. This new plan, called the “Pittsburg Plan”[27] from the place
of its birth, had been worked out by the visiting gentlemen before they
came to the Oil Regions. It was a most intelligent and comprehensive
proposition.
As in the case of the South Improvement scheme, a company was to be
formed to run the refining business of the whole country, but this
company was to be an open instead of a secret organisation, and all
refiners were to be allowed to become stockholders in it. The owners of
the refineries who went into the combination were then to run them in
certain particulars according to the direction of the board of the
parent company; that is, they were to refine only such an amount of oil
as the board allowed, and they were to keep up the price for their
output as the board indicated. The buying of crude oil and the
arrangements for transportation were also to remain with the directors.
Each stockholder was to receive dividends whether his plant operated or
not. The “Pittsburg Plan” was presented tentatively. If anything better
could be suggested they would gladly accept it, its advocates said. “All
we want is a practical combination. We are wed to no particular form.”
The first revelation of the public meetings at which the “Pittsburg
Plan” was presented was that in the days Mr. Rockefeller and his friends
had been so diligently shaking hands with the oil men from Titusville to
Oil City they had made converts—that they had not entered these open
meetings until they had secured the assurance of co-operation in any
plan of consolidation which might be effected from some of the ablest
refiners and business men of the creek, notably from J. J. Vandergrift
of Oil City, and from certain firms of Titusville with which John D.
Archbold was connected. All of these persons had fought the South
Improvement Company, and they all now declared that if the proposed
organisation copied that piratical scheme they would have nothing to do
with it, that their allegiance to the plan was based on their conviction
that it was fair to all—who went in!—and that it was made necessary by
over-refining, underselling, and by the certainty that the railroads
could not be trusted to keep their contracts. It was evident that the
possible profits and power to be gained by a successful combination had
wiped out their resentment against the leaders of the South Improvement
Company, and that if they had the assurance, as they must have had, that
rebates were a part of the game, they justified themselves by the
reflection that somebody was sure to get them, and that it might as well
be they as anybody.
The knowledge that a considerable body of the creek refiners had gone
over to Mr. Rockefeller awakened a general bitterness among those who
remained independent. “Deserters,” “ringsters,” “monopolists,” were the
terms applied to them, and the temper of the public meetings, as is
evident from the full reports the newspapers of the Oil Region
published, became at once uncertain. There were long pauses in the
proceedings, everybody fearing to speak. Mr. Rockefeller is not reported
as having spoken at all, the brunt of defense and explanation having
fallen on Mr. Flagler, Mr. Frew and Mr. Waring. Two or three times the
convention wrangled to the point of explosion, and one important
refiner, M. N. Allen, who was also the editor of the Titusville Courier,
one of the best papers in the region, took his hat and left. Before the
end of the convention the supporters of combination ought to have felt,
if they did not, that they had been a little too eager in pressing an
alliance on the Oil Regions so soon after outraging its moral sentiment.
The press and people were making it plain enough, indeed, that they did
not trust the persuasive advocates of reform. On every street corner and
on every railroad train men reckoned the percentage of interest the
stockholders of the South Improvement Company would have in the new
combination. It was too great. But what stirred the Oil Region most
deeply was its conviction that the rebate system was regarded as the
keystone of the new plan. “What are you going to do with the men who
prefer to run their own business?” asked a representative of the Oil
City Derrick of one of the advocates of the plan. “Go through them,” was
reported to be his laconic reply. “But how?” “By the co-operation of
transportation”—that is, by rebates. Now the Oil Region had been too
recently convicted of the sin of the rebate, and had taken too firm a
determination to uproot the iniquitous practice to be willing to ally
itself with any combination which it suspected of accepting privileges
which its neighbours could not get or would not take.
At the very time the association of refiners was under consideration an
attempt was made to win over the producers by offering, through their
union, to buy all their oil at five dollars a barrel for five years. Oil
was four dollars at the time. The producers refused. Such an agreement
could only be kept, they said, by an association which was an absolute
monopoly, fixing prices of refined to satisfy its own greed. All they
wanted of the producer was to be a party to their conspiracy. When they
had destroyed his moral force and completed their monopoly they would
pay him what they pleased for oil, and the price would not be five
dollars! What could he do then? He would be their slave, there would be
no other buyer—could be none, since they would control the entire
transportation system.
The upshot of the negotiations was that again the advocates of
combination had to retire from the Oil Regions defeated. “_Sic semper
tyrannis, sic transit gloria_ South Improvement Company,” sneered the
Oil City Derrick, which was given to sprinkling Latin phrases into its
forceful and picturesque English. But the Derrick underrated both the
man and the principle at which it sneered. A great idea was at work in
the commercial world. It had come to them saddled with crime. They now
saw nothing in it but the crime. The man who had brought it to them was
not only endowed with far vision, he was endowed with an indomitable
purpose. He meant to control the oil business. By one manœuvre, and that
a discredited one, he had obtained control of one-fifth of the entire
refining output of the United States. He meant to secure the other
four-fifths. He might retire now, but the Oil Region would hear of him
again. It did. Three months later, in August, 1872, it was learned that
the scheme of consolidation which had been presented in vain at
Titusville in May had been quietly carried out, that four-fifths of the
refining interest of the United States, including many of the creek
refiners, had gone into a National Refiners’ Association, of which Mr.
Rockefeller was president, and one of their own men, J. J. Vandergrift,
was vice-president. The news aroused much resentment in the Oil Regions.
The region was no longer solid in its free-trade sentiment, no longer
undividedly true to its vow that the rebate system as applied to the oil
trade must end. There was an enemy at home. The hard words which for
months men had heaped on the distant heads of Cleveland and Pittsburg
refiners, they began to pour out, more discreetly to be sure, on the
heads of their neighbours. It boded ill for the interior peace of the
Oil Regions.
The news that the refiners had actually consolidated aroused something
more than resentment. The producers generally were alarmed. If the
aggregation succeeded they would have one buyer only for their product,
and there was not a man of them who believed that this buyer would ever
pay them a cent more than necessary for their oil. Their alarm aroused
them to energy. The association which had scattered the South
Improvement Company was revived, and began at once to consider what it
could do to prevent the consolidated refiners getting the upper hand in
the business.
The association which now prepared to contest the mastery of the oil
business with Mr. Rockefeller and those who had joined him was a curious
and a remarkable body. Its membership, drawn from the length and breadth
of the Oil Regions, included men whose production was thousands of
barrels a day and men who were pumping scarcely ten barrels; it included
college-bred men who had come from the East with comfortable sums to
invest, and men who signed their names with an effort, had never read a
book in their lives, and whose first wells they had themselves “kicked
down.” There were producers in it who had made and lost a half-dozen
fortunes, and who were, apparently, just as buoyant and hopeful as when
they began. There were those who had never put down a dry well, and were
still unsatisfied. However diverse their fortunes, their breeding, and
their luck, there was no difference in the spirit which animated them
now.
[Illustration:
M. N. ALLEN
Independent refiner of Titusville. Editor of the _Courier_, an able
opponent of the South Improvement Company.
]
[Illustration:
JOHN FERTIG
Prominent oil operator. Until 1893 active in Producers’ and Refiners’
Company (independent).
]
[Illustration:
CAPT. WILLIAM HASSON
President of the Petroleum Producers’ Association of 1872.
]
[Illustration:
JOHN L. MC KINNEY
Prominent oil operator. Until 1889 an independent. Now member of the
Standard Oil Company.
]
The president of the association was Captain William Hasson, a young man
both by his knowledge of the Oil Regions and the oil business well
fitted for the position. Captain Hasson was one of the few men in the
association who had been in the country before the discovery of oil. His
father had bought, in the fifties, part of the grant of land at the
mouth of Oil Creek, made in 1796 to the Indian chief Cornplanter, and
had moved on it with his family. Four years after the discovery of oil
he and his partner disposed of 300 acres of the tract they owned for
$750,000. Young Hasson had seen Cornplanter, as the site of his father’s
farm was called, become Oil City; he had seen the mill, blacksmith shop
and country tavern give way to a thriving town of several thousand
inhabitants. All of his interests and his pride were wrapped up in the
industry which had grown up about him. Independent in spirit, vigorous
in speech, generous and just in character, William Hasson had been
thoroughly aroused by the assault of the South Improvement Company, and
under his presidency the producers had conducted their successful
campaign. The knowledge that the same man who had been active in that
scheme had now organised a national association had convinced Captain
Hasson of the necessity of a counter move, and he threw himself
energetically into an effort to persuade the oil producers to devise an
intelligent and practical plan for controlling their end of the
business, and then stand by what they decided on.
Captain Hasson and those who were working with him would have had a much
more difficult task in arousing the producers to action if it had not
been for the general dissatisfaction over the price of oil. The average
price of crude in the month of August, 1872, was $3.47½. The year before
it had been $4.42½, and that was considered a poverty price. It was
pretty certain that prices would fall still lower, that “three-dollar
oil” was near at hand. Everybody declared three dollars was not a
“living price” for oil, that it cost more than that to produce it. The
average yield of the wells in the Oil Region in 1872 was five barrels a
day. Now a well cost at that time from $2,500 to $8,000, exclusive of
the price of the lease. It cost eight to ten dollars a day to pump a
well, exclusive of the royalty interest—that is, the proportion of the
production turned over to the land-owner, usually one-fourth.[28] If a
man had big wells, and many of them, he made big profits on
“three-dollar oil,” but there were comparatively few “big producers.”
The majority of those in the business had but few wells, and these
yielded only small amounts.
If he had been contented to economise and to accept small gains, even
the small producer could live on a much lower price than three dollars;
but nobody in the Oil Regions in 1872 looked with favour on economy, and
everybody despised small things. The oil men as a class had been brought
up to enormous profits, and held an entirely false standard of values.
As the Derrick told them once in a sensible editorial, “their business
was born in a balloon going up, and spent all its early years in the
sky.” They had seen nothing but the extreme of fortune. One hundred per
cent. per annum on an investment was in their judgment only a fair
profit. If their oil property had not paid for itself entirely in six
months, and begun to yield a good percentage, they were inclined to
think it a failure. Now nothing but five-dollar oil would do this, so
great were the risks in business; and so it was for five-dollar oil,
regardless of the laws of supply and demand, that they struggled. They
were notoriously extravagant in the management of their business. Rarely
did an oil man write a letter if he could help it. He used the telegraph
instead. Whole sets of drilling tools were sometimes sent by express. It
was no uncommon thing to see near a derrick broken tools which could
easily have been mended, but which the owner had replaced by new ones.
