The Pack: Noah Neiman’s Redefinition of Street Defense and Community Empowerment

The Pack: Noah Neiman’s Redefinition of Street Defense and Community Empowerment

Noah Neiman, the co-founder of the iconic boxing-themed fitness franchise Rumble, has unveiled a transformative new venture: The Pack, a street defense studio reimagining how individuals navigate real-world challenges through martial arts, community, and empowerment. Departing from traditional self-defense frameworks, The Pack emphasizes accessibility, camaraderie, and practical readiness, positioning itself as a sanctuary for everyday athletes seeking confidence without the intimidation of conventional martial arts facilities.

The Evolution of Street Defense

Neiman introduces “street defense” as a holistic concept, transcending mere physical combat. Unlike MMA or self-defense systems fixated on aggression, The Pack merges martial arts disciplines—including boxing, Muay Thai, jiu-jitsu, and striking techniques—with strength training, cardio conditioning, and a focus on psychological resilience. Its core mission: equip individuals to “thrive” in crises, not just “survive.”

“Forget outdated self-defense tropes,” Neiman asserts. “Street defense is about being ready for life’s unexpected moments—whether it’s a verbal altercation or physical threat—rooted in empowerment, not fear.”

A Curated Experience for Everyday Athletes

The Pack diverges from MMA’s hyper-competitive model by prioritizing engagement and accessibility. Located on New York City’s E 23rd Street, the studio features TechnoGym weight-training benches, Rogue Assault Bikes for high-intensity conditioning, and rows of Body Opponent Bags (BOBs) for technique practice. Designed with nightclub-style lighting, live DJs, and elite instructors, it balances energy with structure, appealing to those intimidated by traditional martial arts studios.

Membership starts at $75, and the studio’s allure has attracted notable partners: Russell Wilson, quarterback for the NFL’s New York Giants, and his wife, singer Ciara, have joined as stakeholders, underscoring The Pack’s blend of wellness and celebrity-backed credibility.

Community as a Core Pillar

Neiman and his partner Andy Stenzler founded The Pack to address a gap: creating a “camaraderie culture” for athletes who want practical self-defense skills but fear the perceived brutality of MMA facilities. “We avoid the term ‘self-defense’—it’s not engaging,” Neiman explains. “Instead, we focus on ‘street defense’ as a shared journey, where community replaces isolation.”

This ethos mirrors Neiman’s personal transformation. After overcoming addiction, martial arts and Rumble’s community became his salvation. “I don’t want anyone to feel alone in crisis,” he says. “The Pack is where people find strength together.”

Neiman’s Personal Mission

Neiman’s journey—from addiction to fitness entrepreneur—fuels The Pack’s purpose. “Martial arts saved my life,” he reflects. “I was 205 pounds, trained in boxing, jiu-jitsu, and Muay Thai, yet I still prioritize running away from conflict. But when you can’t, you need tools.”

The Pack incorporates this wisdom: its three-headed dog (Cerberus) logo symbolizes the “pack mentality” Neiman learned from his three dogs, alongside three core training pillars: strength, cardio, and street defense. The studio’s design, curated by partners like designer Daniel Amaze, reinforces this holistic approach.

The Future of Street Defense

As The Pack expands, Neiman’s vision remains rooted in accessibility and impact. “I want to create curated, thoughtful experiences that empower,” he says. “Whether it’s learning to throw a jab or building confidence, The Pack is where community and readiness collide.”

In a world where self-defense is often framed as a solitary skill, The Pack emerges as a movement—one where strength, camaraderie, and hope converge to redefine what it means to be prepared, inside and outside the studio.

The Pack represents more than a gym; it’s a testament to Neiman’s belief that martial arts and community, when paired with curated, engaging experiences, can transform lives. For everyday athletes seeking resilience, The Pack is the new frontier of empowerment.