1. An absence of fear of the future and of veneration for the past. One

1. Chapter 1 2. INTRODUCTION--WHAT IS THE IDEA? 3. INTRODUCTION 4. 1. An absence of fear of the future and of veneration for the past. One 5. 2. A disregard of competition. Whoever does a thing best ought to be the 6. 3. The putting of service before profit. Without a profit, business 7. 4. Manufacturing is not buying low and selling high. It is the process 8. CHAPTER I 9. CHAPTER II 10. introduction. If the machine does not give service, then it is better 11. CHAPTER III 12. CHAPTER IV 13. CHAPTER V 14. CHAPTER VI 15. CHAPTER VII 16. CHAPTER VIII 17. CHAPTER IX 18. CHAPTER X 19. CHAPTER XI 20. CHAPTER XII 21. chapter I outlined our financial principles. We simply applied those 22. CHAPTER XIII 23. CHAPTER XIV 24. CHAPTER XV 25. CHAPTER XVI 26. CHAPTER XVII 27. CHAPTER XVIII 28. CHAPTER XIX