It was anything to save bother with him. Frequently wells were abandoned
which might have been pumped on a small but sure profit. In those days
there were men who looked on a ten-barrel (net) well as hardly worth
taking care of. And yet even at fifty cents a barrel such a well would
have paid the owner $1,800 a year. The simple fact was that the profits
which men in trades all over the country were glad enough to get, the
oil producer despised. The one great thing which the Oil Regions did not
understand in 1872 was economy. As a matter of fact the oil-producing
business was going through a stage in its natural development similar to
oil refining. Both, under the stimulus of the enormous profits in the
years immediately following the discovery of oil, had been pushed until
they had outstripped consumption. The competition resulting from the
inrush of producers and refiners and the economies which had been worked
out were bringing down profits. The combinations attempted by both
refiners and producers in these years were really efforts to keep up
prices to the extravagant point of the early speculative years.
Now the drop in the price of oil everybody recognised to be due to a
natural cause. Where a year before the production had been 12,000
barrels a day, it was now 16,000. The demand for refined had not
increased in proportion to this production of crude, and oil stocks had
accumulated until the tanks of the region were threatening to overflow.
And there was no sign of falling off. Under these circumstances it
needed little argument to convince the oil men that if they were to get
a better price they must produce no more than the world would use. There
was but one way to effect this—to put down no new wells until the stocks
on hand were reduced and the daily production was brought down to a
marketable amount.
Under the direction of the Producers’ Association an agitation at once
began in favour of stopping the drill for six months. It was a drastic
measure. There was hardly an oil operator in the entire region who had
not on hand some piece of territory on which he was planning to drill,
or on which he had not wells under way. Stopping the drill meant that
all of the aggressive work of his business should cease for six months.
It meant that his production, unreplenished, would gradually fall off,
until at the end of the period he would have probably not over half of
what he had now; that then he must begin over again to build up. It
meant, too, that he was at the mercy of neighbours who might refuse to
join the movement, and who by continuing to drill would drain his
territory. It seemed to him the only way of obtaining a manageable
output of crude, however, and accordingly, when late in the month of
August the following pledge to stop the drill was circulated, the great
majority of the producers signed it:
_Whereas_, The extreme low price of oil requires of producers that
operations therefor shall cease for the present: Now we, the
producers, land-owners and others, residents of the Pennsylvania Oil
Region, do hereby bind ourselves to each other not to commence the
drilling of any more wells for the period of six months from the
first day of September next, not to lease any lands owned or
controlled by us for the purpose of operations during the same
period, and we also agree to use all honourable means to prevent
others from boring. This we agree to, and bind ourselves to each
other under a forfeiture of $2,000 for each well commenced by either
of us within the period above limited—the same to be collected as
any other debt. It is, however, understood by the undersigned that
this forfeiture is not to apply to any wells where the erection of
rigs is completed or under way, or that may be commenced before the
first day of September aforesaid.
The chief objection to this pledge came from land-owners in Clarion
County. They were the “original settlers,” plodding Dutch farmers, whose
lives had always been poor and hard and shut-in. The finding of oil had
made them rich and greedy. They were so ignorant that it was difficult
to transact business of any nature with them. It was not unusual for a
Clarion County farmer, if offered an eighth royalty, to refuse it on the
ground that it was too little, and to ask a tenth. A story used to be
current in the Oil Regions of a producer who, returning from an
unsuccessful land hunt in Clarion County was asked why he had not
secured a certain lease. “Well,” he said, “farmers wanted seven-eighths
of the oil as a royalty, wanted me to furnish barrels and to paint
_both_ heads. I agreed to everything but the last. I could afford to
paint but one head, and so he wouldn’t sign the lease.” When the
proposition to stop the drill for six months was brought to these men,
who at the time owned the richest territory in the oil field, no amount
of explanation could make them understand it. They regarded it simply as
a scheme to rob them, and would not sign. Outside of this district,
however, the drill stopped over nearly all the field on the first of
September.
There was nothing but public opinion to hold the producers to their
pledge. But public opinion in those days in the Oil Regions was fearless
and active and asserted itself in the daily newspapers and in every
meeting of the association. The whole body of oil men became a vigilance
committee intent on keeping one another loyal to the pledge. Men who
appeared at church on Sunday in silk hats, carrying gold-headed
canes—there were such in the Oil Region in 1872—now stole out at night
to remote localities to hunt down rumours of drilling wells. If they
found them true, their dignity did not prevent their cutting the tools
loose or carrying off a band wheel.
Stopping the drill afforded no immediate relief to the producers. It was
for the future. And as soon as the Petroleum Producers’ Association had
the movement well under way, it proposed another drastic measure—a
thirty days’ shut-down—by which it was meant that all wells should cease
pumping for a month. Nothing shows better the compact organisation and
the determination of the oil producers at this time than the immediate
response they gave to this suggestion. In ten days scarcely a barrel of
oil was being pumped from end to end of the Oil Regions. “That a
business producing three million dollars a month, employing 10,000
labouring men and fifty million dollars of capital, should be entirely
suspended, dried up, stopped still as death by a mutual voluntary
agreement, made and perfected by all parties interested, within a space
of ten days—this is a statement that staggers belief—a spectacle that
takes one’s breath away,” cried the Derrick, which was using all its
wits to persuade the producers to limit their production. It was
certainly a spectacle which saddened the heart, however much one might
applaud the grim resolution of the men who were carrying it out. The
crowded oil farms where creaking walking-beams sawed the air from
morning until night, where engines puffed, whistles screamed, great gas
jets flared, teams came and went, and men hurried to and fro, became
suddenly silent and desolate, and this desolation had an ugliness all
its own—something unparalleled in any other industry of this country.
The awkward derricks, staring cheap shanties, big tanks with miles and
miles of pipe running hither and thither, the oil-soaked ground,
blackened and ruined trees, terrible roads—all of the common features of
the oil farm to which activity gave meaning and dignity—now became
hideous in inactivity. Oil seemed a curse to many a man in those days as
he stood by his silent wells and wondered what was to become of his
business, of his family, in this clash of interests.
While the producers were inaugurating these movements, Captain Hasson
and a committee were busy making out the plan of the permanent
association which was to control the business of oil-producing and
prevent its becoming the slave of the refining interest. The knowledge
that such an organisation was being worked out kept the oil country in a
ferment. In every district suggestions, practical and impractical, wise
and foolish, occupied every producers’ meeting and kept the idle oil men
discussing from morning until night. At one mass-meeting the following
resolution was actually passed by a body of revengeful producers:
_Resolved_, that to give a wider market throughout the world to
petroleum, to enhance its price and to protect producers from unjust
combinations of home refiners, a committee be appointed to ask the
representatives of foreign governments at Washington to request
their respective governments to put a proper tariff on refined oil
and to admit crude oil free into the ports of their respective
governments.
Toward the end of October Captain Hasson presented the scheme which he
and the committee had prepared. It proposed that there should be
established what was called a Petroleum Producers’ Agency.[29] This
agency was really an incorporated company with a capital of one million
dollars, the stock of which was to be subscribed to only by the
producers or their friends. This agency was to purchase all the oil of
the members of the association at at least five dollars a barrel. If
stocks could be kept down so that the market took all of the oil at
once, the full price was to be paid at once in cash; if not, the agency
was to store the oil in tanks it was to build, and a portion of the
price was to be paid in tank certificates. By thus controlling all the
oil, the agency expected to protect the weakest as well as the strongest
producer, to equalise the interest of different localities, to prevent
refiners and exporters from accumulating stocks, and to prevent gambling
in oil. The agency was to take active means to collect reliable
information about the oil business—the number of wells drilling, the
actual production, the stocks on hand—things which had never been done
to anybody’s satisfaction. Indeed, one of the standing causes for
quarrels between the various newspapers of the region was their
conflicting statistics about production and stocks. It was to make a
study of the market and see what could be done to increase consumption.
It was to oppose monopolies and encourage competition, and, if
necessary, it was to provide co-operative refineries which the producers
should own and control.
The spirit of the agency, as explained by Captain Hasson, was most
liberal, considering the interests of even the drillers and pumpers.
“Advise every employee to take at least one share of stock for himself,”
he said in his address, “and one for his wife and each of his children,
and encourage him to pay for it out of his saved earnings or out of his
monthly pay. If he is not able to keep up his instalments, assure him
that you will help him, and then take care to do it. You will thus do
him a double kindness, and benefit his family by encouraging habits of
thrift and economy. You owe this much to him who so nobly seconded your
efforts to gain control of the market by stopping work. You had all to
gain, and he had nothing to hope for but your benefit. Now show your
appreciation of his acts by this evidence of your regard for his
welfare.”
The plan was received with general enthusiasm, and when it came up for
adoption it went through with a veritable whoop. Indeed, within a few
moments after its official acceptance, which took place in Oil City on
October 24, $200,000 worth of stock was taken, and less than two weeks
later it was announced that more than the desired million dollars had
been subscribed, that the trustees and officers had been elected, and
that the agency was ready for work. For the first time in the history of
the oil business the producers were united in an organisation, which, if
carried out, would regulate the production of oil to something like the
demand for it, would prevent stocks from falling into the hands of
speculators, and would provide a strong front to any combination with
monopolistic tendencies. Only one thing was necessary now to make the
producer a fitting opponent to his natural enemy, the refiner. That
thing was loyalty to the agency he had established. The future of the
producer at that moment was in his own hand. Would he stick? By every
sign he would. He thought so himself. He had acted so resolutely and
intelligently up to this point that even Mr. Rockefeller seems to have
thought so.
During the entire three months that the producers had been organising,
the refiners had been making divers overtures to them. In August several
of the refiners sought certain of the big producers and privately
proposed a two-headed combination which should handle the whole
business, from drilling to exportation. The proposition they made was
most alluring to men suffering from low prices. “Carry out your plans to
limit your production and guarantee to sell only to us,” said Mr.
Rockefeller’s representative, “and we will give you four dollars a
barrel for your oil. We will also establish a sliding scale, and for
every cent a gallon that refined oil advances we will give you
twenty-five cents more on your barrel of crude.” The market price of
crude oil, when this offer was made, was hovering around three dollars.
“How,” asked the producer, “can you do this?” “We expect, by means of
our combination, to get a rebate of seventy-five cents a barrel,” was
the answer. “But the railroads have signed an agreement to give no
rebates,” objected the producers.
“As if the railroads ever kept an agreement,” answered the worldly-wise
refiners. “Somebody will get the rebates. It is the way the railroads do
business. If it is to be anybody, we propose it shall be our
combination.” Now it was clear enough to the men approached that the
great body of their association would never go into any scheme based on
rebates, and they said so. The refiners saw no disadvantage in that
fact. “We don’t want _all_ the producers. We only want the big ones. The
small producer under our arrangement must die, as the small refiner
must.” The proposition never got beyond the conference chamber. It was
too cynical. Several conferences of the same nature took place later
between representatives of the two interests, but nothing came of them.
The two associations were kept apart by the natural antagonism of their
ideals and their policy. Captain Hasson and his followers were working
on an organisation which aimed to protect the weakest as well as the
strongest; which welcomed everybody who cared to come into the business;
which encouraged competition and discountenanced any sort of special
privilege. Mr. Rockefeller and his associates proposed to save the
strong and eliminate the weak, to limit the membership to those who came
in now, to prevent competition by securing exclusive privileges. Their
program was cold-blooded, but it must be confessed that it showed a much
firmer grasp on the commercial practices of the day, and a much deeper
knowledge of human nature as it operates in business, than that of the
producers.
The formation of the Producers’ Agency brought the refiners back to the
Oil Regions in greater earnest than ever. The success of that
organisation gave them an active antagonist, one which, as it held the
raw material, could at any time actually shut up their refineries by
withholding oil. The vigour, the ability, the determination the new
organisation had displayed made it a serious threat to the domination
Mr. Rockefeller and his associates had dreamed. It must be placated. On
November 8, immediately after it was announced that the entire million
dollars’ worth of stock was taken, an agent of the Standard Oil Company
in Oil City was ordered to buy oil from the agency—6,000 barrels of oil
at $4.75 a barrel—and the order was followed by this telegram from Mr.
Rockefeller:
“It has been represented to us that if we would buy of the
producers’ agent at Oil City and pay $4.75 per barrel, they would
maintain the price. We are willing to go farther and buy only of the
producers’ agent, hence the order we have given you. See Hasson and
others and let there be a fair understanding on this point. We will
do all in our power to maintain prices, and continue to buy,
provided our position is fully understood. We do this to convince
producers of our sincerity, and to assist in establishing the
market.”
A more adroit move could not have been made at this moment. This
purchase was a demonstration that the Refiners’ Association could and
would pay the price the producers asked; that they asked nothing better,
in fact, than to ally themselves with the agency. The events of the next
three weeks, on the contrary, showed the agency that it would be some
time before anybody else would pay them any such price as that Mr.
Rockefeller promised. The reason was evident enough. In spite of the
stopping of the drill, in spite of the thirty days’ shut-down,
production was increasing. Indeed, the runs[30] for November were
greater than they had ever been in any single month since the beginning
of the oil business. A large number of wells under way when the drill
was stopped had “come in big.” New territory had been opened up by
unexpected wildcats. The shut-down had done less than was expected to
decrease stocks. It was evident that the Producers’ Association had a
long and severe task before it to bring the crude output down to
anything like the demand. Could the great body of producers be depended
upon to take still further measures to lessen their production, and at
the same time would they hold their oil until the agency had the mastery
of the situation? Their tanks were overflowing. Many of them were in
debt and depending on their sales to meet their obligations—even to meet
their daily personal expenses. It was little wonder that they grew
restive as they began to realise that the agency in which they had seen
immediate salvation from all their ills could only be made effective by
months more of self-sacrifice, of agitation, of persistent effort from
every man of them. With every day they became more impatient of the
bonds the agency had set for them, and the leaders soon realised that
some immediate tangible results must be given the mass of oil men, or
there was danger of a stampede.
A strong feature of the genius of John D. Rockefeller has always been
his recognition of the critical moment for action in complicated
situations. He saw it now, and his representatives again came to the
creek seeking an alliance. Their arguments, as they found their way from
the private meetings into the press and the street, ran something like
this: “Our combination is the only big buyer. We are in the thing to
stay, and shall remain the only big buyer. You might erect refineries
and oppose us, but it would take months, and while you are waiting how
are you going to hold the producers? You cannot do it. We can easily get
all the oil we want to-day at our own price from the men who sell from
necessity, and yet your agency is in the first flush of enthusiasm. Sell
only to us and we will buy 15,000 barrels a day from you. Refuse an
alliance with us and you will fail.”
Overwhelmed by the length and severity of the struggle before them if
they insisted on independence, fearful lest the scattered and restless
producers could not be held much longer, convinced by their confident
arguments that the refiners could keep their promise, the council
finally agreed to a plan of union which the Derrick dubbed the “Treaty
of Titusville.” A terrible hubbub followed the announcement that a
treaty was proposed and would probably be adopted by the association.
The same old arguments which had greeted each overture from the refiners
were gone over again. It would be a monopoly. The price they offered for
crude depended upon their getting an unnaturally high price for refined.
The markets of the world would refuse to pay this price when it was
discovered that it was kept up by an agreement which was contrary to the
laws of supply and demand. And, besides, the parties could not trust
each other. “_Timeo Danaos et dona ferentes._” Liberal translation—“Mind
your eye when the Cleveland refiners get generous,” cautioned the
Derrick. As always, the ghost of the South Improvement Company was
between them. On the other hand, it was argued that it was Hobson’s
choice, “combine or bust,” there is no other market. We cannot wait for
one. We have a million barrels of oil on hand—the refiners will take
15,000 barrels a day for “spot cash.” And after all, concluded the
“philosophical,” if you can’t do as well as you want to, do the best you
can.
[Illustration:
JAMES S. TARR
Owner of the “Tarr Farm,” one of the richest oil territories on Oil
Creek.
]
[Illustration:
WILLIAM BARNSDALL
The second oil well on Oil Creek was put down by Mr. Barnsdall.
]
[Illustration:
JAMES S. MCCRAY
Owner of the McCray Farm near Petroleum Centre.
]
[Illustration:
WILLIAM A. ABBOTT
One of the most prominent of the early oil producers, refiners and
pipe-line operators.
]
On December 12 the proposed treaty was laid before the producers at Oil
City. It aroused a debate so acrimonious that even the Derrick
suppressed it. Captain Hasson led the opposition. In his judgment there
was but one course for the producers—to keep themselves free from all
entanglements and give themselves time to build up solidly the structure
they had planned. If they had followed his advice the whole history of
the Oil Regions would have been different. But they did not follow it.
The treaty was ratified by a vote of twenty-seven to seven. The
excitement and the personalities the association indulged in at their
meeting augured ill for its future, but when a week later a committee
sent to see the refiners came back from New York with a contract signed
by Mr. Rockefeller,[31] the president, and bearing with them an order
for 200,000 barrels of oil at $3.25, there was a general feeling that,
after all, an alliance might not be so bad a thing. 200,000 barrels was
a big order and would do much to relieve their distress. Their formal
sense was quieted, too, by the assurance that the producers before
signing the contract had insisted that the Refiners’ Combination enter
into an agreement to take no rebates as long as the alliance lasted. The
main points of the agreement decided upon were that the Refiners’
Association should admit all _existing_ refiners to its society, and the
Producers’ Association _all_ producers present and to come—that the
former company should buy only of the latter, the latter sell only to
the former, and that the agency should bind all producers enjoying its
privileges to handle their oil through it. The refiners were to buy such
daily quantities as the markets of the world would take and at a price
governed by the price of refined, five dollars per barrel when refined
was selling at twenty-six cents a gallon. Either association could
discontinue the agreement on ten days’ notice. The producers, before
signing the contract, insisted that the Refiners’ Combination sign an
agreement to take no rebates as long as the alliance lasted. This
agreement in regard to rebates read as follows:
“_Whereas_, it is deemed desirable to execute a contract of even
date herewith between the Petroleum Producers’ Association and the
Petroleum Refiners’ Association for the purpose of securing a
co-operation for mutual protection, it is agreed by the Refiners’
Association that sections one and three of a contract made the 25th
of March, 1872, between certain trunk lines of railroads and a
committee of producers and refiners shall be and remain in full
force.
“Petroleum Refiners’ Association,
“JOHN D. ROCKEFELLER, _President_.”
The sections of the contract of the 25th of March referred to agreed
that no rebates or contracts or other arrangements should be made which
would give any party the slightest difference in rates, and that the
rates should not be changed either for increase or decrease without
first giving Mr. Hasson, the president of the Producers’ Union, at least
ninety days’ notice in writing. As we now know, Mr. Rockefeller himself
was receiving rebates when he signed this agreement.
And now, at last, after five months of incessant work, the agency was
ready to begin disposing of oil. They set to work diligently at once to
apportion the 200,000 barrels the refiners had bought among the
different districts. It was a slow and irritating task, for a method of
apportionment and of gathering had to be devised, and, as was to be
expected, it aroused more or less dissatisfaction and many charges of
favouritism. The agency had the work well under way, however, and had
shipped about 50,000 barrels when, on January 14, it was suddenly
announced that the refiners had _refused to take any more of the
contract oil_!
There was a hurried call of the Producers’ Council and a demand for an
explanation. A plausible one was ready from Mr. Rockefeller. “You have
not kept your part of the contract—you have not limited the supply of
oil[32]—there is more being pumped to-day than ever before in the
history of the region. We can buy all we want at $2.50, and oil has sold
within the week at two dollars. If you will not, or cannot, stop
over-production, can you expect us to pay your price? We keep down the
output of refined, and so keep up the price. If you will not do the
same, you must not expect high prices.”
What could the producers reply? In spite of their heroic measures, they
had not been able to curtail their output. It seemed as if Nature,
outraged that her generosity should be so manipulated as to benefit only
the few, had opened her veins to flood the earth with oil, so that all
men might know that here was a light cheap enough for the poorest of
them. Her lavish outpouring now swept away all of the artificial
restraints the producers and refiners had been trying to build. The
Producers’ Association seemed suddenly to comprehend their folly in
supposing that when 5,000 barrels more of oil was produced each day than
the market demanded any combination could long keep the contract the
refiners had made with them; and their unhappy session, made more
unhappy by the reading of bitter and accusing letters from all over the
discontented region, ended in a complete stampede from the refiners, the
vote for dissolving the alliance having but one dissenting voice.
There were few tears shed in the Oil Regions over the rupture of the
contract. The greater part of the oil men had called it from the
beginning an “unholy alliance,” and rejoiced that it was a fiasco. If
the alliance had been all that came to an end, the case would not have
been so serious, but it was not. The breaking of the alliance proved the
death of the agency and the association. The leaders who had disapproved
of the treaty withdrew from active work; the supporters of the alliance,
demoralised by its failure, were glad to keep quiet. A few spasmodic
efforts to stop the drill, to inaugurate another shut-down, were made,
but failed. Most of the producers felt that, as oil was so low, their
only safety was in getting as large a production as they could, and a
perfect fever of development followed. The Producers’ Association, after
ten months of as exciting and strenuous effort as an organisation has
ever put in, was snuffed out almost in a day. It was to be five years
before the oil men recovered sufficiently from the shock of this
collapse to make another united effort. If Mr. Rockefeller felt in the
fall of 1872 that the “good of the oil business” required the
dissolution of the Producers’ Agency, he could not have acted with more
acumen than he did in leading them into an alliance, and at the
psychological moment throwing up his contract.
Humiliated as the producers were by their failure, they soon found
consolation in the knowledge that the Refiners’ Association was in
trouble. A serious thing, in fact, had happened. When the official
report of the year’s exports and imports came out, it was shown that the
exports of refined oil had fallen off for the first time in the history
of the business. In 1871, 132,178,843 gallons had been exported. In
1872, only 118,259,832 were exported. Just as alarming was the proof
that the shale and coal-oil refineries of Europe had taken a fresh
start—that they were selling their products more cheaply than kerosene
could be imported and sold. There was a general outcry from all over the
country that Mr. Rockefeller and his associates were running the oil
business by keeping up the price of refined oil beyond what the price of
crude justified. The producers, eager for a scapegoat, argued that the
low price of crude was due to decreased consumption as well as
over-production, and their ill-will against Mr. Rockefeller flared up
anew. In the meantime the Refiners’ Association was having troubles of
its own. The members were not limiting their output as they had
agreed—that is, it was discovered every now and then that a refinery was
making more oil than Mr. Rockefeller had directed. Again, what was more
fatal to the success of the association, members sometimes sold at a
lower price than that set by Mr. Rockefeller. These restrictions were
fundamental to the success of the combination, and the members were
called together at Saratoga in June, 1873, and after a long session the
association was dissolved.
There was loud exultation in the unthinking part of the Oil Regions over
the dissolution of the refiners. The “Junior Anaconda” was dead. The
wiser part of the region did not exult. They knew that though the
combination might dissolve, the Standard Oil Company of Cleveland still
controlled its one-fifth of the capacity of the country; that not only
had Mr. Rockefeller been able to hold the twenty refineries he had
bolted so summarily at the opening of 1872, but he had assimilated them
so thoroughly that he was making enormous profits. Mr. Rockefeller’s
contracts with the Central Railroad alone in 1873 and 1874 obliged him
for seven months of the year to ship at least 100,000 barrels of refined
oil a month to the seaboard. As a matter of fact he never shipped less
than 108,000 barrels, and in one month of the period it rose to
180,000.[33] Now in 1873 he made, at the very lowest figure, three cents
a gallon on his oil. Estimating his shipments simply at 700,000 barrels
a year—and they were much more—his profits for that year were
$1,050,000, and this accounts for no profits on about thirty-five per
cent. of the Standard output, which was sold locally or shipped
Westward. Little wonder that the Cleveland refiners who had been snuffed
out the year before, and who saw their plants run at such advantage,
grew bitter, or that gossip said the daily mail of the president of the
Standard Oil Company was enlivened by so many threats of revenge that he
took extraordinary precautions about appearing unguarded in public.
It is worth noticing that these great profits were not being used for
private purposes. In 1872 the Standard Oil Company paid a dividend of
thirty-seven per cent., but in 1873 they cut it to fifteen per cent. The
profits were going almost solidly into the extension and solidification
of the business. Mr. Rockefeller was building great barrel factories,
thus cutting down to the minimum one of a refiner’s heaviest expenses.
He was buying tank cars that he might be independent of the vagaries of
the railroads in allotting cars. He was gaining control of terminal
facilities in New York. He was putting his plants into the most perfect
condition, introducing every improved process which would cheapen his
manufacturing by the smallest fraction of a cent. He was diligently
hunting methods to get a larger percentage of profit from crude oil.
There was, perhaps, ten per cent. of waste at that period in crude oil.
It hurt him to see it unused, and no man had a heartier welcome from the
president of the Standard Oil Company than he who would show him how to
utilise any proportion of his residuum. In short, Mr. Rockefeller was
strengthening his line at every point, and to no part of it was he
giving closer attention than to transportation.
CHAPTER FIVE
LAYING THE FOUNDATIONS OF A TRUST
EVIDENCE OF REAPPEARANCE OF REBATES SOON AFTER AGREEMENT OF MARCH 25
IS SIGNED—PRINCIPLE THOROUGHLY ESTABLISHED THAT LARGE SHIPPERS SHALL
HAVE ADVANTAGES OVER SMALL SHIPPERS IN SPITE OF RAILROADS’ DUTY AS
COMMON CARRIERS—AGREEMENT WORKED OUT BY WHICH THREE ROADS ARE TO
HAVE FIXED PERCENTAGE OF EASTERN SHIPMENTS—OIL REGIONS ROBBED OF
THEIR GEOGRAPHICAL ADVANTAGE—THE RUTTER CIRCULAR—ROCKEFELLER NOW
SECRETLY PLANS REALISATION OF HIS DREAM OF PERSONAL CONTROL OF THE
REFINING OF OIL—ORGANISATION OF THE CENTRAL ASSOCIATION—H. H.
ROGERS’ DEFENCE OF THE PLAN—ROCKEFELLER’S QUIET AND
SUCCESSFUL CANVASS FOR ALLIANCES WITH REFINERS—THE REBATE HIS
WEAPON—CONSOLIDATION BY PERSUASION OR FORCE—MORE TALK OF A UNITED
EFFORT TO COUNTERACT THE MOVEMENT.
Throughout 1872, while the producers and refiners were working out
associations and alliances to regulate the output of crude and refined
oil, the freight rates over the three great oil-carrying roads were
publicly supposed to be those settled by the agreement of March 25.
Except by the sophisticated it was believed that the railroads were
keeping their contracts. The Lake Shore and Michigan Southern and the
New York Central had never kept them, as we have seen. Mr. Flagler’s
statement that the Standard received a rebate of twenty-five cents a
barrel from April 1 to November 15, 1872, would seem to show that while
with one hand Mr. Clark and Mr. Vanderbilt signed the agreement with the
oil men that henceforth freights should be “on a basis of perfect
equality to all shippers, producers and refiners, and that no rebates,
drawbacks, or other arrangements of any character should be made or
allowed that would give any party the slightest difference in rates or
discriminations of any character whatever,” with the other they had
signed an arrangement to give a twenty-five-cent rebate to Mr.
Rockefeller! They certainly had a strong incentive for ignoring their
pledge. Consider what Mr. Rockefeller could offer the road—sixty
car-loads of oil a day, over 4,000 barrels. General Devereux points out
in the affidavit already mentioned[34] what this meant. It permitted
them to make up a solid oil train and run it out every day. By running
nothing else they reduced the average time of a freight car from
Cleveland to New York and return from thirty days to ten days. The
investment for cars to handle their freight was reduced by this
arrangement to about one-third what it would have been if several
different persons were shipping the same amount every day. Promptness
was insured in forwarding and returning (a drawback of from fifty
dollars to $150 a day accrued if it was late, so that the Standard was
bound to ship promptly), and all the inconvenience of dealing with many
shippers each with his peculiar whim or demand was avoided. It was
certainly worth a rebate to the Central, and the Central not having any
prejudices in favour of keeping agreements because they were agreements
naturally conceded what Mr. Rockefeller wanted. There was another point.
If the Central did not concede to Mr. Rockefeller’s terms it undoubtedly
would lose the freight. There was the lake and the canal and there was
the Erie!
Now it is not supposable that such an arrangement would go on long
without leaking out in the upper oil circles. We have evidence that it
did not. Indeed, there was among certain intelligent oil men a
conviction when the agreement was signed that the New York roads would
not regard it—that if they did it would ruin the refining business of
Cleveland. W. T. Scheide, a member of the oil men’s committee making
this contract, the agent of one of the largest oil shippers in the
country, Adnah Neyhart, in some frank and suggestive testimony given to
the Hepburn Committee in 1879, said that at the time the arrangement was
made he did not think anybody connected with the business expected it
would last. “My reason for that was that it was an impossible
agreement,” said Mr. Scheide. “The immediate effect of it would have
been to have utterly destroyed fifty-five per cent. of the refining
interest of the country; that is to say, Cleveland and Pittsburg, which
during the previous four years had shipped fifty-five per cent. of all
the oil out of the Oil Regions—they, in addition to paying the rates of
freights which all other refiners would have had to pay, were required
to pay fifty cents a barrel on their crude oil to their works.” The
refiners in Cleveland and Pittsburg had of course always paid to get
crude oil to their works, even the South Improvement Company tariffs
provided for that, and under that arrangement Cleveland had come to be
in 1871 the chief refining centre of the country. The chairman of the
committee examining Mr. Scheide suggested it was a “temporary
impossibility which would have adjusted itself,” which Mr. Scheide
admitted. “Yes, sir, naturally, it would have adjusted itself I suppose,
but the effect was very marked at the time.”
So strong was Mr. Scheide’s conviction that the New York roads would not
stand the new rates that on the 10th of April he went to the
Pennsylvania railroad and asked for a rebate on Mr. Neyhart’s crude
shipments—and got it. What the rebate was he does not state, but Mr.
Flagler tells us in his testimony[35] that in December he discovered
that the Pennsylvania was shipping for as low as $1.05 a barrel. And for
one month he got from Mr. Vanderbilt a rate of $1.05 on his 4,000
barrels a day.
Mr. Scheide was also shipping refined oil over the Erie. George R.
Blanchard, who in October, 1872, became the general freight agent of the
Erie, told the Hepburn Committee in 1879 that he found on entering his
position that $7,000 in rebates had been paid Mr. Scheide for Mr.
Neyhart in the month of September, 1872, on this refined. He does not
say how long this had been going on. Mr. Blanchard found at the same
time the March 25 agreement. He asked why it was not observed, and the
reply convinced him that it had not been kept more than two weeks by the
Pennsylvania and Central systems. “The representations made to me,” says
Mr. Blanchard, “also convinced the Atlantic and Great Western as to what
our rivals were doing, and that railway company and our own decided to
continue to pay the twenty-four cents per barrel drawback then being
paid on the rate of $1.35, provided by their producers’ agreement of
March 25, 1872.”
But Mr. Blanchard was shipping only Mr. Neyhart’s refined, and naturally
he looked for more business and was willing to give a rebate to get it.
He soon had some from another of the oil men who had signed the
agreement of March 25. This was Mr. Bennett, of Titusville, who with J.
D. Archbold and his other partners entered into a contract with Mr.
Blanchard to ship their entire product for a year at a rate considerably
below the one agreed upon on March 25.[36] The contract was a
short-lived one, for in November Mr. Bennett and his partners turned
their shipments over to the Pennsylvania. The Erie had some
compensation, however, in the fact that in July, 1873, Mr. Neyhart’s
crude shipments had all come to them. Mr. Scheide, Mr. Neyhart’s agent,
explained to the Hepburn Commission that he left the Pennsylvania
because of what he considered “very bad treatment—a discrimination
against us in furnishing us cars.” The Pennsylvania had indeed
undertaken to carry out the clause in the agreement of March 25 which
stipulated that there should be no discrimination in furnishing cars.
Mr. Scheide, considering himself “their shipper,” that is, shipping
larger quantities more regularly than anybody else, and as a consequence
having better rates, thought it unfair that the cars should be pro
rated,[37] and left the road, giving his business to the Erie, where
presumably he got assurances that cars would be furnished to shippers
according to the quantity and regularity of shipments. Mr. Scheide’s
excellent testimony is good evidence of how deep a hold the principle
that the large shippers are to have all the advantages had taken hold of
some of the best men in the oil country, although the oil country as a
whole utterly repudiated the “rebate business.” These details, all drawn
from sworn testimony, show how, before a year had passed after the end
of the Oil War, all the roads were practising discrimination, how a few
shippers were again engaged in a scramble for advantages, and how the
big shippers were bent on re-establishing the principle supposed to have
been overthrown by the Oil War that one shipper is more convenient and
profitable for a road than many, and this being so, the matter of a
road’s duty as a common carrier has nothing to do with the question.[38]
This was the situation when in June, 1873, General Devereux, whom we
have met on the Lake Shore road, became president of the Atlantic and
Great Western. Now at this time Peter H. Watson, the president of the
South Improvement Company, was president of the Erie. The two at once
looked into the condition of their joint oil traffic. They found the
rebate system abolished a year before again well intrenched.
Nevertheless the Erie was not doing much business. The entire shipments
of oil over the Erie for 1873 were but 762,000 barrels out of a total of
4,963,000. Naturally they went to work to build up a trade, and their
relations being what they had been with the Standard, the company
controlling a third of the country’s refining capacity, they went to
them to see if they could not get a percentage of their seaboard
shipments from Cleveland. Mr. Rockefeller was willing to give them
shipments if they would make the rates as low as were given to any of
his competitors on any of the roads, and if they would deliver his oil
at Hunter’s Point, Brooklyn, where he had oil yards, and where the
Central delivered, or if they would not do that if they would lease
their own oil yards to him. There was an excellent business reason for
making that latter demand, which Mr. Blanchard explained to the Hepburn
Commission:
“The Standard,” said Mr. Blanchard, “had a force of men, real estate,
houses, tanks and other facilities at Hunter’s Point for receiving and
coopering the oil; and they had their cooperage materials delivered over
there. The arrangement prior to that time was that the Erie Company
performed this service for its outside refiners at Weehawken, for which
the Erie Company made specific charges and added them to their rates for
freight. The Standard Company said to us: ‘We do the business at low
cost at Hunter’s Point because we are expert oil men and know how to
handle it; we pay nobody a profit, and cannot and ought not to pay you a
profit for a service that is not transportation any more than inspecting
flour or cotton; and the New York Central delivers our oil at that
point. Now if you will deliver our oil at Hunter’s Point and permit us
to do this business, you may do so; we want to do that business, and we
cannot pay to the Erie Railway Company at Weehawken a profit on all of
those staves, heads, cooperage, filling, refilling and inspection, for
we have our own forces of men and our own yards necessary for this work
in another part of the harbour of New York; and it is not a part of your
business as a carrier, anyway.’
“In lieu thereof and for the profits that we could have made from the
aggregate of these charges, we said to them: ‘If you will pay us a fixed
profit upon each one of these barrels of oil arriving here, you may take
the yards and run them subject to certain limitations as to what you
shall do for other people who continue to ship oil to the same yards.’
They were only able to make this arrangement with us because of their
controlling such a large percentage of shipment, and because of
permanent facilities in Brooklyn; if the larger percentage of shipments
had belonged to outside parties, and they had had no yards of their own,
we would probably have retained the yards ourselves.”
A contract was signed on April 17, 1874. By it the Standard agreed to
ship fifty per cent. of the products of its refineries by the Erie at
rates “no higher than is paid by the competitors of the Standard Oil
Company from competing Western refineries to New York by all rail
lines,” and to give all oil patrons of the Erie system a uniform price
and fair and equal facilities at the Weehawken yards.[39] It was a very
wise business deal for both parties. It made Mr. Rockefeller the
favoured shipper of a second trunk line (the Central system was already
his) and it gave him the control of that road’s oil terminal so that he
could know exactly what other oil patrons of the road were doing—one of
the advantages the South Improvement contract looked out for, it will be
remembered. As for the Erie, it tied up to them an important trade and
again put them into a position to have something to say about the
division of the oil traffic, the bulk of which outside of the Standard
Oil Company the Pennsylvania was handling. In connection with the
Central the Erie now said to the Pennsylvania that henceforth they
proposed to maintain their position as oil shippers.
The natural result of the determination of the Central and Erie to get
from the Pennsylvania a percentage of its freight was, of course,
increased cutting, and it looked as if a rate war was inevitable. At
this juncture Colonel Potts of the Empire Transportation Company,
handling all of the Pennsylvania freight, suggested to his rivals that
it would be a favourable time for the three trunk lines to pool their
seaboard oil freight. In the discussions of this proposition, which, of
course, involved a new schedule of rates, there being now practically
none, it was suggested that henceforth freights be so adjusted that they
would be equal to all refiners, on crude and refined from all points.
Such an equalisation seems at first glance an unsolvable puzzle. The
agents found it intricate enough. Throughout the summer of 1874 they
worked on it, holding meetings at Long Branch and Saratoga and calling
into their counsels a few of the leading refiners, pipe-line men and
producers whom they could trust to keep quiet about the project.
By the first of September they had an agreement worked out by which each
of the three roads was to have a fixed percentage of Eastern shipments.
The rates to the seaboard were to amount to the same for all refiners
wherever located. That is, to use one of the illustrations employed by
Mr. Blanchard in explaining the scheme to the Hepburn Commission:
“Suppose 100 barrels of refined oil to have been sent from Cleveland to
New York by rail; the consignee was required to first pay freight
therefor at New York upon delivery $1.90; to make this quantity of
refined oil at that time, he had already paid freight on say 133½
barrels of crude oil from the pipes to Cleveland at thirty-five cents
per barrel or say $46.67; he had therefore paid out from the pipes to
the refinery and thence to New York by transportation only, on 100
barrels refined and the quantity of crude oil required to make it,
$236.67 or $2.37 per barrel; therefore, at the end of the month we
refunded the $46.67 already paid on the crude oil. So that the rate paid
net was $1.90 to him and all other refiners.”
[Illustration:
FLEET OF OIL BOATS AT OIL CITY IN 1864
]
In case of the refineries situated at the seaboard the cost of carrying
from the Oil Regions the 133½ barrels of crude oil required to make 100
barrels of refined was made exactly the same as carrying the 100 barrels
of refined made in the West and transported East. This really amounted
to charging nothing for getting the crude oil to a refinery wherever it
was situated, as the following clause in the agreement shows: “The roads
transporting the refined oil shall refund to the refiners as a drawback
the charges paid by them upon the crude oil reaching their refineries by
rail.” This paragraph provided for this crude rebate contained a second
clause, which read: “And the roads transporting through crude oil to the
Eastern seaboard shall refund to the shippers twenty-two cents per
barrel; both of said drawbacks to be paid only on oil reaching the
initial points of rail shipment, through pipes, the owners of which
maintain agreed rates of pipage.” The paragraph announced two new and
startling intentions on the part of the oil-carrying roads: first, that
they intended to strip the Oil Regions of the advantage of geographical
position at the wells by sending oil free to Cleveland and Pittsburg,
New York and Philadelphia, at the same time leaving these cities the
advantages accruing from their position as manufacturing centres and
close to domestic markets; second, that they had entered into a
combination with certain pipe-lines to drive certain others out of
existence.
Mr. Blanchard gave the reasons of these two revolutionary moves to the
Hepburn Committee. It was “urgently represented to the trunk lines,” he
said, “by some refiners at the West as well as by others at the
seaboard, and also by crude shippers and receivers and by owners of
pipe-lines, that it was in every way desirable that the refiners of
Cleveland and Pittsburg, and those at the seaboard be put upon a basis
of equalisation in the gross rates of transportation to and from the
refineries.” Now to do this the element of distance had to be
disregarded. Cleveland was 150 miles west of the Oil Regions, but she
must be treated as if she were at the same distance from the seaboard.
As soon as the proposition was made, certain of the refiners and
producers objected unless the railroads went further and equalised rates
on coal, acids, cooperage, etc. This, however, the roads declined to do.
As for the second clause—the rebate on all oil coming from pipes which
kept up a fixed pipage—it came about in this way. While the railroad men
were in conference at Long Branch, Henry Harley, the president of the
Pennsylvania Transportation Company, came to them and said that he
believed the scheme of equalisation could not be carried out unless some
kind of an alliance was made with the pipe-lines. There had been a large
increase in the number of pipes in the four or five years preceding, and
a situation had arisen not unlike that in every other branch of the oil
business. There was perhaps twice the pipe capacity needed for gathering
all the oil produced, and as the pipes were under at least a dozen
different managements, each fighting for business, the result was, of
course, just what it had been on the railroads and in the markets—severe
cutting of prices, rebates, special secret arrangements, confusion and
loss. It had been only nine years since the first pipe-line had been a
success, and considering the phenomenal growth of the business and the
important part the pipe played in it, it was of course a situation
natural enough. Like the overgrowth of refining and of production, it
was something only time and solidification of business could remedy.
Mr. Harley laid the situation before the railroad men and said to them:
“We want you to help us keep up an even and equal pipage rate. Here we
are representatives of the nine most important lines in the Oil Regions.
We want to put a stop to cutting and keep up a rate of thirty cents.
Can’t you help us?” Now up to this time the railroad had had nothing to
do with pipe-line charges. It was, and still is, the custom for the
buyer of the oil to pay the pipage, that is, the oil producer on running
the oil into the pipe-line received a credit certificate for the oil. If
he held it in the line long he paid a storage charge. When he sold the
oil, the line ran it, and the buyer paid the charge for running. Now the
United Pipe Lines proposed to the railroads a through rate from the
wells to the seaboard as low as they currently made from the receiving
points on the railway, the pipes to get twenty per cent. of this through
rate. The railroads were to agree not to receive oil from buyers except
at as high a rate as the pipes charged; and to allow no pipe-line
outside of the alliance a through rate from the wells. The memorandum
said squarely that the intent and purpose of this was to make the United
Pipes the sole feeders of the railroads. It was a plan not unlike the
South Improvement Company in design—to put everybody but yourself out of
business, and it had the merit of stating its intent and purpose with
perfect candour.[40]
The railroad men seem not to have objected to the purpose, only to the
terms of the proposed arrangement. Mr. Blanchard told the pipe committee
that he regarded it as the most violent attempt on the part of the tail
to wag the dog that he had ever seen, and the representatives of the
other roads agreed. They saw at once, however, how much more solid their
own position would be if they could be sure that no pipe-line delivering
to them would cut its rate, if there could be in effect a through rate
from the wells, and after some discussion they proposed to the
pipe-lines to add twenty-two cents a barrel to the rail charges; that
is, if the rate to the seaboard was $1.25, to collect from the shipper
$1.47, and in case he could show that he had taken his oil from one of
the United Pipes to give him a rebate of twenty-two cents. Mr. Blanchard
said that they proposed to do this until proof was had that the
associated pipe-lines were acting in good faith. Of course this
arrangement did not change the pipe-lines’ methods of collecting in the
least. It simply forced a uniform charge, and this charge was to be, it
should be noticed, regardless of distance. The charge for collecting and
delivering oil was to be thirty cents a barrel whether it was carried
one or ten miles—a practice which prevails to-day.
While these negotiations were going on, the Oil Regions as a whole was
troubled by a vague rumour that freight rates were to be advanced. In
the two years since the Oil War the region, as a whole, had adjusted
itself to the tariff schedule of March 25, 1872, and was doing very well
though working on a very much smaller margin of profits than ever
before. The margin was sufficient, however, to keep the refineries in
the valley running most of the time, and several of the large ones were
increasing their plants. Detailed accounts of the condition of the works
are to be had in the newspapers of the day. Thus, in the summer of 1874
an editor of the Oil City Derrick made a tour of the creek refineries
and reported all of the larger ones in Titusville and Oil City as
prosperous and growing, and the small ones in the little towns between
these two points as “jogging along pleasantly.” The keen competition
between the different refining points made it necessary to do business
with economy, and a rumour of a raise of freight rates naturally was
looked on with dread. It was not until September 12, however, that the
new arrangements were made known, and this was some time earlier than
was intended. The slip came about in this way. The general freight agent
of the New York Central road, James H. Rutter, sent out on September 9 a
private circular announcing the new arrangement,[41] an advance of fifty
cents a barrel on refined oil shipped to the seaboard, no corresponding
advance for Cleveland and Pittsburg, a rebate of the cost of getting oil
to the refineries and a rebate of twenty-two cents to those who
patronised certain pipe-lines. And to this new schedule was appended
this consoling paragraph: “You will observe that under this system the
rate is even and fair to all parties, preventing one locality taking
advantage of its neighbour by reason of some alleged or real facility it
may possess. Oil refiners and shippers have asked the roads from time to
time to make all rates even and they would be satisfied. This scheme
does it and we trust will work satisfactorily to all.”
Among the refiners to whom the circular went was M. N. Allen of
Titusville. Now Mr. Allen was the editor of an aggressive and lively
newspaper—the Courier. He had fought rings and deals from the beginning
of his career as a refiner and as an editor. He had been one of the
strong opponents of the South Improvement Company and of the Refiners’
Association which followed, and he saw at once the cloven foot in the
Rutter circular and hastened to denounce it in a strong editorial:
If by an agreement of the New York Central, the Erie, and the
Pennsylvania Railway Companies, crude oil—delivered from the
Titusville pipe—should be hauled from Titusville to Chicago, and
there refined, and the refined product then hauled to New York, all
at two dollars a barrel, for the refined thus carried, it would be
placing, by the railway companies, Chicago refiners upon the same
level with the Titusville refiners who, on and after October 1,
shall ship to New York refined made from crude oil taken from the
Titusville pipe. The new freight arrangement does not make such
provision for refiners at Chicago. But a Cleveland refiner may come
to Titusville and buy oil for delivery from the Titusville, the
Pennsylvania, the Church Run, or the Octave pipes, at this point,
take it to Cleveland, and, after refining, carry the product to the
seaboard at the same expense of freight, all told, that a refiner
here, taking his crude oil directly from the above pipes, would have
in placing his refined oil at the seaboard. This is stating the
matter exactly, and we see no necessity for comment hereupon.
Again, 1,000 barrels of crude oil are to be carried to the seaboard
for the same amount of money that will be required for carrying
there 715 barrels of refined, notwithstanding that crude oil is a
much more hazardous article of freight, from fire, than refined. If
this is not a very large discrimination in favour of seaboard
refiners, for which there is no compensation given to refiners in
the Oil Region, our perceptions are utterly weak.
Now, before putting into effect this new freight arrangement, it may
be well for the railway officials having the matter in charge to
take into consideration a certain little article of agreement, which
the people of Pennsylvania, on the 16th day of December last,
entered into among themselves, respecting railroads in this state.
In Article 17, Section 7, of our new constitution is the following
decree of the sovereign people of this commonwealth: “No
discrimination in charges or facilities for transportation shall be
made between transportation companies and individuals, or in favour
of either, by abatement, drawback or otherwise.”
Petroleum is a product of this state, and transportation companies
in taking it away must respect the fundamental law of the state.
And, while we ask for no favours, always supporting free trade from
principle, speaking in behalf of the refining interests of the Oil
Region, we do not propose quietly to submit to any discrimination by
transportation companies, doing business in the state, against our
interests. If by reason of our position we possess advantages for
refining oil here, over refiners outside, we have strong objections
against the action of the railway companies in taking from us such
advantages, by requiring us to pay for hauling a given quantity of
oil as much as they require of Cleveland refiners for hauling the
same amount of oil 300 miles greater distance; or for requiring us
to pay as much for hauling 715 barrels of refined oil as they
require for hauling 1,000 barrels of crude oil the same distance. If
the railroad companies will make all expenses of refining oil equal
to all points, we shall be satisfied. If they will make the price of
sulphuric acid 1½ cents a pound, the same as it is in New York,
instead of 2½ cents; if they will deliver caustic soda here free of
freight from New York; if they will put paints and glues here at the
same prices as those articles sell for in New York; if they will put
staves and heading and hoops for barrels here at the same figures
those articles cost in Cleveland, whether they do all these by
giving us rebates sufficient to cover all differences now against
us, or in any other way that will bring the same results, we will
accept the new arrangement without complaint. Until this shall be
done we shall ask the railway companies in hauling oil to confine
themselves to legitimate business, and to obey the new constitution,
in letter and spirit. It will behoove our citizens to see that their
new constitution is carefully respected.
We are opposed to the new arrangement for the large advance in the
price of freight upon oil. If the railroad companies have lost money
in carrying oil for the Cleveland refineries during several years
past, let not the whole petroleum interest, in its depressed
condition, be required to sustain the penalty. We submit to the
railway managers whether it is not right to charge for hauling goods
in proportion to the distance hauled, allowing a small discount,
perhaps, upon the rate per mile for the greater distance.
Our remarks upon this subject may have the colour of assurance, but,
from the large majority given last winter in favour of the new
constitution of this state, we have great confidence that the people
will not part with their sovereign rights, nor allow themselves to
be ruled by King Pool.
At first the Oil Region was puzzled by the Rutter circular. It certainly
was plausible. Was it not true that every man shared equally under it?
As the days passed, the dazed mental condition into which it had thrown
the oil men cleared up. Mr. Allen’s editorials began to take effect. The
pipe-lines left out of the pool began to ask how it could be legal that
the railroads should enter into an arrangement which obviously would
drive them out of business. The creek refiners began to ask by what
right the advantage of geographical position at the wells should be
taken from them, and Cleveland be allowed to retain the advantages of
her proximity to the Western market; Pittsburg her position on the Ohio
River and the market it commanded; all of the cities the advantage of
their proximity to great local markets and to such necessary supplies as
barrels and acids. Besides, was it constitutional for the railroads thus
to regulate interstate commerce? Was not the arrangement, as far as the
Pennsylvania was concerned, plainly prohibited by the new constitution
of the state of Pennsylvania? The producers slowly began to realise,
too, that the Rutter circular, like the South Improvement charter and
contracts, did not recognise them as a body. The contract of March 25,
1872, provided that the rates fixed should not be “liable to any change
either for increase or decrease without first giving to William Hasson,
president of the Producers’ Union, at Oil City, at least ninety days’
notice in writing of such contemplated change.” This agreement was
totally ignored. It was an “insolent equalisation,” the oil men
concluded, and the sum total of their dissatisfaction finally found
expression at a mass-meeting at Parker’s Landing, on October 2. Directly
after this meeting a committee appointed sent to Messrs. Scott,
Vanderbilt and Jewett, the new president of the Erie, letters calling
their attention to the Rutter circular, and stating the objections of
the producers to it. These letters sent on October 6 received no
attention from any of the railroad presidents addressed for over three
weeks, when the following was received from the Pennsylvania:
_Gentlemen_:—Your communication of the 6th inst., to Thomas A.
Scott, president, was received, and has been referred to me.
In establishing the recent rates and arrangements for the
transportation of oil, the object which was at all times kept in
view was to place all interests on an equality, giving to no one an
undue advantage over any other.
We believe that this object has been accomplished, and that by
adhering to our present rates the interests both of the producers,
refiners and transporters will be promoted.
Very truly yours,
A. J. CASSATT.
“Brief, tardy and unsatisfactory,” was the Derrick’s characterisation of
Mr. Cassatt’s letter. It was evidence to the oil men that if anything
was to be done to break the new tariff it would have to be done in
court, for the railroads meant to stand by their creation.
In this discussion of the Rutter circular Mr. Rockefeller’s name
scarcely appeared. It was known that he had been admitted to the
conferences at which the tariff was arranged. This was taken as a matter
of course. There was nothing which concerned the oil business which John
Rockefeller was not on the inside of. Mr. Blanchard later stated that
the “crude equivalent” scheme was suggested by certain Western refiners.
The tremendous advantage Cleveland secured by the new arrangement,
practically 300 miles of free transportation, seemed to prove, too, that
Mr. Rockefeller had not been inactive during the conference. Whether he
had or had not suggested the points in the “Rutter circular” so
advantageous to his interests, he used them now to aid him in
accomplishing one of the shrewdest and most far-reaching moves of his
life—the move which was to lead at last to the realisation of his Great
Purpose—the concentration of the oil business in his own hands. For Mr.
Rockefeller, quiet as he had been since the breaking up of the Refiners’
Association in the summer of 1873, had by no means given up the idea of
doing for the refining interest of the whole country what he had done
for that of Cleveland through the South Improvement Company.
Mr. Rockefeller has shown repeatedly in his conquering business career
remarkable ability to learn from experience. The breaking up of the
Refiners’ Association _may_ have seemed a disaster to him. He did not
allow it to be a profitless disaster. He extracted useful lessons from
the experience, and, armed with this new wisdom, bent his whole mind to
working out a third plan of campaign. He now knew that he could not hope
to make again so rich a haul as he had made through the defunct South
Improvement scheme. The experience of the past year with the refiners
convinced him that it would take time to educate them to his idea of
combination; but he had learned who of them were capable of this
education. As for the producers, the alliance attempted with them was
enough to demonstrate that they would never endure long the restraints
of any association. Besides, the bulk of them still held the, to him,
unpractical belief that rebates were _wrong_. Mr. Rockefeller had also
re-learned in these eighteen months what he knew pretty well before,
that the promise to give or take away a heavy freight traffic was enough
to persuade any railroad king of the day to break the most solemn
compact.
With all these reflections fresh in mind, Mr. Rockefeller again bent
over a map of the refining interests of the United States. Here was the
world he sighed to conquer. If we may suppose him to have begun his
campaign as a great general with whom he has many traits in common—the
First Napoleon—used to begin his, by studding a map with red-headed pegs
marking the points he must capture, Mr. Rockefeller’s chart would have
shown in and around Boston perhaps three pegs, representing a crude
capacity of 3,500 barrels; in and around New York fifteen pegs, a
capacity of 9,790 barrels; in and around Philadelphia twelve pegs, a
capacity of 2,061 barrels; in Pittsburg twenty-two pegs, a capacity of
6,090 barrels; on the creek twenty-seven pegs, a capacity of 9,231
barrels.[42] His work was to get control of this multitude of red pegs
and to fly above them the flag of what the irreverent call the “holy
blue barrel.”[43]
Some time in the summer of 1874, after it had become certain that
Colonel Potts’s plan for an equalisation of oil freights would be
carried out, Mr. Rockefeller wrote to his former colleague in the South
Improvement Company, W. G. Warden, of Philadelphia, telling him he
wanted to talk over the condition of the oil business with him, and
inviting him to bring Charles Lockhart, of Pittsburg, to that Mecca of
American schemers, Saratoga, for a conference with him and Mr. Flagler.
Mr. Warden hesitated. He had been much abused for his relation with the
South Improvement Company. He had seen the National Refiners’
Association fail. He had begun to feel a distaste for combination.
Besides, he was doing very well in Philadelphia. However, after some
hesitation, he and Mr. Lockhart went to Saratoga. The four gentlemen
breakfasted together and later strolled out to a pavilion. Here they
discussed again, as they had nearly three years before, when they
prepared the South Improvement assault, the condition of the oil
business.
[Illustration:
GEORGE H. BISSELL
Founder of the first oil company in the United States.
]
[Illustration:
JONATHAN WATSON
One of the owners of the land on which the first successful well was
drilled for oil.
]
[Illustration:
SAMUEL KIER
The first petroleum refined and sold for lighting purpose was made by
Mr. Kier in the ’50s in Pittsburg.
]
[Illustration:
JOSHUA MERRILL
The chemist and refiner to whom many of the most important processes
now in use in making illuminating and lubricating oils are due.
]
Mr. Rockefeller now had something besides a theory to present to the
gentlemen he wished to go into his third scheme. He had the most
persuasive of all arguments—an actual achievement. “Three years ago,” he
could tell them, “I took over the Cleveland refineries. I have managed
them so that to-day I pay a profit to nobody. I do my own buying, I make
my own acid and barrels, I control the New York terminals of both the
Erie and Central roads, and ship such quantities that the railroads give
me better rates than they do any other shipper. In 1873 I shipped over
700,000 barrels by the Central, and my profit on my capitalisation,
$2,500,000, was over $1,000,000. This is the result of combination in
one city. The railroads now have arranged a new tariff, by which they
mean to put us all on an equal footing. They say they will give no
rebates to anyone, but if we can join with Cleveland the strongest
forces in other great shipping points, and apply to them the same
tactics I have employed, we shall become the largest shipper, and can
demand a rebate in return for an equal division of our freight. We
proved in 1872–1873 that we could not do anything by an open
association. Let us who see what a combination strictly carried out will
effect unite secretly to accomplish it. Let us become the nucleus of a
_private_ company which gradually shall acquire control of all
refineries everywhere, become the only shippers, and consequently the
master of the railroads in the matter of freight rates.” It was six
hours before the gentlemen in conference left the pavilion, and when
they came out Mr. Warden and Mr. Lockhart had agreed to transfer their
refineries in Philadelphia and Pittsburg to the Standard Oil Company, of
Cleveland, taking stock in exchange. They had also agreed to absorb, as
rapidly as persuasion or other means could bring it about, the
refineries in their neighbourhood. Their union with the Standard was to
remain an absolute secret—the concerns operating under their respective
names.[44]
On October 15, 1874, Mr. Rockefeller consummated another purchase of as
great importance. He bought the works of Charles Pratt and Company, of
New York city. As before, the purchase was secret. The strategic
importance of these purchases for one holding Mr. Rockefeller’s vast
ambition was enormous. It gave him as allies men who were among the most
successful refiners, without doubt, in each of the three greatest
refining centres of the country outside of Cleveland, where he ruled,
and of the creek, where he had learned that neither he nor any member of
the South Improvement Company could do business with facility. To meet
these purchases the stock of the Standard Oil Company was increased, on
March 10, 1875, to $3,500,000.[45] The value of the concern as a
money-earner at this early date, 1874, is shown by the fact that Pratt
and Company paid not less than $265 for the Standard stock they received
in exchange for their works.[46]
The first intimation that the Oil Region had that Mr. Rockefeller was
pushing another combination was in March of 1875, when it was announced
that an organisation of refiners, called the Central Association, of
which he was president, had been formed. Its main points were that if a
refiner would lease to the association his plant for a term of months he
would be allowed to subscribe for stock of the new company. The lease
allowed the owner to do his own manufacturing, but gave Mr.
Rockefeller’s company “irrevocable authority” to make all purchases of
crude oil and sales of refined, to decide how much each refinery should
manufacture, and _to negotiate for all freight and pipe-line expenses_.
The Central Association was a most clever device. It furnished the
secret partners of Mr. Rockefeller a plausible proposition with which to
approach the firms of which they wished to obtain control.
Little as the Oil Regions knew of the real meaning of the Central
Association, the news of its organisation raised a cry of monopoly, and
the advocates of the new scheme felt called upon to defend it. The
defense took the line that the conditions of the trade made such a
combination of refineries necessary. Altogether the ablest explanation
was that of H. H. Rogers, of Charles Pratt and Company, to a reporter of
the New York Tribune:
“There are five refining points in the country,” said Mr. Rogers,
“Pittsburg, Philadelphia, Cleveland, the Oil Regions and New York
city. Each of these has certain local advantages which may be
briefly stated as follows: Pittsburg, cheap oil; Philadelphia, the
seaboard; Cleveland, cheap barrels, and canal as well as railroad
transportation; the Oil Regions, crude oil at the lowest figure; and
all the products of petroleum have the best market in New York city.
The supply of oil is three or four times greater than the
demand.[47] If the oil refineries were run to their full capacity,
the market would be overstocked. The business is not regular, but
spasmodic. When the market is brisk and oil is in demand, all the
oil interests are busy and enjoy a fair share of prosperity. At
other times, the whole trade is affected by the dullness. It has
been estimated that not less than twenty millions of dollars are
invested in the oil business. It is therefore to the interest of
every man who has put a dollar in it to have the trade protected and
established on a permanent footing. Speculators have ruined the
market. The brokers heretofore have been speculating upon the market
with disastrous effects upon the trade, and this new order of things
will force them to pursue their legitimate calling, and realise
their profits from their industry and perseverance. Two years ago an
attempt was made to organise an oil refiners’ association, but it
was subsequently abandoned. There was no cohesion of interests, and
agreements were not kept. The movement at the present time is a
revival of the former idea, and, it is believed, has already secured
fully nine-tenths of the oil refiners in the country in its favour.
I do not believe there is any intention among the oil men to ‘bull’
the market. The endeavour is to equalise all around and protect the
capital invested. If by common consent, in good faith, the refiners
agree to reduce the quantities to an allotment for each, made in
view of the supply and demand, and the capacity for production, the
market can be regulated with a reasonable profit for all. The price
of oil to-day is fifteen cents per gallon. The proposed allotment of
business would probably advance the price to twenty cents. To make
an artificial increase, with immense profits, would be recognised as
speculative instead of legitimate, and the oil interests would
suffer accordingly. Temporary capital would compete with permanent
investment and ruin everything. The oil producers to-day are
bankrupt. There have been more failures during the last five months
than in five years previously. An organisation to protect the oil
capital is imperatively needed. Oil to yield a fair profit should be
sold for twenty-five cents per gallon. That price would protect
every interest and cover every outlay for getting out the crude
petroleum, transporting by railroad, refining and the incidental
charges of handling, etc. The foreign markets will regulate the
price to a great extent, because they are the greatest consumers.
The people of China, Germany, and other foreign countries cannot
afford to pay high prices. Kerosene oil is a luxury to them, and
they do not receive sufficient compensation for their labour to
enable them to use this oil at an extravagant price. The price,
therefore, must be kept within reasonable limits.”
The Oil Regions refused flatly to accept this view of the situation. The
world would not buy refined at twenty-five cents, they argued. “You
injured the foreign market in 1872 by putting up the price. Our only
hope is in increasing consumption. The world is buying more oil to-day
than ever before, because it is cheap. We must learn to accept small
profits, as other industries do.” “The formation of the Refiners’
Association has thrust upon the trade an element of uncertainty that has
unsettled all sound views as to the general outlook,” said the Derrick.
“The scope of the Association,” wrote a Pittsburg critic, “is an attempt
to control the refining of oil, with the ultimate purpose of advancing
its price and reaping a rich harvest in profits. This can only be done
by reducing the production of refined oil, and this will in turn act on
crude oil, making the stock so far in excess of the demand as to send it
down to a lower figure than it has yet touched.”
“The most important feature of this contract,” said a “veteran refiner,”
“is perhaps that part which provides that the Executive Committee of the
Central Association are to have the exclusive power to arrange with the
railroads for the carrying of the crude and refined oil. It is intended
by this provision to enable the Executive Committee to speak for the
whole trade in securing special rates of freight, whereby independent
shippers of crude oil, and such refiners as refuse to join the
combination, and any new refining interest that may be started, may be
driven out of the trade. The whole general purpose of the combination is
to reap a large margin by depressing crude and raising the price of
refined oil, and the chief means employed is the system of
discrimination in railroad freights to the seaboard.”
“The veteran refiner” was right in his supposition that Mr. Rockefeller
intended to use the enormous power his combination gave him to get a
special rate. As a matter of fact he had seen to that before the
“veteran refiner” expressed his mind. It will be remembered that in
April, 1874, Mr. Rockefeller had made a contract with the Erie by which
he was to ship fifty per cent. of his refined oil over that road at a
rate as low as any competing line gave any shipper and he was to have a
lease of the Weehawken oil terminal. Now this contract remained in force
until the first of March, 1875, when a new one was made with the Erie
guaranteeing the road the same percentage of freight and giving the
Standard a ten per cent. rebate on whatever open tariff should be fixed.
This rebate Mr. Blanchard says was quite independent of what the Central
might be giving the Standard. He says that one reason the Standard was
given the rebate was that it was suspected the Pennsylvania was allowing
the Empire Transportation Company an even larger one. If true, this
would not affect any refiner necessarily as the Empire was not a refiner
in March, 1875. The real reason, of course, was what Mr. Blanchard gives
later—that by this rebate they kept the Standard trade, now greatly
increased by the purchase of the outside works already mentioned,
although it should be noticed the Erie officials knew nothing of the
Standard having control of any other refinery than that of Charles Pratt
and Company.
The announcement of the Central Association put an altogether new
feature on oil transportation. If this organisation succeeded, and the
refiners in it claimed nine-tenths of the capacity of the country—it
gave Mr. Rockefeller “irrevocable authority” to negotiate freights. The
Pennsylvania road immediately felt the pressure. The oil they had
carried for big firms like those of Charles Lockhart in Pittsburg and of
Warden, Frew and Company in Philadelphia was in the hands of the
Standard Oil Company, and Mr. Rockefeller asked a rebate of ten per
cent. on open rates. The road demurred. Colonel Potts objected
strenuously. Three years later in a paper discussing this rebate and its
consequences he said:
“The rebate was a modest one, as was its recipient. Yet the railway
Cassandras prophesied from it a multitude of evils—a gradual
destruction of all other refiners and a gradual absorption of their
property by the favourite, who, with this additional armament, would
rapidly progress towards a control of all cars, all pipes, all
production, and finally of the roads themselves. Their prophecies
met but little faith or consideration. The Standard leaders
themselves were especially active in discouraging any such radical
purpose. Their little rebate was enough for them. Everybody else
should prosper, as would be shortly seen. They needed no more
refineries; they had already more than they could employ—why should
they hunger after greater burdens? It was the railroads they chiefly
cared for, and next in their affections stood the 100 rival
refineries. Such beneficent longings as still remained (and their
bosoms overflowed with them) spread out their steady waves toward
the poor producers whom, not to be impious, they had always been
ready to gather under their wings, yet they would not.
“This unselfish language soothed all alarm into quiet slumbering. It
resembles the gentle fanning of the vampire’s wings, and it had the
same end in view—the undisturbed abstraction of the victim’s blood.”
Colonel Potts’s argument against the rebate—doubtless clothed in much
less picturesque language in 1875 than his feelings stirred him to in
1878, for a good enough reason, too, as we shall see—failed to convince
the Pennsylvania officials. They decided to yield to the Standard. Mr.
Cassatt, then third vice-president of the road, in charge of
transportation, said in 1879 that the rebate was given because they
found the Standard was getting very strong, that they had the backing of
the other roads, and that if the Pennsylvania wanted to retain its full
share of business and at fair rates they must make arrangements to
protect themselves.
No one of the roads knew certainly what the others were doing for the
Standard until October 1, 1875. The freight agents then met to discuss
again the freight pool they had formed in 1874. It had not been working
with perfect satisfaction. The clause granting the rebate of twenty-two
cents to the pipe-lines which sustained an agreed rate of pipage had
been abandoned after about five months’ experiment. It was thought to
stimulate new pipes. The roads in making a new adjustment made no effort
to regulate pipe-line tariffs. The “crude rebate” as it was
called—carrying oil to a refinery for nothing—was left in force. At this
meeting Mr. Blanchard found that both of the Erie’s big rivals were
granting the Standard a ten per cent. rebate. He also found that he was
not getting fifty per cent. of the Standard’s business as the contract
called for—that the Standard controlled not only the Cleveland and New
York works of which he knew, but large works in Pittsburg and
Philadelphia.[48]
Mr. Rockefeller was certainly now in an excellent condition to work out
his plan of bringing under his own control all the refineries of the
country. The Standard Oil Company owned in each of the great refining
centres, New York, Pittsburg and Philadelphia, a large and aggressive
plant run by the men who had built it up. These works were, so far as
the public knew, still independent and their only relation that of the
“Central Association.” As a matter of fact they were the “Central
Association.” Not only had Mr. Rockefeller brought these powerful
interests into his concern; he had secured for them a rebate of ten per
cent. on a rate which should always be as low as any one of the roads
gave any of his competitors. He had done away with middlemen, that is,
he was “paying nobody a profit.” He had undeniably a force wonderfully
constructed for what he wanted to do and one made practically
impregnable as things were in the oil business then, by virtue of its
special transportation rate.
As soon as his new line was complete the work of acquiring all outside
refineries began at each of the oil centres. Unquestionably the
acquisitions were made through persuasion when this was possible. If the
party approached refused to lease or sell, he was told firmly what Mr.
Rockefeller had told the Cleveland refiners when he went to them in 1872
with the South Improvement contracts, that there was no hope for him;
that a combination was in progress which was bound to work; and that
those who stayed out would inevitably go to the wall. Naturally the
first fruits to fall into the hands of the new alliance were those
refineries which were embarrassed or discouraged by the conditions which
Mr. Rogers explains above. Take as an example the case of the Citizens’
Oil Refining Company of Pittsburg, as it was explained in 1888 to the
House Committee on Manufactures in its trust investigation. A. H. Tack,
a partner in the company, told the story:[49]
“We began in 1869 with a capacity of 1,000 barrels a day. At the
start everything was _couleur de rose_, so much so that we put our
works in splendid shape. We manufactured all the products. We even
got it down to making wax, and using the very last residuum in the
boilers. We got the works in magnificent order and used up
everything. We began to feel the squeeze in 1872. We did not know
what was the matter. Of course we were all affected the same way in
Pennsylvania, and of course we commenced shifting about, and meeting
together, and forming delegations, and going down to Philadelphia to
see the Pennsylvania Railroad, meeting after meeting and delegation
after delegation. We suspected there was something wrong, and told
those men there was something wrong somewhere; that we felt, so far
as position was concerned, we had the cheapest barrels, the cheapest
labour, and the cheapest coal, and the route from the crude district
was altogether in our favour. We had a railroad and a river to bring
us our raw material. We had made our investment based on the
seaboard routes, and we wanted the Pennsylvania Railroad to protect
us. But none of our meetings or delegations ever amounted to
anything. They were always repulsed in some way, put off, and we
never got any satisfaction. The consequence was that in two or three
years there was no margin or profit. In order to overcome that we
commenced speculating, in the hope that there would be a change some
time or other for the better. We did not like the idea of giving up
the ship. Now, during these times the Standard Oil Company increased
so perceptibly and so strong that we at once recognised it as the
element. Instead of looking to the railroad I always looked to the
Standard Oil Company. In 1874 I went to see Rockefeller to find if
we could make arrangements with him by which we could run a portion
of our works. It was a very brief interview. He said there was no
hope for us at all. He remarked this—I cannot give the exact
quotation—‘There is no hope for us,’ and probably he said, ‘There is
no hope for any of us’; but he says, ‘The weakest must go first.’
And we went.”
All over the country the refineries in the same condition as Mr. Tack’s
firm sold or leased. Those who felt the hard times and had any hope of
weathering them resisted at first. With many of them the resistance was
due simply to their love for their business and their unwillingness to
share its control with outsiders. The thing which a man has begun, cared
for, led to a healthy life, from which he has begun to gather fruit,
which he knows he can make greater and richer, he loves as he does his
life. It is one of the fruits of his life. He is jealous of it—wishes
the honour of it, will not divide it with another. He can suffer heavily
his own mistakes, learn from them, correct them. He can fight
opposition, bear all—so long as the work is his. There were refiners in
1875 who loved their business in this way. Why one should love an oil
refinery the outsider may not see; but to the man who had begun with one
still and had seen it grow by his own energy and intelligence to ten,
who now sold 500 barrels a day where he once sold five, the refinery was
the dearest spot on earth save his home. He walked with pride among its
evil-smelling places, watched the processes with eagerness, experimented
with joy and recounted triumphantly every improvement. To ask such a man
to give up his refinery was to ask him to give up the thing which, after
his family, meant most in life to him.
To Mr. Rockefeller this feeling was a weak sentiment. To place love of
independent work above love of profits was as incomprehensible to him as
a refusal to accept a rebate because it was _wrong_! Where persuasion
failed then, it was necessary, in his judgment, that pressure be
applied—simply a pressure sufficient to demonstrate to these blind or
recalcitrant individuals the impossibility of their long being able to
do business independently. It was a pressure varied according to
locality. Usually it took the form of cutting their market. The system
of “predatory competition” was no invention of the Standard Oil Company.
It had prevailed in the oil business from the start. Indeed, it was one
of the evils Mr. Rockefeller claimed his combination would cure, but
until now it had been used spasmodically. Mr. Rockefeller never did
anything spasmodically. He applied underselling for destroying his
rivals’ market with the same deliberation and persistency that
characterised all his efforts, and in the long run he always won. There
were other forms of pressure. Sometimes the independents found it
impossible to get oil; again, they were obliged to wait days for cars to
ship in; there seemed to be no end to the ways of making it hard for men
to do business, of discouraging them until they would sell or lease, and
always at the psychological moment a purchaser was at their side. Take
as an example the case of the Harkness refinery in Philadelphia, a story
told to the same committee as that of Mr. Tack:
“I was the originator of the enterprise,” said William W. Harkness,
“believing that there was no better place than Philadelphia to
refine oil, particularly for export. We commenced then, as near as I
can now recollect, about 1870, and we made money up to probably
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